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    Verve Coffee Roasters

    4.1 (243 reviews)
    Closed 7:00 am - 6:00 pm

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    hot chocolate
    Sriharsha A.

    Came here on a Sunday evening and loved that it was open late, especially rare for a coffee shop and on a sunday. I had a hot chocolate, flavor was rich and was piled with whipping cream, exactly what I was craving. The inside is gorgeous. There were lots of plants, cozy lighting, and the perfect ambiance for work, studying, or just reading a book. Staff was super friendly too. Parking is difficult here. Limited spots and mostly just street parking.

    Simon W.

    Great place to grab a latte. Location is well situated however it can get a bit packed. Parking is limited and they ask you to move your car once you leave. Nice layout and highly suggest visiting. I think the lavender cold brew on tap is a bit of a miss though. I would avoid that unless you really like lavender.

    Pumpkin spice latte with oat milk
    Angie L.

    Friendly staff. Theres a parking lot on the side and 3 compact parking spots directly in front. I tried their seasonal pumpkin spice latte with oat milk and it did not disappoint! I didn't have to add any additional sugar but they have sugar in the raw at the counter if you need to adjust your drink. I appreciate the little foam heart they made on the drink. There are plenty of tables and seats for groups groups to get some work done.

    Avocado toast.
    Sarah J.

    This is one of my favorite Santa Cruz things. The avocado toast is so delicious. The espresso is always perfect and served with soda water like in Europe. I love everything here.

    Cappuccino and single origin espresso
    Chris W.

    Solid spot for verve coffee - wish they had more types of espressos beyond the house blend and single origin. Place itself is nothing fancy, has limited seating, some pastries available. If you like verve coffee come here and get fresh beans to go.

    More merch for sale
    Giselle M.

    Good vibes and coffee perfection all around at this Verve location! I was shocked that I hadn't already written a stellar review for them as I have for other Verve cafes. Well there's no time like the present, especially when it's New Year's Day! Big thanks to the ladies working on this holiday so that everyone could start 2025 with that special *insert coffee drink of choice* (and for some maybe help cure NYE hangovers!). I wished that I would have gotten names, but let's just say that all 3 women working around 1pm on 1/1/25 were so friendly, personable and made us feel like valued customers. Thank you! :) Not only did we get our perfectly rich, bold & balanced lattes, but we picked up some Dwell filters for the new DwellxVerve Dripper Kit that I got my husband for one of his Christmas gifts. I also asked about their eco-friendly Terracotta Cups, which are these great little cups that are reusable, plastic-free, and after a certain number of uses can be disposed of, at which point they'll basically decompose naturally back into the earth. How great is that?! We always bring our own travel mugs for our coffees, but it's great to know that Verve is taking these innovative and environmental steps to reduce single use cups & lids. My hubby and I are regulars at Verve on 41st, but we venture to the Westside from time to time, and it had been a while since we last popped into this Verve on Fair Ave. After the awesome customer service we got today, we'll make a point to pop in more often! Happy New Year & cheers to great coffee!

    bad Matcha Latte

    Service was fine, I asked for a matcha latte with almond milk, tasted like straight milk. Asked for it to be remade and they offered to make it a double shot....still tasted like pure milk. When they announced my order they yelled out "matcha remake" and all the baristas were laughing. I still said thank you and nobody even glanced up for a smile or anything. I guess I know not to come here for matcha or to study!

    Rosalie H.

    Was in Santa Cruz to visit my niece. While our hotel served coffee and breakfast- hotel coffee just doesn't cut it. Verve came highly recommended by my fellow Yelpers. Unfortunately I was disappointed with their customer service and coffee. The young lady at the register was not helpful or friendly at all. She shouldn't be serving customers when she can't even smile or be hospitable towards customers. We ordered the Matcha and a regular latte hot. Unfortunately the coffee flavor was underwhelming and it was served warm instead of hot. Additionally, they don't offer flavors- such as vanilla, caramel etc. We were quite disappointed with the coffee and service at Verve.

    Kombucha on tap at 5PM before sunset. Nice breeze outside
    Jacob J.

    Nice spot with good service and quality ingredients as usual. Love an espresso and citrus kombucha on tap. The outdoor seating has a good breeze. Overall, very clean and cozy vibe as usual from Verve. Conveniently close to Marianne's and Santa Cruz Recording and New Leaf and Safeway. Get some caffeine in before some weekend grocery shopping.

    Iced matcha latte
    Maureen M.

    I also love this place other than the one in 41st Ave and this one is more spacious. I love their avocado toast! Good drinks and coffee as well. You order your food and coffee and wait for it in the pick up side. Tho parking can be limited in a very busy day. The people who work here are nice and they also have restroom inside this cafe. There's a lot of tables and seats where you can hang out.

