I came here for my first AP visit ever, and looking back, I'm not sure if I would come back unless my regular store was out of stock in something. This review is based purely on customer service, not the lingerie which I have always loved. I felt the Agent helping me was just trying to take advantage of the fact that my boyfriend was paying and tried to pressure/sweet talk me into buying things, which honestly worked a little because I'm bad under pressure haha (sorry boyfriend!!). More importantly, she sold me the wrong bra size so she either didn't know her sister sizes or my size was out and she just pulled a bra one band size and cup size too large and handed it to me, which is a TERRIBLE thing to do; ill-fitting lingerie makes me feel the opposite of confident. i did try it on in store but i didnt realize until later that it was way bigger than it should have been when i saw an online stock photo of the intended fit. The Agent kept complimenting me when I asked her to look although she obviously had better knowledge than I did at the time, so she was just trying to make a sale. All in all, you'll have better shopping experience at the location on Madison in Midtown. read more

Super wonderful lingerie. I love this lingerie brand. Unique styles and designs that make you wish you can buy every piece of lingerie they have in their store. The cut of their lingerie are skimpy (not that it's a bad thing) and is great for every body frame. With that said, their lingerie are definitely on the classy, sexy side and it's good for dressing up or for your special someone. :-) It's pricey but the items are one-of-a-kind and it's very impressive with what they can come up with with two elastic strings. :-) It is also good quality lingerie too and you won't find these mass produced. Every woman should own at least one piece of lingerie from here or at least visit here once in a while. Don't be surprised that by wearing a piece of lingerie from here, you can set sparks on fire. read more

The rudest sales people EVER! I pull out my phone to answer a call and she comes from a far just to shout "No Pictures in the store!"!! Axed for life .. Never buying again .. read more

I love this store. The lingerie that they carry is top notch and SUPER sexy. Every time I've been in the store, the service has also been incredibly friendly. They have a huge selection- something for every mood! if you're looking for something I'd definitely come into the store. Such a stellar review and why only 4 stars? Well, if you're looking for something in particular, don't call them over the phone. I've had several unpleasant and down-right rude salespeople take my phone calls and it's a shame. I'm obsessed with the lingerie, but when I get bad customer service in any form, it makes me like it just a little less. For the price of the underwear, I should get good customer service all around. Props for keeping the store so nice and friendly. Work on your service over the phone. read more

Yes, it's beautiful lingerie... on the plastic mannequins with all their plastic parts. However, on a woman's softer-than-plastic body, these bras have a way of making parts look misshapen. Maybe it's my fault for thinking that one should be able to wear nice lingerie *under* clothes, and not just before bed, but I really don't get it. The two bras that I ever bought there were so beautiful that I let them sit in my lingerie drawer for two years before I donated them, but they were uncomfortable, unsupportive, and unflattering under clothing. In the end, I had to make space for the prettiest and most flattering brand I've found so far--Aubade. read more

ruuuude staff - had to ask for help whilst three employees were on their phones ignoring me ‍

The kind of place you want to wear red lipstick to. So edgy and sexy. I'd say it puts victoria's secret to shame but honestly it's not even on the same level. I could spend the whole day in there just looking at the getups. It's like art. Can't wait to find a new job so I could afford it LOL it's definitely worth the rent money $$ read more

Pricey lingerie, but it's exquisite and beautiful. It's definitely worth the money, specially if they have a sale. However, please note that they do NOT carry anything over a size D. I'm a size G and unfortunately could not buy anything here even if I wanted to. Staff was very friendly and approachable. They made some bra suggestions to try on, but these suckers would not fit into any of their bras. Sucks. read more

I definitely want to go back and buy something but window shopping was pretty fun in and of itself. It's definitely pricey but the store definitely lives up to its name. Also the staff was super friendly and gave great advice on lingerie items period. read more

