Back in Rochester for a weekend visit with friends. Had to get in some breakfast, of course. Started with catfish, eggs, grits, and house potatoes at a nearby restaurant. I liked the service. I loved the food. Having greatly reduced the amount of salt I add to my cooking, I noticed a heavy hand in the catfish batter and in the potatoes. Since I had one more day left in Rochester and The Toast Factory was close to my hotel, I stopped in again for chicken and waffle. This scored 100 out of 10. The batter on the chicken wings was just right, not salty and not bland. The waffle was not sweet. This is a menu item I will plan to order whenever I return. read more

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Food, phenomenal. We all got french toast, different flavors, the two favorites were apple and yam. I could eat the french toast w yams every meal for a month. We also got chicken wings, crispy juicy and delicious. Definitely need to come back and get more things like grits and biscuits. Plus everyone here was so nice and helpful, it was like being invited to a nice family's home. The Tall guy with the Pitt hoodie, the manager I guess, was everywhere making everything right. Can't believe it took us so long to try this place! Will be back. read more

Coming right at opening (11:00am), doors were still locked at 11:03am. Luckily, a kind-looking woman came and unlocked them, gave us menus while she returned to putting down the chairs off the dining tables. We ordered a couple of jumbo fried chicken wings, The Geechie, Waffles w. Strawberries & Cream, and Steak, Egg & Cheese sandwich. The wings were cooked perfectly, crispy and incredibly moist on the inside. We both thought these were a tad on the salty side, but overall great wings and well worth the $3.75/per wing price. The Geechie was a bit of a letdown. The 3 pieces of toast with cheese in between wasn't anything special, and the steak I found tough and even by "breakfast steak" standards, these tasted on the lower end quality. Also found this to be a tad on the saltier side. This rang in at $26 which was steep. The Waffles w. Strawberries & Cream were pretty standard. We enjoyed the topping more than the waffle itself as it tasted pretty plain with no distinguishable flavors. For the Steak, Egg & Cheese sandwich, the steak was also tough but everything else was fine. On a side note, we saw a sign for specials which one of them was for crab cakes. A single one sets you back $15, which I find very steep for a crab cake compared to how much fine dining restaurants would normally charge you for this item. Overall, not a bad experience. Clean restaurant, clean bathrooms, staff (woman who served us) was kind, but expensive for the quality. Not sure if we would return for breakfast as everything came close to $70 dollars. read more

The Toast Factory - Breakfast & Brunch Near Me - Rochester, New York

This spot has been on my foodie bucket list forever, and Saturday was finally the day! I went with a friend, and from the moment we walked in, we knew there was no turning back. Yes, the line gets long, so definitely get there early. But once you're in, it's smooth sailing -- fast service, friendly vibes, and food that make your taste buds do a happy dance. I ordered the blueberry French toast and my friend went for the apples and cream French toast, and ohhh baby, everything was made to perfection. We walked out full and happy. If breakfast is your love language, this place speaks it fluently. Absolutely worth the hype -- can't wait to come back! read more

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Stopped in on a Sunday morning. This was a cute find. Very clean dining room and restroom. The one item I ordered they no longer serve and haven't had a chance to remove from the menu. We waited over 45 minutes for our two sandwiches. I finally went back in line to make sure ours wasn't missed since multiple guests that sat after us were served. Figured maybe they missed us since we sat outside. They found our receipt and said it was being worked on. Staff is very friendly and helpful. Parking is tight right outside the door but there is plenty of parking in the area. read more

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My bf and I are visiting Rochester and we came here on 05/13/26. This place has the best breakfast. So you go up and grab a menu, then sit down, then go back up to order your food. It only takes about 10 minutes for your food to be ready. My bf and I got breakfast combos. I got the banana cream french toast w/ bacon and eggs and he got the apple cinnamon french toast w/ 2 chicken wings. Everything was very fresh and delicious. It's a little cozy breakfast spot that I recommend. read more

The Toast Factory - Apple cinnamon French toast W/ 2 chicken wings - Breakfast & Brunch Near Me - Rochester, New York

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Recently revisited with a good friend. Food was not as great as the first time I went, but the service was 5 star. This restaurant would be more ideal as a sit down altogether especially in the interest of families with young children or elderly.quickly having to decide if who stays with the kids and who gets the meals after multiple trips back and forth isn't exactly on our 'most relaxing things to do to make breakfast more enjoyable' list. So for that reason alone, I really suggest takeout. The French toast didn't seem as great this time around. I felt like it was dried out. The home fries are good and the serving is enough for two. Overall it is a solid spot, the atmosphere is wonderful. read more

