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    Wilbur Chocolate Retail Store

    4.3 (143 reviews)
    Closed • 10:00 am - 4:00 pm

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    Former Wilbur Factory
    Darlene B.

    If you find yourself in Litiz, PA, and enjoy chocolate , Wilbur is literally right around the block from Julis Sturgis Pretzel shop. This was my second visit through Litiz, PA and was glad to have had time to stop in. Wilbur factory, located across the street is no longer in operation , since 2016. The factory was turned into a hotel with restaurants in 2019. The hotel esthetics were kept from the factory, with a few other artifacts, the walk across the street is highly recommended. Wilbur , chocolate shop simply gourmet since 1884. Their signature , is their Wilbur buds, which when I first tried them thought were for baking. Wow, was I wrong, the helpful clerk told me they were for eating. Wilbur buds reminded me of Hershey kisses, but 100 percent better, based on ones palet. Inviting atmosphere, where your able to see chocolate production, taste test, shop and watch a video on the coco history of Wilbur. A must visit.

    Lee M.

    Great store for chocoholics. Had to FaceTime the husband who is the chocolate connoisseur in the family. He chose carefully and gave everything a thumbs up. Staff was so friendly and helpful with recommendations.

    Outside
    Michele F.

    My friend and I spent the afternoon in Lititz and she said we needed to stop in to Wilbur Chocolate. She said it was the original chocolate company in the area that predated Hershey. They offered free samples of their buds, which resembled Hershey's Kisses. I wasn't that impressed by the milk chocolate bud, as it didn't really melt in my mouth as I expected it to. Their packaged items were pretty pricey and there were not a lot of options to buy smaller sized bags or boxes. I ended up getting a milk chocolate pretzel, which was nothing special, and a milk chocolate covered oreo with Carmel, that was really good. The store does have windows where you can watch the candy being made, but as we visited on a Sunday, there was no one working. It's a local, well known candy company, but I just didn't see what all the fuss was about.

    Christina S.

    Delicious! It's a retail shop with a huge assortment of chocolates including nuts, fruits, barks, patties, cocoa powder, beans and so much more. The former factory is now a hotel across the street in which you sides to be able to visit but unfortunately the current factory is now relocated. However the chocolate is still I believable and a must-stop!

    Saira K.

    Great place to visit! In Lititz you have to visit the Julius Sturgis pretzel factory. From there, you walk to Wilbur Chocolates. It's a historic place, and they have their famous Wilbur buds! The people working there are nice. There are samples. You can watch them make chocolates. You can buy some chocolate, and across the street is a cafe where you can have their hot chocolate.

    Front of store.
    Will C.

    Came back for another visit. Walk along the side of the building to get in and leave thru the front door. Ample parking and conveniently located by tons of shops and restaurants. Love their chocolate buds, by far the best I've had! They are so creamy and perfect for grabbing a handful when you have a sweets craving. Purchased some chocolate coffee this time so excited to try that.

    Milk chocolate covered marshmallows
    Ian M.

    Wilbur chocolate is a great little store with a nice infusion of history sprinkled around it's vast array of chocolate treasures. For those looking to try the original Hershey Kiss, Wilbur Bud, you can grab a free sample a few feet after entering the store. We had both milk and semi-sweet options available when we went. The store has a ton of options, from gift boxes and bulk bags to smaller, individually wrapped items. There's even Wilbur swag, like hats and shirts, near the front of the store. Along the way you can check out some original candy-making equipment, some dating back to the early 1900s! I'd also mention that the parking lot is rather small, but downtown Lititz is gorgeous. There are plenty of walkable stops close by, including a bar, duck pond, and visitor center. What a great way to spend a chocolate-filled afternoon without the Hershey crowds!

    Wilbur Buds
    Jamie M.

    More of a chocolate store, though you can see the staff making their specialty confections. While the chocolate is good, the prices are premium.

    Fun photo op with Wilbur chocolate coins
    Joanna S.

    I've been enjoying Wilbur chocolate for a handful of years. My friend who is a local would often gift me the milk, chocolate buds, which are my favorite. I was so excited to finally visit the storefront. They were pretty cleaned out since I was visiting just after Christmas, so they weren't Full on all shelves, but I still got a handful of new things to try. My absolute favorites were the peanut butter meltsways and the dark chocolate cranberries.

    Wendy P.

