Residents of the oft-maligned state of New Jersey know that it offers so much more than the gritty…read moreindustrial scenery of the Hydro-Pruf factory and gas storage tanks seen in the opening credits of the Sopranos. New Jersey features a diverse landscape that ranges from from the factories of Paterson to the 9,800 farms covering 790,000 acres of farmland in the state.. with a unique and rich tapestry of upscale and blue-collar towns across the state from Montague in the north to Cape May in the south. Just Jersey is a store that celebrates it all. Just Jersey is a independently-owned and -operated retail outlet in Morristown that features carefully curated, locally-produced, and reasonably-priced products that celebrate the rich culture and history of the Garden State. It's a one-stop shop for all things Jersey - high-quality, handcrafted art, jewelry, and clothing products as well as shelf-stable food products produced by local artisans - that make thoughtful, decorative, functional, and tasty gifts for current or former New Jersey friends and family as well as wonderful decor for home or college dorm room to remind family and friends of the culture and attitude of the Garden State and their hometowns. What's more New Jersey than New Jersey-shaped pasta or a "Jersey Girls Don't Pump Gas" keychain or a decorative sign with your zip code or town's name crafted from decommissioned New Jersey license plates? Paul Miller and Tina Bologna, Just Jersey's co-owners and shopkeepers have created a special place in Morristown that serves as a hub of the local community and supports more than 300 New Jersey-based small businesses. They seek out locally-produced products that are uniquely 'Jersey' and produced by New Jersey-based small businesses to stock in their store and website. Every product in the store and website comes with a story that Paul and Tina are happy to share. They also host periodic launch parties in the store to celebrate new vendor and products added to their inventory. To celebrate the recent Small Business Saturday, my shopping companion (.. in full disclosure, a Jersey Girl through and through who lured this then-New York City resident to relocate out to her home state ..) and I stopped in to Just Jersey to pick up her weekly fix of Cape May Peanut Butter Company's Natural Peanut Butter produced in a facility at the Cape May County Airport. We wound up eavesdropping on a conversation between Paul and a local politician on the town/township's political history and buying my shopping companion a beautiful sweater knitted by Paul's wife which she'll wear proudly she's supported a New Jersey-based small business. We will definitely be back! PRO TIP #1: If your small- or not-so-small New Jersey-based business needs to thank its customers for their patronage whether for the holidays or just to say thank you.. why not celebrate the state your business calls home while supporting the local economy? Just Jersey has plenty of experience with creating and shipping corporate gift baskets full of locally-sourced products from small businesses. PRO TIP #2: Just Jersey does not have a private parking lot, but there is plenty of paid on-street parking on South Street or Maple Avenue. Bring change or use the ParkMobile app for the meters ($1 per hour) Monday through Saturday from 8am til 6PM; all street meters are free Monday through Saturday after 6pm and all day on Sunday. If you can't find a spot on the street, paid parking is also available in the Morristown Parking Authority Lot #8 (@ 10 Franklin Street) and Vail Parking Area (@ 110 South Street). FREE on-street parking is located on MacCulloch Avenue, just two blocks from Just Jersey.

Lovely store. Wonderful selection of all things Jersey. Tina was helpful, not just with product…read moreinformation and selection, but also with having items shipped cross-country. If you're in Morristown, stop in!

Impressive! Visited for the first time recently. Loved the…read moreselection of plants, flowers. Was purchasing for my daughter Outdoors Garden Wedding.The service was great!

One of my favorite places to shop. Great for faux botanicals & flowers. Really amazing selection of…read moreplants and garden necessities. Would always recommend this business.

Bought custom furniture from Butter+Velvet. It was delivered a few weeks ago, and I just love it…read more Is a great addition to my living space. I worked with the manager, Gabriella; and she shared many helpful decorating tips. Her thoughts and insight is amazing! We will be returning. Great store in downtown Denville, and Gabriella was knowledgable and not pushy at all! Highly recommend and will be returning.

I have been a customer of Butter and Velvet for many years! Everything in the store is curated…read moreperfectly for wonderfully unique gifts ( but I always find something for myself every time I go in!) I have also used the design side of the business for years and have loved every single item they have helped me choose from furniture, lighting, wallpaper, linens ,paint color and decorative objects. Also Kelly and Michaeline are both extremely talented and warm- a great combination!

Had a lot of good finds! I shop here a lot, not always this location but we they are all good…read moreplaces to go

I have loved going to this store throughout the years and all it's moves within the mall! I love to…read moreshop here for the unique and pretty necklaces, as well as the occasional spiritual object. The prices are very reasonable, and they carry items with a wide variety of price ranges. The lady who I presume is the manager and I've seen there for years is super knowledgeable, passionate, and kind and always makes me happy to stop in. This is a great one stop shop for any jewelry, spiritual needs, home accessories, and the occasional clothing!

One of our favorite stores in town. Such a cool variety of gifts and various home goods. They…read morealways have products that are holiday themed or in line with the seasons, so there is always something new in the store. You can find something for anyone here, including baby gifts. The staff is always really friendly.

Found so many wonderful gifts at this shop! Went in for one thing and wound up getting a bunch of…read moreother gifts checked off my list! The store owner was very helpful. I even joined the points program

Quality products, for sure. $32.99 per pound, imo, is high but the price of cacao is certainly up…read more I like the candy fruit slices ... they have flavors like grapefruit which were unexpected and flavorful. I wonder if Geri's chocolate is considered "small batch" or "single origin cacao" ... if so, my novice opinion is not worth consideration as this per pound price is very reasonable. It's good to support local.

Loved this place! Sweet Expressions by Geri is packed with so much fun--from candy, chocolate, and…read moreice cream to drinks, books, and quirky gadgets. Walking in honestly made me feel like a kid again. I picked up some gummy whales, truffle chocolates, and Jersey Girl Chocolate bars--everything was delicious! The ladies at the front were super kind and welcoming; I think one of them might've been the owner. There's also a second floor that looks like it's set up for workshops or events. Such a gem!

If you're looking for an establishment that screams good energy, comfort, light, and an owner that…read moreis one of the most beautiful souls I've ever met, look no further! Whether you're looking for crystals, sound bath sessions, reiki, or don't know what you're looking for, but want to browse, the CRYSTAL VESSEL is the place. Tonight was my 3rd sound bath session and every one I go to, gets better and better. Danielle brings an element of that 1:1 feeling, even when you're in a group setting. Her space is beautiful, tranquil, and has the highest quality of products. I could go on and on for another 2 more paragraphs. Do yourself a favor and JUST GO. You're welcome.

wonderful experience with attending over 8 sound baths. I Just love them in clearing any energy…read moreblockage i might have had

Great little shop in Sparta (Lake Mohawk). They have tons of different olive oil and balsamic…read moreflavors. The espresso is great as is the dark chocolate. They have lots of the products in stainless steel containers for sampling. The bottles are not outrageously priced, which I thought would be the case given the lake's "touristy" feel. The staff was incredibly friendly and helpful, but also let you browse around. If you like to cook and want some unique flavors to add to foods or salads, or want cooking -related gifts, this place is awesome!

Convenient and classy. A really cool shop with lots of stuff in the heart of Lake Mohawk stopping…read moreif you're in the area, Service is friendly and wonderful. Enjoy.