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Great food, but the pricing practices were disappointing and affected the overall experience. I ordered one item clearly marked on the menu at $16 and was charged $17.50. Another item listed at $10.50 rang up at $11. When I brought this to the staff's attention, I was dismissed with, "The menu prices change every day. It's inflation." I understand rising costs. What I do not accept is being charged more than what is clearly posted without notice or explanation. If prices change, the menu should be updated accordingly. Customers should not have to catch discrepancies on their receipts to avoid being overcharged. It turned what could have been an otherwise acceptable experience into a frustrating one. I strongly encourage the business to keep menus accurate and transparent, and I encourage customers to review their tickets carefully. read more

The Toast Factory - Receipt - Breakfast & Brunch Near Me - Rochester, New York

I absolutely love the concept- what's not to love? Enticing french toast flavors, grits, delicious bacon and more. However, it's an order at the counter place but when you arrive, you're greeted and told approximately how long a wait until you are seated and told, you're number 3, etc. No list of names, no pagers, just the memory of the person greeting and seating, which led to some confusion. We then waited in the longish line to order food. My friend and I each ordered the same French toast combo - banana cream with bacon and eggs. Drink options are limited to bottled juices and sodas and coffee. At 11:30 AM on a Sunday, they were out of hot chocolate. We ordered and went back to our seats. The only utensils were prepackaged plastic sets even though the mugs and plates were ceramic. There is no table service at all. You listen for your name to be called out over the cacophony of sounds in the industrial dining room. It's easy to miss your name, especially if you're hard of hearing. Again , a pager or table service could have prevented that. Despite having ordered at the same time, my friend got her food a good 10 + minutes before me. When I asked about the status of my meal, they indicated it was almost ready and called out a mispronounced version of my name and directed me to walk back through the line yo retrieve my food. The French toast was delicious, but I had no bananas on my banana cream french toast which I didn't notice at first because of the generous banana cream and whipped cream. On the way out, I let them know that the meal was delicious but mine lacked the bananas. No apology, but I was asked if I wanted bananas to go. I did not. I would go again, but not on a weekend. read more

Never been here until today! The food was so delicious I can't wait to go back!! I love the way it's set up so you order when you're ready and they call you up and do the final garnishing infront of you! Everyone we interacted with were so friendly and helpful. Definitely worth going here. We can't wait to try more!! read more

The Toast Factory - Steak, egg and cheese sandwich - Breakfast & Brunch Near Me - Rochester, New York

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decided to try the new location which is closer to home, in the Costco plaza. Bigger location and off street parking. The food is still excellent. Same set up where you order food before sitting down and get your own food and bus your table. I didn't try the coffee this time but it still looked like the same set up as previous location. And no refills. Shrimp and grits is my go-to and I got a chicken wing on the side. All excellent. read more

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The food was good. I was surprised the sausage on my breakfast sandwich was like a polish sausage. Great French toast!

Excellent. Food was great. Nice clean, contemporary feel. Great Service was friendly, responsive and overall great. They had mimosas which was nice. It took a super long time to get the food. Normally that would effect my rating but they haven't been open/ in business long and I think it's fair to give them time to work the kinks out. AND we did go an unexpected 75° late October Friday. read more

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I would recommend to just continue on and go somewhere else lol. Food was an incredible disappointment. Very unorganized. Very rude, lady taking our ordering with scrolling through her Apple Watch not listening to anything I was saying. As I finished telling her what I wanted she said "what did you say?" not to mention there was a literal child running around in the kitchen and register. Food took forever to come out. No napkins at tables, no water. Just such a mess. I do not recommend. Food was literally trash too read more

The Toast Factory - Breakfast & Brunch Near Me - Rochester, New York

I've been to this restaurant twice within the last month! The food is good and filling. Reminds me of breakfast when I was a kid: you just can't beat summer sausage. If you're looking for a good breakfast that feels home cooked then you are in the right place! Second time I went they had a DJ, ambiance was great. Ran into multiple family friends, so this spot is definitely a hit! Be sure to try them out! read more

The Toast Factory - Three French WSausage & Eggs blueberry, vanilla sensation, strawberries&cream Short stack w bacon Not pictured: fried chicken wing - Breakfast & Brunch Near Me - Rochester, New York