    The chocolate is delicious especially the milk chocolate. All kinds of chocolate and you can watch them making chocolate into pops and other things. You can even try a sample. Staff nice and friendly. Cute store with some history about chocolate.

    Wilbur Info
    Brad M.

    A charming, old-fashioned chocolate shop that perfectly captures its nostalgic appeal. The store features a chocolate-making area behind a glass partition and offers a wide variety of chocolate-covered treats. Historical information about Wilbur, along with a video detailing the brand's history, is displayed both inside and outside the shop. We thoroughly enjoyed our treats, and the cheerful staff was delighted to present their excellent products.

    Theresa H.

    My Husband saw this place on Instagram and it came highly recommend. They have a free sample table where you can sample some of their Chocolates. It's a quaint little shop with plenty of options and choice of chocolates, specialty chocolates and chocolate covered anything you want. They have a candy kitchen onsite and you can watch them make it. I will return if I'm up this way again.

    Chocolate
    Alexander P.

    High-end chocolate shop in Lititz with the former factory just across the street. Lots of history here. Highly recommend the milk chocolate rice crispy bar!

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    5 years ago

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    3 years ago

    Watch as they make fresh chocolate treats in front of you. Great selection of chocolate delights for everyone.

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    2 years ago

    Delicious chocolate made there. A must stop if you are visiting Lititz. Everyone loves getting a box of Wilbur chocolates as a gift.

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    5 years ago

    Store is well organized and lots of selection. The chocolate reminded us very much of Hershey's, which were not a fan of... So

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    6 years ago

    The chocolate is amazing!!!! The service was great, everyone there was very friendly. They are setup perfect for handling Covid.

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    Page 2 of 4

    Ask the Community - Wilbur Chocolate Retail Store

    Review Highlights - Wilbur Chocolate Retail Store

    “Or buy Wilbur Buds (stand back, Hershey Kisses!) and dozens of amazing candies at bargain-basement prices?”

    Mentioned in 17 reviews

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    Candyology

    Candyology

    4.0(19 reviews)
    0.2 mi
    •$$

    Stopped by while visiting Lititz with the family. A nice little shop with a pretty exceptional…read moreselection of candy. Also a pretty incredible soda wall in the back of unique and novelty flavors. Unfortunately the soda is not only on the back wall, but on the bottom shelves all along the back of the store. My 4 year old accidentally bumped into one as she was walking and it fell, didn't break, but the top came off and spilled. I jokingly said she owed me as in now had to pay for that bottle as I assumed they would simply write it off like most businesses would when there's an accidental break. Instead one of the workers simply said "yeah you do!" in an extremely entitled and rude manner. Perhaps she was an owner, I have no idea. She disappeared and we never saw her again. We were them forced to pay for the soda. We were discounted 50% but it's still ridiculous. Maybe don't put bottles on the bottom shelf where little kids can easily bump into them. Especially in a CANDY STORE WHERE YOUR MAIN AUDIENCE IS KIDS. The worker did apologize for having to charge us, but she apparently texted the owners and was told to do so...

    Love the owners! They were great telling jokes and explaining some of their products. It was fire…read moreand ice weekend in Lititz and they had specialized items for both fire and ice. The display had fire items such as hot gummies and hot challenges. The display also had ice items such as candy snow! The store looks like a candy emporium with candy EVERYWHERE! They even have a flavored soda wall! Every display in here looked amazing. The highlight to this place is the back of the store. They have a build your own candy bucket and each piece of candy you get ranges in cheap prices! We are talking candy by the cents! If your in Lititz check this place out!

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    Candyology
    Candyology
    Candyology

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    Julius Sturgis Pretzel Bakery - The original brick ovens

