I had a fantastic experience here. Visiting The Apple Store in Manhattan can be a nightmare. However, Luigi at the Genius Bar was able to solve my issue in less than 20 minutes while managing to save me $300. Luigi, you are the man. Thank you. Will definitely be coming back to this location. read more

The people there were very nice and helpful. I was lucky to have a small wait time and they were able to exchange my headphones. They also have areas upstairs where you can sit which is nice and an elevator so it's nice to know it's accessible read more

An incredible store! Be prepared to push your way in. The store attracts everyone from locals to tourists to celebs. The store is extremely organized with lots of help scattered around wearing easy to spot blue apple tees. I was in the market for an itouch 64GB. I was literally in and out in 5 minutes. A sales associate got my itouch and rang me up on her iphone. Very cool! read more

I'm in love with this store. I have made purchases, taken classes and browsed this place dozens of times. Super friendly employees who always go above and beyond. Big fan here. read more

The people here are some of the best trained staff I've ever encountered at any Apple Store. The staff is friendly, organized, on time and knows their stuff. Every time I've come in here for the Genius Bar they're quick to identify the problem, fix it, and get me out. When I had some trouble with my MacBook Pro the man who was helping me took a lot of time helping me understand exactly what needed to be done and how to prevent this problem from happening again. The staff here really seems passionate about Apple products and customer care. These staff members should be sent to other locations to train the staff there. If only every Apple Store was like this! A++++++ read more

Thousands of devices to play and try.Huge space and kindly staff.You feel you're in the future. read more

Apple Soho - Computers Near Me - New York, New York

Of all the Apple Stores in the city this is my favorite one. All Apple stores have friendly employees and great service but this one has theatre seating!!! So when you're tired from playing with all the iPads, Macs, and iPhones you can relax upstairs and just chill. Great place to hang and wait for your friends. I recently had work done on my iPad and once it was done I was able to just play with it to make sure everything works in the comfort of those seats. read more

I go there often. I prefer the Apple Soho to the one in the Meatpacking. The layout is quite nice and I always have a good time there. I would not go there on weekends though, I just imagine it would be too crowded. If I go on weekends, I might take some stars off. read more

Tonight was my 1st time in the SoHo Apple Store. It's was very very busy. From the moment I walked in the door, and ascended the stairs to go to the Genius Bar, I saw 3 interactions where customers were being so rude to the Apple staff. I mean nasty hateful. The customers were just terrible, bordering on verbally abusive. In each instance, the Apple staff was courteous and professional. But not fake, condescending or dismissive. They spoke so gently and purposefully I was TRULY amazed. It was VERY impressive. I wanted to commend them on an excellent job in training and selecting the right personalities. What a difference from the snotty attituded staff in most places!!! read more

Bottom line the guy that checked me in was so "extra" as one of his co workers described him when I told him how rude he had been. The experience got ruined by him and unfortunately it was too bad that even if the technician that help me was polite I was already too upset. I was going to by the iPad Pro and pen but I changed my mind I rather but it online and not give this store the sell. read more

Been waiting for 50 minutes to exchange my broken headphones with a new one... I didnt know it took this long to get $30 headphones

The store is usually crowded however they are professional and I like the fact that they have seating to sit and use their WIFi while we wait for my iphone to get repaired. read more

Love this Apple store! It's always busy, but you can have the time of your life here. The Apple employees are really well-trained, resourceful, & helpful. With minimal & last minute planning, I was able to take a one-to-one class, have my laptop repaired, purchase the right memory & listen to a class on GarageBand (an application that I'd never realized was so good) in one day ~ only leaving the store to have lunch in a nice nearby cafe! Thank you Steve Jobs. Thank you SoHo Apple store employees! read more

What I like about apple stores I the fact that the people who work here are really into the apple products. It is nice to get help from someone who is really passionate about what he represent. I got help from a very nice person who helped me make the right decision and purchase a mini iPad. But! I needed to wait almost half an hour for him to be able to help me, since there were many people waiting for help. Very professional device. Just took them too long to provide it... read more

Great, fast service. Came in on a Tuesday around noon and was signed in and helped at the genius bar quickly. read more

Dan was exceptional! I had a complicated request with my iPhone but he stayed helpful, super patient and very positive throughout the entire process. Thank you! read more

