Sometimes a store doesn't need to change your life…read more Sometimes you just need a bathroom, a drink, a snack, and the ability to get back on the road without creating a major expedition. That's exactly where The Village Market IGA came through. We stumbled upon it while traveling and found ourselves in one of those situations every road trip eventually creates: the snack supply was running low, thirst levels were rising, and a restroom stop had become a strategic necessity. The Village Market IGA delivered on all fronts. The place occupies a unique category that I can't quite define. It's either an exceptionally well-stocked convenience store or a small grocery store that accidentally became convenient. Either way, it works. The selection was surprisingly good, making it easy to grab some road snacks and a Snapple before continuing our adventure. The aisles were well stocked, and unlike some roadside stores where your choices are limited to three flavors of regret and an energy drink you've never heard of, there was actually some variety. The bathrooms were relatively clean, which on a road trip is often the difference between a pleasant stop and a story you tell for all the wrong reasons. The staff was friendly, efficient, and moved people through quickly. No drama. No delays. No waiting behind someone trying to decide which lottery tickets would finally change their life. Just a smooth stop and back on the road. Was it life-changing? No. Did I discover the meaning of existence between the Snapple cooler and the potato chips? Also no. But it was clean, convenient, well stocked, and staffed by nice people. And honestly, that's exactly what I wanted. Four stars. Because sometimes competence deserves recognition, and because I left with everything I came for--which is more than I can say for some stores charging twice as much.

Very nice people, the staff is friendly and very helpful. Todd, the manager, is an absolute…read moregentleman. Sure the prices are a little higher, it's the only show in town (literally). We live in Townsend and stop in several times a week for what we need. The store is surprisingly well stocked and they truly appreciate your business. Great place, please support them.

Went with my cousin and her husband over the weekend and the sandwiches we got were pretty tasty! I…read moregot the Italian, and it was massive, definitely big enough to share or take home for dinner. My cousin got the same and her husband got The Rachel I think, he said it was good but he's man of very few words, but he had it eaten before I had even eaten a few bites of mine so I assume that meant he really enjoyed it. The drinks were a really good fountain drinks which has been harder and harder to find. The only thing I wasn't blown away by was the sides, we had pasta salad, and Cole slaw and they were fine, nothing bad just wasn't really worth the extra calories. Overall I definitely recommend Red Brick Deli if you want a good sandwich.

I picked Red Brick when we traveled to Murphy because a review stated they had gluten-free wraps…read more Nope! That was the previous owner. Since I am gluten intolerant, options were slim. I chose the Chef Salad, no tomatoes. As you can see by the picture, this salad really needs the color of tomatoes, and is very bland without them. Also, in a deli, I was expecting sliced, rather than shaved, meats. I personally find shaved meats very unappetizing. But because I was hungry, and had ordered it, I ate the salad. I had a side of potato salad, too, which I found more to my liking. Hubby had the Cuban. The waitress said the bread is made locally. He found the sandwich to be adequate. We probably will try other restaurants in the area on future visits.

Love that I can get anything I need! So many spices, love the soup starters, I try to limit the…read morewonderful baked goods.

The sandwiches are excellent. Fridays is Reuben day and they…read morehave the best Reuben sandwich. The store is very clean, employees are always very nice. I always stop if I am in the north Tennessee side or I-81

Visited here in March on vacation. Twice…read more Delicious cut in house deli meat and house-made bread. Steamed sandwiches! Busy Family establishment tucked away in a corner of an outlet strip with everyone pitching in to work down to the kids. I wish I had a place like this back home.

Great place to get a delicious sandwich and share a pretzel! this is tucked back in the midst of…read moretourist attractions, but it's an attraction in itself! We had an Italian sandwich and giant pretzel and it was excellent! Will definitely return next visit!

Ventured into The HighTest Deli today for lunch. It was an old gas station converted to a…read moredelicatessen. Very appropriately decorated with gas station memorabilia. The sandwiches we had were perfectly made with lots of deli meat and all the fixings. They have ciders, beer and wine too. After your meal you'll have to have a frozen sandwich-a homemade cookie with ice cream in the middle. We didn't have one, but they sure looked delicious. You can't go wrong stopping into the High Test Deli for lunch, so good!

We stopped by High Test Deli and had a fantastic experience. Our group tried the Cuban sandwich,…read moreFrench dip, Italian sandwich, chicken nuggets, and pickles, and everything was delicious. The portions were generous, the ingredients tasted fresh, and the prices were surprisingly affordable. The service was great--friendly, attentive, and efficient. The restaurant was clean, the atmosphere was welcoming, and it was a comfortable place to enjoy a meal. It's not always easy to find a place that delivers good food, good service, and good value, but High Test Deli did all three. We would definitely stop by again the next time we're in the area.

The food was so good! I ordered a BLT sandwich with BBQ chips. The sandwich had amazing flavors and…read moreI loved the chips. The food came out fast and the workers were so sweet! The restaurant was super cute inside and out! If you're visiting the Smokies and you're looking for somewhere to eat, this is your place!

My family and I visited on July 9, 2026. The service was good, and everyone we interacted with was…read morevery friendly. Unfortunately, both my wife and I became very ill after eating here. We ate lunch around 2:00 p.m. I ordered the Grilled Reuben, and my wife ordered the fried bologna sandwich. Less than an hour after our meal, I developed severe diarrhea, and every time I tried to eat afterward, it became worse. My symptoms lasted for several hours, continuing until about 1:00 a.m. My wife also became sick shortly after me, though her illness wasn't quite as severe as mine. The only other meal we had that day was breakfast at around 7:30 a.m. at a different restaurant in another state, several hours before lunch. While I can't say with absolute certainty what caused our illness, the timing of our symptoms makes us strongly suspect it was related to the food we ate here. Because of this experience, we won't be bringing our family back.

FYI THIS IS CASH ONLY!…read more We love this local delicatessen! After a day of hiking the turkey and Ruben subs, along with the potato salad, hit the spot. The customer service and kindness the owner had was next to none. If we lived here this would be a regular lunch spot. Be careful, the entrance is right off of a very busy street and parking isn't the easiest to find. The owner validates parking at a nearby garage across from the golf ticket office with purchase.

If you're looking for an "off the beaten path" deli, we found it... Right on the main drag. We…read moreasked a couple locals where they eat and they told us to just leave the car here and walk. We did, and were so glad we did! We tried just about everything the young lady recommended, and everything was top tier. Definitely do the steamed sandwich if you're eating in. The Reuben was amazing, the Italian was off the charts, and the service was fantastic. Why only 4 stars? Parking and staffing. Like, for the dinner rush, there was one person running the entire show. She was sweet, and very apologetic, but I'm thinking she wasn't the owner - So, Hey Owner: Ger her some help and roll up your sleeves until you do... You're gonna lose a great opportunity if you don't!