Fabulous place! Reasonably priced. Lovely owners and got people in and seated efficiently and PLEASANTLY. Couldn't have been any nicer...even enabling our large party to move from two separate adjacent tables we took originally to a bigger table once it cleared. It was so nice of them. Food was yummy! read more

I wish this was a full service restaurant but maybe I'm just lazy. The food was really good and comparably priced. Getting the food took a little bit longer than I thought it would but the food was fresh and they were packed, so no foul there! There was a DJ that was vibing. The music was a little loud for a brunch time meetup but it was also good so I can't even complain. Just speak up! lol. I will DEFINITELY be back. Soon. read more

The Toast Factory - Breakfast & Brunch Near Me - Rochester, New York

Tried to contact them about doing a shower catering and never even received a reply . They need to get more organized because I understand the food is good! read more

The warm greeting from I believe a Ms Doreen set the mood for an amazing breakfast with great music. The service and food was excellent! read more

The Toast Factory - Grits, eggs, turkey bacon - Breakfast & Brunch Near Me - Rochester, New York

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Multiple issues with my meal. The only coffee creamer available is coffee mate. They do not have any other milk or cream/1/2 and 1/2 available. It's a breakfast spot! They need to do better. The place was freezing cold. All the employees were wearing long sleeves under their t-shirts. Hard to enjoy a cozy warm breakfast on a chilly fall day when you are cold. While no one wants their breakfast to sit under heat lamps however it's better than getting cold food. One dish came out and sat out, while the staff waited for the second to be prepared before bringing both to the table. Lastly plastic utensils incased in more plastic. They have real plates. Buy some real utensils. French toast and bacon was good however the eggs tasted off. Definitely won't be back. read more

Flew into Rochester from Houston looking for a black owned restaurant. The Toast Factory came up first! I was skeptical until I got there and started talking to the folks behind the counter. They were genuine and gave us suggestions for food. I ordered the shrimp and grits and strawberries and cream French toast. I'm from Houston so the bar is pretty high for shrimp and grits and they absolutely knocked it out of the park! I also got to try some of the catfish and it was delicious. The restaurant is well ventilated and lit and has plenty of parking and seating. I would go back every time! read more

The Toast Factory - Shrimp and grits, strawberries and crème French toast - Breakfast & Brunch Near Me - Rochester, New York

Excellent food that was worth the wait! The coffee was delicious too! It was my first time to restaurant to learn the process of standing in line to order yet make sure you get your table reserved first with the friendly host. read more

My mom and I stopped for a late breakfast after a local medical visit in Rochester. We love breakfast food. Toast factory was a perfect place. The women's bathroom was so cute, the decorations were awesome and the staff were very helpful. We both loved what we got. I got the banana French toast and I don't know what they put in it, but it tastes like banana pudding. read more

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Me and two of my coworkers came to The Toast Factory to catch up over breakfast. The seating is self serve and you head up to the register to order your meals. The staff was helpful and kind. I ordered a french toast combo platter with eggs and sausage, which was really good! The sausage was so juicy and flavorful. I wanted to get a side of home fries, however they were out at the time of my ordering and had a catering order to fufill. While they had somewhat steady service on a Monday morning, I never felt overwhelmed with noise from customers. Overall, I really enjoyed the food and recommend everyone to come try them out! read more

The Toast Factory - French toast combo platter with eggs, sausage, and a Tropicana apple juice to drink. - Breakfast & Brunch Near Me - Rochester, New York

We visited during a very busy breakfast rush and unfortunately had a disappointing experience. There is no hostess, no clear seating system, and very little communication. When it's crowded, it's essentially up to customers to figure things out on their own. We originally planned to eat in but couldn't find any available seating, so we placed a to-go order at 12:15 PM. While ordering, the cashier was short and unwelcoming. I observed her snapping at customers ahead of me, and when I politely spoke to her, the interaction felt unprofessional and uncomfortable. After ordering, we were told to wait near the entrance for our name to be called, but there was no buzzer, no updates, and no way to track order progress. After more than 30 minutes, we noticed customers who ordered after us receiving their food. When I asked if there was an estimated timeframe, I was told they couldn't check, even after I showed my receipt with the 12:15 order time. I also didn't receive my coffee until I asked about it. I later asked another staff member for assistance and mentioned the interaction at the register. The response felt defensive rather than helpful, which was disappointing. After waiting nearly an hour and 15 minutes, our food was finally ready. Overall, the long wait, lack of organization, and customer service issues made this experience frustrating. read more