A few years back I was a really lucky wife when I received a MacBook Air for Christmas. I had only mentioned it to my husband once that I liked it but I guess he was listening. On Christmas morning I was ridiculously surprised when I saw it under the tree. Being a new Mac user I decided to sign up for the one-to-one training that Apple offers for a nominal fee. My weekly sessions with my genius at the SoHo store were delightful. Over a years time I learned how to use all the Mac Programs like iPhoto, iChat, Garage Band, iTunes and iDVD. If you own or plan on owning an Apple product I would recommend you visit the SoHo store. This store is like the Apples learning lab. They not only offer the one-to-one training but they also have a theater where you can take part in scheduled training sessions while sitting in stadium style seating. I absolutely love the theater! You can go online to see what trainings they are offering on any given day and when you get there all you need to do is find a seat and watch these geniuses at work. Did I mention these training sessions are free??? Overall this apple store is great for those that are looking to learn something new from someone that knows A LOT! read more

Useless people. Unhelpful offered for. Me to. Get. New phone when I. Had care plan awful taking advantage of people.

Had a really awful experience at this particular Apple store. My boyfriend has an iPhone case that is falling apart and he has never dropped it. I recently had a similar issue and took it to a different Apple store where they took responsibility and replaced it. I assumed they would do the same at this location. Instead I walked up to someone working there and asked if he was available and he replied "only on Tuesday" in a very straight face. It was Saturday so I was a little confused. I then told him my issue and he replied that my boyfriend is a liar and he had dropped his phone on several occasions and they would not even look at his case. We are die hard Apple fans with most of the items the sell, but this type of service really makes me question their commitment to their customers. read more

Had a great experience with Eric today! Thanks for being so helpful, kind, and funny :)

Made an appointment for the genius bar. Arrived 10 mins early Checked in and grabbed a seat Great customer service from Jefferson. Easy Peasy read more

I was at the Apple Store for quite some time today trying trying to get my laptop and phone properly updated without losing photos and contacts. All the staff were exceptional and very helpful- especially Chris. He was patient, hard working, and very considerate of all my concerns. We worked together every step of the way. Could not have done it without him! Excellent at what he does!! Would recommend this Apple Store read more

I know there are many reviews for Apple stores, but I just wanted to put my opinion. I've always went to the on 58th street, and I went to this one on Prince street a few days ago. Event though all stores are kind of the same, and follow the same policies, I think this one is a little better. Why? I could be the experience I had which was very positive. The technician I talked to at the Genius Bar was AMAZING, very professional and informative. I took my mac book pro because the operating system was not starting. I had a couple of friends who know more than me about computers who checked it and could not solve it. The technician could enter into the system to check the status. Fortunately the computer itself is fine, just the software was failing. I dont give better rating because sometimes Apple Stores and very crowded and overwhelming, and sometimes you have to wait. In fact this time I did have to wait a lot, but the experience is positive because of the staff, and the particular good experience I had. I wish the can speed up the process somehow but overall I'm a happy apple user, and have no plans to change. read more

So, I've never been to the Apple store before for myself at least. I went with a friend and the people there were moderately nice. It was Connecticut though so it was a different nice. However I went to the soho store with NO expectations. I had a laptop that needed fixing. My sister came with me as she had the same problem with HER laptop. So we walk in and I check in and then this nice man named David comes up. My sister had just come from Starbucks with a tea for me. However she didn't bring me sugar or anything to stir my tea with. David asks me what's wrong noticing my distress. I tell him. He GOES and gets me sugar AND something to stir my tea with including a fork if the wooden spoon didn't work. Already he's exceeded all levels of customer service. Then we go to looking at my laptop. My background is a picture of my twin sister and I who is with me. Most men specifically (sorry guys :/) can not tell us apart. DAVID however after 10 minutes of knowing me can tell us apart and totally guesses correctly who is who in the picture. Bonus points truly. It was an amazing experience and hopefully David doesn't get in trouble for getting me the things for tea. But he rocks and deserves a badge of honor. Trust him with my life. My first born (male or female) will be named David it's just how it has to be now. Thanks David!!! You rock!!! read more

Rudest lady (who set up appointment at the door). If you hate your job, go find another one, don't take out on customers.

