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    ASSET

    4.0 (213 reviews)
    Closed 4:00 pm - 11:00 PM

    Order ASSET Takeout or Delivery

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    ASSET ATMOSPHERE

    What's the vibe?
    Moderate noise
    Casual
    Trendy
    Intimate

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    Recommended Reviews - ASSET

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    Yellowtail Truffle
    Michelle Q.

    I had a great time here. The vibes are romantic and lowkey. The food was also amazing! I ordered wings, the wagyu skewers, yellowfish sushi and the hamburger. 10/10 on everything. Food service and ambiance. Check it out for a cute date/ get together

    Chinese BBQ Pork Ribs
    Katherine C.

    Randomly found this spot and ordered the chopped Thai salad, malpeque oysters, Chinese bbq pork ribs, flaming spicy tuna crispy rice, and bone in ribeye teriyaki. All of the food was delicious and beautifully presented. Wish the portions were bigger, considering the price, but we shared this food amongst 3 people and we were all full. Service was attentive and our waitress was super nice and knowledgeable about the dinner and drinks menu. She also recommended an amazing desert and did something special for my friend's birthday. The ambiance is super cool, love the decor and overall vibe.

    Michele L.

    Vibes were vibing on my first night trying this restaurant. I love the atmosphere here, the music and the design. Super cool! The staff was very nice and made some great suggestions on food and even surprised me with a fun birthday dessert (complete with a bubble gun lol). Now the real star here is the food. WOW. I love asian dishes and these blew me away. The tuna crispy rice was phenomenal. Sometimes I can't enjoy them when the tuna to crispy rice ratio is off but theirs was perfect! Also the udon noodles - 10/10. My husband loved his sushi as well. He says the flavors were great and the fish tasted so fresh. When I come back to visit NYC, I will definitely head back to ASSET.

    Chicken Wings
    Ronak P.

    So the vibes are pretty great at this place and the apps are tasty. That's where it stops. I highly recommend the wings. Super tasty and saucy. I also recommend the orange wine as it's nicely balanced on the dry side rather than too sweet. The shrimp dumplings were decent but needed more sauce to accompany it. The main dishes seemed to have gone from a Asian forward place to a more American grill kind of entree. The flavors were too subdued and borderline bland. The cook overall was great but the execution and flavors were just not hitting the right notes. Would be back for maybe drinks and a bite or two but not for any one that prefers punchy flavors for their meal. Overall service was attentive but lacking towards the end of the meal.

    Amanpreet K.

    We went in with high expectations given the buzz around this place however we were pretty disappointed over the course of the meal. Most of the food tasted like it had been heated from frozen and was cold when it came out. The crispy rice was anything but - although the flavors were nice, the rice was pretty soggy and cold, definitely not fresh. The orange chicken we got was pretty inedible and went untouched after the first bite. Fried rice was okay and sushi was good, although they sent out the wrong one first. Service was okay. The cocktails and vibes were cool so if you're looking for a fun spot to grab a drink, this is a great place but if you're looking for a good dinner spot, there are many better options on the UWS.

    Outside
    Andrea H.

    I love stopping in here on my way home. Same owners as Tessa on Amsterdam but Asset is open later so I tend to come here more often. It has a great vibe and chill ambience. Drinks are good, service at the bar is great ask for Jerome, he's a lot of fun and pours some good cocktails.

    Kumquat fizz
    Jayme B.

    To start, the vibes were great in here. I love a moody restaurant with low lights and this place checked those boxes. However, we made a reservation for 4 at 8:30 on a Friday night. We were seated right away. We remained seated for almost 30 minutes until someone in our party had to flag someone down to say that we weren't greeted yet. A few minutes later our waiter comes over with water. We placed our drink orders. I ordered the kumquat fizz which has kikori whiskey, king ginger, kumquat, thyme, and agave. The cocktail was really nice. Light and not too sweet. For dinner, I ordered the asset salad which is supposed to have raddichio, gem lettuce, tomato, avocado and ginger dressing. I also ordered the tofu stir fry. Overall, my food was fine. I think the salad was a bit pricey ($20) for a starter place with no protein on it. This place was okay, but in a city where there are plenty of other options, I probably wouldn't return.

