This is a must-visit coffee shop located in DTLA. I drank the asap yam latter for the first time months ago and haven't had it since because I live far. I happen to be in the area for a convention and purchased another asap yam latte (this time iced) and it was just as good as the first time. THere is only one guy working and I believe he is the owner so the wait times can get kinda long but the taste makes up for the wait! I highly recommend this place. I didn't know until I was looking up the cafe to write a review but there is another location also in DTLA! This shop is also conveniently located in front of a train stop! read more

Virtu Coffee - Iced Asap Yam Latte - Coffee & Tea Near Me - Los Angeles, California

The place is definitely a vibe, lots of interesting things to look at on the walls while waiting for your coffee. I tried the nutty professor latte and I don't know how it works, but it works! Super delicious and I love how oat milk is just the default milk. I was eyeing this place for months since I work down the street, so glad I finally had the chance to stop by. Will definitely come back every so often to try the other lattes to treat myself! Service was quick, though I will say, don't expect overly enthusiastic service like you see in (most?) coffee shops. I get it though and the taste of the coffee is most important anyway. read more

savannah banana iced was amazing and melo was an added bonus. vibes are amazing and the owner is so nice. ham and cheese croissant 10/10 read more

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Cute little coffee shopped tucked away near the pico metro station. Loved the cute dog Bella greeting me and my friend as we walked in. The barista was pretty nice too. Ordered the blueberry matcha latte and I'm usually particular of matcha at non-Asian owned places but this one was good, it was flavorful and didn't just taste like milk. The kouign amann was also good too warmed up. read more

Virtu Coffee - kouign amann - Coffee & Tea Near Me - Los Angeles, California

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I picked up an iced latte from here while in town for a conference. Definitely worth the extra block or so of walking, the honey/cinnamon latte was delicious! read more

I live in the neighborhood so I like trying out all of the coffee shops in the area. I like the unique and creative menu at this cafe. The owner/barista was a bit short with me the first few times but I thought it was a one off situation... I went for the 4th or 5th time recently and he was very rude. I asked for suggestions on the menu -- what his favorite drinks were or what the most popular ones were, and he was extremely sarcastic and rude. It was extremely uncomfortable, I've never experienced that before. Sadly I will never come back here ever again read more

Great space with amazing coffee. James and Melo are awesome! I need to bring Melo some spaghetti the next time I visit!

it's right outside the pico train station. it's definitely not somewhere with outlets or any place to do homework. i think they house-make most of their syrups so that's a good thing the dude was ur typical la guy he was okay but made good coffee so idk i would go back cuz my drink was pretty good read more

this matcha is so so sooo good and the place is so cute! i got the blueberry matcha and it was so yum

Their matcha chai , is the best drink they have ! It's a cute little Coffee shop with views of DTLA . Service was quick and he even helped me pick out what drink I would like based on what I said read more

Virtu Coffee - Matcha Dirty Chai Latte - Coffee & Tea Near Me - Los Angeles, California

One of my new favorite coffee places. Found this place randomly as strolling through DTLA. Their coffee/drinks were amazing! Got a few amongst a couple of us and we tried each others' drinks. Their G spot latte and the blueberry matcha were so good!! Super quick service. Few tables outside to hang out and enjoy the coffee. Will be back when in DTLA. read more

Virtu Coffee - Coffee & Tea Near Me - Los Angeles, California

Most places were closed today for the Thanksgiving Holiday. We saw that Virtu coffee was open and I live close by, but never been. I'm really glad we stopped in. James clearly has a passion for the ingredients going into his coffee and matcha. That was apparent pretty quickly, plus we appreciated the friendly conversation. Ordered a large coffee and my friend ordered a matcha. We were both very happy. His dog, Mellow was a little bonus and you can't help but want to spend a moment petting this little guy. Very cute. I'll be back for sure. read more

Food - 4/5 Ordered the "G" spot latte. Pretty solid coffee. I would say it's a step up from the average caramel latte, but nothing super special. I do like it default came with oat milk and I didn't need to sub for it in. Service - 4/5 I think that the person who took my order was the owner. He was a friendly dude. Didn't say much when I walked in, but after I started to comment about all the NYC and NY Yankees stuff around the shop he seemed to be a bit more chatty. Ambience - 4/5 Super tiny spot that was hard to find. It was technically on the Flower side of 12th street despite the actual address listed on yelp. It's right next to the CVS. The overall very chill vibe with lots of NYC love. read more

I stopped by with some friends and we each ordered different drinks; The Nutty Professor Latte, The A$AP Yam Latte, and The Cheech and Chai Latte. All three were really good! I can see why other reviewers wrote that the worker was rude. He had a serious demeanor which can throw some people off. I personally just tolerated it because the coffee was worth it. If you like customer service workers being nice and chipper all the time I'd avoid this place though:'). I would also not recommend coming here if you're in a rush, there is only 1 person taking and making the orders. Definitely a place to go when you have time to spare. The place is also very small with a couple of seats outside. The aesthetic inside is cool and the fact that outside is near the metro station makes it look neat too. Overall, cool place. read more

