My fiancé and I started our engagement ring search in SF's Diamond District, along with some of the…read moremore well-known places, and felt discouraged pretty quickly. Everything felt rushed, impersonal, and mass-produced. After doing a lot of research, we found La Bijouterie. From our very first appointment, the experience felt personal and relaxed. We came back multiple times, asked Set (the owner) countless questions, and he happily walked us through the entire diamond process so we felt truly informed. We also went back and forth over email, more times than I can count, to get every detail just right. I was initially a little hesitant because I wanted a fairly classic three-stone ring, and La Bijouterie specializes in custom work, but I had very specific preferences around proportions, and we wanted an experience that felt enjoyable and genuinely customer-focused. La Bijouterie was exactly what we were looking for, with reasonable pricing that kept us within our desired budget. We couldn't be happier with both the ring and the experience, and we now recommend La Bijouterie to all of our friends who are starting their ring search. Thank you, Set and team!

Updating my review since I did come back for my wedding band --- and an unexpected addition, the…read moreearrings for my wedding. Set, your craftsmanship along with your intuition, and your knowledge by far exceeds anyone in the jewelry game. When I mentioned in my earlier post that I will forever come back - I was serious. I found my forever jewelry store. I went in with the expectation of picking a band off of the case that I was satisfied with, and I ended up getting one custom made that fit to a Tee with My engagement ring. The engagement ring along with the band looks fabulous! My photos and videos don't do justice! Primarily, I was extremely impressed with the updates from you and just keeping us in the loop when we were getting closer to the date. Your ability to problem solve anything that came up was extraordinary, and much appreciated. Set, we are extremely thankful that we were able find you and create timeless pieces that will forever be used and get people continuously talking about. I'll be sure to refer a few people your way as they continue to ask about my wedding band. Thank you

Working with Maytal and the Yadav team was truly an exceptional experience from start to finish…read more They were incredibly educational, informative, and patient throughout the entire process -- taking the time to walk me through every decision and ensuring I felt confident at each step. What stood out most was how collaborative the experience felt. They offered thoughtful design guidance and expert recommendations, while also really listening to my preferences and incorporating my feedback in a meaningful way. It never felt transactional -- it felt like a true partnership. Beyond that, they made the process genuinely fun and exciting, which made such a difference given how many details go into designing a ring. I couldn't be happier with the final result -- it's exactly what I envisioned, if not better. I'm so grateful to Maytal and the entire Yadav team for bringing it to life. Would highly recommend to anyone looking for a thoughtful, personalized, and high-quality experience.

Me and my boyfriend scheduled an appointment with Mary D. Prior to our appointment, I communicated…read morewith Maytal to make sure we had an efficient experience. She was so lovely and understanding of my requests which we so appreciated! Mary was great to us! She not only involved my boyfriend throughout the appointment, but educated and answered all our questions. The selection was amazing, everything we wanted to see, we did. Mary continued to pull different options that I didn't even consider, but her knowledge helped guide us! We were able to finalize the overall stones, setting, and look of the engagement ring. We did not feel pressured at all to purchase then and there.. Mary sent a nice email same day with all the details and notes which was discussed. I really appreciated the service, selection, value, and transparency! We are so excited to continue our engagement ring & wedding band journey with Yadav

Thank you to Jessica and Ben who made our wedding band experience seamless!…read more My fiancé and I made an appointment to look at wedding bands and had an amazing experience. Jessica and Ben were both so kind, knowledgeable and helpful. We ultimately walked away with both our wedding bands and even chose some earrings. Their store was located right next to REI -- You can either take the elevator or stairs to the 3rd floor. There also is assigned parking along the fence. If you're looking for a team that is patient, knowledgeable and has amazing customer service, I highly recommend SF Diamond Exchange for any of your jewelry needs!

We had a wonderful experience at the SF Diamond Exchange. We had been looking for engagement rings…read morefor a while and Sandra was very friendly and patient and helped us choose the perfect one! We highly recommend their service!

I've been to this store a few times now and they have a great selection of jewelry…read more Over the weekend I came in to purchase a bracelet I was eyeing online and to get a permanent bracelet. They don't have any prices for their permanent bracelets so I had no idea what to expect but I knew I wanted 14k gold, and I was most interested in a Cuban chain. This could have been a case of miscommunication coupled with the fact I don't like confrontation, but when I asked about the price I swore I was told ~$250. That seemed reasonable to me, I've been looking into Cuban chains and that was the price point I was seeing for about that size in 14k. When it came to checkout the price was $2,450 for just the permanent bracelet.....I was in a rush and again, don't love confrontation, so I paid and left but I feel like I seriously over paid for this tiny light weight chain. I was planning on getting more bracelets and jewelry plus some new piercings but after this I don't know if I trust their prices. I think I may use them to find cool jewelers, but purchase elsewhere. It's my fault I didn't double check the price, I take ownership in that. I would just caution against the permanent jewelry, at least learn from my mistake and get the price in writing not just verbally. Update: wow that was a super fast response! They reached out to me after seeing my review. Thank you so much Nadia for your call. I can tell you all really care about your customers. Looking forward to coming back this weekend. Additional side notes, I really appreciate the care they put into fitting the jewelry for customers. I've also have had things shipped to me and their packaging is lovely with nice presentation. Even their shipping box feels lux. Those little details and the quick response to my post has brought me back around and I will absolutely be a repeat customer. Can't wait to get more unique jewelry and piercings with friends! :)

