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    This is it

    2.5 (48 reviews)
    ModerateSouthern, Soul Food
    Closed 11:00 am - 9:00 pm

    This is it Photos

    Business Info

    THIS IS IT ATMOSPHERE

    What's the vibe?
    Casual
    Good for groups
    Dogs allowed
    Good for kids

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    Enna J.

    The manager George was delightfully sweet and friendly. The service, quality and taste of the food was all excellent.

    This piece of plastic was in my mom's collard greens. She nearly choked on it!!!

    DEFINITELY NOT RETURNING!!!! There was a piece of plastic in my mom's food!!! She nearly choked on it!!! The experience was awful - I ordered food To-Go. I thought I saw the lady place my food in the bag, but when I got home (30 minutes later), I noticed portions of my order was missing. I called the restaurant right away and when I finally got through, I was told that the rest of my order was sitting on the counter (the person who prepared my plate, rang it up, and presented my food had left portions of it on the counter). I drove right back to the restaurant to get the food I'd paid for. The cashier gave me a piece of cake for my troubles. The cake was incredibly dry - I tossed it in the trash. My entire experience with this restaurant-from the food with foreign objects in it to the hard cake and the awful customer service...my entire experience was less than 1 star!!!! HORRIBLE FOOD AND EXPERIENCE!!!!! Never going back!!

    Fried Tilapia with Baked Macaroni & Cheese, Collard Greens
    Erica G.

    We decided to stop by This Is It for the 2 for $35 deal. I thought there was a drive through, but actually it's buffet style. It was a little difficult to order because the acoustics in the open floor plan restaurant make it difficult to hear (or maybe I'm just old?) The buffet had plenty of delicious options! We got 2 main entrees, 2 sides, 2 desserts & 2 drinks. Not only was it a huge portion (enough for two meals), the taste was amazing! We chose: The rib tips, fried tilapia, mac n cheese, collard greens, green beans, cornbread, banana pudding, strawberry & peach punch. All for $39! Everything was excellent! Oh, and I met CeeLo Green while I was ordering! He's a regular! The employees said there's often celebrity sightings at the restaurant. Edit to add: everyone in the restaurant was very nice & our wait wasn't long at all. Overall pleasant experience! Fun fact: did you know there used to be a Mrs. Winner's at this location in the 90's?

    Trash on the floor where we were sitting. Not sure if it was there to keep the table from rocking back and forth.
    Stephanie H.

    Despite the overall look and cleanliness on the inside of the restaurant which was unattractive, the food was very good. The catfish nuggets were crispy and cooked through and through but the sweet potato soufflé was cooked longer than I would have liked. The coleslaw was average. Overall, not bad but the cleanliness needs work and needs more seating.

    Confirmation email - 6:05 Pickup

    POOR CUSTOMER SERVICE, RESTAURANT MANAGEMENT AND CORPORATE POLICY Nov 14 I placed a 2-meal order online and prepaid with a credit card. When placing the order I confirmed the readiness time - 6:05 - met my need to be home by 6:30. I arrived at the restaurant at 6:05, parked and called 770-731-1397 as the confirmation email instructed. The staff member told me they had no chicken and instructed me to wait for 20 minutes and call back. I went into the store and spoke with the manager - Jonathan - who confirmed they had no chicken. I requested that he cancel my order and credit card charge. He said he was unable to do either and I would "have to call corporate". Upon further discussion he said that "they were very busy" and gestured to the 10-12 other customers sitting and waiting for their overdue orders. I left the store empty handed to rush home and later saw that there was a ThisIsIt charge on my credit card. 1. The restaurant should be prepared for dinner time surges. Management 101 2. The online ordering system and confirmation email should not promise times the restaurant already knows it will be unable to meet. Customer Service 101 3. The restaurant had my phone number and email and should proactively notify customers their orders are delayed before they travel to the store. Customer Service 101 4. The idea that a customer must "call corporate" to cancel an order or request a chargeback is ridiculous. Management 101 AND Customer Service 101 This Is It used to have terrific customer service when they began years ago and we enjoyed visiting frequently. However they appear to have outgrown their ability to run a decent restaurant.

