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    Apple Tower Theatre

    3.2 (151 reviews)
    Closed 10:00 am - 8:00 pm

    Apple Tower Theatre Photos

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    Interior
    Vanessa T.

    Parking was a nightmare but pick up was so easy and super fast! Absolutely loved the inside, it's very nice and has a very vintage feel! So happy!

    Storefront from the inside.
    Quinn N.

    Fascinating! A classic theatre renovated into a modern gadget store. lol! Elegant interior design. Outside doesn't look like much. Intriguing just to walk around inside. - Otherwise wouldn't waste time and mental peace trying to park around DTLA to waste money on expensive consumerism traps. + Polite, helpful staff.

    Conor B.

    This is a smaller Apple Store, but what they lack in space, the make up for in grandeur. This is, without a doubt, the most beautiful Apple Store I have ever been to. I love that they did their best to keep as much of the original theater architecture and ornate interiors in place, including the balcony area (though they've converted seats in to just long benches where you can sit and work or just take in your surroundings). Staff is friendly. I think it was obvious I was in more to explore than to buy so generally I was left alone. But I was able to see several employees helping customers from picking out a phone to full on tech support on laptops. Given its location, this might not be the easiest Apple Store to visit, but if you are in the area, you really owe it to yourself to check it out. You won't be disappointed. I personally guarantee that.

    Melody A.

    Huge thank you to John for his knowledgeable, professional, warm, and patient assistance today! This Apple is in a gorgeous restoration of a historic old theater from the 1920s, possibly the first ever with sound or so they say... Very understaffed, but large and expansive with gorgeous walls and ceilings preserved from the original architecture! No closeby parking other than street parking and paid lots but that's usual- it's DTLA!

    Annmarie M.

    Yeah I am one of those "old people" who's still using an iPhone 11 Pro. And hadn't been able to do an update since IOS who-knows-what because lack of storage. I was brave enough to just ask at the door if I could wait for a genius and they were so nice and said Yes! I didn't even have an appointment, and it was the 17 release day so there was a huge line up the block! I am so glad I got help. Otherwise I may have deleted all my photos and videos for nothin'. This location is inside a spectacularly refurbished 1920s theater. It's worth going inside just to see it- it is beautiful!! Everyone was so kind and Benjamin fixed me right as rain! I now can use my iPhone again- until I get the new one.

    Monique M.

    I usually stop by this location for all my questions and concerns. I was having issues with my phone which has only been in my possession for less than a year, it is still under 1 year warranty. So I made an appointment which is required for any problems with your phone. The staff on the clock are always polite but special shout out to Michael who assisted me yesterday. He was so knowledgeable and knew exactly what he was doing. And honestly, I admire his confidence, articulation skills and enthusiastic positive attitude . Additionally, he was able to figure out my phone issue and took care of it in less than an hour. (Michael, I hope you see this. I appreciate you) Also, if you happen to be in the area, check this location out. It's holds a elegant interior design. It was originally a theater space that was renovated into technology, Apple that is! It seems like the original architecture have left their mark here, like it still their territory. It's a gorgeous space to walk into and look around.

    Ceiling and seating on second floor
    Yvette N.

    This was the most beautiful Apple Store I've ever seen. I love how they used an old theater this way. So much space where people can relax and study or just hang out with friends to plan.. the architecture is beautiful ..

    Eric H.

    Probably the coolest apple store around. It's even cooler than the Grand Central Station store in NYC. Despite my love-hate relationship with Apple, I must give them credit for what they have done to renovate and restore this beautiful Globe Theater. More people are here for the theater, than they are for Apple. They know this, and they welcome it. This location is mostly used for event and Apple promotions, but there are many sales people out on the floor ready to help. This spot is definitely worth a stop if you are in town. Nice one Apple.

    Albert C.

    wish there was dedicated parking for this place because it can be very chaotic and crowded! i feel like it was the most struggle so i wouldn't come to this apple location again. the service & people here were very lovely and helpful though! and the places architecture is amazing and one of its kind. * they have a restroom as well & security to proper handle everyone!

    Judy G.

    We came here to check out the architecture and it's beautiful! The restrooms are super clean. Didn't buy anything, just browsed and left.

