WARNINGS SENIOR SNOWBIRDS I believe elderly patients and newcomers to Naples are especially at risk of going through the same ordeal I did. What happened to me wasn't a simple "bad experience." It followed the same sequence of events I later found echoed across multiple other negative reviews. Let's address the obvious: the endless wall of 5-star reviews does not reflect the experience I had, nor what the 1-star reviewers report. Scroll past the polished praise and go straight to the negative reviews--that's where the real patterns emerge. Many of the perfect-score reviews read with the same tone, structure, and timing, to the point that several reviewers (not just me) call them repetitive and formulaic. The doctor responds to these glowing posts with canned one-liners like: "Thank you, Betty Sue, we sure do appreciate ya!" It would be comical if it weren't creating a false sense of safety for vulnerable patients--especially seniors who rely on online ratings when choosing a provider. Now focus on the 1-star reviews. The themes are disturbingly consistent: * Hard-sell treatment plans that escalate costs * Confidence and promises that don't match actual outcomes * Poor transparency about what's being done and why * Corner-cutting described as causing long-term issues * Patients dismissed or dropped after voicing concerns or getting second opinions * A repeated sense of zero accountability, zero empathy, and zero support My experience mirrored these themes almost point for point. I paid $40,000 for treatment that several independent dentists later told me was unnecessary, inappropriate, or poorly executed. When I started asking questions--and simply exercised my right to get a second opinion--my care was abruptly terminated. I was left in temporary cement, with defective crowns, no treatment plan, and no support. After paying $40,000, I was suddenly without a provider or any path forward. And I'm not the only one. One of the most troubling 1-star reviews details nearly the same experience happening to an elderly woman. When different patients report the same chain of events, it stops being an isolated incident. It becomes a pattern. I wish someone had warned me before I stepped into this office. Consider this your warning--especially if you are elderly, new to the area, or relying solely on the online ratings. Protect yourself. Protect your health. Protect your finances. The five-star praise feels manufactured. The one-star experiences feel real. Choose accordingly. read more

How are there All these 5 Star reviews? Review Manipulation meaning the business owner controls reviews or adds their own reviews, is the true explanation . If these ratings were real,you would have a better chance of winning the Power Ball drawing and that's a true fact. The data tells a different story than the stars. I chose this office based on their high online rating, but my experience as a patient of Dr. Aquiles Mas was a disaster. This led me to look closer at the feedback patterns for this practice. As you can see in the photos I've uploaded of their own website and third-party data, there are massive red flags regarding the authenticity of their online presence. 1. The June 2025 Timeline Shift I've been tracking this profile since June 2025. There is a clear "cliff" in the data: for years, this office had a constant stream of feedback. Immediately after this pattern was noted publicly, the activity stopped like a light switch. In the seven months since, almost no new organic reviews have appeared. When a high-volume pipeline stops this abruptly, it raises questions about the history of the data. 2. The Website Disconnect (See Photo of Testimonials) The practice's own official website confirms this stagnation. Their "Latest Testimonials" page is filled with reviews that stop in 2020, 2021, and 2022. If this is a top-tier Naples leader in 2026, why is their "latest" positive feedback on their own site 4 to 6 years old? 3. Paid Visibility vs. Real-Time Feedback While their organic feedback has hit a standstill, they stay at the top of search results as a Verified Google Advertiser. They are paying for "Sponsored" placement to maintain a high-star image that the current, real-time data does not reflect. 4. Verified Third-Party Data (See Healthgrades Photo) Don't just look at the Google bubble. On professional healthcare sites like Healthgrades, Dr. Aquiles Mas has a 3.8-star rating, with a striking 31% of patients giving a 1-star rating. This is a massive disconnect from the 5-star image presented here. The Bottom Line: I encourage any patient to sort by "Newest" and judge for yourself why a practice with hundreds of reviews would suddenly see almost zero organic feedback for over half a year. Patterns don't lie. Look at the dates before you trust the stars. read more

