What a great experience. I've been here a few times over the…read morelast 40 years and they have always had "everything" but it's been a minute and things change. When my wife said she needed something special to cover up a recent biopsy scar, I thought we'd try Frends so stopped in. Along comes Devon and she was great. Not trying to sell stuff, not trying to get us out of there so she can get on to other things... just personable and knowledgeable and hands-on, taking the time to test some product on my wife. I've never been in a Sephora or a Sally Beauty Supply and don't want to go to one... they seem kind of "chain". And after running into Devon today and seeing all the cool, fun, professional, "industry" stuff they have to offer, will never go anywhere else. I mean, even if you don't want any makeup... you gotta go check it out.

Great selection of everything from professional make up to hair extensions to skin care…read more I use my SAG AGTRA card and get a discount! Everyone is super friendly and helpful!

Quite possibly the best beauty supply I've ever experienced. They have absolutely everything. If…read morethey don't have it, then it probably doesn't exist. I typically buy a lot of my self maintenance items online for better pricing, but it's super fun to come and splurge and try some new brands of skin care, body care, makeup and hair care products. Service is always friendly and helpful. Free parking on their lot is always abundant.

Not only is Naimies a great place - they have everything! Special mention for Tracy, who helped me…read morefind an almost impossible to track down product.

A go-to destination for beauty products, skincare, haircare, and all the little beauty essentials…read moreyou didn't even know you needed. The selection is fantastic, with everything from professional salon products to hard-to-find beauty favorites, and the staff is always knowledgeable, friendly, and willing to help. This is a neighborhood beauty store with the inventory of a much larger retailer. Whether I'm looking for a new skincare product, hair tools, cosmetics, or salon-quality hair color, they always seem to have exactly what I need. The store is well organized, easy to shop, and the team genuinely cares about helping customers find the right products rather than simply making a sale. Great place for sales and gifts too!

I do like this place and have been coming for at least twenty years. Their employees are great and…read morethey have a vast selection of products. My main complaint is that I think they markup everything quite high so even when there are deals, you aren't really saving all that much. Also, their return policy is only for store credit - so make sure you REALLY like something before you buy.

I found parking right across the street. I usually buy from them online but I was 4 minutes away on…read moreset, rehearsal took an hour and a half longer and I was like peace out, gotta get my makeup lol. Let me tell you, sometimes is better to get things on line, I don't get distracted by the cute packaging and I buy the necessary. In person, I get cray. And why wouldn't I? Great customer service, everything displayed and stocked properly, awesome makeup conversations. Seriously, love this place!!!!!

Kat was amazing and made my birthday the most special day in the world. She gave us a wig at a…read morediscounted price and her energy was amazing. Best experience ever

I came in here on a rainy day and got the best service the OGee rep Marissa had excellent customer…read moreservice. There was also two other workers who were great. Sadie has a great smile and has great Customer Service. She's perfect to be running the register and Jason was also great. I had to come back in today to get a color match and their Sadie was. She even remembered me makes a customer feel good. A n guy helped me his name was Manny and he knows his makeup stuff. Super great Customer Service very satisfied so far thank you.

This was my first visit to the shop after hearing so many great recommendations, and it absolutely…read morelived up to the hype. I was warmly greeted by Edwin--such a kind, professional, and low-pressure guy. He helped me find exactly what I was looking for: a lightweight foundation to smooth out my aging skin. His demonstration on how to apply it and the perfect color match he chose made me feel confident in his choice. I purchased the Sisley Foundation. Shoutout to the entire team as well--everyone was so uplifting and friendly. I left not only with a great product but also with helpful knowledge for future visits. Overall, such a wonderful first experience! I'll definitely go back to the Studio City Blue Mercury, great staff!

I usually dread shopping at most Sally's because they are usually all the way out in the hood and…read morethe only one I know of in studio city doesn't have the items I need. Usually the girls working there are friendly but really aren't much help when it comes to suggesting products that are right for me. The girls in studio city are mostly interested in suggesting the most priciest items. I came to this location about a month ago in desperate need of help. Over the past year and a half I had been on a journey to go blonde but just wasn't satisfied with the tone so ended up trying to gradually go darker. Needless to say my hair is damaged beyond belief, and I have about 10 different shades going on from super bleached to dark blonde. Terrible. Anyway when I came in I told the girl working there that I wanted to go to a very dark warm blonde or maybe as dark as a warm light honey brown. This chick gave me a color that turned my roots pretty dark brown. I was so upset! Thank goodness I only did my roots. Well, last night I went in again and told Jessica, the manager on duty what had happened. She spent quite a while with me discussing what color would work with my now very dark roots. She suggested a brand with more intense color that would actually lighten my roots but darken the rest of my hair. I was skeptical but desperate since I don't presently have a good colorist. When I stepped out of the shower I was thrilled! Jessica was SPOT ON! My hair's color is way more even, has dimension, looks healthier and is a beautiful light honey brown. I couldn't be happier and it is all due to Jessica!!! Thank you!

I had to go in again and ran into Joshua and he was so sweet and friendly! This place never fails…read moreto give you a welcoming greeting and helpful!

I love this spot! Has been my go-to for hair all my LA-actress life. This year is actually the 20th…read moreanniversary of Superstar Hair & Wigs love!!! Back in the day, I woulld buy a gilda, pop it on my head and then slay an audition directly across the street. Tammy, the fab owner, and the queens on staff, are experts and so comforting. They will make sure you purchase what's right for you. You'll always leave with inspo for your next visit. I always do! xo Ayana PS: (best accessories ever!)

They have all of your hair needs and the customer service is impeccable! They are open til 7 pm and…read morethere is parking. On a bonus note, they are black owned!!!

30+ years and still my favorite…read more I've been coming to this beauty supply since I was 13 years old, back when my mom used to bring me here. It started as a little shop on Victory, and over the decades it's become part of my life in a way most stores never do. Years later, when I became a professional makeup artist, this is where I bought my very first kit, a huge haul of products to start my career. That was a full-circle moment for me. I buy almost everything cosmetics-related here, and the fact that it's stayed consistent and reliable through all these years says everything. My only complaint lately is merchandise out of stock more often than not. I hope they get that sorted out, because everything else about this place keeps me coming back.

Samantha was an absolute gem - she helped me with my hair color and went out of her way to make…read moresure I was secure. Her manager Tracey was very supportive and Samantha proved to me that true customer care and service still exists. This airy light space is jam packed full of everything 'beauty' including my favorite brand of color 'Satin' and 'fresh' perfume and pretty products. Remember 'brown sugar' by 'fresh'? It used to be sold in all the most luxurious shopping departments but has since been hard to locate. I wouldn't go anywhere else for beauty supplies and it is truly different from the rest. Naimie's is a very special beauty supply boutique with all your favorite goodies! Thank you Samantha & Tracey! T&K

What a wonderful braider she is very neat. Very clean a little bit expensive but who isn'tread more

Great location, highly skilled stylist and I love Jaz'Leen. They have blogging booth and supply…read morestore inside the studio. Go check them out y'all #NoHo

I've been coming to this place for years, and to be honest, in the past I never got much help…read morepeople didn't take the time or offer helpful suggestions, so I ended up taking my business elsewhere. But today Kassi was amazing! She answered all my questions and gave great recommendations, especially for dry hair. Thank you, Kassi! I really hope you'll be here next time I come in for hair products.

Such a nice & helpful staff especially Charles!…read moreUnlike most beauty supply houses I don't get "attitude" from this one!