Terrible experience in this store. Some of the them just refused to help and answer my question because my ethnicity when I asked them nicely. Took me a hour to buy the item I ask for because they just turned to help other people. Buy one guy answer every question I asked, which is nice, but with emotionless face. Made me feel I was not welcomed. One motherfucker just refuse to help was fucking ruin my experience. I know he make it sounds like he was joking, but I am not fucking go there and joke with him. When I need service just give it to me, I spend dollars there is not to see his fucking cocky eyes. Not recommend to phone who really consider getting a new items there, the store at 59st is a better choice for you. People are nicer and more professional. Makes you want to buy things and really enjoy spend your money. read more

I want to thank the Apple Store, Soho, for providing me the Internet I need to leave this extremely negative review. I am currently sitting at brown table near the Genius Bar after being told one of those nice but confused people in blue shirts would be "right with me." I've now spent a total of two hours, over four separate visits, waiting for someone in a blue shirt. At the same time, there are at least five of them milling around at the bottom of the stairs and several chatting behind the Genius Bar. Surely this is a far cry from the well-oiled machine that Steve Jobs envisioned when he began his campaign to have these stores littered across the country everywhere "cool." Every interaction I have had here has been an exercise in cluelessness, incompetence, and damage control. I was told three different things on three separate occasions, I've come back twice based on misinformation, and everyone is constantly going back to "check with the manager." Look, Apple Store SoHo, I get it. Technology is complicated. But own up to it. You are failing to provide customers with the kind of service you imagine yourself, and advertise yourself, to be providing. Better be honest and rename yourself Apple Store Sh*tShow. read more

my favorite apple store out of all the ones in new york city. Appointments are a must if you need any kind of help with your device, specially that this is a pretty busy location. The staff is friendly and knowledgeable. Have tons of products and display and amazing classes for imovie and different apps. read more

I've been here numerous times. The location and building itself could not get better. When purchasing my laptop here I received attentive service that was professional and helpful. However, that all ends once you purchase your product. I have made 2-3 appointments at this Genius Bar. The first time they were looking at the iPhone to see what an issue was and broke it. This was handled appropriately and I was given a new phone free of charge. The second time was again for an iPhone issue. The employee at almost became belligerent with me, telling me it was not Apples fault and it was solely mine. Yesterday was the ic by on the cake and I will no longer return to this store. I had, once again, another appointment for my iPhone for a battery issue. I checked in at 5:00pm and waited, and waited, and waited. After thirty minutes I asked a man how much longer it would be. He looked up my name and said I had not been checked in, but to not worry because he would be right back. Another twenty minutes passed and I asked a different employee this time and she said to hold on a minute. After I finally asked a third individual who seemed to be the manager/coordinator of the Genius Bar he apologized and said someone would be right with me. I finally left after over an hour of waiting with no service or new appointment. Save yourself the time and effort and go elsewhere. read more

the beginning of september, my one year old, little piece of shit nano stopped working. as in, the screen went black and wouldn't turn on again ... no matter how many times i pushed down on the menu and "-" buttons and smacked it against my thigh. dammit, i didn't even get a sad MAC face to warn me. seeing as how i paid good money for the apple protection program and couldn't imagine running and/or trolling the city without anything to drown out the mayhem that goes through my head, i quickly boxed my shit up and shipped over to the support center for a full inspection. three weeks later of working out and riding the subway sans music, i get my ipod back - STILL BROKEN, MIND YOU - with a note that stated repair was not covered within my warranty because of water damage. if i chose to repair it, it would be $129 to fix. WTF?! *WARNING* *WARNING* *RANT ALERT* you mean to fucking tell me that i need to pay almost the same amount to repair my ipod as i did when i bought it ... for something 1) that has never even been near liquid and 2) would cost you 2 cents to replace since little kids in china are probably making it for free?! really?! REALLLYYY?! after some fun conversations with the support team and customer service, i came to the ultimate conclusion that i'd be better off buying a new ipod ... now, my third. hence, one saturday night before dinner, i ran my bitter ass to the apple store in soho. jason was ultra-helpful and super-patient, answering such asinine questions like, "what color do you think matches with my outfit?" and "can you guarantee that this case keeps liquids OUT?!" he helped me pick-out a black nano with a sweet neoprene case in 15 minutes flat. he rocked my bitchy socks ... i hope someone gives him a hand job or something. as for those punks i spoke to on the phone, i enthusiastically give you one star. hopefully, your ipods suffer imaginary water damage, too. read more