How are there All these 5 Star reviews? Review Manipulation meaning the business owner controls reviews or adds their own reviews, is the true explanation . If these ratings were real,you would have a better chance of winning the Power Ball drawing and that's a true fact. The data tells a different story than the stars. I chose this office based on their high online rating, but my experience as a patient of Dr. Aquiles Mas was a disaster. This led me to look closer at the feedback patterns for this practice. As you can see in the photos I've uploaded of their own website and third-party data, there are massive red flags regarding the authenticity of their online presence. 1. The June 2025 Timeline Shift I've been tracking this profile since June 2025. There is a clear "cliff" in the data: for years, this office had a constant stream of feedback. Immediately after this pattern was noted publicly, the activity stopped like a light switch. In the seven months since, almost no new organic reviews have appeared. When a high-volume pipeline stops this abruptly, it raises questions about the history of the data. 2. The Website Disconnect (See Photo of Testimonials) The practice's own official website confirms this stagnation. Their "Latest Testimonials" page is filled with reviews that stop in 2020, 2021, and 2022. If this is a top-tier Naples leader in 2026, why is their "latest" positive feedback on their own site 4 to 6 years old? 3. Paid Visibility vs. Real-Time Feedback While their organic feedback has hit a standstill, they stay at the top of search results as a Verified Google Advertiser. They are paying for "Sponsored" placement to maintain a high-star image that the current, real-time data does not reflect. 4. Verified Third-Party Data (See Healthgrades Photo) Don't just look at the Google bubble. On professional healthcare sites like Healthgrades, Dr. Aquiles Mas has a 3.8-star rating, with a striking 31% of patients giving a 1-star rating. This is a massive disconnect from the 5-star image presented here. The Bottom Line: I encourage any patient to sort by "Newest" and judge for yourself why a practice with hundreds of reviews would suddenly see almost zero organic feedback for over half a year. Patterns don't lie. Look at the dates before you trust the stars. read more

How are there All these 5 Star reviews? Review Manipulation meaning the business owner controls reviews or adds their own reviews, is the true explanation . If these ratings were real,you would have a better chance of winning the Power Ball drawing and that's a true fact. The data tells a different story than the stars. I chose this office based on their high online rating, but my experience as a patient of Dr. Aquiles Mas was a disaster. This led me to look closer at the feedback patterns for this practice. As you can see in the photos I've uploaded of their own website and third-party data, there are massive red flags regarding the authenticity of their online presence. 1. The June 2025 Timeline Shift I've been tracking this profile since June 2025. There is a clear "cliff" in the data: for years, this office had a constant stream of feedback. Immediately after this pattern was noted publicly, the activity stopped like a light switch. In the seven months since, almost no new organic reviews have appeared. When a high-volume pipeline stops this abruptly, it raises questions about the history of the data. 2. The Website Disconnect (See Photo of Testimonials) The practice's own official website confirms this stagnation. Their "Latest Testimonials" page is filled with reviews that stop in 2020, 2021, and 2022. If this is a top-tier Naples leader in 2026, why is their "latest" positive feedback on their own site 4 to 6 years old? 3. Paid Visibility vs. Real-Time Feedback While their organic feedback has hit a standstill, they stay at the top of search results as a Verified Google Advertiser. They are paying for "Sponsored" placement to maintain a high-star image that the current, real-time data does not reflect. 4. Verified Third-Party Data (See Healthgrades Photo) Don't just look at the Google bubble. On professional healthcare sites like Healthgrades, Dr. Aquiles Mas has a 3.8-star rating, with a striking 31% of patients giving a 1-star rating. This is a massive disconnect from the 5-star image presented here. The Bottom Line: I encourage any patient to sort by "Newest" and judge for yourself why a practice with hundreds of reviews would suddenly see almost zero organic feedback for over half a year. Patterns don't lie. Look at the dates before you trust the stars. read more

STAY AWAY...Do not become another victim. This doctor in my opinion has violated numerous dental board rules. Just read all the negative reviews. His reputation is so bad, He even had to develop a new yelp homepage because the reviews on his initial pg were saturated with one star horrific and terrifying stories...The word is getting out... It was the only way he could start fresh ....but now as you can see more and more one star review reviews or saturating it as well .. you just can't change the stripes on this zebra . Fake Reviews....When you see 370+ perfect reviews with no balance of feedback, that should be a red flag. In my experience, other opinions are not visible because they are blocked. That is not how honest businesses operate. He finally stopped posting his "own reviews" because he knew he was getting himself in serious trouble. So now,,, Not one new review in six months!!! Before that he was averaging 100 positive reviews a year. So he knows he's caught and he's afraid to post his "own reviews" and embarrassingly, he used to respond to them all himself! . Can you imagine a dentist writing their own reviews and then talking highly about themselves. Pretty pathetic.. Now approaching Naples high season, people must be warned. In my opinion, Mr. Mas has also been involved in hundreds of review manipulation plots. I had to create a new Google account just to share this information. It is my opinion that reviews are being suppressed and filtered to create the appearance of "all 5-star reviews." That is not transparency; that is manipulation. More unbelievable, it is my opinion Mr. Mas is making up fake Google accounts, then posting them on his review page as if they were real reviews from actual patients.... and then , commenting back on his OWN review of HIMSELF which I find to be just embarrassing. Federal law now provides for fines of up to $50,000 per incident for tampering with online reviews. Any provider or supplier participating in such practices is exposing themselves to serious regulatory consequences. read more