    Elellta T.

    Verve is my go to whenever I'm Santa Cruz. Great coffee, friendly staff and beautiful space filled with greenery.

    Cappuccino with oat milk
    Nicki G.

    I visited Verve this past weekend while shopping downtown. Super cute and modern with lots of plants but without the pretentious trying way too hard vibe. Seems like it would be a great place to plug in and get some work done. The staff were pleasant, engaged and efficient. Most importantly, the cappuccino was superb. I ordered mine with oat milk as per usual and my bf ordered an almond milk latte. Nothing wild. Verve did not disappoint. Will definitely visit again when I'm in the area and would recommend.

    matcha never misses
    Mikayla D.

    Verve has classic coffee options that never disappoint. My go-to is an iced matcha oatmilk latte for that light energy boost & bittersweet taste my tongue craves. Customer service is quick & the employees are friendly (shoutout homegirl Kristina). Not only does stopping by verve for a sweet treat & a drink pick me up from spending the morning working, but the atmosphere of the interior building leaves me with a brighter mood in the moment.

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    1 month ago

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    4 months ago

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    Thank you, Cindy!

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    9 months ago

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    10 months ago

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    9 months ago

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    8 months ago

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    1 year ago

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    2 years ago

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    5 months ago

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    Siena C.

    Thank you, Maitlyn! I hope you have a chance to come back soon :)

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    10 months ago

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    2 years ago

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    2 years ago

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    Thank you for your kind words, Elellta!

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    6 months ago

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    Thank you, Victoria!

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    6 months ago

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    1 year ago

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    7 months ago

    Service was poor and it was freezing inside. Left to another verve nearby with amazing service and warmth.

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    9 months ago

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    1 year ago

    I came here at 5:25 pm when Yelp said it was still open. The store was closed lol :' )

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    2 years ago

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    2 years ago

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    2 years ago

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    7 months ago

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    2 years ago

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    2 years ago

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    Thank you, Misha!

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    3 years ago

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    3 years ago

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    6 years ago

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    Page 1 of 7

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    Coffee Conspiracy

    Coffee Conspiracy

    4.6
    (61 reviews)
    4.5 mi

    Cool spot that I had been wanting to try for awhile since they were in Downtown. But their employee…read more+ customer service was not great. We walked in as a family (me, husband, our baby) and while we were deciding what to order husband asked for the restroom code. The tall male employee looked us up and down and said so, you gonna buy some coffee? Husband said yes...why? The employee said "I just need to know if you're planning on buying something or just here to use the restroom . " Why would we come up to the counter , peruse the menu and bring the baby inside if that was our only goal? It was so off-putting. Anyhoo, the interior was nice all black and some sort of rock/ metal playing. There's magnetic tiles to Create your own conspiracy or statement and other conspiracy type decor . I got a 5G is killing our bees which was nice and smooth flavored espresso drink and husband tried the NZT 49 which he liked. but only thing is we regretted not trying a black cold brew or shot of espresso to really taste their coffee. Maybe next time. And hopefully next time that particular employee will chill out a little bit on their restroom. Might I add, this was my 2nd attempt to go to this location. The first time they were randomly closed at 1230pm. Wish they would at least post a heads-up online or something.

    I've been trying to visit this particular coffee shop for quite some time now! Every time I swing…read moreby they were always closed or I just missed them! Lol I would always wing it and never take a picture of their store hours either! So I'm sure it was operator error! I am so happy for this particular brick and mortar because the first time I met the owner was on a bicycle on West Kliff or maybe East not to show I used to walk a whole thing during the pandemic! He was a really cool gentleman selling coffee on a nice looking bike and everything was clean, cut! Their menu items have changed and I'm glad he got more coffee companies to collab with! I loved my Stimulation Theory- it was smooth and had great frothy flavor with the perfect accent of cardamom! Everything within the Cafe is black and there a lot of joint seating areas. Granted when I got there, the individual spots were already taken. I sat an area meant for a larger group. I also enjoy the death metal music, grated it was played at the normal coffee shop volume level. Hee. So I've never actually HEARD that style of music at such a low decimal level, so it actually was quite comedic to me. At the same time, I'm glad it wasn't super loud like other rock shows I've been to! But still very much a vibe!! I can't wait to go back and try other drinks and pour overs that they have!! I can't wait until they get pastries or some sort of pop-up since I love my carbs! Hee

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    Take the red pill
    Take the red pill
    Love their murals!
    Love their murals!
    Coffee Conspiracy

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    Verve Coffee Roasters - coffeeroasteries - Updated July 2026

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