I have now had to come to the Apple Genius bar on three occasions over the course of 2.5 years. The first was a few months after I got my Powerbook (after I finally made the switch from PC). The computer was inexplicably acting up, so I brought it in. The AG (Apple Genius) did some diagnostics testing and gave me some tips to try when I got home. I don't know what he really did, but it never acted up again after that. I guess they don't call 'em geniuses for nothin'! The second time was when my iPod was acting up. It wasn't charging, it wasn't turning on, it wasn't doing squat. I think it's b/c I had accidentally forgotten to put it on Hold and the click wheel was pressed up against something in my bag, thus sucking the battery juice totally dry (over the course of a 5 hour plane ride to San Francisco). Luckily it was still under the original warranty, so I knew it'd be covered. The AG took a look at it, played around with it, plugged it in, etc. He didn't say much, but he seemed very serious about his job. He typed some stuff into his computer, printed it out, asked me to sign, and then handed me a new iPod. Say what? Yeah, he just straight up gave me a new iPod to replace my wonky one. Just like that. Not only that, but my warranty, which only had a few months left on it, got a second life from the time I received the new iPod. Genius! And the third time was today. Last night I was walking down a flight of stairs in a Duane Reade. My laptop was in my satchel and then the metal clasp of the shoulder strap came unhinged. I stood frozen in horror as I watched my bag tumble down 12 steps like Jack & frikkin' Jill down the hill. It felt like I was watching it in slow-mo since it seemingly took forever to crash land at the bottom. There was no way I could have even caught it, even if I had snapped out of my stupor in time. I ran down and quickly turned it on. It came on. Big frikkin' sigh of relief. But then I noticed the body damage - a centimeter thick gap between the metal casing and the keyboard, where the casing was jutting out. Right where the adapter gets plugged in. I pulled out the adapter and the damn thing couldn't fit b/c of the jutting metal. Dammit. And I never bothered to get the ProCare extended warranty. Double dammit. So I backed up my HD like a good little girl and then made an appointment with the Genius bar today. I waited an extra 20 minutes to be seen, but no matter. You can't rush genius. When it was my turn, I took my laptop out. The AG noticed the jutting metal immediately and said, "I'm assuming that's why you're here." He then proceeded to tell me that that kind of damage isn't covered by the warranty (which I didn't have anyway), and replacing the bottom casing would cost $400-$500. Gulp! But then he took the laptop and said, "Hmm. This is pure wood [referring to the actual bar]. Hold on." So he pressed the laptop gently but firmly against the bar and the metal flattened a little. He tried to stick the adapter back in, but it still didn't go in all the way, and thus wasn't lighting up. He said, "Let me take this to the back" and gave me a little wink. I crossed my fingers and held my breath. He returned a few minutes later, put the laptop on the bar, stuck the adapter in the slot...and then there was LIGHT! Yay!! "Thank you for saving me $500!" I said happily. To which he replied with a smile, "It's okay. You can take me out to dinner next week." I would have happily done so if he seemed serious about it, but I'm sure that's what he tells all the genius groupies. I love my Mac and I love the Apple Store. All hail the Apple Geniuses! [Sidenote: I ended up sticking around for another half an hour because they had director Marc Forster speaking as part of the Tribeca Film Festival. Only in New York, people!] read more

I simply hate crowds. Or at least when I feel that the decrease of oxygen in a tight space linearly and even exponentially reduces my experience at whatever venue, store, or restaurant. With that said, I love this apple store. My genius bar cool guy, whose name I never knew, reformatted my lappietop in 7 minutes flat. Yes, any employee could do that, but he did it in a no frills kind of way (after asking me three times if I've backed up my work worth years and years of blood, tears, and sweat - a necessary step no doubt.) My friend and I did our due diligence and asked him our techie questions, which he answered with great detail and clarity. 7 minutes later, my macbook was cleaned out and shiny and new. read more