Have always dreamed of owning a drawer full of AP, but my first time in the store totally put me off. Maybe I was there on a bad day for staff, but I came in fully prepared to blow crazy money on some lingerie and no one even said hello when i walked in the door. For how expensive the lingerie is, I was hoping for some help from the girls there and they didn't even look my way. I ended up leaving and going to Journelle next door where a sweet girl assisted me in buying 2 beautiful new sets!! read more

Ladies. I don't care if you're still working on your summer body. Go in and try on things you never thought you would. Mira is amazing. read more

The sales ladies here look fabulous! The perfect place to pick something nice for that special occasion. I am not sure, but it seems the Agent Provocateur website has a better selection. They do run some nice sales, but the majority of the merchandise is pricey. I bought a pair of stockings here that ripped the very first time I wore them, so they are very delicate. However, the baby dolls and bras are the most adorable things. read more

Sex sells, and at this Soho boutique, it sells for a LOT of money. I once said that any man who would think to buy Agent Provocateur lingerie as a gift for me, I would marry; not b/c I am particularly fond of lingerie, but because everything here, down to the quality of the tissue paper they use to wrap your purchases in, is perfectly thought out..and just plain beautiful. And any guy who will spend $300 to wrap your boobs up in something that sexy either really loves you or just really loves your boobs! In my next life I want to come back as one of the babes that work here..in their cute little pink "nurse meets 50's beautician meets diner waitress" with cleavage to the moon, these girls just emulate SEXY. read more

Screw Vicki's Secret and Frederick's. Agent Provocateur is DA BOMB. Now, this review isn't for the New York store. Hell, I've never even been there before. However, I have been enthralled with AP for some time and as a recipient of an amazingly sexy lingerie set (for Christmas!), I have to say that their wares are worth every cent. My man gave me a set from the Talma line from the LA Story collection. 1950's pin-up queen replicas in navy and fuchsia (although the fuchsia isn't overwhelming.) This set is really well made, in beautiful silk taffeta. Honestly, I have never worn any underthings that were so sensual and beautiful. So, when I got this, surprised and amazed doesn't even begin to describe how psyched I was. Not only that, when you order something, they send this little book with the order that is really hot. Its like a catalogue of sorts, with a story and gorgeous pictures. Favorites from the book include two little maids stuck together in a Japanese rope bondage type scenario and the "Lady of the Manor" looking languidly into the camera with a martini in hand. Everything that I have ever considered sexy comes from AP. Enough said. read more

Ditto, Joolie, ditto. I like that they have some sexy sexy lingerie for girls with boobies!! Kate moss looks good and all, but my big girls need some loving too, you know? This stuff is HOT. Seriously. Who cares if it's practical (some of it obviously is) when it's that freakin HOT? I almost want to do myself when I put on some of those things, but I wait til i get home don't worry. read more

So I'm starting to realize that I'm an AP addict....I've shopped in the Vegas, SF and London store and I have a hard time leaving empty handed. On this particular visit I left with two very lovely fitting bras and a pair of sexy little knickers. The sales girl that helped me was very nice and had no problem bringing in three different sizes of the same bra to get me the right fit (sizing is very inconsistent) What I love about AP is the quality, style, and well, I always feel like a sex kitten when I have it on. The only thing I don't like about this particular location is that the dressing rooms are lined up in the back of the store, so when you open the curtain you're exposed to the whole store. In the other locations, the rooms are towards the back but face each other so there's a bit more privacy. read more

I have been far more impressed with the pieces from this designer that I have found online then at this store. I would recommend going to Kiki down the street. What's okay: The sales people are super friendly The location is convenient What's not so great: Some of the merchandise at this store seems a little tacky. Not sexy, just tacky. Quality is not as great as I have seen in the past Very limited selection Definitely a better selection for women with larger breasts than smaller ones. I just don't get the same sexy European vibe that I do at Kiki. This is a no go for me, I will shop for their merchandise online. read more

All I wanted was a pair of silk stockings! Going on a Saturday afternoon in SoHo was not the best idea... Super crowded, though this is probably attributed to: 1. post holiday sales still in effect 2. it's in SoHo 3. it's Saturday Cute stuff (not on sale), ok sale stuff (if you are a 38D or like hot pink), very LA and much better IN LA...even if you have to drive and park to get there. read more

