Love my local Ulta!! Super friendly and helpful-staff. They carry a great assortment of high end as well and affordable beauty brands which is great. Having worked for the high end brands in my career you understand the value of good quality brand like E.L.F. for matte blush spending $8 vs. $45 plus, it's a no brainer to spend less on certain beauty items and then more on face creams that you love. I had a great interaction with a sweet girl on Thursday 4/29/26 at 10:50am, did not catch her name but we engaged in a conversation about the blush I bought and how we liked the brand. Ulta you have a great employee here. Anyways I will be back! read more

Ulta Beauty - Front entrance - Cosmetics & Beauty Supply Near Me - Southlake, Texas

I wish I could give more stars!! I just moved from Dallas to Keller and was looking for someone that could give me a traditional 90s blowout! I called last minute and was put with keatrice! She was very sweet! She consulted with me about what I wanted and definitely delivered! As a stylist myself I love to get treated like a normal client and be relaxed! I could have fallen asleep truly! Will definitely be back!! read more

I have had two great experiences at Ulta this week which include Clint today and Gabby at the Benefit brow bar. Both experiences were extremely positive due to the customer engagement and taking the time to listen and help me find new products to meet my needs. Clint introduced me to a new skincare line that will be my "go to" in the future. I have used Perricone MD for several years and have looked at the Stravictin line in the past ,but found it complicated as I couldn't find assistance with the line. Today Clint recommended it and tried the products while coming up with a simple skincare regiment. I recently purchased my Perricone, but will Stravictin will soon replace my current skincare. I came in looking for a foundation, but his expertise in asking the right questions and was right that the correct skincare is the best foundation! In the past I have tried to have someone help me with my brows, but told to make an appointment even when the associate wasn't busy. This week was a blessing because Gabby ( I hope the name is correct) dropped everything to help trim my brows and assist me with the correct brow product. I would have selected the wrong product if she hadn't cared and helped me. Amazing as they were both professional, kind, and didn't try to oversell me. I was impressed! Hope they are there in the future when I shop at yours store! read more

Ulta is a store I usually pop into about once a year, mostly when I'm looking for something specific like a hair product or a new nail polish. I've never had a bad experience. The staff is friendly, the store is organized, and I can always find what I came for. It's not my go-to beauty destination, but it's reliable and consistent, which I appreciate. read more

After a previous problem, Southlake Salon Manager Jamarys was amazing. She arranged for me to be seen by Elite Stylist Brandon G. Brandon redid the color, aptly covering the roots and making the resulting color to a lovely blonde. He was able to clean up the haircut a bit. With further follow-up with manager Jamarys, a second session was held with Brandon. The color is now fabulous and he was able to texturize bangs and shape the hair into an "almost long enough" bob. Highly recommend. read more

This ulta location is probably my favorite that I've ever been to. Not only do they have a vast selection of prestige beauty products, as well as drugstore section. But the size of the store seems a lot bigger compared to a different of Ulta's that I've been to. There's always a cheerful employee there. I believe he is the store manager from how well he dresses every time I see him. Honestly, I prefer shopping at this Ulta because other Ulta's tend to feel negative from the staff. But this location, the employees are very welcoming . I don't know his name, but he dresses in a suit and tie all the time. He is my favorite! You have such a lovely store. Very well organized. read more

So disappointed in this location. I placed an order for pick up in the morning hours and tried calling at almost 2pm. No answer. I called twice and let the phone ring and ring until it hung up on me from ringing for so long. I needed to speak to someone about my order because I was going to be in the area (this Ulta is 20-30 mins away from me) and I wanted to see if they can process my order sooner so it's ready when I arrive to the area and I can just pick it up while I'm out. I couldn't ever get anyone on the phone to ask. One: the order really should have been ready by now considering it was placed in the late morning time and it's already 2pm. Two: you have to have someone answering phones at a business. Such poor customer service! I'll never send my order to be picked up at this location again because of this experience. read more

They had every product or brand I was looking for, they had many options of everything, I could get very natural looking mascara, or very bold and black mascara. The brands were great. My personal favorite perfume that I got was the Daisy one. And I loved getting touch land with my mother. We explored the shop finding new brands and products around every corner. An abundance of everything "beauty" you can think of. I highly recommend! read more

