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    ASSET

    4.0 (212 reviews)
    Open 4:00 pm - 10:00 PM
    Updated 3 months ago

    Order ASSET Takeout or Delivery

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    ASSET ATMOSPHERE

    What's the vibe?
    Moderate noise
    Casual
    Trendy
    Intimate

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    Recommended Reviews - ASSET

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    Chinese BBQ Pork Ribs
    Katherine C.

    Randomly found this spot and ordered the chopped Thai salad, malpeque oysters, Chinese bbq pork ribs, flaming spicy tuna crispy rice, and bone in ribeye teriyaki. All of the food was delicious and beautifully presented. Wish the portions were bigger, considering the price, but we shared this food amongst 3 people and we were all full. Service was attentive and our waitress was super nice and knowledgeable about the dinner and drinks menu. She also recommended an amazing desert and did something special for my friend's birthday. The ambiance is super cool, love the decor and overall vibe.

    Michele L.

    Vibes were vibing on my first night trying this restaurant. I love the atmosphere here, the music and the design. Super cool! The staff was very nice and made some great suggestions on food and even surprised me with a fun birthday dessert (complete with a bubble gun lol). Now the real star here is the food. WOW. I love asian dishes and these blew me away. The tuna crispy rice was phenomenal. Sometimes I can't enjoy them when the tuna to crispy rice ratio is off but theirs was perfect! Also the udon noodles - 10/10. My husband loved his sushi as well. He says the flavors were great and the fish tasted so fresh. When I come back to visit NYC, I will definitely head back to ASSET.

    Chicken Wings
    Ronak P.

    So the vibes are pretty great at this place and the apps are tasty. That's where it stops. I highly recommend the wings. Super tasty and saucy. I also recommend the orange wine as it's nicely balanced on the dry side rather than too sweet. The shrimp dumplings were decent but needed more sauce to accompany it. The main dishes seemed to have gone from a Asian forward place to a more American grill kind of entree. The flavors were too subdued and borderline bland. The cook overall was great but the execution and flavors were just not hitting the right notes. Would be back for maybe drinks and a bite or two but not for any one that prefers punchy flavors for their meal. Overall service was attentive but lacking towards the end of the meal.

    Amanpreet K.

    We went in with high expectations given the buzz around this place however we were pretty disappointed over the course of the meal. Most of the food tasted like it had been heated from frozen and was cold when it came out. The crispy rice was anything but - although the flavors were nice, the rice was pretty soggy and cold, definitely not fresh. The orange chicken we got was pretty inedible and went untouched after the first bite. Fried rice was okay and sushi was good, although they sent out the wrong one first. Service was okay. The cocktails and vibes were cool so if you're looking for a fun spot to grab a drink, this is a great place but if you're looking for a good dinner spot, there are many better options on the UWS.

    Kumquat fizz
    Jayme B.

    To start, the vibes were great in here. I love a moody restaurant with low lights and this place checked those boxes. However, we made a reservation for 4 at 8:30 on a Friday night. We were seated right away. We remained seated for almost 30 minutes until someone in our party had to flag someone down to say that we weren't greeted yet. A few minutes later our waiter comes over with water. We placed our drink orders. I ordered the kumquat fizz which has kikori whiskey, king ginger, kumquat, thyme, and agave. The cocktail was really nice. Light and not too sweet. For dinner, I ordered the asset salad which is supposed to have raddichio, gem lettuce, tomato, avocado and ginger dressing. I also ordered the tofu stir fry. Overall, my food was fine. I think the salad was a bit pricey ($20) for a starter place with no protein on it. This place was okay, but in a city where there are plenty of other options, I probably wouldn't return.

    Outside
    Andrea H.

    I love stopping in here on my way home. Same owners as Tessa on Amsterdam but Asset is open later so I tend to come here more often. It has a great vibe and chill ambience. Drinks are good, service at the bar is great ask for Jerome, he's a lot of fun and pours some good cocktails.

    Happy Hour Menu Feb 2024
    Rebecca S.

    Maybe closer to 3.5 stars. I am a huge fan of the sister restaurant Tessa so I was dying to try Asset A few comments, the happy hour menu is available from 4-6. The regular menu is available from 5 pm on. This isn't so clear on the website... my recommendation is to arrive at 5 so you can get the best of both menus. we arrived at 4 pm so we ordered a few apps and half priced drinks, relaxed for an hour and then ordered off the regular menu. My friend ordered the Sizzling Peach cocktail which she really enjoyed. I ordered the Lychee Island Elixir and found it to be very heavy on the last ingredient (coconut) and not very lychee like. For $10 each though the drinks were nice. From the happy hour menu we ordered shrimp toasts and the general tsos cauliflower $10 each. Both were tasty, the shrimp toast was a favorite. My friend and I both wished there was a salad or veggie on the happy hour menu as we wanted something refreshing to cleanse our palettes after the fried food. We ended up waiting a solid half hour to order one from the regular menu. I then ordered a cherry lemonade which was delicious, refreshing, tart and not too sweet! We had the wagyu beef tataki $25 and a yellowtail roll $19 which was also quite tasty I also ordered the bluefin tuna poke $21- which was good, but I prefer the Tessa version with mango a bit better. Would come back for happy hour and apps But I would arrive an hour later :-) +Service was great, very attentive +Great ambiance- cozy and intimate inside. +Convenient location on 72nd and Columbus

    Potstickers
    Eric S.