This place opens up at 7am as its stated on the front door and online. Walked in at 7:05am excited to try this spot out since we were in the area. Was met with a man who didnt even look up to greet us. He rudely stated "I just got here" and the "shop isn't gunna be ready for a while". Pretty much just gave us a cold shoulder. No "my bad or i'm sorry about that". No "come back in 20". I get things happen, but it felt like we were intruding in his apartment and that we shouldve known he was gunna open later than what the hours state. Won't be coming back, which i'm sure he doesn't care. read more

The employee there was very impersonal. Every person not of color that walked in there the was friendly, talkative, cared about whatever they had going on. Anyone else? Yeah you could forget it. I think that narrative of not liking people just because the color of their skin is a bit run out. Common courtesy and respect goes a long way with anyone, not just your "group". Highly disgusting behavior for someone as old as he is. You can go here I suppose, if you want a quick drink but I'd really suggest elsewhere where people care about you being an actual living, breathing person. read more

Tried this place for the first time and it was delicious. Good quality coffee and has a nice selection of pastries . Jame's helped us, and he's also is the one who came up with the variety of recipes for coffee. We were impressed and also service we received was very genuine. It's rare now in days for people to provide such great service. The inside was clean and seating can be outside or inside. If you're in the mood for good coffee, this place is a must. The Cinnamon Toast Crunch Coffee is so good! James thank you for the experience. You Rock! read more

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My favorite coffee shop in downtown, quality coffee with organic ingredients. The flavors are unlike any other coffee shops. I've had the iced coffee & the matcha drinks which are so fresh and delicious. The owner James is super chill, cool NY guy who gives it to you straight which is a breath of fresh air. Down to earth spot where you can hangout & get work done or just chill & enjoy your drink. read more

Horrible service! Walked in at 8:11am the guy helping me look like he just woke up. I tried to order a Matcha and he told me he was out of cold foams to give him 20 minutes because he just opened. I told him whole milk and vanilla was fine, he grabbed his muffin and kept eating it while trying to make my Matcha ummm no thank you! He was cussing under his breath smh will not go back. Ended up canceling my order! read more

Normally I have trouble paying $8 for a latte, but it was worth every cent here. This was easily one of the best lattes I've had in LA. The honey syrup was wonderful and worked so well with the peanut butter and espresso in the latte I ordered. It was a one man show so if you're in a rush and the place is busy, it might take a while. But if you have the time it is so worth it! The space is small but very cute and there's a dog named Melo there to greet you when you walk in. I'll definitely be coming back here to try the rest of the menu! read more

I joined my friend in DTLA for a conference she's attending and being her usual expansive self, she wanted to introduce me to this cafe she stumbled upon. I personally like the spot myself - the space is nice, I'm rather partial to the artwork by Mikolaj Wyszynski (and yes, I had to search his name to make sure I spelled it correctly) because the pieces so perfectly portray the graffiti of the city but also the different moods DTLA can give. I ordered the Nutty Professor latte - one of their specialty drinks and the ham and croissant sandwich. First off, when you get the sandwich, they toast it for you and it is pretty tasty - the texture is a toasty flakey and a nice combo with the ham and cheese. Just make sure you eat it as soon as it's warmed up - if you wait to eat it later, it's just not the same. The Nutty Professor latte was pretty damned good! This one was made with love, and drinks made with love normally require a little extra time but often come out on top! - it's also made with peanut butter, for those who have nut allergies. But if you don't get anaphylactic reactions to peanut butter, I would absolutely recommend this little treasure. I did read the reviews below before adding mine, and I can see how some of those scenarios could happen. To some degree, the reviews remind me of other places I've been to in NY or inner city Chicago, where the smaller shop owners or workers allowed themselves freedoms that may come off as unprofessional or are just outright rude. I'm not here to dismiss the other reviews because I'm sure there's truth to them, but I also want to say this wasn't my direct experience because mine was pretty good, and I can see some growth from the time of those reviews to today. I also feel like this spot is the stuff that inspired the ones we've seen on tv shows in the past: the kind that, if you got to know them better, you might like going there more often - even if they show their less perfect human side, you know what I mean? If I worked in DTLA, I'd come back. read more

One of the best matcha's I've ever had! The blueberry slapped so hard there's still a mark on my heart a month later. I'll be back Virtu

Rude and disrespectful owner. Would not recommend. I walked in and walked right out because of his nasty attitude.