Gorgeous, sexy underpinnings that will reinforce the fabulous in you! The hip and sexy staff are very helpful, and eager to help find the best fit. Each range tells a different fantasy or story, filled with a cheeky combination of colors, silks, taffetas, and trims. True, not all the bras are suited for clingy sweaters, but that is what T-shirt bras are for. And these are NOT pieces for wallflowers. Expect to get comments from the man in your life - and the ladies in the gym locker room. BTW, it wasn't until Agent Provocateur landed Stateside with its signature pink and black that Victoria's Secret started using the two colors together or any other bolder pairings. read more

Best place to buy lingerie in NYC nice sales staff great selection, awesome sales and the wife is always happy, they also have amazing advertising campaigns and usually have the paper booklets to pick up, these are done lite a comic usually with Kate Moss et al what's not to like ? read more

Amazing quality extremely sexy lingerie. Beautifully sewn detailing on pieces. You definitely get what you pay for with this collection. My lesser half loves the look and feel of their items. I personally do as well!! and please do not compare this line of lingerie to VS! That is like comparing Denny's to Daniel. read more

Your mom always said to wear clean underwear in case you got into a car accident. (At least mine did.) But if you want better care when you get to the hospital, wear something from A.P. Everything is sexy, only about 50% is practical. (Did you know that there are bedroom-only bras? I thought the point of being in your bedroom was that you did not have to bother?) The store is posh. And unlike some other prolific underwear chains in the city which only seem to cater to Brazilian models with C-cups or greater, A.P. has sizes for everyone, gifted or otherwise (or less). And don't be intimidated by the glamorous salesgirls in lab coats and what must surely be nice underwear underneath... they are extremely nice, non-judgemental, and can not be shocked. But buyer / tryer beware: there is no privacy in the dressing rooms. They walk in unannounced to adjust, fit, push up, pull down, and otherwise make you look fabulous, without a treadmill in sight. All this of course comes at a price. So goodness, if for some horrible reason, you do end up in the Emergency Room Trauma Bay in your A.P. knickers, don't let the trauma team nab them with their trauma shears. read more

As far as I know, there are two good lingerie shops in NYC, and they both have French names. They are not, of course, French, but we are fine with good quality borrowing our language for better marketing. I wish I could be brief but Agent Provocateur deserves a proper review. It's probably my favorite shop in the world (even though my credit card hates it). Agent Provocateur is designed by Joe Corre (son of Malcolm McLaren & Vivienne Westwood) and his wife Serena. This has three major advantages: a) the man's parents created punk, which gives the lingerie some kick-ass kind of humor b) his mum is La Westwood --- he cannot afford a bad rep for bad quality c) the ranges are conceptualized by a couple, rather than by a woman (like Fifi or Chantal Thomass) or a man (like all the vulgar stuff in porn shops). The lingerie that comes out of it is hot. But it's also gutsy, playful, shocking, hilarious, innovative, and it will last forever. Whether you girl likes cute outfits, fluffy shoes and bubble bath, whips, rhinestone handcuffs and nipple pasties, or silk, suspenders and old-fashioned nylon stockings (yes, with the seam), A.P. is where you want to go. Not because it's one of those cheap "sexy lingerie" stores. Just because A.P. sees sex as fun, and celebrates it with humor, quality and style. One of my favorite accessories of theirs is a black silk blindfold that says something like " Hold me, touch me, suck me, fuck me like the bitch that I am and get the fuck out". In pink, bien sur. You get the spirit. The boutique cannot be missed ---it's where the traffic is slowest in SoHo, with cars constantly breaking down in front of the store window for some reason. Agents appropriately matched to the fabulous pink and retro dcor are there to greet you --- and they are more than willing to help you find what you need while you try not to fall in love with them. If you feel too self-conscious going there, they have opened a stand at Bloomingdales -it's easier to pretend you're there for something else (oh the amount of men walking by 5 times in a row, "looking for their wives"...) If you are not sure your girl will like the place, take a girl buddy first. If you feel she may be a little destabilized by the lingerie, get her the bubblicious bubble bath or one of the perfumes --- she will feel intrigued and most likely will want to go there with you that week. Don't randomly get her an ensemble please --- she won't be able to return the brief and will have to pretend she likes it even if she doesn't. If you don't know her size or taste, just get a gift card, and go with her when she is in the mood. I promise you will get laid that night. You may have heard of Agent Provocateur because of the controversial Kylie commercial, or Kate Moss's new "Miss X" role in the A.P videos. Or because of John Turturro's Romance & Cigarettes, where Kate Winslet plays is an A.P girl. Yes. It's glamorous, and expensive. But hey, she' worth it, right? (PS: if you are a Fifi fan, you will find selected styles at Agent Provocateur too. A.P is also in San Francisco. And yes, they DO go up to an F cup!! Petite girls with curves, I challenge you to find a better place) read more

