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    Alter Ego

    3.8 (78 reviews)
    PriceyCocktail Bars
    Closed 7:00 pm - 2:00 am (Next day)

    Alter Ego Photos

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    ALTER EGO ATMOSPHERE

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    Happy hour specials

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    Recommended Reviews - Alter Ego

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    Jasmine P.

    After visiting their sister location, Rooster & the Till, a server recommended this bar and we decided why the hell not to go and pass by after dinner. We entered and when we let them know about how we went to their sister location, they heard about how he gave me a ring and they surprised us complimentary champagne! The service was amazing, the drinks were SO delicious. My "Like a Virgin" drink had a passionfruit vanilla sorbet with vodka and prosecco. That sorbet was SO delicious and such a unique twist to this martini. We came on a Michael Jackson night and it was so much fun! The crowd was lively and just having the best time and the way this place is designed is just perfection! i love everything about this place and cannot wait until I come back to tampa!

    Carlie R.

    I really like this spot overall...Alter Ego has smaller, moody dark vibes that feel super cool, with good cocktails and great music. It's got that all-around fun, energetic atmosphere that makes it a solid choice for drinks. Not sure how it is during the week, but it would make for a fun date night spot to grab some cocktails. That said, I had a real hang-up the last time I went with my girlfriend around Christmas. They tried to hit us with a $10 cover just to get in, on top of $15-20 cocktails. I don't mind paying for a nice spot, but the cover felt absurd, especially since it wasn't even busy. The bouncer said we could make a reservation to avoid it, so I did...and then he made us stand outside forever before letting us in. At that point, we should've just left, but since my friend had never been, we stuck it out to try the themed Christmas cocktails. Once inside, there was a two-drink minimum per person, which is kind of crazy. It feels like they jip you either way...cover or no cover, minimum spend or not. While waiting outside (for no real reason, since it was empty), we chatted with a party of six who came straight from Ash (the sister restaurant upstairs). They'd just spent over $1,000 on their meal and were still getting charged a cover to enter Alter Ego. That's poor business, don't force extra fees to guarantee money when good music, drinks, and vibes should bring people in naturally and make them want to spend. There's plenty of places on Water Street with great (and I'd say better) cocktails where you're not forced into minimums or covers. The Christmas cocktail menu was disappointing too, poor selections and way too sugary. Love the potential here, but the strict policies really turned me off and made me want to go elsewhere next time.

    Raegan L.

    The inside is super cool, especially compared to its counterpart Ash next door. Check out Ash so you can see how they compliment each other. Where Ash is light and laid back, Alter Ego is dark and moody, LED-lit and more mysterious. I came at Christmas time this time and it was so much fun. They have really fantastic cocktails which is why I would come back. The music is usually really loud inside which gives it more of a club feel which I don't enjoy as much, and that's where it's almost a hybrid type of speakeasy because it doesn't have as much of that laid-back feel. It's hard to have chill conversation, or much conversation at all because it's so loud. But you mostly cant go wrong with the drinks. They have a limited food menu as well that I haven't ventured to try. I'd really recommend their shots- they're super gourmet and it's fun to watch the bartenders put them together. The green tea shot in particular is fabulous, but they have rotating seasonal ones as well, along with the cocktails. It's a really fun place and again I'd recommend getting a reservation ahead of time so you have somewhere guaranteed to sit. It can definitely get a little spendy as it's usually $25 a person or a 2 drink minimum per person, which is of course more than $25. The staff have always been really nice and help make the experience better.

    Amanda W.

    The vibes are there 100%. Cocktails were pretty okay, nothing super great or crazy but still a solid drink. Fries were delicious with the herb salt on them and of course the dipping! But go for the ambiance.

    Cassandra M.

    Attended venue on three separate dj nite events, the atmosphere is always great, can get a little packed. I love the interior and the color scheme of the place. The bartenders are really nice and attentive! The drinks are good but can add up, but I don't mind because of the location and decor.

    Cool Front Door
    Heather D.

    Alter Ego is cool....but not as cool as they think they are. We had an early dinner so thought we would check this spot out. I've seen a lot of mixed reviews, so I needed to investigate. They ended up letting us in without a cover during the last 30min of Happy Hour. I had a Whiskey Smash and my husband had a Paloma. The bat tender advised there is an automatic 30% top.. Ummm ok. We are usually good tippers anyway, so no big deal...just kinda weird. Most of the people there were dressed nicely and appears to be on dates. The place is cute, but there isn't much room to move around. The ambiance is what you are paying for here. It does look cool inside...but idk...the vibes were off iMO.

    P* Martini
    Sierra J.

    Had an enjoyable experience here. I went on a Thursday and the vibes were great. It has a very grown and sexy vibe to it. The music was great too. My group didn't order food, but we had some great drinks. The drink menu was specially curated for a weekend event happening. I initially got a Margarita with Mezcal and asked them to make it spicy. Really good!!! It had a perfect balance of all flavors. I then ordered a P-star Martini. The passion fruit was delicious and it came with the shot of prosecco on the side, I feel like some places don't even do that anymore. Our waitress was amazing, we've had her a few times before and she always does an amazing job taking care of us. The only critique I have is the price of the drinks..I feel like they're a little overpriced.