Was looking for a place to grab breakfast and as I'm not from the area had no clue where to go. First place we found was mobbed so we looked for something else and found The Toast Factory. It was meant to be! Every single piece of food I saw coming out looked amazing! They even have grits!!! Our meals were so good that I almost ate the whole thing, which I normally don't. Really good coffee too. They had a DJ playing tunes and people seemed to be enjoying it (we did too). Ate outside which was relaxing. They have three gas fire pits and even a really nice couch seating area. Wish I lived closer so I could try more of their food. Staff were really nice and very helpful. Entire place is clean and it was easy to find seating. read more

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If you're in Rochester and haven't been to The Toast Factory, you're seriously missing out. This place is bursting with flavor, originality, and that personal touch you only get from a Black-owned business that puts love into everything they do. The food? Incredible. Everything tastes homemade, like someone's grandma is in the back making sure every bite hits. I had the French toast combo with eggs and bacon, and let me tell you, it was everything I hoped for and then some. Perfectly seasoned, cooked with care, and served hot. The vibe is super laid-back but warm and inviting. The decor has a cool industrial-rustic flair with a lot of character, and the staff were friendly, welcoming, and clearly proud of what they've built. You can feel the creativity and soul in every corner of this spot it's more than just breakfast, it's a whole experience. I'll definitely be back the next time I'm in town. Support this gem you won't regret it! read more

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First time with friends, but most definitely not the last. Every staff member was very warm, accommodating and friendly. The food was incredible. Huge portions and fantastic selections. Can't wait to go back and try something different. Don't wait too long to arrive because many delicious items were sold out. Good reason to go early, order different combos and enjoy to your heart's content. The place physically is gorgeous. Has an urban NYC feel to it, along with great music. Wish I had taken pics. Thank you Toast Factory for quickly becoming my number one place for breakfast/brunch. Out of town friends will soon become regulars, as I. read more

Food was super good, I had the catfish and grits, and it was a perfect way to start my birthday weekend Also, I love how diverse the staff was and I always love supporting a great black owned business. If you are looking for a great brunch spot, this is definitely the place to come to! read more

The Toast Factory - Breakfast & Brunch Near Me - Rochester, New York

The name definitely captures what this eatery is about. I was "in the neighborhood " & had been fasting for some lab work I needed. Having finished that task I was very hungry and so searched for a place nearby. It was bustling with people and lots of plates of thick, golden French toast accompanied by an array of strawberries & whipped cream on some, crispy fried chicken wings on others, bacon, sausage, and more. I debated and then chose the "Original" which the board said came with cinnamon sugar & confectioners sugared on top of the serving of three slices of the French toast. I added a side of three slices of bacon - asking for it to be cooked extra crispy. I got a card with a number and went and sat down and waited. And waited. There weren't many available seats left so I was fortunate to get a table mid Saturday morning. When my number was called I went to the counter and got my tray with my food plated on a chic matte black china plate. The first thing I noticed was that there was barely an eight of a teaspoon of confectioners (or otherwise known as powdered) sugar on my toast. Stingy on a fairly inexpensive ingredient. Oh well. The toast was perfectly browned and custard was cooked just right. Not enough cinnamon to taste it. My three slices of bacon were not full length slices - more like 2 thirds. The crisp was just slightly crisp. The flavor was good. It was a decent meal and actually the perfect meal to have after a fast. I think I might return some time to try it again with a different "side" and one of the other variations of the toast. read more

The service is amazing one of the workers were very open to help me and my friends, the food is amazing yum yum in my tum tum, I really love the look of this place it's a beautiful scenery. Will definitely come Back soon read more

Food was delish & service was great. Restaurant is quite far from my home, but worth the drive.

The food is delicious, but they are slow as molasses on a cold winter morning. Definitely do not go if you are on a time crunch.

