Great customer service! I placed an order online for in-store pickup, and it was ready in under two…read morehours. When I arrived, the curbside pickup process was seamless--I just checked in via the link in my email, and an associate brought my items out in less than 5 minutes. Quick, easy, and convenient and great value.

I was very disappointed to learn that Dick's Sporting Goods no longer offers a military discount at…read morethe Brick, NJ location. As a veteran family, we always appreciated the gesture--not because it was a huge savings, but because it showed support and appreciation for those who have served our country. I was surprised to learn that military discounts were apparently offered at the discretion of individual store managers rather than as a company-wide policy. If that's the case, then shame on the Brick, NJ store for choosing to discontinue this benefit. Our veterans and active-duty service members sacrifice their time, miss important moments with their families, and put their lives on the line to protect the freedoms we all enjoy. A small discount is a simple way to acknowledge and thank them for their service. While every business has the right to set its own policies, I believe supporting military members and veterans should be a priority. It's disappointing to see that recognition taken away.

This is the store all the other bait and tackle stores in the area compete with, its a top tier…read morestore. The store carries an array of everything one would need, hard baits, plastics, hooks, jig heads, ya know the crap we need for tight lines. Its a well stocked store. They are knowledgeable in the area fish world.

A buddy recommended this as a good place to get foul weather gear. I stopped by for the first time…read moretoday and was really impressed. They have a big selection of all types of fishing clothing and supplies. It's a nice, bright, spacious building. The staff was very affable. The prices are what you would expect for top quality gear. I bought a souvenir sweatshirt with their logo and will definitely be back for more!

Love this stop! Free advice and great prices! My go to for bait and tackle…read more They offer the insight that big box stores can't match. Stay local.

From the owner: Fishing,Bait Tackle Toms River Seaside island Beach crabbing striped bass stripers bluefish flukeread more

Frankie Fire is the friendliest man on earth. I was risking an ice fishing odyssey ( thin sketchy…read moreice ) Duhernal Ponds and Frank had bait during winter. Caught Perch Pickerel Crappie in the deep pond that stands alone across the old access road and brookside. Not the 3 ponds in the back or the main lake. If the main lake froze you'd probably catch 3 foot pickerel.

The best local shop! Frank and his staff are amazing! They are super knowledgeable and always give…read moregreat advice on what's working best. The shop is fully stocked and has a great selection of lures, rod, reels and live bait. They've got you covered no matter what style of fishing you're into. Definitely our go to shop before heading out.

The new and improved Fisherman's Den is a staple of Belmar Marina. To start off try one of the…read more15-minute (strickly enforced) parking spots right in front to grab whatever you need for whatever fishing trip you will be embarking on. If you are going on a party boat you can grab some extra rigs and weights, if you fishing near the marina or surf fishing they have all the live and frozen bait + lures you will need. They even have rods and reels for sale. Best part is they have boats to rent that you can take around in the Shark River. They are small (16ft) and have like a 9 HP engine but get the job done to cruise around the river and do some fishing. Bring your patience if you are heading in there before the party boats head out (early morning) (2:30 pm) because it will be crowded in there but they move the line quickly.

I get all my tackle and bait stuff for a good price thank you Bob for everything you doread more

This review has more to do with West Marine in general as opposed to this location (although I did…read morecall them only to be told the item I ordered online was out of stock in my size). So here it goes: I took advantage of a recent 25% off sale that applied to Aftco Barracuda Geo Cool long sleeve shirts and ordered both a blue and silver color. I was excited about catching a break with a great deal. When I placed the order on the site, it said that both items were in stock. I received an order confirmation email and then a few hours later it said that both items were backordered and gave me a month lead time to expect a ship date. I was less than thrilled about this but decided to wait it out because of the great price. Two days later, I received another email stating that the gray shirt had shipped and the blue shirt was being "fulfilled by vendor" with "no tracking available at this time." I wrote an email to customer service describing exactly what had happened complete with the applicable screenshots and asked for an explanation. I still have yet to receive a response. I ended up calling customer service the following day. I waited 5 minutes and then opted for a call back when a representative would be available to help as there were 51 people ahead of me. (I know we are all going through a rough time so I didn't mind waiting). I got a call back an hour later, and the Customer Service agent was very informative, friendly and patient. She explained that the blue shirt that was being "fulfilled by vendor" was shipping for another store that had the item in stock. She provided me with tracking info (which should have been updated on the website at this point) and told me that my online order would reflect the update in the next day or so. At this point, I thought that the problem was solved. I was a tad bummed out that the blue shirt would be five days later as I had a trip planned where I would be utilizing these shirts but figured that I'd at least have the one that was arriving the next day. When I received the package and eagerly opened it I was extremely disappointed to find that West Marine had shipped a 2XL instead of a M. I immediately called customer service and repeated the same process as before: 5 minutes of dead air wait time and then 40 minutes for a return call... Again the agent was very nice and respectful and advised that I wait until I received the blue shirt to make sure it was correct (even though he confirmed I ordered two Medium shirts) and then take it back for an exchange to a West Marine brick and mortar close to me. Unfortunately, I didn't have the luxury of waiting as I ordered the shirt specifically for a trip. Every WM in NJ was out of stock. Rather than go through the hassle of waiting again, I simply returned the shirt to the closest WM and am praying that the one coming on Saturday is the right size. This order process is way too convoluted and too much of a waste of time. Sadly, I will refrain from ordering from West Marine again.

I went to this store to make a return, it out turned that they charged me again for another…read morepurchase. I went back to the store when I saw my charge online. We went to the register and they sent us to the Mgr he said he couldnt do any thing and for me to call their 800# well I have been on hold for 20 minutes and still no help, wait a minute should'nt the store mgr helped me when I was in the store instead of just blowing me off

I was asked to pick up a reel by my son. The store was a little hard to find but when I did it was…read morea great experience. I was met by a young lady at the counter. I gave her the receipt that I was given and she stated I will be right back. She returned a short time later with the reel. She stated there was a charge for the service. I was informed by my son the reel was under warranty. She checked with someone else at the shop and came back to me and explained they deal with the reel company often and stated she will take care of the paper work for the warranty and explained that I could take the reel and not be bothered coming back. I thanked her and left. The young lady went out of her way to help me as she took her time to do so. Although I can no longer fish because of an injury I will recommend every one I know to shop at the Reel Seat. Joe T.

These guys are really great. Big tackle shop with custom tied rigs for lots of inshore fishing…read more(Tide Rite and Fin Strike rigs suck btw) and they do reel/rod repairs as well