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    ASSET

    4.0 (213 reviews)
    Open 4:00 pm - 10:00 PM

    Order ASSET Takeout or Delivery

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    ASSET ATMOSPHERE

    What's the vibe?
    Casual
    Trendy
    Intimate
    Romantic

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    Recommended Reviews - ASSET

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    Reviews With Photos

    Yellowtail Truffle
    Michelle Q.

    I had a great time here. The vibes are romantic and lowkey. The food was also amazing! I ordered wings, the wagyu skewers, yellowfish sushi and the hamburger. 10/10 on everything. Food service and ambiance. Check it out for a cute date/ get together

    Chinese BBQ Pork Ribs
    Katherine C.

    Randomly found this spot and ordered the chopped Thai salad, malpeque oysters, Chinese bbq pork ribs, flaming spicy tuna crispy rice, and bone in ribeye teriyaki. All of the food was delicious and beautifully presented. Wish the portions were bigger, considering the price, but we shared this food amongst 3 people and we were all full. Service was attentive and our waitress was super nice and knowledgeable about the dinner and drinks menu. She also recommended an amazing desert and did something special for my friend's birthday. The ambiance is super cool, love the decor and overall vibe.

    Michele L.

    Vibes were vibing on my first night trying this restaurant. I love the atmosphere here, the music and the design. Super cool! The staff was very nice and made some great suggestions on food and even surprised me with a fun birthday dessert (complete with a bubble gun lol). Now the real star here is the food. WOW. I love asian dishes and these blew me away. The tuna crispy rice was phenomenal. Sometimes I can't enjoy them when the tuna to crispy rice ratio is off but theirs was perfect! Also the udon noodles - 10/10. My husband loved his sushi as well. He says the flavors were great and the fish tasted so fresh. When I come back to visit NYC, I will definitely head back to ASSET.

    Chicken Wings
    Ronak P.

    So the vibes are pretty great at this place and the apps are tasty. That's where it stops. I highly recommend the wings. Super tasty and saucy. I also recommend the orange wine as it's nicely balanced on the dry side rather than too sweet. The shrimp dumplings were decent but needed more sauce to accompany it. The main dishes seemed to have gone from a Asian forward place to a more American grill kind of entree. The flavors were too subdued and borderline bland. The cook overall was great but the execution and flavors were just not hitting the right notes. Would be back for maybe drinks and a bite or two but not for any one that prefers punchy flavors for their meal. Overall service was attentive but lacking towards the end of the meal.

    Amanpreet K.

    We went in with high expectations given the buzz around this place however we were pretty disappointed over the course of the meal. Most of the food tasted like it had been heated from frozen and was cold when it came out. The crispy rice was anything but - although the flavors were nice, the rice was pretty soggy and cold, definitely not fresh. The orange chicken we got was pretty inedible and went untouched after the first bite. Fried rice was okay and sushi was good, although they sent out the wrong one first. Service was okay. The cocktails and vibes were cool so if you're looking for a fun spot to grab a drink, this is a great place but if you're looking for a good dinner spot, there are many better options on the UWS.

    Outside
    Andrea H.

    I love stopping in here on my way home. Same owners as Tessa on Amsterdam but Asset is open later so I tend to come here more often. It has a great vibe and chill ambience. Drinks are good, service at the bar is great ask for Jerome, he's a lot of fun and pours some good cocktails.

    Kumquat fizz
    Jayme B.

    To start, the vibes were great in here. I love a moody restaurant with low lights and this place checked those boxes. However, we made a reservation for 4 at 8:30 on a Friday night. We were seated right away. We remained seated for almost 30 minutes until someone in our party had to flag someone down to say that we weren't greeted yet. A few minutes later our waiter comes over with water. We placed our drink orders. I ordered the kumquat fizz which has kikori whiskey, king ginger, kumquat, thyme, and agave. The cocktail was really nice. Light and not too sweet. For dinner, I ordered the asset salad which is supposed to have raddichio, gem lettuce, tomato, avocado and ginger dressing. I also ordered the tofu stir fry. Overall, my food was fine. I think the salad was a bit pricey ($20) for a starter place with no protein on it. This place was okay, but in a city where there are plenty of other options, I probably wouldn't return.

    Happy Hour Menu Feb 2024
    Rebecca S.

    Maybe closer to 3.5 stars. I am a huge fan of the sister restaurant Tessa so I was dying to try Asset A few comments, the happy hour menu is available from 4-6. The regular menu is available from 5 pm on. This isn't so clear on the website... my recommendation is to arrive at 5 so you can get the best of both menus. we arrived at 4 pm so we ordered a few apps and half priced drinks, relaxed for an hour and then ordered off the regular menu. My friend ordered the Sizzling Peach cocktail which she really enjoyed. I ordered the Lychee Island Elixir and found it to be very heavy on the last ingredient (coconut) and not very lychee like. For $10 each though the drinks were nice. From the happy hour menu we ordered shrimp toasts and the general tsos cauliflower $10 each. Both were tasty, the shrimp toast was a favorite. My friend and I both wished there was a salad or veggie on the happy hour menu as we wanted something refreshing to cleanse our palettes after the fried food. We ended up waiting a solid half hour to order one from the regular menu. I then ordered a cherry lemonade which was delicious, refreshing, tart and not too sweet! We had the wagyu beef tataki $25 and a yellowtail roll $19 which was also quite tasty I also ordered the bluefin tuna poke $21- which was good, but I prefer the Tessa version with mango a bit better. Would come back for happy hour and apps But I would arrive an hour later :-) +Service was great, very attentive +Great ambiance- cozy and intimate inside. +Convenient location on 72nd and Columbus

    Potstickers
    Eric S.