THE place to go. Everyone friendly and knowledgeable. Clean and hygienic place. If you want a…read morehafada piercing, Frank is the man! Great consultation, he approaches the placement of jewelry with an artistic eye. 5 stars

Local business featuring artist work and unique pieces. The women at Love and Luxe are genuinely…read moreinterested in connecting you with a piece that feels right. My partner and I visited to browse, but ended up finding the most perfect engagement ring. Had such a good experience here, I cannot recommend highly enough. Will be back to "browse" for wedding bands!

They carry some of the coolest one of a kind pieces from small designers. Excellent customer…read moreservice. The owner is present and staff are great. The store is beautiful and custom pieces are available.

My fiancé and I stopped by Brilliant Earth this evening on rather short notice, not realizing this…read moreparticular Brilliant Earth location was by appointment only. Mari was more than happy to accommodate our visit, and was very knowledgeable about the selection they had in their showroom. She asked us what we were looking for, what our budget was (their selection accommodates a wide range of budgets, if you were wondering), and made great recommendations based on this information. Within about 30 minutes, we both had our rings picked out! Mari made our experience this evening seamless and enjoyable. I cannot recommend her and Brilliant Earth's services enough!

Extremely disappointing experience with Brilliant Earth San Francisco. On June 10, my husband and I…read morevisited the San Francisco showroom and selected an engagement ring with a 1.5-carat round center diamond, with a total price of aprox. $4,000. The next day, we requested only one change: increasing the round center diamond from 1.5 to 2 carats. My husband was charged that day for approximately $2,000 (We never requested a different diamond shape or different ring) After a month of waiting, we were told that an emerald-cut ring valued at more than $12,000 had arrived for us. That was not the ring we selected, requested, or authorized. We immediately told them that this was not our ring. After that, they stopped contacting us. They did not provide a solution, issue a refund, explain what happened to the approximately $2,000 already charged to my husband's card, or give us any reliable information about our actual order. Because no one was responding or giving us updates, I had to schedule another appointment and contact the company myself. After we explained the situation again, we were told to wait another three weeks. They later contacted my husband asking for additional payment, but we still have no ring, no refund, no reliable completion date, and no proactive communication. Every time we contact them, we are simply told to wait another three weeks. An engagement ring should be part of a joyful and meaningful experience. Instead, this process has been stressful, confusing, and extremely disappointing. It's going to be 3 months after the original order and payment, and we are still waiting. Based on our experience, I cannot recommend Brilliant Earth, especially to anyone who needs their ring by a specific date and expect a pleasant, trustworthy experience during such an important and meaningful moment in their lives. The attached photos and email correspondence document the timeline and support everything described in this review.

I had such a great experience working with them for an engagement ring. I came in with a design…read moreidea and a few custom details, not totally sure how the process would work, and Maria made everything feel easy from the start. She was incredibly helpful, patient, and knowledgeable throughout the whole process. They brought my vision to life beautifully and even managed to finish everything on a really tight timeline, which I truly appreciated. Afterward, they were also super responsive and helpful with fitting adjustments, which made the whole experience even better. I'd absolutely recommend them to anyone looking for custom jewelry or ring work. If you have an idea in mind, they can make it happen.

Amazing job done by Design jewelers. Beautiful ring. My wife loves it. Lost her previous ring and…read morehad to go through insurance. A little bit of a bumpy road with the insurance but with the hard work of Maria and Nazo, they made it happen and got the ring she wanted. Beautiful ring with plenty of diamonds and gold. Well made and worth the wait. Definitely will recommend anyone to use them. I'll definitely will in future if need being. Thank you again Maria and Nazo. Great job! 5 stars!!!!!!!

I had a stellar experience with G Krown Jewelers. Khoren is extremely knowledgeable and runs a…read morefantastic business. I had a filigree charm bracelet repaired by laser welding and the service was very quick and beautifully done. He is a genuine person and runs an honest and fair business. I left completely happy with the care and service provided. I am very grateful! G Krown Jewelers is an absolute gem in San Francisco and a business you can trust!

Stunning pieces of jewelry and centrally located downtown. Khoren's customer service is top notch…read more He's genuine, extremely knowledgeable about many different kinds of jewelery, and strives to make sure all of his clients are happy when they leave his store. We have also leveraged him for appraisals as well and appreciate his fast turnaround and attention to detail.