    Happy Hour Menu Feb 2024
    Rebecca S.

    Maybe closer to 3.5 stars. I am a huge fan of the sister restaurant Tessa so I was dying to try Asset A few comments, the happy hour menu is available from 4-6. The regular menu is available from 5 pm on. This isn't so clear on the website... my recommendation is to arrive at 5 so you can get the best of both menus. we arrived at 4 pm so we ordered a few apps and half priced drinks, relaxed for an hour and then ordered off the regular menu. My friend ordered the Sizzling Peach cocktail which she really enjoyed. I ordered the Lychee Island Elixir and found it to be very heavy on the last ingredient (coconut) and not very lychee like. For $10 each though the drinks were nice. From the happy hour menu we ordered shrimp toasts and the general tsos cauliflower $10 each. Both were tasty, the shrimp toast was a favorite. My friend and I both wished there was a salad or veggie on the happy hour menu as we wanted something refreshing to cleanse our palettes after the fried food. We ended up waiting a solid half hour to order one from the regular menu. I then ordered a cherry lemonade which was delicious, refreshing, tart and not too sweet! We had the wagyu beef tataki $25 and a yellowtail roll $19 which was also quite tasty I also ordered the bluefin tuna poke $21- which was good, but I prefer the Tessa version with mango a bit better. Would come back for happy hour and apps But I would arrive an hour later :-) +Service was great, very attentive +Great ambiance- cozy and intimate inside. +Convenient location on 72nd and Columbus

    Potstickers
    Eric S.

    It was a warm Sunday afternoon and some tv personality celebrities including Michael Strahan were hanging outside. We had just saw Kate McKinnon walking past us nonchalantly. This is the upper west side at its finest. The food was good and the flavors were familiar but unique too. The rock shrimp doesn't rival Nobu what so ever but it fixes the craving. The potstickers came out cold in the inside which tells me they were frozen. But when we told them they brought out a new hot plate for us. The potstickers were good! The crispy rice with spicy tuna on it was also warm/cold but tasty! Sitting outside is a scene and great for people watching. The service can be a bit slow but they were also nice and accommodating.

    Tanja T.

    Forget the same old brunch routine! Asset has taken brunch to a whole new level with its bold Asian flavors. Say hello to Korean Fried Chicken & Waffles, with that gochujang honey glaze adding a spicy-sweet punch. They've got a whole menu of innovative dishes, you'll just have to come and see for yourself. Don't forget the drinks! Plus, their brunch playlist is fireeeee, setting the mood for a fun and unforgettable brunch experience. So ditch the ordinary and head to Asset! You won't regret it. what we ordered:  yuzu french toast  mixed berries, yuzu whipped cream  korean fried chicken & waffles gochujang honey glaze, pickled lotus breakfast crispy rice soft scrambled eggs, caviar, sambal hollandaise, crispy rice, togarashi salmon burger black sesame bun, avocado, sweet potato fries, spicy mayo ASSET benedict trio sauteed pea shoot, thai sausage, lobster, sambal hollandaise, english muffin BRUNCH BAR:  immortal pink tito's vodka, dragonfruit molasses, lemon, elderflower   duck duck goose dahlia cristalino, dry curaçao, matsui umeshu paw paw liquor , goose berries

    Mandarin Chicken
    Trae F.

    While a fan of the previous iteration of Asset, the beau and I love the rebrand. Asian Fusion can be difficult to pull off but they do it successfully here. The place was full on a Saturday night but we managed to snag two bar seats to have dinner. The food was really enjoyable as were the bartenders who were so friendly and helpful for being in the weeds all night. The place is dimly lit and the lanterns add a festive touch to an otherwise vast space. They've really gone all out and we are here for it. Can't wait to go back!

    Lobster Fried Rice
    Kirsten G.

