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    Apple Tower Theatre

    3.2 (152 reviews)
    Open 10:00 am - 8:00 pm

    Apple Tower Theatre Photos

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    Interior
    Vanessa T.

    Parking was a nightmare but pick up was so easy and super fast! Absolutely loved the inside, it's very nice and has a very vintage feel! So happy!

    The MOST beautiful Apple Store around!
    Marc D.

    Needed a battery change for my phone, so I headed to the Apple Tower Theatre without an appontment. In that beautiful building, Jonee was welcoming and super helpful. He did a diagnostic on my phone and even gave me an exact time that the job would be finished... and like clockwork, it was done right on time, as promised. Took about an hour and cost roughly $100. So glad I went to the real Apple Store instead of hitting one of those generic fix-it places! Thanks Jonee!

    Storefront from the inside.
    Quinn N.

    Fascinating! A classic theatre renovated into a modern gadget store. lol! Elegant interior design. Outside doesn't look like much. Intriguing just to walk around inside. - Otherwise wouldn't waste time and mental peace trying to park around DTLA to waste money on expensive consumerism traps. + Polite, helpful staff.

    Conor B.

    This is a smaller Apple Store, but what they lack in space, the make up for in grandeur. This is, without a doubt, the most beautiful Apple Store I have ever been to. I love that they did their best to keep as much of the original theater architecture and ornate interiors in place, including the balcony area (though they've converted seats in to just long benches where you can sit and work or just take in your surroundings). Staff is friendly. I think it was obvious I was in more to explore than to buy so generally I was left alone. But I was able to see several employees helping customers from picking out a phone to full on tech support on laptops. Given its location, this might not be the easiest Apple Store to visit, but if you are in the area, you really owe it to yourself to check it out. You won't be disappointed. I personally guarantee that.

    Melody A.

    Huge thank you to John for his knowledgeable, professional, warm, and patient assistance today! This Apple is in a gorgeous restoration of a historic old theater from the 1920s, possibly the first ever with sound or so they say... Very understaffed, but large and expansive with gorgeous walls and ceilings preserved from the original architecture! No closeby parking other than street parking and paid lots but that's usual- it's DTLA!

    Annmarie M.

    Yeah I am one of those "old people" who's still using an iPhone 11 Pro. And hadn't been able to do an update since IOS who-knows-what because lack of storage. I was brave enough to just ask at the door if I could wait for a genius and they were so nice and said Yes! I didn't even have an appointment, and it was the 17 release day so there was a huge line up the block! I am so glad I got help. Otherwise I may have deleted all my photos and videos for nothin'. This location is inside a spectacularly refurbished 1920s theater. It's worth going inside just to see it- it is beautiful!! Everyone was so kind and Benjamin fixed me right as rain! I now can use my iPhone again- until I get the new one.

    Monique M.

    I usually stop by this location for all my questions and concerns. I was having issues with my phone which has only been in my possession for less than a year, it is still under 1 year warranty. So I made an appointment which is required for any problems with your phone. The staff on the clock are always polite but special shout out to Michael who assisted me yesterday. He was so knowledgeable and knew exactly what he was doing. And honestly, I admire his confidence, articulation skills and enthusiastic positive attitude . Additionally, he was able to figure out my phone issue and took care of it in less than an hour. (Michael, I hope you see this. I appreciate you) Also, if you happen to be in the area, check this location out. It's holds a elegant interior design. It was originally a theater space that was renovated into technology, Apple that is! It seems like the original architecture have left their mark here, like it still their territory. It's a gorgeous space to walk into and look around.

    Ceiling and seating on second floor
    Yvette N.

    This was the most beautiful Apple Store I've ever seen. I love how they used an old theater this way. So much space where people can relax and study or just hang out with friends to plan.. the architecture is beautiful ..

    Eric H.

    Probably the coolest apple store around. It's even cooler than the Grand Central Station store in NYC. Despite my love-hate relationship with Apple, I must give them credit for what they have done to renovate and restore this beautiful Globe Theater. More people are here for the theater, than they are for Apple. They know this, and they welcome it. This location is mostly used for event and Apple promotions, but there are many sales people out on the floor ready to help. This spot is definitely worth a stop if you are in town. Nice one Apple.

    Albert C.

    wish there was dedicated parking for this place because it can be very chaotic and crowded! i feel like it was the most struggle so i wouldn't come to this apple location again. the service & people here were very lovely and helpful though! and the places architecture is amazing and one of its kind. * they have a restroom as well & security to proper handle everyone!

    Judy G.

    We came here to check out the architecture and it's beautiful! The restrooms are super clean. Didn't buy anything, just browsed and left.

    The ornate design comes through with the renovation
    Patrick S.