Almost 4 months later and they still didn't greet me in, or ask if I needed any help. Mind you, the windows aren't fully tinted so you can see the customers. Although they did greet EVERY other customer right after me. I noticed Sarah's review 7 months prior and I wasn't even surprised. I figured I would come back and see if my experience would be better, but it wasn't. read more

Of course Ulta has all the beauty items anyone would ever need. The store is clean and bright. The associates are terrible. Unfriendly and act like they don't have time for you. That goes for the check out and ones on the sales floor. Why are they there? We thought to help They are terrible and we will not shop the southlake location again. read more

I recommend Frida she was a very friendly hairstylist. Who understood what kind of hairstyle I wanted. She also pierced my granddaughter's ears and put colored stencil in her hair. Highly recommend Frida. read more

I stopped in to stock up on my supplies of the Ordinary. I like that skincare like and Ulta is easiest way to just pick something up. They don't carry the entire line, but they do carry their most popular items. The store was clean and organized, though there doesn't seem to be a standard layout between stores. The people working checkout were friendly and seemed very patient. I will stop in again. read more

The staff were excellent at suggesting products for me. Especially Anna, she helped me from products to checkout. She was patient, knowledgeable, friendly, and professional. I believe she is not only an asset to the company, but a delight to have helping me. Riyam helped the checkout process as well and I appreciate her kindness and patience. Thank you Ulta for having such an amazing staff! read more

Every time we go in to this store we are greeted with a basket and a welcome. Everyone is friendly and helpful. read more

My tween daughter begged me to take her to Ulta for her first set of skincare products. I took her to the Southlake location earlier today and the sales associates stalked us throughout the entire store as we compared products. They made my innocent daughter feel uncomfortable and ruined her shopping experience. Do better, Ulta. Not everyone is a thief. Customers should be treated with dignity and respect. Needless to say, you won't get any future business from us. read more

Dear Ulta, Are you ever going to get it together? I'm tired of walking in to your store and watching your employees stand around chit chatting with each other instead of helping or even greeting your customers. Don't you get tired of being known for having the worst customer service? I stood there and watched 5 of your employees stand around and gossip about another employee. Let's just say she isn't popular among this group of mean girls. Your reputation is sadly the same story in every one of your stores which is sad cause I came to this location after the Euless location messed up my order. Anyways I thought I'd remind you even though you don't need reminding. Cause my little review is nothing compared to other reviews, blogs and even videos about you. So I'll just leave this here and head on over to Sephora which is what I should of done in the first place. read more

Anna and Ashley went above and beyond to help me have an excellent experience buying my favorite makeup products today!

I had to leave. Im not sure who she was but there was a sales associate who was greeting all costumers coming in. I was not one she said hello to, of course i noticed this immediately but i brushed it off as she could have been busy. I start browsing as im not looking for anything in particular, i just want to spend money honestly. I keep seeing her relatively close to me or if i dont see her i hear her obnoxious boots. Whatever i keep doing what im doing because i know im no thief. Then i move to a different side of thw store and more associates are getting pretty close to me. Even still i brush it off. Finally im getting upset because they are literally locking eyes with me and they never once asked me if i needed help of any kind. I call my husband to come inside and join me because finally ive had enough and he notices the associates attitudes at this point and my husband is not one to pick up on things like this. I kindly put all of my items back and leave. Look, i am not one to immediately say "racism" or "i was racially profiled" but i absolutely was. I am very visibly the only poc/ hispanic in this entire store. Now mind you, i work a government job in a surrounding city. I know i do not look sloppy or anything to have been profiled by other than the color of my skin. Do better ulta on southlake blvd. Its 2024. ALSO THE STORE IS A FREAKING UNORGANIZED MESS read more