    Ashley A.

    Such a vibe. It had speak easy vibes with the dim lighting, luxury decor and layout. The music was on point, the ambiance was grown and sexy and the section we had was perfect. My group had a table in the corner where we could enjoy the view and enjoy intimate conversation. The environment was pretty loud but we we still had a great time and could hear each other over the music. We ordered drinks and something to snack on. We got their loaded fries and they were delicious and the perfect compliment to our drinks. For my drinks I got the passion fruit margarita. Also delicious. We would definitely come back. I recommend reservations for the best experience.

    Chloe H.

    Alter Ego was super cute! We went pretty early but they have a happy hour that is so good!! The espresso martini shots are the best. The ambience is great and the bartenders were fantastic and very personable

    Marion H.

    Sooo, I've been to Alter Ego twice, once at night and once around 5 PM. The inside is low-lit with music-themed decor, and the vibe depends on what time you go. I appreciated the music more during the 5 PM visit compared to the later time, so I'd return earlier next time. The time I went later, we had reservations to celebrate my sister's birthday. The odd thing was that when we got to the door, there was a cover charge which caught us off guard since we're all in our late 30s to early 40s. It made sense once we got inside because the crowd gave college vibes, which wasn't what we expected. Not that it was horrible, just not the scene we were looking for. We stayed for a bit and then went elsewhere. Hopefully, downtown will eventually have more regular lounges for people in their later 30s, it's just a different vibe. Overall, it's a cute spot.

    Passion fruit with mezcal
    Jerr W.

    What a really cool bar in the water Street area of Tampa. You could honestly walk past this place and miss it but when you walk in the vibe is so cool, the lighting is perfect, and the size is just right. I loved that the menu Gave popular culture song references, but did not give all of the ingredients in the drinks. It was exciting to be experimental with cocktail choices. We ordered the passionfruit, and the lemonade by Gucci Mane. My friend ordered rosé. The passionfruit with the mezcal was stellar, and the lemonade was super refreshing. The whitefocaccia pizza was also really good, the right size, and extremely flavorful. Aries was our waitress and her service was 10 out of 10. I cannot wait to visit this bar again with the best part of the night being the DJ. The DJ played the vibes all night And it just set the scene.

    Ambiance
    Taylor K.

    Absolutely love the vibes here. I've been before a year or so ago for a Friday date night and there was nowhere to sit and the music was way too loud but that was when they first opened and it's clear they have worked out the kinks since. I went on Thursday night for a book club event and it was an immaculate experience. For one, loved that there was a happy hour menu until 9 pm (except only drinks and no food - I do wish bites were discounted as well). We looked at the regular menu because we were hungry and the smothered fries & cacio e Pepe arancini stood out to us immediately. The smothered fries with wagyu beef cheeks, black garlic butter, & Parmesan literally melted in your mouth but don't wait to long to eat or I could envision them becoming soggy. This would also be really good on a mac n cheese. The cacio e Pepe arancini with chives & egg yolk jam WOWWWW. Tasted like the mac n cheese balls from the Cheesecake Factory except way more high end and aesthetic. Our server told us an order came with 5 but they gave us 6 (an extra since we had a table of 3). Little things like that always really stick out to me and shows the staff pays attention. Didn't try any cocktails and the staff was also cool with our Diet Coke & water vibe which you sometimes don't get from all servers. I find that sometimes servers want you to get drinks to bring up the bill but they made it clear they were open to whatever we wanted & were there to serve us. I was overall super impressed and will definitely be back - maybe next time to try the cocktails and more of the menu. We were recommended the pizza but weren't in the mood so that is something it seems worth trying! Also the moody lighting was spot on and the dj hipster vibes of the music really topped it off to be perfect.

    Interior and bar
    Anastasia A.

    It is such a vibe in here. The lighting, the colors, the seating, it all feels luxe but not snobby if that makes sense. The service was great never waiting too long waiter had great knowledge about the cocktails and made us feel welcome (so mad I can't remember his name). We had Nebraska mini mart burgers and fries as part of a pop up so I already knew it was gonna be amazing. The drinks were all well balanced and the music was great we caught ourselves singing along to most of the songs .

    Welcome

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    1 year ago

    Great music vibes and amazing drinks. Their new food menu is also very complementing!!

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    The ambiance of this place is sexy. The service was good, the drinks were delicious. I would definitely recommend it.

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    2 years ago

    Beautiful interior and excellent ambiance! Servers are knowledgeable and current! Interesting, convenient location.

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    2 years ago

    Austin is my favorite bar tender. Makes the best cosmos and espresso martinis. 10/10 recommend this bar and Austin to make your drinks!