    It was a warm Sunday afternoon and some tv personality celebrities including Michael Strahan were hanging outside. We had just saw Kate McKinnon walking past us nonchalantly. This is the upper west side at its finest. The food was good and the flavors were familiar but unique too. The rock shrimp doesn't rival Nobu what so ever but it fixes the craving. The potstickers came out cold in the inside which tells me they were frozen. But when we told them they brought out a new hot plate for us. The potstickers were good! The crispy rice with spicy tuna on it was also warm/cold but tasty! Sitting outside is a scene and great for people watching. The service can be a bit slow but they were also nice and accommodating.

    Tanja T.

    Forget the same old brunch routine! Asset has taken brunch to a whole new level with its bold Asian flavors. Say hello to Korean Fried Chicken & Waffles, with that gochujang honey glaze adding a spicy-sweet punch. They've got a whole menu of innovative dishes, you'll just have to come and see for yourself. Don't forget the drinks! Plus, their brunch playlist is fireeeee, setting the mood for a fun and unforgettable brunch experience. So ditch the ordinary and head to Asset! You won't regret it. what we ordered:  yuzu french toast  mixed berries, yuzu whipped cream  korean fried chicken & waffles gochujang honey glaze, pickled lotus breakfast crispy rice soft scrambled eggs, caviar, sambal hollandaise, crispy rice, togarashi salmon burger black sesame bun, avocado, sweet potato fries, spicy mayo ASSET benedict trio sauteed pea shoot, thai sausage, lobster, sambal hollandaise, english muffin BRUNCH BAR:  immortal pink tito's vodka, dragonfruit molasses, lemon, elderflower   duck duck goose dahlia cristalino, dry curaçao, matsui umeshu paw paw liquor , goose berries

    Mandarin Chicken
    Trae F.

    While a fan of the previous iteration of Asset, the beau and I love the rebrand. Asian Fusion can be difficult to pull off but they do it successfully here. The place was full on a Saturday night but we managed to snag two bar seats to have dinner. The food was really enjoyable as were the bartenders who were so friendly and helpful for being in the weeds all night. The place is dimly lit and the lanterns add a festive touch to an otherwise vast space. They've really gone all out and we are here for it. Can't wait to go back!

    Lobster Fried Rice
    Kirsten G.

    Gorgeous! The place is STUNNING inside and the vibes are so good. I got the volcano roll and miso soup, and my partner got the lobster fried rice and lobster bao (a special), and we shared shishito peppers. He loved the shishito peppers but said the lobster fried rice was average. My volcano roll was very good. The miso soup was not worth it for the price ($13).

    Udochi M.

    My roommate recommended this place, said it had amazing Italian food. But to my surprise they rebranded a month ago into an Pan Asian restaurant. Interesting... but okay fun! Our server was really nice and gave us really good advice when picking from the menu. Most items on the menu are to share and I was a little worried about wether or not it was going to be filling, but pleasantly surprised that everything filled me up. The food: Chilean sea bass skewer 11/10 Spicy tuna crispy rice 8/10 Brussel sprouts 8/10 Spicy yellow tail 9/10 Everything I ate was literally amazing and it was a fast turnaround after ordering. Really happy I tried this spot out and I'll definitely be back. Standout pieces definitely have to be the chilean sea bass skewer and spicy yellow tail! But also the Brussel sprouts and spicy tuna crispy rice! So everything!! Price: $$$ (50+ each)

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    1 year ago

    Good food good decoration I love this place I ordered stake, burrata , and I loved burgers are just ok and the sushi soso

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    9 months ago

    Service ruined my experience. I didn't even order dinner after my appetizers which were good.

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    10 months ago

    Food is great along with phenomenal service great atmosphere. Wonderful location on Columbus avenue

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    Ask the Community - ASSET

    Are there Outdoor seatings available?

    They had outdoor tables, but it was a very cold and windy night and the outdoor seats were neither heated nor protected. They may have changed that by now.

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    High Bar

    High Bar

    3.5(21 reviews)
    1.8 miMidtown West, Hell's Kitchen, Theater District

    This place has so much potential it's honestly a little offensive that it's not living up to it…read more Like... you walk in and you feel like something should be happening. The energy is right there, hovering, but it never actually lands. It's giving "almost iconic" but not quite--like a party that never fully starts. And that's what gets me. Because this bar could EASILY be that spot. The kind people plan their week around. Where are the themed nights? Where's the drama? The chaos? Give me a reason to come back on a random Wednesday. Do a city-event tie-in, a holiday takeover, literally anything that makes it feel alive instead of just... existing. Because right now it feels like a missed opportunity wearing a cute outfit. BUT--let's talk about the one thing they absolutely did not fumble: the view. The VIEW??? Insane. Genuinely stunning. The kind of view that makes you pause mid-sentence and remember you're in New York and not just spiraling in your own life choices. It's carrying the entire experience on its back, respectfully. So yeah. I'd come back... but mostly for the view and the potential. If they ever decide to actually do something with this space? It could be dangerous (in a good way). Until then, it's vibes... just not fully realized ones.

    Great experience overall ... with a decent view of the fireworks show.... Drinks were overpriced…read moreand the DJ's music was a bit too over the top. Not the place to bring someone who may forget who they came with lol . The service was mediocre at best.. and there were not enough seats inside to accommodate more of the crowd..

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    High Bar - Caesar Salad, Cod Fish Tacos, Tuna Tartare

    Caesar Salad, Cod Fish Tacos, Tuna Tartare

    High Bar
    High Bar

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    ASSET - bars - Updated August 2026

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