Hannah is amazing! When my curling iron broke, I decided to walk to the nearest Ulta and buy a new one. It was a 1.6 mile walk in 100 degree weather and by the time I got to Ulta, I was a mess. Hannah immediately greeted me as soon as I walked into the door. She also rushed over to help me. Apparently, I was so sweaty from the walk that she mistook the sweat for tears! LOL!!! It was 15 minutes before close and I apologized for coming is so late. She told me not to feel rushed and assured me I had plenty of time to shop. She then walked me to the curling iron section and proceeded to ask me questions about my preferences to help me find the best one. She then told me I was welcomed to shop for other items if needed and asked if I needed help with anything else. I told her I was in a rush to get to the next store to buy a belt (which had also broken during my travels) so she carried my curling iron to the register and immediately rang me up so that I can make it to the next store. That was an excellent experience and I am truly thankful for Hannah. Thank you, Hannah, YOU are awesome and I love my new curling iron!!!!! read more

Bad customer service. I KNOW NOTHING about makeup and none of the employees cared to ask if they could help me with anything. When I went up to ask about a product the girl simply pointed (she was not busy). I asked two more questions about another product and I got one word answers and pointing towards the direction I needed to go. I had just come from Sephora looking for a specific product and he went above and beyond to help me find something similar, he took me all over the store to help me and give me his advice because again I DONT KNOW ANYTHING ABOUT MAKEUP. In the end I said I was gonna try Ulta. I wish I had given that guy my business. My experience was awkward, uncomfortable no friendliness or help. I was very disappointed. read more

I am sad to update this review. Since Simaria is no longer in the salon, I will never go back. I had the complete displeasure of booking an appointment with Jessica following Simaria's departure. What a nightmare. She doesn't listen at all. And, despite the things she will tell you she absolutely cannot cut a pixie at ALL. I have had and maintained a pixie cut for years. She completely destroyed my hair. She has no idea what she is doing and shouldn't touch anyone's hair ever. Please do not get your hair done here. PLEASE. $150 down the drain. read more

This is going to be a review of the salon. I will say this I hope for the rest of my life. I will only, and I mean only, go to Katherine to do my hair. I have long hair with an ombre. As you can probably assume, an ombre is extremely difficult to do unless someone is highly experienced, and that she is. I walk in, tell her I want an ombre, and she does the rest. She has changed it up so that I don't get bored of it and I always walk out happy. I usually leave maybe a $40 tip but I will bump it higher sometimes just because. She's INCREDIBLE but also extremely hard to get an appointment with so I call HER instead just to make sure. As for the salon overall, it's a very nice atmosphere. The receptionists are wonderful, (astonishingly better than the ones in the Irving location) and are easy to book appointments with and are always helpful. Keep up the good work! read more

I would give 0 starts if I could. I walked in when they opened this morning to purchase a round brush/hairdryer that was on special for their May gorgeous hair event. I asked the manager where I could find them and she promptly told me they were all sold out. REALLY? I was the first person in the store. So the store advertised a product for sale and had zero of that item in stock. They wouldn't offer a rain check and said they were all sold out online as well. Seems like false advertising to me. I think I'll take my business elsewhere where they actually honor their ads! I should ad that this review is more a reflection of Ulta as a company and not the employees as they were very nice about it and seemed somewhat embarrassed. read more

Simaria was amazing!! She did a great job on my hair and listened to what I wanted & took her time and I felt very comfortable getting my hair done even during covid. I found her through Yelp because I don't trust many people with my hair and I will definitely go back to her!! Thank you so much!! Highly recommend Simaria read more

Ulta Beauty - Before & after - Cosmetics & Beauty Supply Near Me - Southlake, Texas

Sarah H... I mean I literally just come into this store some times to get her opinion. Best employee ever!!! Helped me with everything and gave me such great opinions. Love love love this place just because of her:) read more

WORST ULTA EVER!!!! Be prepared to wait at least 10+ minutes in the checkout line. I politely asked if they could open up another line... "it's just us two honey". I saw 5 employees walking around, handing out shopping bags, yet they couldn't add one person to the register. I live in Dallas and typically go to the Ulta off Park Ln, I've NEVER once had an issue at that location. There is clearly an issue with management at the Southlake location. AVOID IT AT ALL COST! After waiting 15 minutes in the checkout line, I gave up and placed my bag on the checkout counter. I told the two employees it was absolutely ridiculous that anyone wait 15 minutes to check out and walked out. Never again! Just placed an order on Amazon for everything I needed. read more