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    Page 2 of 2

    Ask the Community - Alter Ego

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    I really like The Pearl. The Pearl has the best burger in the water Street area. The second best…read moreplace would be at Predalina. The worst place for a burger is at Boulon. I like to get the Gouda cheese instead of the other cheese that comes with the burger. The other cheese is more of a hint of Gorgonzola/blue cheese and I'm not a fan of that kind of flavor on a burger so you can opt for cheddar cheese or Gouda and I opt for Gouda. Definitely get the tater tots, but their fries are also very good. They are thick cut fat fries and I like that. The drinks here are phenomenal my friend that lives in the area. This is his favorite spot. He said that he would never go to Boulon and I could see why the food here is way much better.

    Dinner at my next Michelin-starred pick: The Pearl in downtown Tampa…read more I just love the name. The restaurant strikes a perfect balance of modern and comfort. The décor mixes old and new with vibrant colors and warm tones, comfortable seating, and bright lighting that makes the whole space feel genuinely fun. Started with a bowl of clam chowder loaded with the perfect amount of clams and vegetables--so creamy and scrumptious it could have been a meal on its own. A plate of Oysters On The Half Shel was equally excellent. For my entrée I ordered the hanger steak. (If you've never tried it, hanger is that deeply beefy cut from the diaphragm that butchers used to keep for themselves--hence the nickname "butcher's steak." Now I understand why.) It arrived super tender and full of flavor, paired with a generous serving of kimchi fried rice and a fried egg. The entire plate was wonderful and completely satisfying. Our server Vinny was a pure delight--pleasant, attentive, and just the right amount of fun. I loved The Pearl. You will too.

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    Small Giant - Pickle Fries

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    Great experience overall. The service was friendly and attentive, and the location is super…read moreconvenient for me to walk to living nearby. Perfect for meeting up or stopping by after work. I just wish the happy hour selection was better and quite small, but the $12 burger and beer deal is great. Expanding the happy hour menu could bring in more business earlier and create a more lively atmosphere before the evening rush. Definitely a solid spot with room to improve.

    Lunch with friends at this cute restaurant was lovely. We were going to sit outside, as they have…read moreseveral tables, but it was just too chilly so we ate indoors instead. We were seated at the corner table so we were able to people watch. Our server, Brianna, was super nice and very attentive. I never had to ask her for a refill on my Coke Zero; she just kept them coming! We started with some shareables for the table. Kung Pao Brussel Sprouts which were done just right. We also ordered a half cheese, half pepperoni pizza to share. I've never had a "Columbus-style" pizza before. If you're wondering, the crust is somewhat thinner than most pizzas, but not a thin-crust pizza. The toppings are spread all throughout the pizza to the edge, and then cut it in squares (Tavern style). It was very tasty, with a slightly sweet note. My hubby and I ordered the Cobb Salad (without bacon) which was delicious. I really liked the onions on it. It was very fresh and they served a generous portion. Hubby ate the whole thing, but I had the rest of mine for dinner. So good! Two of our friends ordered the Truffle Mushroom Smash Burger and they loved them. I tried my buddy's tater tots, which he ordered with his French Dip. They were nice and crispy, but could have used some kind of flavoring, like Parmesan or truffle. Doesn't mean I didn't eat them all! LOL. The restaurant looks small when you enter, but in addition to the front dining area and bar, it has two additional dining areas, as you walk towards the back, and another bar. If you find yourself in the Channelside area, you should definitely try out Small Giant.

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    Inside

    Ash - Fried rabbit

    Ash

    4.3(130 reviews)
    0.0 miDowntown Tampa

    Can I just say I'm still dreaming about the rabbit here? The Foccocia ugh yum!…read more This was my first time trying dinner here! I was previously here for a breakfast event that is a pop up using the same space. I was excited to try the dining service for dinner because the ambiance was absolutely breathtaking! The service was fast and efficient. The waiter was there enough to be present but not overbearing. He offered great suggestions and everything came out amazing! The only thing I was not a fan of was the lemon ricotta pasta which felt out of place and a bit dessert like so I wasn't the biggest fan. I would skip, but that's just my palate. I would definitely return and recommend it as a great date spot!

    We truly had such a fantastic experience at Ash. Taylor C, our server was just as incredible as the…read morefood. We did the "let us cook for you" and "let us pour for you" which is where the kitchen makes off menu options for four courses and pairs with wines to test out! We throughly enjoyed every dish and the explanations behind them. The wine pairings were also perfect and had a great pour for each. I also was able to try items I never would have ordered. Expanding my pallet is always a fun time and they did a fabulous job. The restaurant itself was very clean, and had a great vibe to it! We celebrated a big life celebration and they made sure to make me feel celebrated, even as a stranger. We loved every second of our experience, which was crafted so perfectly by Taylor C. We can't wait to go back!! Ps - peach don't kill my vibe and the alamafi coast cocktails are *chefs kiss*

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    Ash - Interior of ASH

    Interior of ASH

    Ash - This came with the fried rabbit

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    Girasol ravioli

    Alter Ego - cocktailbars - Updated September 2026

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