    Gorgeous! The place is STUNNING inside and the vibes are so good. I got the volcano roll and miso soup, and my partner got the lobster fried rice and lobster bao (a special), and we shared shishito peppers. He loved the shishito peppers but said the lobster fried rice was average. My volcano roll was very good. The miso soup was not worth it for the price ($13).

    Udochi M.

    My roommate recommended this place, said it had amazing Italian food. But to my surprise they rebranded a month ago into an Pan Asian restaurant. Interesting... but okay fun! Our server was really nice and gave us really good advice when picking from the menu. Most items on the menu are to share and I was a little worried about wether or not it was going to be filling, but pleasantly surprised that everything filled me up. The food: Chilean sea bass skewer 11/10 Spicy tuna crispy rice 8/10 Brussel sprouts 8/10 Spicy yellow tail 9/10 Everything I ate was literally amazing and it was a fast turnaround after ordering. Really happy I tried this spot out and I'll definitely be back. Standout pieces definitely have to be the chilean sea bass skewer and spicy yellow tail! But also the Brussel sprouts and spicy tuna crispy rice! So everything!! Price: $$$ (50+ each)

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    5 years ago

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    2 years ago

    Service was excellent and the bartender was very attentive. The food was cold and not very tasty.

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    1 year ago

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    3 years ago

    Business owner information

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    2 years ago

    Disgusting food. Terrible service (oh, I spilled your drink on you? Here's a napkin) and trashy ambiance. Eww.

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    2 years ago

    Cool atmosphere but the food does not hit the way I hoped it would. Pretty empty on weeknights and too much oil in the sauces.

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    2 years ago

    One of my favorite chill spots in the area. Good food, and kind staff. The bar is nice too , to hang out and have some drinks

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    2 years ago

    Ambiance and food was great. Service was a bit slow when we went, but we went specifically for the Valentine's drag show.

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    Page 2 of 6

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    Ask the Community - ASSET

    Are there Outdoor seatings available?

    They had outdoor tables, but it was a very cold and windy night and the outdoor seats were neither heated nor protected. They may have changed that by now.

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    Momoya

    Momoya

    4.1(898 reviews)
    2.7 miChelsea
    $$

    I had been to Momoya on the Upper West Side before, but this was my first visit to the Chelsea…read morelocation. The atmosphere here was a bit more lively and crowded compared to the more relaxed vibe of the UWS spot. I enjoyed my meal even more this time around. I started with the beet salad, which was delicious and offered great value given the generous portion size. it featured sliced beets, arugula, goat cheese, and walnuts. I also had my eye on the hijiki soybean salad--which is a bit smaller and reportedly homemade--so I may try that next time, along with the warm mushroom salad which looked very tasty. The edamame was standard but served as a nice starter. For my main rolls, I chose the salmon avocado and the yellowtail scallion. Both were very fresh and definitely worth ordering again. The salmon avocado roll had a nice touch of sesame seeds on the rice, while the yellowtail scallion was prepared with the seaweed on the outside. My boyfriend's sushi entree looked excellent, so I am considering that or the sushi-sashimi combo for my next visit. The entrees provide a substantial amount of food, and I especially appreciate that they allow you to choose which roll comes with your meal.

    Came as a group of 5 around 7pm on a weeknight and seated fairly quickly. Ordered a bunch of apps…read moreto share and several rolls. The edamame dumplings and the crispy shrimp shumai were crowd favorites.

    Photos
    Momoya - Inside

    Inside

    Momoya - Chirashi Lunch

    Chirashi Lunch

    Momoya - Dessert

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    Dessert

    Sanyuu West

    Sanyuu West

    4.5(168 reviews)
    2.9 miChelsea
    $$$$

    price - $87 per person pre tax…read more food - 5/5 service - 5/5 ambiance - 5/5 I got the chance to try out Sanyuu West for my birthday and I had such an amazing time! from the moment I stepped into the restaurant, the waiters were super sweet and attentive to my friend and I. the courses kept coming out and each piece was super tender and bursting with flavor! my favorite was definitely the uni, toro, and wagyu on milk bread course! I love how the flavors mix so well together, I felt like I was in heaven! the service was amazing, like the never left my water cup empty!!! (props to them) the ambiance inside was also super calm and vibey. overall, I had such an amazing time and I would love to go again soon