Pretty things but on my recent trip the sales ladies were more interested in talking to themselves and singing along to the radio. Honestly, the only time I've walked out of that store without buying something. I'll stick with the Madison ave store. read more

I never even knew this store existed until my boyfriend showed me the website. He bought me a lovely and fabulous set for VDay. Agent Provocateur is also very infamous, apparently- I got a lot of looks on the ferry as I carried that big pink bag around. The salesgirl was extremely nice, though I know my face was probably flushing five shades of red. She made me feel SO comfortable, and even called the Bloomingdale's AP when they didn't have something in my size in the SoHo store, without me having to ask. There's a nifty little system in place that takes down your name and your sizes, and if your boyfriend wants to surprise you with something, your sizes are in the system already. I guess they're trying to hook people to come back. The lingerie- it's gorgeous. They have silky stockings (love those old-fashioned ones with the seam) and other lingerie sets made from silk. They carry accessories like garters and blindfolds and jewelry. They even have corsets and leather gloves. Of course, all this comes at a price. But it's very high quality material. Tasteful, not trashy, sexy and not skanky. EDIT: So my boyfriend and I went to the Bloomingdale's AP to pick up a piece that was missing from my VDay outfit. Good news! The AP stand is just as nice as the AP store! And the saleswomen act exactly the same- jump in the fitting room and surprise the hell out of you. Plenty of forlorn looking men looking wistfully at the bright pink display and the lingerie set out. Still the same awesome lingerie, same pink bags and all. Nice to see consistency. I suppose the Bloomingdale's AP is good if you're a little too intimidated to go to the SoHo store. read more

They have beautiful fun clothes. It's slightly naughty, but is packaged with class. It's fun just going in because the staff wears cute outfits, not risque stuff. They are really pricey, parking lot, I have no idea. They had a pretty good sale going on, but the items were still highly priced. Too bad they don't carry a little larger sizes. read more

ah, such $exy $tuff. don't go in unless you're prepared to fall in love with the lingerie and pay to take it home with you. i merely dipped in on my way home just to see what the fuss is about and ended up dropping $560 (of my boyfriend's $) on one thong, one bra and one slip. the staff is friendly, kinda kitschy with the nurse outfits. the lady who helped me was attentive and brought me a ton of options. i never actually looked around the store, just trusted her judgment. i deduct one star because the dressing room had a curtain instead of door. that is normally fine, but lots of men were there when i was and when i peeped my head out to ask for something I would have preferred for a strange man not to see me in sheer lingerie... and i would've appreciated more mirrors in the dressing room. Oh, and when I was leaving, some man, apparently just a fan of the shop and staff, stopped in to "say hey" to his "favorite ladies." erm, creepy! VS seems so eh now! read more

Your gilrfriend will lighten your wallet here, but honestly guys its well worth it....

