I love this store! I live in LA but I needed a bunch of post cards. I walked around and couldn't…read morefind any anywhere. Finally I found this store. They have lots of souvenirs and shirts etc. They have several racks of great postcards at such a low price (3-$2.00) so I bought a bunch to have on hand. The girl working was really nice and the experience was positive and pleasant. I'll be back.

Best gift shop I've been to, no cap. they have 9.99 shirts and 25.99 shirt and hat combo, not bad…read more Everything is dope.

Sylvia is very helpful and nice to talk to. Suggested me a grass flip flops that would get…read moreattraction! Super hilarious!

An older women that works there, I believe her name was Sonia was hovering over us and she didn't…read morelet us enjoy the shopping experience we hoped for. We finally picked a bracelet & and an ankle bracelet and she asked if we wanted her to take it to the check out counter so our hands could be free (as if we were going to steal the items). We decided not to purchase anything else after that. In fact, I didn't want to purchase the bracelets after that. Don't shop there

This is a really nice gift shop in the pier. They had both indoor and outdoor sections, filled with…read morewide variety of items. Inside the shop they had a huge magnet wall with some unique designs. There were plenty of t-shirts, stickers, mugs as well. I found a magnet for Route 66 in the store that I liked. The price was $8 which is relatively higher for magnets. My daughter got a sticker too that costed around $7. The aisles are small so need to watch out for people when walking. Checkout lane moved fast and staff members were friendly during the checkout.

Kind of like every other souvenir shop that you've gone into in any other city you've ever been to…read more Not saying that's a bad thing, just giving you the lay out of what kind of store it is. All the typical branded apparel (Santa Monica in this case) such as hoodies, long sleeve shirts, t shirts, magnets, pens, key chains, signs, ..... really all sorts of things to choose between. We didn't get as far as making a purchase so I didn't catch the price of the items to do a comparison. But, this place is plenty easy enough to access if you're already out on the pier and they have some nice options for yourself or others if you want a keep sake from your visit in Santa Monica. If you're in the area I would suggest popping your head in to see what they have available.

This place has some really nice apparel right in the heart of Venice Beach. Highly recommend…read morestopping by.

Really love this store. Friendly owner and definitely the cutest selection of Venice Beach apparel…read moreon the boardwalk. The other stores have cheesy logos with poor quality fabrics. These shirts fit so cute and are true to size. The one I bought was American Apparel. It was only $20 so that seemed like a pretty good deal to me. (I bought another shirt for my son at another store in the same size 4t and it was so large, he was swimming in it). I'll definitely be back the next time I'm in Venice Beach

I wasn't sure looking online how to find the shop. It is at the very end of the pier on the left in…read morewhat looks like a little gift shop. You can rent a pole hourly, and buy bait there. My son very much wanted to try and fish and it was an easy and affordable experience.

What a great little shop at the end of the pier!! Stumbled upon this shop while out on a walk. I…read morepicked up some souvenirs for friends outside of the country. This place is so kitchy with SOOO much history, selection and all the prices are SO cheap!! Such a great value when visiting Santa Monica, I was SO surprised. The guy at the register, Larry? was sooo helpful, friendly and a lifelong Santa Monica native! I am so glad I stumbled upon this little shop, it's definitely worth a visit when visiting Santa Monica!!

Has the best prices in Santa Monica.. I stopped by on the way home after the beach and picked up…read moresouvenirs for my friends. They loved them

Typical souvenir store. It took care of all my needs but at least I didn't have to shell out a…read morepretty penny like most gift stores. Would definitely come back if I came back to the area.

I haven't been here in 15+ years and though a lot of it has changed, I'm glad I was able to take…read morethe kids here and experience it. It was founded by Abbot Kinney as a destination seaside resort in the early 19th century and the street named after him used to be a great place to go shopping: -If you start at the south end near the pier you can see a neighborhood with actual canals and bridges that is fun to walk through. -Muscle beach is more like an outdoor gym now and not as grimy and primitive as it used to be. -Skateboarding bowl is famous and even on a weekday we same many skateboarders there, one of them was skateboarding barefoot! -The basketball courts are also quite famous and sometimes you'll see some famous streetballers playing here. -There is a strong smell of weed everywhere and a couple headshops. The most annoying people are the ones trying to hustle CDs or get you to go to their weed shop.

Again, one of those things you have to do at least once in your life, especially if you're a SoCal…read morenative and last weekend was the first time I've ever been here. I was always mistaken thinking I've been here before, but that was actually Santa Monica. Goes to show how little I go out and touch beach sand if that makes any sense. The board walk is along side the beach and you can either pay for parking at any of the lots and help support the maintenance of the beach or you can do metered parking or free street parking, you just have to pay attention to the signs and be okay with walking. Lots of things to see and it's super bustling and lively on the board walk, especially on the weekends. They recommend people to walk their bikes here, so you can easily just walk it. Gift shops, novelty stores, cannabis and magic mushrooms stores, cafe's, quick service food restaurants, art displays, street performers and vendors, people walking their dogs, and much more. Be wary of the drop shipping resellers or the boot leg items, but there's lots of original artwork and crafts being vended by people. I hate all of the AI advertisements thought, none of it makes the food look good and makes my skin crawl so I'm wishing vendors would take note of this. Very innovative to see some of the designs of shirts, Snoop Dog's ice cream parlor (sadly not opened), and people selling shaved ice on the go and much more. Also keep your hands busy so people don't try to push something in your hands and make you purchase it. Tourist trap prices for certain things, but then there are people making an honest living selling ice cold water bottles for $1 which is pretty fair if you think about it. I don't think I'll go out of my way to be here, but interesting to be at at least once.

I got a great deal on some cool shirts ! The owner is…read morefriendly & very helpful ! They make shirts in the shop

Venice Liberty is a nice departure from the stereotypical beach/boardwalk souvenir shop, where…read moreyou'd normally find cheap Gildan T-shirts with iron on stuff my wife could do herself with a Cricut. Instead, most of the stuff here is American Apparel brand, with colorful and stylish designs actually printed/dyed in. I'm still rocking a hoodie I bought over six years ago and it looks just as new as the day I bought it here. Worth the extra few bucks for stuff that lasts!

I'm so grateful for the welcoming and calming energy this store provided me with. The man working…read morewas extremely knowledgeable and helpful. Super competitive pricing and the location is wonderful. Thank you.

Been shopping here for years, and they just moved locations just up the street. This new location…read moreis so much better. Huge ceiling, open space, and such a great energy. This is the ultimate store to buy gifts, healing crystals and stones, and find other special boutique trinkets and books etc... Definitely will be back here again!

Really cute Boutique with swimsuits and handbags and basically everything! Not your typical tourist…read moresouvenir gift shop. Very elegant and one of a kind . Customer service was welcoming and so warming.

I worked for this company for month also....never got paid and cut off the portal and they now…read morechanged the numbers they had...BIG SCAM ... reported to several government agencies. Don't TRUST anything from them. SCAM SCAM SCAM