    Came for takeout and got the Salmon Set which includes 8 huuuuge salmon nigiri for $30. You'll…read moredefinitely want to share this one. The slices aren't thin, delicate, and melt-in-your-mouth as one usually gets in a sit down; they are extra thick, and I had to really bite down on some of the pieces. The rice was nicely seasoned and was cooked well + portions are also big to match those thiccccc salmon slices. To be honest, I was getting a little nauseated after 5 pieces, haha~ They were definitely delicious but I'd probably just eat 3 or 4 pieces and share with a friend! It was easy to text the number on the website and coordinate a pickup time, and the staff was friendly when I arrived. The restaurant is a little hard to find as the windows are blinded and the sign is a piece of paper on the door.

    Photos
    Sanyuu West
    Sanyuu West - (@joeynht)

    (@joeynht)

    Sanyuu West - (@joeynht)

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    (@joeynht)

    Mikado

    Mikado

    4.4(207 reviews)
    3.1 miChelsea

    Unbelievable happy hour prices for beers, cocktails and food - as cheap as $1 for a bowl of…read moreedamame. Great portion size, the fish tacos were super tasty (comes with 3 per serving), the sushi is fresh and contains minimal rice in each roll.

    Reviewing location in Chelsea - The food is pretty good and there is definitely an existing…read morestandard leaning towards quality, but the service! Now, having said that although the food was decent, there were a couple of questionable choices in the overall presentation and plating and the sauces that accompany the black cod bento box I ordered, which did not actually come in a box. Everything is brought out piecemeal so you don't get an actual meal before you, but a lot of little plates brought out at different times, kinda like the Japanese equivalent of Tapas. We have been to this location twice, hoping the first time was a fluke, and trying to give them a chance only for the second time to be worse. The waitstaff is entirely disengaged from the customers. They rush you through the order process and don't explain any of the menu offerings, such as what is the difference between the different platter options. When they do come over, you are greeted with the sweetness and warmth of an unemotionally flat "What do you want?" After you get your food, no one comes over to refill water and cups are initially filled halfway with too much ice. No one comes over to remove plates afterward, and they definitely show no interest in finding out if you are enjoying your meal in the least. The booth we were sat at had not been cleaned after the last party's use so there was sauce all over, and it got on the back of my pants, which I later discovered while walking home...the joy. After eating comes the best part, they come over with these tablets outlining your check on the screen. Meanwhile, the tablets are strapped to their bodies the entire time. They don't allow you to scrutinize the charges in peace, no, they stand there impatiently for the duration either swerving from side to side of tapping their foot signaling discomfort that you're taking way too long. The funny part is the straps have clips to remove the tablets so it's not like it's impossible to leave the tablet and come back shortly. The whole process feels very rushed and pressurized for you to tip with one of the predetermined button selections, which start at 25%. Ummm, service sucked so no, we're definitely NOT starting there. I guess now we're both disappointed. Eventually, you get no paper receipt for your records even if you ask for it to be printed. And the whole time, the waitstaff is with you judging you on your tipping and not even being graceful enough to restrain their reaction. So no, not going back, and definitely would not recommend as a place to have a good time. Now, if you're looking for an uncomfortable experience served by someone that completely ignores you during your entire time there and expects an exorbitant tip to boot, then yes, this is the place for you!

    Photos
    Mikado - Indoor decor

    Indoor decor

    Mikado - Happy hour taco $5 comes with 3 tacos

    Happy hour taco $5 comes with 3 tacos

    Mikado - Inside large table

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    Inside large table

    Izakaya MEW - Salmon Carpaccio

    Izakaya MEW

    4.3(3.3k reviews)
    2.1 miMidtown West
    $$

    You walk down a sketchy staircase off 35th with basically no signage and land in a basement that's…read morelouder than half of K-town one block over. That's the charm. Went tonight and the sushi was legitimately fresh, like actually fresh, not Midtown-lunch-counter fresh. Yellowtail carpaccio and the salmon tataki were the standouts, clean fish, no fridge taste. This is izakaya food though, so order like it: geso kara, aged tofu, gyoza, repeat. Frozen beer comes with that slushie foam cap they do in Tokyo and it keeps the pint cold to the last sip, which matters when the room is this warm and packed. Service is fast and a little chaotic. Prices are fair for the neighborhood, borderline cheap at lunch. Not a temple of sushi, but for a rowdy basement near Herald Square? Way better than it needs to be. Full by 6pm sharp. Come at 5 for the sake deal or book on Resy, the phone voicemail is always full.