    Julius Sturgis Pretzel Bakery

    4.2(166 reviews)
    0.3 mi
    •$

    Julius Sturgis Pretzel Bakery is a historic pretzel bakery that opened in Lititz, Pennsylvania in…read more1861. It was founded by baker Julius Sturgis. During the 1850s, Sturgis worked as an apprentice bread baker. There are a number of variations of the origin story, but the most popular one seems to be that Sturgis was preparing a batch of soft sourdough pretzels and accidentally double baked them due to the summer heat. This "happy accident" resulted in dried-out pretzels. The head baker felt that no one would want them, but it gave Sturgis an idea to exclusively produce and sell crispy pretzels. By 1861, Sturgis had purchased a historic stone house and added a pretzel bakery in the back. Sturgis' brand of crispy pretzels soon became a big hit. He would continue to operate the business alongside his family for several years. The Sturgis Family is still in the pretzel business to this day. His grandson Marriott "Tom" Sturgis founded Tom Sturgis Pretzels in Reading in 1946. Julius Sturgis Pretzel Bakery is the oldest commercial pretzel bakery in the United States. The current president and majority owner is Tim Snyder, uncle of current Tom Sturgis Pretzels owner Bruce Sturgis. My family and I recently visited Julius Sturgis Pretzel Bakery while we were traveling through Pennsylvania's Lancaster County. The area may be known for its rich Pennsylvania Dutch culture, but it's also known for its rich pretzel history and production. It just so happens that pretzels are my favorite snack! We arrived at the bakery just minutes after it opened for the day and signed up to take a tour. Participants have the opportunity to roll their hands in dough and make their own hand-made pretzels, just like workers did in the late 19th century. Our guide showed us all of the various tools of the trade from that period, but the highlight was seeing the original brick ovens. At the conclusion of the tour, participants were all given a complimentary bag of Tom Sturgis "Little Ones" pretzels. Afterwards, we headed into the retail shop which was stocked with various Julius Sturgis and Tom Sturgis pretzel products. Some of the varieties that we purchased for the road included "Little Cheesers" and "Honey Mustard". We also bought some freshly baked soft pretzels, which tasted out of this world! If you love pretzels then we highly recommend a visit to the Julius Sturgis Pretzel Bakery!

    Cute little storytelling tour that lasts just under 30 minutes. You learn some history and get…read moredough to shape your own pretzel, but you don't get to cook it or take it home. At the end, they give you a small bag of hard pretzels. The storytelling was good and the workers were friendly, but I wasn't too impressed. It's a small, cramped space, and I'd recommend the tour for kids 8 and up. Our group had several kids ages 2-5, with lots of crying and screaming, making it hard to hear and very difficult for the storyteller. You can reserve your tour online, and they start on time, so keep that in mind. There is street parking and a few spots in the back, and we had no trouble finding a spot. There's a gift shop available and fjeu also sell soft pretzels and other snacks. Overall, it's a cute and cheap activity if you have an extra 20-30 minutes.

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    Julius Sturgis Pretzel Bakery - Local Pennsylvania Dutch art

    Local Pennsylvania Dutch art

    Julius Sturgis Pretzel Bakery - Their freshly-baked, soft hot pretzels are to die for!!

    Their freshly-baked, soft hot pretzels are to die for!!

    Julius Sturgis Pretzel Bakery - Historic pretzel-making equipment

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    Historic pretzel-making equipment

    Whiff Roasters - Bagged coffee beans

    Whiff Roasters

    4.7(21 reviews)
    0.3 mi
    •$$

    I'm not a big flavored coffee drinker but I love their flavored lattes (wilbur and pretzel are my…read morepersonal favorites). I always ask for HALF-SWEET and it's a perfect balance between coffee and a little extra something for days I want something more than my usualy plain coffee + cream.

    Near the Julius Sturgis Pretzel Bakery is Whiff Roasters. Tucked down a little alley/walkway,…read morepassionate staff greet you when you walk in. Proudly, they show you the dozens of flavored coffee beans from traditional flavors like hazelnut and French vanilla to more unique flavors like Apple Coffee Cake and Berries Be Wild. It's scanning rows of ostentatious flavors is where they lost me. Hear me out. I truly believe that the beauty of this world is in its diversity. There are many people who love a flavored coffee with "fun" flavors and over-the-top lattes with too much whipped cream on top, but that's not my jam. In my opinion, a quality coffee shop is simple and leads with espresso brewed really well where the taste of coffee shines through. Whipped cream, Black Forest Cake, and Cabin Fever mask coffee in my opinion, but many would and should disagree with me. To prove my point, I ordered an iced Aztec latte. I have a sweet tooth, but this was way too sweet. I literally couldn't taste the coffee through all the noise. Again, some people may love this place if flavored coffee is your thing. It's just not mine, so I'll pass. That said, the service was great! Everyone I interacted with was helpful. If you're reading this, go and support them!

    Photos
    Whiff Roasters - Single Serve Cups and Portion Pack coffee

    Single Serve Cups and Portion Pack coffee

    Whiff Roasters - Cold Brew and Espresso

    Cold Brew and Espresso

    Whiff Roasters - Inside

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    Inside

    Wilbur Chocolate Retail Store - candy - Updated September 2026

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