The Apple Store in Soho is pretty. It's clean and white and has some wicked glass stairs stabilized by these little silver sprockets and each step is a little feat of engineering. You kind of feel proud of the human race when you walk on them. In fact, if you were just going to look around, you'd probably think the Apple Store was awesome. (This could partially explain why it is so crowded with dopes). But I went there today on a practical errand: I had a problem with my Macbook that is Apple's fault and they were supposed to fix it. But I left the store in frustration feeling silly for thinking that anything could be simple. The bottom line is their system for dealing with walk-in consumers isn't up to snuff. I think their hardware must have more bugs than they anticipated because they're really undermanned for onsite repairs. I waited for a few minutes today and finally an employee came up to me and instructed me to use the "concierge" on one of their computers to make an appointment to talk to a dude. I was like, "Dude, I'm talking to you right now. We're talking, see? I'm asking you questions and you're answering and vice versa: a conversation." But there was a syntax error and he did not compute. The first available appointment was in two hours, which I'm telling you, there's no effing way I'm waiting two hours for anything on this Earth. I literally can't think of one thing. My mother asked me to wait two hours for her--once. Even if I had waited, Apple wanted to keep my computer in store for 48 hours? Uh, what? Eh? Excuse me? Heh? I'm sorry? You're joking? Uh, why? Uh? Eh? Hey? At first I thought I needed Q-tips to clean some gunk out of my auricles but I had heard correctly! And a pit crew can change the tires of a Nascar in thirty seconds but the geniuses at the genius bar need two days to pop a piece of plastic off my computer and put a new one on? It made me want to say: Dude, I'm getting a Dell.* *I would except I'm totally in love with my MacBook. Anyway, this was just a depressing thing that happened. I'll forget about it next time I see something white and boxy. read more

I have been to this Apple Store many times and have given it multiple chances for redemption but to no avail, this store, and it employees, keep showing me how pretentious and inept they are. Each time I'm there I wait for hours for help. They don't know what they are doing and frequently pass me off to other employees with even less knowledge. It seems like they really don't care and merely amused by me and my problems. I've had it with Apple products! and with this particular store. Most recently when I was there I was " helped" by Justin who was completely unhelpful and condescending. Again acting like they knew what they were doing and passing off to the next employee who knew less. It's sad because back in the day Apple was great, but now I think it just sucks in so many ways! Greedy,attitude and completely not understanding there customers needs. Boooo! read more

One of the best apple stores in the city. Offers latest iphone models for display ad macbooks.

I would have given 5 stars for fixing my malfunctioning camera in a timely fashion. However, they broke my screen protector in the process (and we all know those aren't cheap) and when they put the broken screen protector back on my phone (since apparently they have to take it off to use their suction cup to open the phone) they left air bubbles and dust particles under the screen protector that are going to scratch my actual screen and they refuse to do anything about it. so just a fair warning. this happens. read more

This store is PURE EVIL!!! But evil is not necessarily bad. I went today to upgrade my iPod. I still have my FIRST GENERATION iPod! INSERT GASP here. But what can I say??? I was cool before everyone else copied me.... so i finally got a new one today. The 8 gig RED Nano. If I'm going to buy another new toy at least I can also do some good. =) The people here are Very helpful... they get all 5 stars because: - they make such pretty products. - and I didn't have to wait on line to pay... the cute sales guy will bring you the product and swipe your card on their neat little gadget and e-mail you your receipt. What can be better than that??? read more

As a Google's fan, I was really amused and pleased by this Apple store. Staff there looked so hopeless and helpless to my questions. They finally opened their hands, shrugged their shoulders, and said "Maybe you can Google it?" Boom! read more

Not a friendly staff. For some reason, the couple times I went to this location with computer issues, the staff did not trying to help, but instead estimate the cost of repairs. The staff of the meatpacking location was much more helpful and offered options other than full computer piece replacement. read more

I actually like this location more than the cube. It's less out of the way, the size is perfect, and it's great place to stop in and pick up some Apple accessories or to take a break from shop hopping around Soho. One of the things that always amazes me about this location is that no matter what time you come in, there's always a long line, iPods, laptops, Mac Pros, you name it, people are buying. But the wait isn't ever long, they even have portable cashiers that will cut the line for you, get your information, swipe your card, and print a receipt without you actually making it to the counter. If you're looking for 24-hour service, you're better served at the cube. But for everything else, Apple Soho should fit the bill. read more