    The ornate design comes through with the renovation
    Patrick S.

    Came to checkout all the Apple fun encased in a slice of LA history. Located on Broadway, amongst a street filled with old run down former theatre's rises this historically accurate renovation of the Tower theatre. You just can stop looking in every direction the minute it comes into view. Fun and vibrant and always packed with Apple gawkers. A giant screen displays all the latest cool Apple gadgets and you can sit and enjoy on the mezzanine level in beautiful leather banquettes. It's a great spot just to imagine what DTLA could really be if there was the energy to revise all of these old buildings and making some cool and unique.

    Lobby
    Jennifer G.

    I kept seeing Apple Theater on my map while walking around downtown LA, so decided to just stop in and see what it was about. An amazing transformation of the space, historical theater turned into an Apple Store. Spoke with the greeter, who I am sure is used to my confused look. He said before I head upstairs I should walk the lower level to the front of the store and then look up and back. I first thought, well this is a great tactic to get you to browse the store (and yes I did stop by the headsets out of curiosity). Then after I looked up and back I realized oh no, he was right. They kept the beautiful esthetic of the theater. On the second level is theater seating where you can now watch Apple classes. Really cool space, great service.

    Outside
    Nathalie D.

    The inside of the Apple Store is stunning! Purchased my MacBook Air online and picked it up at this location. I was quickly helped out by Sharif who answered all my question in regard to my new purchase. He even helped me out with picking out a hard shell for my MacBook. I will definitely be returning to this location.

    Tech support level

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    3 months ago

    Terrible place no parking no excuse Apple staff members don care I don't even know how they run business here

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    Favorite Apple Store great customer service.. Definitely my go too.. I feel this Apple Store always has everything you need

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    Page 1 of 4

    Ask the Community - Apple Tower Theatre

    Do they sell Brand new iPhone 17 Pro Max there?

    They sell all Apple products so yes. Can't guarantee they'll have every color and storage size in stock at any given time though.

    Can anyone confirm the sales tax rate at this location? Is it 9.5%?

    Yes, correct.

    Is there parking?

    Yes, there is public parking all around, meters, and parking garages. You may have to walk a little depending on availability/time. It’s also not a terrible area, other… Read more

    View All 4 Questions

    Review Highlights - Apple Tower Theatre

    When I first heard about an Apple Store opening in DTLA I was a little surprised, given how the area can be dicey.

    Mentioned in 16 reviews

    Read more highlights

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    TruConnect

    TruConnect

    1.2
    (11 reviews)

    I have this service a young very vice (lol) black man with braids, so you know if he comes to your…read morehouse named Jermaine. I told him I had the service he said he wanted to check my account and like an idiot I gave him my ID. That night he canceled my service at 9pm. Now, I get up at 4am and at 9pm I am in a deep sleep as I go to bed at 7:30pm. when I couldn't use my phone the next day. I called truconnect and they told me it had been cancelled. They told me to call lifeline of CA and find out if a new account had been opened AND IT HAD!!!! I filed a fraud report with the state. They gave me my NEW NUMBER. They told me to call back TruConnect and fix it telling them the fraud information had been filed. so what I did was set it straight! They had put in a NEW address UNDER MY NAME!!! They activated a phone SO we cancelled the activation, updated the address info had my name spelled correctly and changed the pin (you use your birthday to open account) HAHA They are sending me a new SIM card and i'll keep the new number to be spiteful. DO NOT I REPEAT DO NOT OPEN AN ACCOUNT WITH A PERSON WHO COMES TO YOUR DOOR. They will use your info to scam you. Just in case I put fraud alert on EVERYTHING!!!!! If you need this service do it online at, TRUCONNECT.COM. you'll get a free phone online SLAM THE DOOR IN THEIR FACE TELL THEM YOU'LL CALL THE POLICE IF THEY DON'T LEAVE! Let me add the TruConnect customer service was awesome!!! If you've been scammed call California lifeline.

    I tried going here a few times to get help with my phone and each time I went within the 10-6pm…read morehours their doors were closed & they never answer their phones.

    Apple Tower Theatre - computers - Updated June 2026

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