I would recommend the southlake location to anyone. Very clean, very helpful staff, very surprisingly easy to find what you need. Just went in and had to leave a review, everyone was so friendly and Hira especially was very helpful. I went in knowing so little about makeup and she helped me pick out the right shades for me and was very patient. Overall a great time. read more

I always went to Ulta's Salon for makeup services, but never for my hair till my mom recommended me the sweetheart Simaria! It's been over three years and my mom and I still go to her, as well as my dad! Not only is she phenomenal in hair, she's also amazing at makeup!! Without Simaria, I would have never taken the risk to go blonde and now I trust her to do whatever she wants with my hair because she knows what's she doing and always takes risks that pay off with new techniques! If you want good makeup and want to take a big step in your hair, make sure to book with Simaria! read more

This location hasn't had my foundation (Bare Minerals Original - Medium Beige) in stock for the entire month of October. I've visited two different times this month, two weeks apart, to be told both times that "they are always out of this one because it's their most popular color" and "a new shipment was coming on Friday." Also, the front desk staff is as slow as molasses and slow to acknowledge a customer. Thanks, Amazon, for always being there for me. read more

I've had a very frustrating experience with my local Ulta hair salon in Southlake, Texas. I consulted with a stylist Thursday afternoon, and showed her a picture of exactly what I wanted and how I had my hair colored in the past. I wanted my roots touched up to be blonde, to match the rest of my hair, like my retired stylist had always done in the past without an issue. The stylist at Ulta told me she could do that, end of story. Halfway through the treatment the stylist noticed my hair was a more yellow color instead of the blonde I asked for. So she put toner on my entire head. Once the appointment was over I left with the darkest my hair has been in over 4 years. Even the blonde I came in with was gone, and my entire head was a mousey, orangish, brownish color. The stylist knew I was not happy with the color and said "next time we can go blonder then," instead of trying to fix the problem then and there. I went home and tried to like the look and color but I just couldn't. So I went back the next day (today). The stylist stripped the toner from my hair and the bottom half of my hair returned to a blonder color like the look I had when I had come for my appointment the day before. The highlights she put in on the top however, did not match the rest of my hair at all and were still brownish and orange color, and certainly not blonde like I had asked. I spoke to the salon manager and was very nice about the issues we were having, and instead of trying to ease the situation or help find a solution, the MANAGER was very abrasive and kept interrupting me and stuck her finger up at me as she spoke. She indicated that I didn't want to pay for extra highlights, but that was not the case, and she said "I know money was an issue for you". She insinuated I didn't have the means to pay for extra treatment, when all I wanted was the original treatment corrected. I have consulted with 6 other stylists in the past 24 hours and they all told me, the issue was the stylist did not leave the product in long enough, it's not that I needed more highlights or full coverage like the manager claimed and said I needed to pay more money. I have had my hair colored by professionals for 20 years and I have NEVER run into a problem with color (or attitude) like I did at Ulta. The worst part of this experience was how the manager was so rude and had zero costumer service skills. The stylist, who did not follow my directions but was still at least nice and trying to be somewhat accommodating after I came back for a second time, booked me for a THIRD appointment tomorrow to "add a few more highlights". I don't want MORE highlights of the wrong color; I need the color corrected on the current highlights that were done incorrectly. I have no idea if they were planning to charge for me for this third visit, but after the way I was treated by the salon manager in Southlake today, I have zero desire to spend any more time or money at Ulta. I spent $140 at this salon (the most I have ever spent on hair services) and my hair looks the absolute worst it ever has, filled with every tone but the one I asked for, blonde. I was a manager, I know how it can be difficult to deal with customers but in my experience as a manager, I know it is the manager's job to *diffuse* the situation and make the customer happy, instead of rudely arguing with the customer and refusing to suggest a solution. I have honestly never been treated so poorly by a manager in my life. Through this whole experience neither the manager or the stylist ever apologized. From the lack of care, attention to detail, poor communication, and terrible attitude from the salon manager of the Southlake store, Ulta has absolutely lost my business. I'm out $140 from the poor services at this salon and now I have to go spend more time and money somewhere else to get my hair fixed. read more