"With a hefty, happy appetite he's a hefty, happy Pooh" Heft. You want it in your french toast. You want it in your sausage. You want it in your eating-plates. You will get all three at The Toast Factory. The ambience is welcoming and homey. It's a giant open space, it is. With bike-themed decor and a little stove where you would warm your mid-morning tea when you're solo winter hunting for Elk in the Yukon Territory. One nifty and different detail about this place: it's self serve. That means you can sit at your table if you want. You can even sit for hours and days! But when you're ready to order something, you walk over to the point-of-sale system near the counter to order. This we did. Take note: there are table menus but also a wall menu. They are a self serve cafe One of us got the vanilla sensation. One of us got the chicken wings atop. One of us got the original, but with a sausage for added heft. The coffee arrived in hefty black mugs. Notice the steam arising. Arise, steam! Also, notice the heft of the mug. Heave, heft! Soon thereafter, the food arrived. With the trusty real maple syrup hidden away in a pocket-within-a-pocket-within-a-pocket, the French toasts served admirably, and took their place beside their fathers, in whose mighty company they will certainly not be ashamed. The regular, with an alchemist's bottle of (not real) pancake syrup in the background. The sausage, in all its heft. As can be seen from the photo, the sausage was the quintessence of heft. It was spicy. It was tasty. It was not like any other sausage at any of the other breakfast places we have been to! The chicken wing variant of the French toast came with delicious yams atop. Yams, also known as sweet potatoes, are actually, apparently, quite a common thing to put atop French toast, and now we know that this is for good reason! New York Matinee called this a "playful, but mysterious little dish"; you'll love it. The food was delicious, appropriately apportioned, and was sufficiently filling, as breakfast should be. Pro tip: be decisive, head up to the counter right away, and order quickly! You don't want to get stuck behind a slowpoke! Don't miss: the sausage on the side! read more

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When I say mmmm mmmmm good I mean every word. The place is warm and inviting. The music is low enough to let me have a conversation and loud enough I could vibe to it. Limited seating so order and find a table. I chose to sit at the counter and watch Keith, owner and head chef, make my food right in front of me. Me being Asian it reminded me of hibachi. Me watching kitchen nightmares and bar rescue has made me think twice about local restaurants and what they doing behind closed doors with my food. Speaking of food, it is the star, no offense Keith, who was kind enough to come over and check on me and my food. I got the fried chicken and French toast candied yams and it knocked me out. My daughter got the vanilla sensation and finished it. I take her to breakfast every weekend and she rarely finishes her food. Not this time, she devoured that bad boy. Enter in the door on the right. Order your food and pay and enjoy the deliciousness. If you don't, I have a certain set of skills. I will hunt you down and find you and feed you. Just joking but am I read more

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Food was delicious and tasty Service a lil slow on a mid Sunday afternoon Great customer service read more

OMG!!! A must go!!!! Food was amazing. Family owned. Go early or you will wait. But will be with it. 10 stars!!!!!! read more

The Toast Factory - French toast eggs sausage - Breakfast & Brunch Near Me - Rochester, New York

I was psyched to try this place, I went there with my brother. The place was a mess, honestly they had no where clean to sit many tables that were not busses and plenty of people working there or looking busy that didn't seem to care. It took awhile to get order in as well as receive the food, which was mediocre and disappointing based on all the hype and expectation of great dining experience. It was not to be had. I see that someone counters the negative reviews and just tries to make the writer look bad. Well it'd be entirely lazy not to look in ward and heed customers issues and try harder to make for a better experience. I don't know where the hype is warranted. I can cook and am quite adept at making tricked out French Toast as well as other things. I want to think things could change because I was looking forward to trying y'all out and part of me wants to give a 2nd chance. read more

A very different atmosphere, had live music ! Food pretty good! Went for Waffles and chicken, but their waffle maker was broken . Had French toast instead, tasted like store bought dissapointed it wasn't home made. Coffee delicious! Bags of their coffee available for sale. Loved the grits , chicken wings BIG! Needed a little seasoning but fairly tasty. Hot sauce , boss sauce on table . In all rate it an 8 read more

We waited 45 minutes for two orders, one which was a pork chop and French toast and one which was just French toast and scrambled eggs. We had to get going and I asked if we could just get our order without the pork chop. The woman at the front told us we had to wait because it was still on the grill and they refuse to give the rest of it to us. When we started to leave because it was getting too late, they came out and started to lecture us about how everything was made from scratch. This was clearly not true since the French toast, scrambled eggs, and sausage were in steamer trays and assembled into orders. The pork chop took over 40 min to cook supposedly. Food is OK. Service was incredibly slow. The owner was very condescending instead of acknowledging they could just give us the portion without the pork chop. In the end, they even gave my order the wrong type of French toast (ordered apple cinnamon and they gave me a regular French toast). read more