    The store hours that isn't honored on both doors!

    I have to ask why this business puts a sign in the window stating it's hours of operations, if they don't honor those hours of operation. Businesses these days do not put their customer first or take pride in the values and codes they themselves apply to the business they own. If it's 9:10 pm and the door says close @ 10:00 pm, google states 10:00 pm, and I have to drive 30 minutes away. It's very rude and unprofessional to not be open when it's only 9:10 pm. A lot of Fayette County restaurants do this and it unsettles me as a customer.

    I have eaten here before but this was a bad batch of fish. Although management is going to make it right it will probably be my last visit.
    Toni S.

    My 2nd and probably last time visiting this establishment. The fish tasted "fishy" and smelled like it had been sitting in water overnight. It had a foul taste and it was totally not fit to eat. I have been cooking for over 30 years and know when fish is bad. The manager is going to make it right but it will probably be my last visit. This was my second unfavorable experience and for the money I paid I certainly deserved a better meal after driving home for over an hour from work .

    Mike B.

    Wanted to give this place a try because I wanted fried pork chops. 1st I must say for 15 US Dollars these were the smallest cuts I've seen in a restaurant. Secondly they were extremely overcooked on the border of burned. They were so DRY. They actually returned them with no problem and made me 2 more which weren't any better I just threw them away and went to Big Daddy's Dish for my chops. I will never make this mistake again.

    Oxtails, rice, sweet potato casserole, cabbage
    Jay R.

    Every time I come to town I love stopping here. I made it 30 mins until closing and to my surprise they had oxtails!! I was so excited. The staff was friendly and the food was amazing as usual. I love the fact how much food they give you and I had plenty of food the next day for leftovers. I can't wait to visit again and this time I'll come earlier so I can get some dessert as well.

    Cooked fresh to order,  whole catfish dinner.

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    13 days ago

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    1 year ago

    Customer service was fine...the food was not..paid $18.00 for 4 of the worst ribs i ever ate...I do not recommend this restaurant

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    3 years ago

    Visited Fayetteville location and it was DELICIOUS The store was so clean! Loved it!

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    7 years ago

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    5 years ago

    Worst customer service from store management, to corporate who made it 10x worse. I will not be back.

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    9 years ago

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    Peach Cobbler Cafe Fayetteville

    Peach Cobbler Cafe Fayetteville

    3.0
    (53 reviews)
    1.8 mi

    The customer service was superb. Extremely nice and accommodating. I felt like she was a family…read moremember. She was very nice . The food was good. do had fried chicken platter and I was hungry. I ate and got full and fell asleep. so you know that food is heavy and filling. Overall, it's worth the trip to at least experience this restaurant at least once They played lots of old school RNB. A great place to chill out at

    I wrote this message 13 days ago, but I posted it on the Peach Cobbler Factory post, instead of on…read morehere. I made the correction. :-)!. Sorry! This is my 2nd time at this restaurant, and I was pleased. I ordlered 3 dinners for myself and my family. I ordered turkey wings, fried chicken, collard greens, Mac and cheese, ribs, potato salad, dressing and desserts. Everything was delicious. We shared, and still had a lot of food left. The food was seasoned well, the restaurant was spotless, and there were many customers in line. I don't eat chicken, but my family said it was delicious. On Monday-Thursday, the special is Buy one dinner and get one for 50% off. I'm sure that all the food I had purchased was over $140.00. But I paid almost $100 for everything. For the dessert, I ordered 1 peach cobbler, 2 sweet potato pies and a slice of carrot cake. We were too full, so nobody tasted any of the desserts, until tomorrow. But, we will definitely be back soon.

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    This is it - southern - Updated June 2026

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