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    Aroma Restaurant

    4.4 (142 reviews)
    Closed 11:00 am - 9:00 pm

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    AROMA RESTAURANT ATMOSPHERE

    What's the vibe?
    Outdoor seating
    Dogs allowed

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    Tiffany T.

    Delicious! The sausage frittata was yummy, my husband enjoyed his eggs Benedict. The restaurant was fancy but laid back. The servers were friendly and fun. Great place for breakfast. Next time we are in town we'll heck out dinner! Oh and warm spinach salad was to die for!!

    Darlene M.

    My husband and I had a wonderful dining experience at Aroma Restaurant. We were attending a youth camp up the road, where the food did not agree with my stomach. I begged to drive down to find better food, and that's what lead us to Aroma Restaurant. Because we're very new to the area, we really didn't know what to expect. We awkwardly stood at the door for a good 3-4 minutes before someone came out to help us. There is both outdoor and indoor seating. We chose to eat outdoors. The woman who served us was very kind and hospitable. She brought out a tablecloth, cloth napkins, and water like she was preparing us for a special date. She was super nice and served us very well. In the end, we had a great experience. We would definitely come back next year while in the area for youth camp. I ordered the Sherry Ribeye Burger with Sweet Potato Fries, and he ordered the Fish & Chips. It did not disappoint! We enjoyed every bite! I do recommend this restaurant and can't wait to go back.

    Rosie S.

    We visited after a long day exploring Santa Cruz and were a group of 11, which we knew might be a challenge for some restaurants. Thankfully, the staff was incredibly friendly and accommodating--they went out of their way to create space for us outside, and the setting was beautiful. The service started off great--attentive and welcoming. We ordered shortly after being seated, and were excited for a good meal. Unfortunately, the wait for food was very long. It took about an hour and a half for everything to arrive, and my boyfriend's plate didn't come out until everyone else had already finished eating, which was disappointing. The food itself was absolutely delicious, but by the time it came, we were all extremely hungry and the enjoyment was a bit overshadowed by the wait. It also felt like we were overlooked once drinks were served, as no one checked in on us during the wait. To be fair, we understand it's not easy to serve a large party all at once, but we noticed smaller groups who arrived after us getting their meals much sooner--even though we ordered quickly. Despite the delay, we'd be open to giving this place another shot with a smaller group. The food really was great, and the staff was kind--we just hope the timing is better next time!

    Brunch menu (2/2) as of 6/21/25
    Winston L.

    A great brunch on a beautiful Saturday! We got the Mexican Steak & Eggs and the Florentine Classic Benedict. Both were delicious and appropriately portioned. Appreciated the complementary fruit with them too. The owner (Mateo?) was hospitable and funny. They have a homemade hot sauce, try if you dare haha

    Seafood linguine
    Aaron M.

    Wow best restaurant in this area for sure! What an inviting atmosphere and friendly staff. They really go above and beyond to make you feel at home. My Dad ordered the seafood linguine and he said it was the best he's ever had! Ever Also I had the pesto chicken with GLUTEN FREE linguine. So happy they have gluten free pasta options and they are DELICIOUS sauces. Chicken was cooked to perfection and the seasoning was on point. As a starter appetizer we both had the house salad. Mine with balsamic dressing and my Dad's was with ranch. We both thoroughly enjoyed the salads and they had lots of fresh ingredients! Can't say enough good things about this restaurant. Will be back!

    The bottle of wine we ordered
    Angela L.

    I went here the other day for a dinner date with my partner and it was a really cute spot. I loved the deco and outdoor seating area. We were not super impressed by the charcuterie board, but then wine and main dishes were pretty good. We also ordered ceviche, which had an interesting twist, I never had ceviche with tartar sauce mixed in it, it was good, but different. I would definitely come back and try other dishes.

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    Photo of Melody F.
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    1 year ago

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    10 months ago

    Great. I got to speak Italian with Matteo all night. Food and service great. Cannot wait to return.

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    1 year ago

    The food is good. Service is sometimes poor, I suggest you go early, as service can be really slow when they are busy.

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    10 months ago

    Good food; good service. We love the Mexican and Italian dinners in this local restaurant.

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    2 years ago

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    1 year ago

    So good! The fried artichoke salad is amazing and even better with grilled chicken. Love supporting our local community

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    3 years ago

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    1 year ago

    Exquisite food, the friendliest service, in a beautiful area, well worth the drive. Can't wait to go again.

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    1 year ago

    Nice place but all dishes of a party of 5 were not very good. Cooking and flavor need a lot of improvement

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    1 year ago

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    2 years ago

    Thanksgiving dinner is as a hit! Great ambiance, terrific service, wonderful food and drinks. Very grateful!