    Came to checkout all the Apple fun encased in a slice of LA history. Located on Broadway, amongst a street filled with old run down former theatre's rises this historically accurate renovation of the Tower theatre. You just can stop looking in every direction the minute it comes into view. Fun and vibrant and always packed with Apple gawkers. A giant screen displays all the latest cool Apple gadgets and you can sit and enjoy on the mezzanine level in beautiful leather banquettes. It's a great spot just to imagine what DTLA could really be if there was the energy to revise all of these old buildings and making some cool and unique.

    Lobby
    Jennifer G.

    I kept seeing Apple Theater on my map while walking around downtown LA, so decided to just stop in and see what it was about. An amazing transformation of the space, historical theater turned into an Apple Store. Spoke with the greeter, who I am sure is used to my confused look. He said before I head upstairs I should walk the lower level to the front of the store and then look up and back. I first thought, well this is a great tactic to get you to browse the store (and yes I did stop by the headsets out of curiosity). Then after I looked up and back I realized oh no, he was right. They kept the beautiful esthetic of the theater. On the second level is theater seating where you can now watch Apple classes. Really cool space, great service.

    Outside

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    4 months ago

    Terrible place no parking no excuse Apple staff members don care I don't even know how they run business here

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    10 months ago

    Favorite Apple Store great customer service.. Definitely my go too.. I feel this Apple Store always has everything you need

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    Page 1 of 4

    Ask the Community - Apple Tower Theatre

    Do they sell Brand new iPhone 17 Pro Max there?

    They sell all Apple products so yes. Can't guarantee they'll have every color and storage size in stock at any given time though.

    Can anyone confirm the sales tax rate at this location? Is it 9.5%?

    Yes, correct.

    Is there parking?

    Yes, there is public parking all around, meters, and parking garages. You may have to walk a little depending on availability/time. It’s also not a terrible area, other… 

    View All 4 Questions

    Review Highlights - Apple Tower Theatre

    When I first heard about an Apple Store opening in DTLA I was a little surprised, given how the area can be dicey.

    Mentioned in 16 reviews

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    Cellfunds Group

    Cellfunds Group

    4.7
    (181 reviews)
    $

    I came here to get my phone screen replaced last minute and needed someone who I can trust that was…read morereliable and cell funds was the best option they came through and really delivered on their service and made sure they gave me options best for me and my budget I was happy to get my phone replaced correctly and they even went out of their way to make me feel welcome. Highly recommend them to anyone looking for phone repair or cases

    Great services, accessories and people…read more The lady on duty was super sweet and helpful... Great style too! Unfortunately I'm bad with names after only one visit but can't thank her enough for her prompt help. I had an Amazon pickup and it was pretty smooth once I figured out what I was picking up... I was making a return right after down the street and mixed up my address. She told me about CellsFunds reclamation, recycling and repair services. They pay the max value allowed for unused and old electronics and do a lot of work with non profit... What a great way to find out about a local service provider in my area. She also made a Sci-Fi tv show The Magicians reference to my name Quintin aka Quentin (the character), which I've gotten a few times and made my day because it was guilty pleasure comfort to binge during 2020 and more so 2021. CellFunds has a great website and is located on the 2nd floor in the shopping center behind US Bank on the corner of Ventura and Van Nuys Blvds. Unfortunately the elevators are temporarily out of service, but suite 108 is always happy to be at yours.

    T-Mobile

    T-Mobile

    3.4
    (109 reviews)
    $$

    T-mobile is probably the worst service I've ever had and they make cancelling your service and…read morereturning equipment next to impossible. I spent 3 Gm hours returning devices today and in the end they said they could only accept the equipment and not cancel the service. I strongly advise against using this product. Their business tactics are horrible.

    Came in a couple days ago to upgrade my phone to the iPhone 17 Pro Max and I was waiting for…read moresomeone to be available and the associate by the name LUCERO rudely talked to me like I was a thief or a child telling me not to unplug the display phones when I was just looking at them... she stopped helping the customer that she was with to come around the corner and talk to me like I'm an idiot and then I got a different associate MOISES to help me with my upgrade and I let him know that his coworker had said that and he said the same thing that I'm not supposed to unplug the display phones. I WASNT!!! After that comment I made him stop the transaction and left because I will not be made to feel like I'm trying to steal or be talked down to by someone I'm gonna spend money with. I genuinely don't understand what the big deal was if I unplugged it because it was just a charger and the display phones are connected so it's not even like you can take them off even though I was not trying to. Honestly, this behavior was disgusting and I'll never come back to this T-Mobile store unless both of these associates no longer work there.

    Apple Tower Theatre - computers - Updated August 2026

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