I've Been to this location 3 times. I only purchased items once because my husband was with me buying cologne. 0 out of the 3 times have I been greeted, asked if I needed help, or even looked at. I'd much rather go to Las Colinas, which is not nearly as close, very busy, but always friendly. read more

I love the Ulta products but this store (and all Ulta's) are never well-stocked. I'm confused by this! It's always haphazard (dirty) as well. read more

Thank you Catherine! Ella loves her hair! We went to a different salon before and they jacked it all up... Went to Ulta hoping they could do something. Catherine did amazingly! Gave her exactly what she had asked for. Took her time. It was a great experience. She will be cutting her hair from now on! read more

Ulta Beauty - Before and then after... We made her throw it in a pony bc it was so terrible before Catherine fixed it - Cosmetics & Beauty Supply Near Me - Southlake, Texas

Never coming back for the following reasons: 1. No one knows anything about hair. I asked if the Milano shampoo actually worked on dry hair, she took the bottle and said, "I think so; it says moisture on it." I asked about the edge control, and she just read the bottle back to me...I can read, you know. 2. The point system sucks. 15 points expire every month. Who comes here every day? 3. They only sell those beaded brushes. There are other brushes... 4. The cashier was so rude. She didn't want to talk to or touch my hand. Ugh. Look, if you need hair products, just go anywhere else but here. read more

This location has probably been open 2 weeks now. I have not used the salon. This place definitely has things it needs to work on. I went in for two items from the benefit counter and they were out of both items. There wasn't even an offer to check the inventory or anything. Then she suggests I just get the nyx version and I ask if she thinks there would be a different in quality and she laughed! Then said "no I don't" The I go to check out and the line was so long, with only two cashiers. This seems to be a problem at all ulta locations. Then the cashier didn't even say "thanks for checking us out! Or come back and visit us!" It just all in all bummed me out. read more

Pros: They stock lots of brands and usually have what I need. The store is now kept clean - it used to be pretty nasty looking. Cons: They argue with you when you check out if you don't want their "Ulta card." You know, it doesn't make any difference why I don't want one. if I say "no" it means "no", it doesn't mean I want to keep talking about it and have the store employee try to force me to get one. Honestly I usually buy things from Amazon Prime because of this. Today I needed things Amazon didn't have available immediately so I went into the store. I will never purchase from them again because you cannot do business with them without being harassed. read more

Visited here once with my grandmother last week. The cashier was nice at checkout like usual, but the store was messy, and it seemed as if the shelves were only half stocked. The Southlake housewives have ultra-high standards... so it was a bit surprising that they would appear anything below meticulous. I'm just sayin'... My grandmother also lost her debit card in the store, (I know, trust me, I have no idea how on earth she managed to do this) but they didn't care the slightest. One guy even forgot about leaving her on the phone line after we got home. She was never helped. Needless to say, I'll visit another beauty store or just be a homely, hot mess for the time being shall I ever need to return and/or purchase an Ulta product. read more

I have been going to Simaria to get my hair colored for close to a year now. She completely saved my hair! I came in with a horrible color job done by a high end salon... and simaria took me from horrible streaks to beautiful blonde highlights just in time for my wedding. Now this transformation didn't happen in one sitting, it took several and a lot of patience. But, if you can be patient and put your trust in simaria she will make your hair gorgeous! See photos for before and after. read more

See all

The sales floor associates were wonderful! Always asking how they can help. I am a little bumbed that it doesn't matter what location I go to they are always out of something that I am looking for. However as a former employee I understand the inventory process and why they only have a limited amount. I was a little deturbed with the little girl at the desk who seamed off put to have to check to see if something was in stock and then as if it was out of her way to have to order it for me. read more

Bring your wallet! This is a great place, but unfortunately you pay for it as it's very expensive for almost everything, even with the Ulta card, sales and coupons you still end up paying. Hair color is $100+ dollars average, Root touch up is $53.00 for an inexperienced person, $63.00 and up for a more experienced person. If your looking for a bargain on cosmetics, hair shampoo etc, look elsewhere this isn't the place. I spent $200 in one month just on my hair color and root touch up, but was informed corporate sets the prices, unfortunately I want be returning for my hair services. read more