This is a tiny boudoir-like space that was buzzing with activity when I dropped by on a weekday. The pin-up dolled up sales staff were a bit stand-offish when I approached with questions, but once I stepped inside the plush velvety dressing room, they were all smiles and very helpful. Maybe they were in between seasons when I stopped by, but the only reason why I wouldn't give this place a full five stars is that their selection seemed fairly sparse. Maybe this stuff was flying off the shelves-- who knows! If I'm in the area, I'm definitely stopping by to take another peek... read more

I adore AP. Sexy but not trashy lingerie is always key. I also love their corsets, waspies and garter belt panties to hold up their sexy back seamed stockings. I am totally addicted to their back seamed stockings because they are silk and feel amazing and look totally hot. read more

I went to AP in search of the perfect bra/panty/garter-belt and boy did I find them! The women are (contrary to popular belief) very helpful and knowledgeable. They leave you alone until you ask to be assisted which is how I prefer to shop. Frankly, I don't want a stranger following me around a lingerie shop continually asking me if I "need help." Once I found a few pieces that I liked, I was taken care of straight away. The dressing rooms are designed so that you can ask for assistance (different sizes, etc.) without yelling or shouting or having to say "excuse me, lady! I need you!" Yes, it's expensive. No doubt. ( I ended up spending just under $500 on 3 items.) However, the 3 items I bought were/are well worth it. I felt beautiful and my boyfriend was speechless:-) If you're looking for exceptionally well-made, high-quality, sexy-as-hell, unique lingerie then you absolutely MUST go here. read more

My go-to store for sexy tidbits. The girls are always helpful and fun, picking out great recommendations and never pressuring me to buy. Love almost everything they release and cannot wait for each new collection! read more

This store exudes sexiness in all the right ways, and Sarah B's review says it all! I've never met a girl whose inner naughty self has not emerged after receiving a gift from AP. That's a hint boys, we're worth it. read more

This was my second time at an AP store. The first location I went to made me feel awkward as I looked around. Here, I was greeted as I came in and pointed to the section I asked for, swim. My body wasn't feeling all that great, so I only wanted to try tops on to at least get an idea of what I want. My associate, Katie, was very sweet and patient. She got me other sizes and let me try on other styles as well. I didn't realize the time, but it turned out the store was closing. I actually felt comfortable because I wasn't pressured to purchase anything or to leave because they were closing. Will definitely be back if I get the chance. read more

Super pricey but even so, their pieces are just wonderful, luxurious and worth the money. Everything fits so well and the staff is wonderful and well dressed in AP gear. Loves it! Guys loves it too! read more

I am on "sexy lingerie" mission. After doing some research I am visiting the best (highest rated-on Yelp) lingerie shops. Let me start by saying that I did not buy anything, the items were definitely nice and looked cute, but nothing really stood out. Fancy to an eye, but if you actually put it on, its doesn't do much. My next stop: Kiki de Montparnasse. Hope I can pick some hot stuff there. read more

Beautiful items and store. The staff is incredibly friendly and helpful. They give (good) suggestions, but aren't too pushy. They're fun to talk to and personable. I'd recommend coming here if you'd like to invest (a lot) in beautiful lingerie. read more

When I shop for lingerie, I do not look at price tags, and if you have the money to spend on top of the line under things, I suggest you pay this gorgeous establishment a visit. I was in lust the entire time I was in the store and purchased quite a few pieces from their more current lines. I cant wait to return :) read more

I walked by the store today and thought, well, I can't afford it, but I might as well take a look. The lingerie is amazing, and luckily for me, there was a sale. I found a great set for a very very reasonable price. I would highly recommend this store to anyone looking for some nice undergarments! read more

They have great products, but salespeople that will take advantage of you at their first opportunity. I was in a hurry and the woman who helped me charged me for a $400 product I never bought, and 'sold me' a $300 product that she never showed me the price of! Something I never would have guessed cost anything more than $50. And this was all after I noticed she threw something on me that cost $1500 (thank god I caught that in time). Do they assume we are all millionaires? I have no problem spending money for quality, but I don't want to be taken for a ride, thanks, AP. read more