    It was a warm Sunday afternoon and some tv personality celebrities including Michael Strahan were hanging outside. We had just saw Kate McKinnon walking past us nonchalantly. This is the upper west side at its finest. The food was good and the flavors were familiar but unique too. The rock shrimp doesn't rival Nobu what so ever but it fixes the craving. The potstickers came out cold in the inside which tells me they were frozen. But when we told them they brought out a new hot plate for us. The potstickers were good! The crispy rice with spicy tuna on it was also warm/cold but tasty! Sitting outside is a scene and great for people watching. The service can be a bit slow but they were also nice and accommodating.

    Mandarin Chicken
    Trae F.

    While a fan of the previous iteration of Asset, the beau and I love the rebrand. Asian Fusion can be difficult to pull off but they do it successfully here. The place was full on a Saturday night but we managed to snag two bar seats to have dinner. The food was really enjoyable as were the bartenders who were so friendly and helpful for being in the weeds all night. The place is dimly lit and the lanterns add a festive touch to an otherwise vast space. They've really gone all out and we are here for it. Can't wait to go back!

    Tanja T.

    Forget the same old brunch routine! Asset has taken brunch to a whole new level with its bold Asian flavors. Say hello to Korean Fried Chicken & Waffles, with that gochujang honey glaze adding a spicy-sweet punch. They've got a whole menu of innovative dishes, you'll just have to come and see for yourself. Don't forget the drinks! Plus, their brunch playlist is fireeeee, setting the mood for a fun and unforgettable brunch experience. So ditch the ordinary and head to Asset! You won't regret it. what we ordered:  yuzu french toast  mixed berries, yuzu whipped cream  korean fried chicken & waffles gochujang honey glaze, pickled lotus breakfast crispy rice soft scrambled eggs, caviar, sambal hollandaise, crispy rice, togarashi salmon burger black sesame bun, avocado, sweet potato fries, spicy mayo ASSET benedict trio sauteed pea shoot, thai sausage, lobster, sambal hollandaise, english muffin BRUNCH BAR:  immortal pink tito's vodka, dragonfruit molasses, lemon, elderflower   duck duck goose dahlia cristalino, dry curaçao, matsui umeshu paw paw liquor , goose berries

    Lobster Fried Rice
    Kirsten G.

    Gorgeous! The place is STUNNING inside and the vibes are so good. I got the volcano roll and miso soup, and my partner got the lobster fried rice and lobster bao (a special), and we shared shishito peppers. He loved the shishito peppers but said the lobster fried rice was average. My volcano roll was very good. The miso soup was not worth it for the price ($13).

    Dhara L.

    The dark aesthetic of this restaurant perfectly complements its elegance, creating an intimate atmosphere that's ideal for a romantic night out. The food was just as impressive, with high-quality dishes that made for an exceptional dining experience. The service was outstanding, and we appreciated how friendly and kind the staff were, which added to the overall enjoyment of our evening. It may be a little pricey if you have a larger party, however the service and food will not disappoint.

    Amber P.

    I been talking about this experience every chance i get. This restaurant was so gorgeous the staff was hands down amazing the hospitality was top tier my food and drinks was so good i love this restaurant would i go back absolutely it's great for a birthday , first date , celebration or if u need a smile they would surly make it a great day

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    3 years ago

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    10 months ago

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    1 year ago

    Service was excellent and the bartender was very attentive. The food was cold and not very tasty.

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    11 months ago

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    4 years ago

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    2 years ago

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    3 years ago

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    2 years ago

    Disgusting food. Terrible service (oh, I spilled your drink on you? Here's a napkin) and trashy ambiance. Eww.

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    4 years ago

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    2 years ago

    Cool atmosphere but the food does not hit the way I hoped it would. Pretty empty on weeknights and too much oil in the sauces.

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    2 years ago

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    3 years ago

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    2 years ago

    One of my favorite chill spots in the area. Good food, and kind staff. The bar is nice too , to hang out and have some drinks

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    1 year ago

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    2 years ago

    Ambiance and food was great. Service was a bit slow when we went, but we went specifically for the Valentine's drag show.

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    Page 2 of 6

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    Are there Outdoor seatings available?

    They had outdoor tables, but it was a very cold and windy night and the outdoor seats were neither heated nor protected. They may have changed that by now.

