Frankie Fire is the friendliest man on earth. I was risking an ice fishing odyssey ( thin sketchy…read moreice ) Duhernal Ponds and Frank had bait during winter. Caught Perch Pickerel Crappie in the deep pond that stands alone across the old access road and brookside. Not the 3 ponds in the back or the main lake. If the main lake froze you'd probably catch 3 foot pickerel.

The best local shop! Frank and his staff are amazing! They are super knowledgeable and always give…read moregreat advice on what's working best. The shop is fully stocked and has a great selection of lures, rod, reels and live bait. They've got you covered no matter what style of fishing you're into. Definitely our go to shop before heading out.

Good advice on tackle selection, give you good information on current fishing conditions and they…read moredon't try to sell you a lot of extra crap.

If you want terrible advice and wanna be talked down to by a middle aged man who absolutely hates…read morelife then this is the place to go! The selection is great and the value is fair but I'd much rather pay more to someone who doesn't have a stick up there a**. Will never go again.

I was very disappointed to learn that Dick's Sporting Goods no longer offers a military discount at…read morethe Brick, NJ location. As a veteran family, we always appreciated the gesture--not because it was a huge savings, but because it showed support and appreciation for those who have served our country. I was surprised to learn that military discounts were apparently offered at the discretion of individual store managers rather than as a company-wide policy. If that's the case, then shame on the Brick, NJ store for choosing to discontinue this benefit. Our veterans and active-duty service members sacrifice their time, miss important moments with their families, and put their lives on the line to protect the freedoms we all enjoy. A small discount is a simple way to acknowledge and thank them for their service. While every business has the right to set its own policies, I believe supporting military members and veterans should be a priority. It's disappointing to see that recognition taken away.

This is not a review on the total store because the total store is overpriced. This is a review on…read morejust the employees one in particular a felon named Tommy in the sneaker department really goes out out of his way and treats the customer as well not a high-pressure sales just a good helpful guy. Kudos to Dick for having this guy on their payroll.

Got everything we needed at this local shop. Thank you, sir - we so appreciate your experience and…read moreselection

From the owner: We are A Family Owned Business That’s been in the Bait Business for 40 years We Take Pride In…read moreHelping People Having a Great Time On the Water

Guys behind the counter are very helpful and knowledgeable…read more Had a great time target shooting.

We had a lesson with kim. She was very informative, patient and knowledgeable. Had us doing much…read morebetter at end of lesson. Thank you Kim!!!!!

The new and improved Fisherman's Den is a staple of Belmar Marina. To start off try one of the…read more15-minute (strickly enforced) parking spots right in front to grab whatever you need for whatever fishing trip you will be embarking on. If you are going on a party boat you can grab some extra rigs and weights, if you fishing near the marina or surf fishing they have all the live and frozen bait + lures you will need. They even have rods and reels for sale. Best part is they have boats to rent that you can take around in the Shark River. They are small (16ft) and have like a 9 HP engine but get the job done to cruise around the river and do some fishing. Bring your patience if you are heading in there before the party boats head out (early morning) (2:30 pm) because it will be crowded in there but they move the line quickly.

I get all my tackle and bait stuff for a good price thank you Bob for everything you doread more

Came there for a water bottle and the employees were so nice I left with 3 pairs of shoes in…read moreaddition to the water bottle. The young man David in the shoe department was amazing! Very kind and helped my entire family pick out shoes! He gave his personal experience and helped me understand the comfort of each type of shoe. He was honest and you can tell he cared about making us feel comfortable. Also there was a lady in the front, I believe her name was Mary, who was also extremely kind and helpful! Thank you Dick's in Manahawkin for a great experience for myself, my husband and my picky teenager. We will be back!

As I enter store Manager asks me if I need help and I say I am here to buy a pair of soccer cleats…read morefor my son. He directs me back to sneaker area and then proceeds to call a staff meeting. Employee started to help me in shoe area but then was quickly called up to front by manager over communication system after manager knew I was back there. Employee said he would be back after his staff meeting. Waited 12 minutes and then left store. Why have staff meeting during store hours. Just poor customer service.