When my daughter asked if she could color her hair for the first time for her 16th birthday, I knew…read morethere was only one salon I trusted, Fox & Belle. Before we booked, I reached out to Judy, and she explained all the different color options. Since my daughter had never colored her hair before, it was really helpful to understand the cost, timing, and upkeep. I wanted this to be something she wanted and chose for herself. Having Judy and Cristi incorporate her preferences and keeping her informed by sharing their expertise ensured she would get the full experience and make her feel included. She originally wanted a green ombre, but after learning it would require bleach and a lot of maintenance, she quickly changed her mind. They recommended a lower-maintenance color, but my daughter really wanted it to be a big change so we all agreed that a honey dark blonde would fulfill that and be a great introduction into the responsibility of colored hair. I had to go back home and work and left her in their care but trusted fully and from past experiences, I knew she would be taken care of. My daughter ended up seeing Cristi, and she had such a great experience. She was at the salon for about six hours, and I was worried it was going to be too long, but she had a blast. She watched shows and played games on her iPad, she was offered snacks, and even took a nap as she got her hair washed. Before she knew it, we had returned to pick her up and it was time for the big reveal. They hadn't let her see it until we arrived and she is in love with it. It turned out beautiful, and seeing how happy she was meant everything to me. When I was 16, I used box dye from the store or "Sun in" so being able to give her this experience was really special for me. It also gave me peace of mind knowing she was in such good hands and that her hair was being cared for properly, esp without me being there. Of course, Fox & Belle did an amazing job! Now my 11 year old is already asking when it's her turn. Not anytime soon but when she's ready, I know where exactly where we will be going.

Linda is the best, and I trust her with my haircut and color. I appreciate her honesty when it…read morecomes to choosing hair color and setting realistic expectations for the upkeep. I have also recommended a handful of family and friends to her, many of whom are now more frequent clients than I am. That alone speaks to how consistently great she is at what she does. I always receive compliments whenever I get my hair colored by Linda.

Came for my first time today- tried to cut my own hair and needed professional intervention ASAP…read moreand they got me in day-of. Susan did an amazing job and was very communicative and experienced. She fixed everything and gave me the exact cut I had envisioned for myself AND threw in a blowout, all for an incredibly affordable price. Def will be coming back

I had been going to this place for years 5+ for hair cuts, Brazilian blow outs, and color. However…read moreI stopped going after I was quoted $600 to bleach my hair. My hair was virgin and not even long. This left a sour taste and I have not returned since. I am now traveling outside of Oakland to do my hair.

So happy I found the one. I recently moved from Southern California and had to break up with my…read moreJapanese hairstylist. But now I found K! I was floored by his skills and attention to detail, not only towards my hair but also to my comfort. Making an appointment was easy - just text his number and asked about availability and sent pictures. I drove from South Bay but this was more than worth the hour drive. Plenty of street parking available. Upon arrival at 3:30 pm on a weekday, K greeted me with warmth into his well lit studio. Chic Hair Design is a one man show. I'm not sure about other's preferences, but I appreciate having one expert care for my hair from beginning to end (vs 5 different people passing the baton on different tasks). K inspected my hair thoroughly, made recommendations, and took the extra mile to ensure my shirt stayed clean, that I had something to drink, and kept me laughing with his charming demeanor. He makes it very apparent that he enjoys his career. Color, shampoo, haircut, blow dry, and style took a little less than 3 hours and the result was stunning! K made me feel like a K-drama main character walking out of the salon hahaha. His pricing is competitive - so do tip him generously! Can't wait to come back!

Kay is very professional. Loved how he worked with me in every step of the cut! This was to make…read moresure I would be happy with the great haircut and that it would work for what was happening with my thinning hair. I highly recommend Kay, you will NOT be disappointed.

There are not enough words to explain the value Toni puts into her brand. Her hair studio is not…read morethat average and you can tell when you first pull up to her shop. Once you walk in, you know you're in a salon that is clean, well valued, and have a sense of serenity! The decor is also on point and there has never been a time that I've gone that the shop has been in a disarray. What shop have you ever been to that's always spotless and smell good at all times no matter how busy it is. Toni makes sure she takes pride in her brand and is a perfect example of her work! She is always put together and never makes excuses as to why her hair or appearance is a mess and she is always professional. This is why I was shocked to see the 1 star review that was left! I'm not a hairstylist, but I do have curly hair and know that my curly hair will never be bone straight with a relaxer. A relaxer is made to straighten your hair, but a good stylist is able to keep your hair healthy by keeping the integrity of your texture, especially when you want to add color. That is one thing Toni and I have discussed when she has colored my hair in the past. Her motto is healthy hair first! She is not one of those stylist that will put chemicals in your hair without you understanding what comes with the process. I love how she has taken care of my scalp; which has allowed my hair to grow and it's the healthiest it has ever been. No more shedding! No more flakes! No more dead hair! I have a beautiful full short cut with volume and she's even gotten my thin sides to fill in. I am thankful that Toni always puts her clients first, always reinvesting in her hair studio, takes the time to always educate her clients, and most recently have made major changes to incorporate COVID changes that proves she's not playing any games with our health nor hers!