    I came here with friends for dinner and we had a great time! We got a reservation and were seated…read moreabout five minutes after checking in. Inside is dimly lit with a good amount of seating. The waiting area is a little cramped, but nothing outrageous. The food came about 15-30 minutes after ordering. Though it was a wait, the service was nice and they refilled our waters often. Each item was good, we all had a different favorite. The Tuna Crispy Rice was just the right amount of salty that paired well with the texture. The Kimchi Creamy Udon was also flavorful without being too heavy. The Yellowtail Carpaccio was bright and light, fish was neutral tasting. The Okonomiyaki was also good and very hot---we loved to dip pieces in the kimchi cream sauce! Overall we had a great time!

    Photos
    Izakaya MEW - Dining area

    Dining area

    Izakaya MEW - Volcano Roll and Chikaten Roll

    Volcano Roll and Chikaten Roll

    Izakaya MEW - Scallop Uni Butter Skewer

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    Scallop Uni Butter Skewer

    Umami Sushi - Delicious coursed out hand rolls

    Umami Sushi

    4.3(289 reviews)
    3.3 miWest Village
    $$

    Stopped here for dinner on a Saturday on a whim and was so happy with our choice! We walked in and…read morewere seated right away. It is a really small place with around 6-8 tables so it probably gets busy at times and there may be a wait. One of the best parts of their menu here is that you can order sushi by the piece. My mom doesn't always have the biggest appetite so for her to be able to order only a few pieces instead of an entire roll was a huge plus! I had to crispy tuna rice appetizer and the dragon roll. Literally so good. I was seriously craving crispy rice and these were perfect. I would order this again and again. The sushi was fresh and taste great as well. Super glad we decided to come here!

    This evening we were going to a jazz club where a friend of our son works at, but they don't serve…read morefood, so we had to find a place in the area of where the club is at. Do of course I use Yelp to find something that catches my eye close by where we need to be. I found umami Sushi. We usually can't go wrong with Japanese food or sushi. We had no problems finding the place. The description said it was a small restaurant and as we entered the dining area was very small. Our hotel room was probably bigger. That doesn't bother me especially if we get there, there tables for us to sit comfortably. I also trust my judgment when I find a place that seems to be popular by the locals. The restaurant was empty when we arrived. We were the only ones there, but for some reason we bring good vibes to the places we eat because not too long after we placed our order, people started coming in, to the point that the small dining room was packed. I love Omakase style Service and what we ordered was a sashimi/sushi platter for three and two special rolls. I thought I got to choose the rolls but even that was chefs choice. I was just a bit worried that they would give us the cheap rolls like spicy tuna or California roll. The platter came out and it was beautifully prepared with a piece of sashimi for each of us and the rolls the chefs chose, ended up being two of my favorite rolls. The types of fish they selected were also great quality fish. We were lucky to have placed our order before the crowd came in our we might have had to wait a while because how they prepared it would have taken some time. The service was just right. Because they got busy right away, the waitress was forced to attend to everyone and couldn't really socialize with us. In fact when we finished our platter we were debating what we wanted for dessert but the waitress didn't even ask us and instead she just brought us the bill, so we said to ourselves, "I guess we're not having dessert here." So we paid the bill and gave an opportunity for someone else to take our table.

    Photos
    Umami Sushi
    Umami Sushi - Salmon handroll (least favorite)

    Salmon handroll (least favorite)

    Umami Sushi - Salmon carpaccio

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    Salmon carpaccio

    ASSET - bars - Updated September 2026

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