There is an urgent need to get the truth out so no one else ends up blindsided the way I did. The glossy wall of "5-star reviews" you see online is not what you'll experience inside this practice. Skip the marketing fluff and jump straight to the 1-star reviews. That's where the real patterns show up. Let's address the obvious: the endless stream of perfect ratings. Anyone paying attention can see what's going on. Review after review reads like it was written by the same handful of people, and the doctor even replies to his own planted reviews with cringe-worthy "thank you kindly" responses. It's embarrassing, and it misleads vulnerable patients into thinking this is a safe, reputable provider. Start reading the actual negative reviews and the common threads become impossible to ignore: * Aggressive overselling of services * Inflated confidence unsupported by outcomes * Zero transparency * Cutting corners * Retaliation when patients question anything * A complete absence of empathy or basic decency My situation is one of many. I paid $40,000 for treatment that multiple independent dentists immediately flagged as inappropriate and poorly executed. When I asked for clarification and sought a second opinion, the doctor terminated my care on the spot--leaving me with temporary cement, defective crowns, and no plan for completion. That is not a misunderstanding. That is abandonment. And it isn't just me. One reviewer describes an elderly woman who was treated the same way. This is a pattern. I wish someone had warned me before I walked in the door. Consider this your warning. Read the real reviews--not the manufactured five-star noise. Protect yourself, your finances, and your health. read more

I chose this practice expecting professional, patient-centered dental care. What I experienced instead was disorganization, poor clinical judgment, and an abrupt termination of care that left unresolved issues behind. My treatment involved extensive restorative work that was neither functionally sound nor anatomically correct. Despite raising concerns early and often, my feedback was dismissed rather than addressed. Over time, follow-up care became increasingly strained, communication deteriorated, and responsibility was deflected. The most troubling aspect was the conclusion of our professional relationship. My care was terminated while active issues remained, with no meaningful transition plan or continuity of care. In my opinion, this is not how a medical professional should treat a patient--especially after significant treatment and expense. If you value accountability, transparency, and long-term outcomes over volume and speed, I strongly recommend doing deep due diligence before committing to treatment here. Once trust is lost in healthcare, it is very difficult to recover. read more

Dr. Mas and his amazing staff are the best! My first appointment was as a referral from a friend and it was an emergency for me, as I was in severe pain. Not only did Heather, get me in quickly and in a friendly, welcoming manner. Duke prepped me, did the X-Ray and made sure I was comfortable, before Dr. Mas came in and handled my emergency in the most professional, yet compassionate way. I have a mouthful of dental work and lifetime experience with many dentists from NY and FL and I can truly say, Dr. Mas is an exellent dentist. I have been back several more times and had both temporary and permanent Crown done and an implant is in the works. The referral I received, to use Dr. Aquiles Mas D.M.D., was PRICELESS and I am forever grateful to my friend. Thank you Dr. Mas, Heather, Duke and staff for the outstanding service and humanity, a winning combination. read more

Unethical, Obnoxious, Condescending and just the worst dentist I have ever gone to. I found him on maps reviews....so, How does he have 380 reviews on maps? Because they are fabricated by him. He is so desperate for business, he makes up his own! People , this is a "junior college" undergraduate who then crawled on to the easiest dental school in the state! Pathetic and his skills are indicative of his education.. Look at the reviews about patients being abandoned when something goes wrong. Now that's very scary. Patient thrown on the street after he keeps their money usually tens of thousands of dollars. He he gets away with this? No clue. read more

I've been a full time resident for 11 years and after a nightmare experience with another FL dentist resorted to cleanings once a year in Michigan when visiting in the summer. Recently had a horrible toothache that just wouldn't stop. Asked a friend if she knew anyone who she would trust and Dr. Mas was referred to me. I am thrilled with the way his office is run. I was seen the same day I called and he started my root canal right then. He let me know what was happening every step of the way. Although I live in Cape Coral, the trip to Naples is well worth the drive. read more

What a great experience! I was a bit sceptical about getting veneers but it was the best decision ever! Now I can smile big and beautiful. Thank you Dr Mas and Duke. It was a long procedure but you guys made it fun. I can't thank you enough. I also had my teeth clean last week and she was very nice! Super confident and compassionate. Thank you Costanza you were very good! read more

I had a marvelous dentist in Baltimore for 20 years. Finding a competent, honest, dentist in Naples is no walk in the park. My chiropractor recommended Dr. Mas and I am completely satisfied with my experience. He makes the least expensive interventions and clearly explains the merits. I recommend him without reservation. read more

Amazing Staff!! Heather is extremely knowledgeable when it comes to helping with financials. The assistant Duke has amazing chair side manner.. read more

Dr Mas is very kind dentist, the office is very nice with fun atmosphere and great staff. I recommend this place to people of Naples.

Terrific dental services, excellent dentist, wonderful staff

So nice - people location everything. A happy place.