Toni is amazing. I am so glad i was referred to her. I found my own stylist yeah!!!…read moreLuv the openness of the studio Very clean n so professional Clientele's are very diverse This is studio is my new home Thank you Toni my hair cut was awesome

Lauren Klein is as fantastic as the other reviewers write! She understood my request for a cut that…read moreworked with my hair (fine, wavy, grey streaks) and i love it. She was patient and kind throughout. I felt heard. She's no judgement, totally positive and real. At the end she walked me through how to style - the easiest routine I've ever received.

Cross posting this where I can because Lauren is amazing! I immediately felt calm and comfortable…read morein her chair once we started the consultation. She took the time to provide me so much information on how I can better take care of my hair moving forward and I am so grateful. This is my first time doing a dry cut and I am in love. She also gave me the swoop bang I've always wanted without even asking so safe to say I trust her judgement. I've already booked for my next appointment and referred my partner to her since he has texture questions for his hair as well. So glad to have Lauren here at New Florence! On a side note, this salon is gorgeous! From the outside you can't tell much, but I walked in at 9:00am and was blown away by how cozy and modern it looked. The way the salon is put together aesthetically against the red brick makes you feel like you're about to receive a luxurious experience. I was also offered coffee during my arrival. It was such a small gesture, but so incredibly welcomed after a long week. Coming here was a great way to start my weekend.

Amati was my hairdresser. I was looking for someone I could use as a backup for when my hairdresser…read moregoes on vacation. I was so happy to find that she is a VERY talented and fun hairdresser! Also, the place has a really beautiful atmosphere and everyone is super friendly. I highly recommend this place!

Got the best blow out today! Will definitely be back. I loved the vibe in the salon and how…read morefriendly everyone is!

Maria was great in communicating with me beforehand. She even asked what color dress my mother was…read morewearing to match the makeup colors. I failed to read one thing in the contract about her commuting fee, but Maria was understanding and we worked it out. She did a fantastic job with my mom's makeup for her 90th birthday party, and my mom looked gorgeous and party ready. My mom never wears makeup and was worried about having heavy makeup, but Maria gave her a natural and pretty look with appropriate lashes that made her look amazing. Maria is also very kind and patient, which made the session go smoothly. It was fun to see my mom's transformation. I highly recommend Maria's makeup services for any occasion!

Where do I begin?! From the initial trial through to my wedding week, Maria was always kind,…read morehelpful, responsive and an AMAZING positive energy. There are two main components I think are important to emphasize about her work- her makeup skills, and her energy. Regarding makeup - our initial trial was thorough and very detailed. Maria was willing to work through all my likes/dislikes, answer all my and my moms questions about the process. I was adamant that even though I was putting together an Indian wedding with heavy outfits, I wanted all my makeup looks to be as natural and timeless as possible with elements of fun. Maria delivered on all of these requests, which included numerous rounds of trying different eyelash strips/lipstick colors/eyeliner shades and texting inspo pics and was always helpful and patient. I was so bummed I had to wash my face at the end of both days I had my makeup done by her! Regarding energy- Maria brought fun, lighthearted and genuine vibes that my entire family and I appreciated. Maria's ability to both keep light conversations while maintaining awareness of sensitive moments was such a gift that truly helped me enjoy the moment instead of being caught up in details. No questions about it, book Maria!!

I took my daughter to get her haircut by Alessia, she did an amazing job, talked through my…read moredaughter's inspiration pictures and did a wonderful job bringing my daughter's vision to life. She was very kind and patient and we will definitely be returning! Everyone was also very kind!

Very disappointing experience, especially for the price. I paid nearly $300 for what was supposed…read moreto be a layered cascade haircut with movement and shape, but the actual cutting lasted maybe 10-15 minutes and the result looks almost unchanged. I had spent a year growing my hair out and specifically asked for soft layers while keeping the length. Instead, there's barely any visible layering or shape at all. Friends and family genuinely keep asking if I even got a haircut. The attached photo is my hair five days later, and this was supposed to be the final result of a layered cut. I've now booked another haircut at a different salon because I still don't have the haircut I originally asked for. I completely understand subtle cuts and preserving length, but this did not feel like premium service or a professional result for the price point.