The owner had a noticeably flat affect while taking our order, which we didn't mind at first. However, when we asked a couple of questions about the menu, his responses were passive-aggressive and dismissive. It felt like customer service was an afterthought. The shop itself is well-decorated, the drinks are solid, and the dog is a nice touch--but none of that makes up for being treated poorly. I ended up tossing my matcha despite it tasting good, just because of how unpleasant the interaction was. If you're going to run a charming coffee spot, the attitude should match the atmosphere. read more

Virtu Coffee - Coffee & Tea Near Me - Los Angeles, California

Flavors were great! Blueberry matcha! I stopped by on a Sunday. The ambience was quiet. Cute shop! read more

Virtu Coffee - Coffee & Tea Near Me - Los Angeles, California

Went in and walked right out. Super rude, bad customer service, and on top of that he smelled. He yelled at us when we left the front door open read more

Ordered an iced matcha latte. You can barely taste the matcha flavor, way too much milk. Asked for lightly sweetened and the matcha was still super sweet for our liking. read more

Great little shop to pop into for your afternoon pick me up! We grabbed a cold brew, matcha latte and espresso. All were tasty. The owner was cool and his dog was so cute (hi Melo!). Come check it out! read more

Delicious coffee and charming barista It's also close to the Convention Center making it a quick walk. read more

Great matcha latte concoctions with different flavors like blueberry, lavender, etc !

Truly, one of the worst coffee experiences I've ever had. Came all the way from Sacramento to grab a Matcha and was denied service. I asked for a blueberry Matcha and asked if honey could be added, the owners immediate response was ew why, when I responded with, I simply like it in my drink it adds flavor he stated he could not add it to his drink because he "did not want to change up his menu and his creations". I asked him if he could add soft top or cold foam to the top and he said no he will not change any of his menu. I took a drink, was it a good drink? yes. but not for the service. I came back the next day, hoping for a different worker, and was upset with the fact that he was still there. When I asked for honey and soft top again, he told me "this is simply not a tea or coffee shop place for you". I told him I've never been to a restaurant that offers customer service and not been provided customer service. I told him could you just add honey on the side and cold foam on the side and I'll add it myself and he told me no. Why work in customer service if you're simply not gonna provide customer service? I've been to many coffee shops and Matcha shops all over Los Angeles and have never been treated this way, very disappointed wouldn't come here if the coffee was free. The dog isn't friendly and neither is the owner. Not sure what all the hype is about. It's simply just a upper end. Coffee shop with a rude management Zero out of 10. read more

The barista was so rude. Didn't say hi nor acknowledge us. The way he asked if I wanted something was condescending. I had ordered anyways to give a shot, but he just continued to do his own thing like if we never existed. Sucks because I was looking forward to try the cuckoo for coco puffs drink. read more

Really great coffee shop with a warm and welcoming aesthetic that to me defines "Living in LA." Located right next to the Metro Station this is a great stop in LA for high quality matcha and coffee. I will be coming more often and supporting this NEW business! 10/10 Recommend this has to be on a TOP MATCHA/COFFEE in LA list somewhere! read more

Virtu Coffee - Cinnamon Toast Crunch Latte and Blueberry Matcha - Coffee & Tea Near Me - Los Angeles, California

The menu is fantastic and spot is ideal but owner needs an attitude adjustment. I've been several times and barely get acknowledged/talked to. A local coffee shop owner should engage with his clientele and put in even a small effort to connect with them rather than essentially pretend they aren't there. read more

Um how does this place have 5 stars ? I walked in here wasn't greeted it's about 4 other ppl in line , the barista(man) making drinks was too busy watching baseball on their tv that projects on the wall. Maybe he was over today and didn't want to work ? I'm sure he's probably the Owner . But as a first timer I didn't even get a drink and that type of service I won't be back to try a drink here . read more

James the owner is awesome and friendly, and it's great to have a new coffee shop replace the old one we had. He's got a straightforward but creative menu, from Ube to blueberry Matcha and more. Looking forward to coming back! read more

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Got a sweetened iced matcha with regular milk. It is so good and the whole place is a vibe, would def come back again read more

Virtu Coffee - Matcha - Coffee & Tea Near Me - Los Angeles, California

Drink is average nothing special just another coffee shop . I am giving one star because the employee wouldn't allow any substitutions at all which I would have been fine with if it was noted on the menu but it wasn't. In fact the menu said "milk can be substituted for most drinks" . Employee I hope you read this . Please stop thinking your recipe is so special there can't be any changes to it because it's not. You're literally just another basic coffee shop. And if you are going to deny any changes do it with a better attitude read more

This guy is a b*tch. I asked how much a coffee was and I didn't have enough. I asked politely if could still sit outside and he could have just said no sorry. Instead he says "go find a Starbucks they'll probably be a charity" or something like that. wtf terrible thing to say. Just hateful, I've bought coffee and a crossiant before a previous time, didn't get my croissant cause he forgot which granted hey we are all human sometimes we forget, I had to ask again. I also work in customer service/food service so I understand and didn't have a problem then. It wasn't until this day he decided to have a snarky hateful thing to say just cause he was in a pissy mood. Terrible customer service like if you are miserable with your business why do it. That's why you are ugly and your business will fail . read more

Could have been better, but getting your own creamer and sugar on your own would have been much delightful. Service was great though!