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    Page 2 of 4

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    The Penny Ice Creamery

    The Penny Ice Creamery

    4.4
    (2.4k reviews)
    8.7 mi
    $$

    My goodness!! The toasted marshmellow fluff was absolutely delicious and the perfect touch to my…read moreice cream. It was light and paired with a cone it's like smores! We got the Brown sugar oat with walnut ice cream, I also really enjoyed the bitter caramel, which really was bitter but perfect for people who don't like too sweet of an ice cream. Quinn was the employee who helped us out, she was so sweet and accommodating! She gave us recommendations convinced us to get the marshmellow fluff which we are grateful we tried. Thank you Quinn!

    I've been coming here for a long time and visit pretty frequently, so this experience was really…read moredisappointing. When my boyfriend and I walked in, one of the employees was having a conversation with what looked like friends. I didn't mind at first because there were two other employees standing at the front, so I assumed one of them would help us. Instead, we stood there for several minutes without anyone acknowledging us. I understand if the other employees weren't assigned to the register, but what bothered me was that no one even took a second to say, "We'll be with you shortly." A simple acknowledgment goes a long way and would have made a big difference. The lack of customer service and communication made us feel ignored so we just ended up leaving and went some place else. As someone who has supported this business for a long time, it was disappointing. I hope management addresses this because good customer service is just as important as the product itself.

    Photos
    Mandarin Sorbet with rainbow sprinkles
    Mandarin Sorbet with rainbow sprinkles
    Dark Chocolate (Vegan) with Toasted Marshmallow topping
    Dark Chocolate (Vegan) with Toasted Marshmallow topping
    Verve coffee praline ice cream with roasted marshmallows topping! Hee.

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    Verve coffee praline ice cream with roasted marshmallows topping! Hee.
    The Grove Cafe & Bakery

    The Grove Cafe & Bakery

    4.2
    (160 reviews)
    2.8 mi
    $$

    Super yummy sandwiches! The guy working the register is literally the happiest person I have…read moreinteracted with in this kind of role in all of Santa Cruz county, it seems like he really enjoys his job. I figure that means they're treating their employees well, and more of a reason to support them! I wish I had gotten a picture of my favorite, a vegetable sandwich with avocado, sweet potato, and scallion aioli. Lots of seating both inside and outside on the back patio. Please be aware, this place is quite busy most days (for a reason) and there very likely will be a line and a wait. Not the kind of place you go to rush, and I think that's a good thing in this case :)

    Hipster spot. Waited 20 minutes in a line only to get to the…read morefront and be told it would be 20-25 more minutes for 1 breakfast sandwich to be made. Your under staffing is not your customer's problem. Never experienced anything like this. They essentially turned me away after waiting in a 20 minute line. Looked at the menu, prices are absurd as well Ate here one time and the veggie Reuben sandwich was absolutely terrible and dry. Businesses have come and gone from this location consistently for years. This spot will be the same if you don't stop sucking. Update: Jessica, if anyone is speaking outside the realm of reality, it's you. I also grew up here-- and? Try looking at it from your guest's perspective and not your own. Waiting 20 minutes on a line to order a single sandwich for 1 person should not take 20-30 minutes post waiting in a 20 minute line. People value their time. You should consider valuing your customer's time instead of telling them they are lying. Pro tip, and good luck. Update #2: hey fellow yelpers: scroll thru some of the other reviews here: Jessica (the owner) has apparently been rude directly to the faces of many customers..Don't take it from me, there are several reviews before mine calling her out by name for how rude she was. Great example for her staff and really does nothing but solidify my initial review of over priced hipster food with a long line out the door to wait for mediocrity.

    Photos
    Inside
    Inside
    Brioche fruit tart! Deeelish!
    Brioche fruit tart! Deeelish!
    Breakfast sandwich

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    Breakfast sandwich
    The Penny Ice Creamery

    The Penny Ice Creamery

    3.9
    (81 reviews)
    4.5 mi

    I have heard about the Penny Ice Creamery via word of mouth. We were here last Sunday night. We…read moreoriginally planned on going to the downtown location in Santa Cruz, but we ended up at the Scotts Valley location because we were staying at the Hilton there. We ended up heading over about a half hour before they closed (I think 9pm is the closing time?) They were already cleaned up (the chairs were stacked, etc), but they insisted they were open and were totally nice about it. For the people who are complaining of the price, I respectfully disagree. This place is not your average ice cream joint. From what I understand, the ice cream is made from scratch using ingredients from local farmers. The flavors are not your basic b*tch flavors, and I can totally appreciate that. My daughter got a single scoop of Fresh Mint Chip. I had a spoonful and it truly tasted like fresh mint, not that artificially flavored green mint chip stuff. I saw the sundae special for the weekend and I just couldn't pass it up. Here's what it was: mochi cakes topped with whipped cream, Tahitian vanilla bean ice cream, blood oranges, toasted almonds, and green tea (matcha) sauce. I couldn't have come up with that combination myself. It was delightful! Overall, we enjoyed it!

    I'm giving this place a three stars not because the product itself it's actually very good. The ice…read morecream but the price is kind of ridiculous. I spent over $20 for one thing for me and one other little one and it's kind of ridiculous. I live in Felton and I would prefer actually to go to Ace that carries Rite Aid ice cream now because of the price.

    Photos
    Bon bon - verve coffee with chocolate almond praline
    Bon bon - verve coffee with chocolate almond praline
    Double mini scoop - @rayz
    Double mini scoop - @rayz
    Inside

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    Inside
    Soul Sweets

    Soul Sweets

    3.9
    (188 reviews)
    4.6 mi

    Hong Kong egg waffles and Marianne's ice cream... the best!…read more If you have never had the waffles, it is worth the visit.

    I wanted to love Soul Sweets but unfortunately do not. Let me set the scene…read more.. It was another 80+ degree afternoon, but no one was inside when I walked in with my kids. There were 2 people working there and behind the counter. No one greeted us. We looked at the menu and though we could have ordered at the counter, the staff didn't seem friendly like they wanted to be approached so we chose to order at the computerized kiosk! Other Yelpers said prices were average, but I thought the drinks were expensive! They start around $7 but that most do not include toppings, and each topping was $0.75. That adds up! (My go-to boba place in Santa Cruz has boba for $5.50, which includes 2 toppings, so....this seems like highway robbery.) Due to the high prices, out of three of us, we only ordered two drinks and only one of the drinks had an added topping. When they were done making the drinks, one drink had the plastic top sealed on and the other was placed on the counter. The staffer walked away. I was unsure if I should just take the drinks. They were clearly our drinks (I could see they were ours, plus we were the only customers), but it was odd the man put the drink there and walked away without saying anything! No communication, no eye contact. Nothing. After several minutes, he returned to complete the plastic cup cover sealing, and then he placed the cup in front of me. No "thank you", no "here you go", no "enjoy", nothing. It was odd. Other than the prices, the flavor of the boba was okay in flavor and chewiness, but the strawberry matcha drink had effects that, let's just say, caused someone hours of bathroom trips! We don't know if it was the milk or some other ingredient, but something was not right. Needless to say, we will not be returning to Soul Sweet. The store looked so cute in the photos, I think it had potential, but the freshness is important and price is an important factor.

    Photos
    Classic is classic!
    Classic is classic!
    White Peach Oolong Tea
    White Peach Oolong Tea
    Soul Sweets

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    Wild Roots Market

    Wild Roots Market

    3.8
    (89 reviews)
    2.8 mi

    This is a nice local market with an awesome deli and a few tables and chairs outside. They are…read moresimilar to Whole Foods, but a little smaller and more heavily leaning in the natural/organic direction. As you enter, you'll see the produce section, which is neat and very fresh looking. I bought a pack of avocados and each one was perfect. There are the usual market items (like meats, seafoods, chips, etc.), but few (if any) national brands. They also have some dinnerware, like bowls and such, made by local artisans. They looked really nice, and I was tempted to buy some but resisted. The star, though, is their deli. There's a good selection of premade sandwiches, salads, sushi, baked goods, and some hot food items. You can also have sandwiches made to order. They have a few "signature" sandwiches, but you can also build your own. My only small complaint is they only have vegan mayo. It's not bad, and not very noticeable, but it lacks the creaminess and flavor of real mayo. What we ordered: + Roaring Camp signature sandwich - this is turkey with cranberry relish on your choice of bread (I chose sliced sourdough). It was excellent. + Custom sandwich on sourdough roll - the roll was fantastic; slightly soft and chewy. Sandwich was excellent. + Potato salad - this was very dill heavy and a little runny (vegan mayo?), but after a few bites, it really grew on us. By the end, we were loving it. Everyone we encountered was very chill and friendly.

    Outstanding local market in tiny Felton…read more This has a great crunchy vibe. Natural and healthy foods and loads of craft beer ( if you are feeling crafty). Organic all the way for many products here. I got a sandwich for a picnic. What a wonderful experience. The service was friendly and efficient. They don't add a lot of salt and pepper on the same, so feel free to pick up some packets if you are feeling particularly salty.

    Photos
    A big fat veggie sandwich! It was delicious
    A big fat veggie sandwich! It was delicious
    Felton mural on the side of the building
    Felton mural on the side of the building
    Large mural in parking lot

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    Large mural in parking lot

    Aroma Restaurant - desserts - Updated August 2026

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