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    Sanyuu West

    Sanyuu West

    4.4
    (164 reviews)
    2.9 mi
    $$$$

    price - $87 per person pre tax…read more food - 5/5 service - 5/5 ambiance - 5/5 I got the chance to try out Sanyuu West for my birthday and I had such an amazing time! from the moment I stepped into the restaurant, the waiters were super sweet and attentive to my friend and I. the courses kept coming out and each piece was super tender and bursting with flavor! my favorite was definitely the uni, toro, and wagyu on milk bread course! I love how the flavors mix so well together, I felt like I was in heaven! the service was amazing, like the never left my water cup empty!!! (props to them) the ambiance inside was also super calm and vibey. overall, I had such an amazing time and I would love to go again soon

    Came for takeout and got the Salmon Set which includes 8 huuuuge salmon nigiri for $30. You'll…read moredefinitely want to share this one. The slices aren't thin, delicate, and melt-in-your-mouth as one usually gets in a sit down; they are extra thick, and I had to really bite down on some of the pieces. The rice was nicely seasoned and was cooked well + portions are also big to match those thiccccc salmon slices. To be honest, I was getting a little nauseated after 5 pieces, haha~ They were definitely delicious but I'd probably just eat 3 or 4 pieces and share with a friend! It was easy to text the number on the website and coordinate a pickup time, and the staff was friendly when I arrived. The restaurant is a little hard to find as the windows are blinded and the sign is a piece of paper on the door.

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    Sanyuu West
    (@joeynht)
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    (@joeynht)
    Konban

    Konban

    4.4
    (468 reviews)
    2.9 mi

    konban is a modern Japanese restaurant that focuses on creative takes on classic comfort dishes,…read moreespecially katsu, noodles, and small plates. We walked into a stylish, energetic space with a menu designed around sharing, making it a good option for a casual dinner or group meal. The interior has a contemporary, lively feel with an open kitchen that adds energy to the room, and the seating is arranged to accommodate both small groups and larger parties comfortably. Instead of sticking strictly to traditional Japanese dishes, the menu mixes familiar flavors with more modern presentations, creating a dining experience that feels both approachable and exploratory. The standout item is the katsu, which is where the restaurant really shines. We ordered the pork loin and tenderloin versions and found the breading crisp while the meat stayed tender and juicy, the crust holding up well without becoming greasy. The mazemen is another highlight, with chewy noodles and a rich sauce that brought a lot of flavor without feeling too heavy, the sauce coating each strand evenly and the toppings adding layers of texture and depth. Beyond those, dishes like the butter scallops, corn ribs, and seafood options added variety and made it worth ordering multiple plates to share. The scallops were well seared with a buttery finish, and the corn ribs offered a smoky, slightly charred flavor that paired well with the richer dishes. The desserts are also a memorable part of the meal. The corn ice cream is one of the more unique items, with a sweet and savory flavor that sounds unusual but works surprisingly well, the sweetness of the corn balanced by a subtle savory note that kept it from feeling cloying. It fits the restaurant's overall approach of taking familiar ingredients and presenting them in a more unexpected way, and the creativity of the dessert menu feels consistent with the rest of the meal. Service and atmosphere add to the experience, with attentive staff and a lively dining room that feels suited for groups. The team checked in at the right moments and kept the pacing of the meal comfortable, and the open kitchen added a layer of engagement as we watched the dishes come together. Reservations can be difficult to get, especially during busy times, and the small plate format means the best experience comes from ordering several dishes rather than focusing on one entree. The variety across the menu encourages sharing, and the pacing of the meal works well for a longer, more social dinner. konban delivers a well-executed modern Japanese dining experience. While some of the more hyped dishes may not completely live up to expectations, the katsu, noodles, and seafood dishes make it a worthwhile visit. The combination of creativity, quality ingredients, and a lively atmosphere makes it a destination for exploring different flavors and dishes together rather than just ordering one signature item, offering a meal that feels both engaging and satisfying.

    For a friend's birthday dinner, we went to konban, which she apparently has been visiting every…read moreyear for her birthday the past three years. The interior is minimalistic with a japanese feel through the zen garden. For drinks my friend and I had the sayonara which I enjoyed, but she thought was too strong. We ordered family style, sharing the corn ribs, zucchini, butter scallops, ebi tempura, pork katsu, mazemen, ube tiramisu , and corn ice cream amongst four people. The ube tiramisu was free since we wrote a google review for the restaurant. Everything was delicious and the zucchini was surprisingly good as well. The pork was so tender. the ebi tempura were huge, and the mazemen was thankfully not spicy. However, the scallops could've been more tender and we we were all unimpressed with the ube tiramisu. Overall, I would come back and would definitely recommend konban! Get the corn ribs, zucchini, pork katsu, and corn ice cream! My friend did notice that some menu items changed from her previous visit (instead of the zucchini they had the eggplant in the past)

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    Restaurant interior
    Restaurant interior
    Pork katsu
    Pork katsu
    Corn ribs

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    Corn ribs
    Izakaya MEW

    Izakaya MEW

    4.3
    (3.3k reviews)
    2.1 mi
    $$

    There's a reason why people have willpower for the hours-long wait here on weekends. There are many…read morerestaurants with lines that I can't say are worth waiting on, but this restaurant is worth every minute and every ounce of energy left for the wait. I've taken a lot of friends here over the course of 10 years, and without fail, every one of them has walked out mindblown--and why wouldn't they?! The wait times have gotten better over the years (probably because people are waiting for the restaurant next door), but the food and drinks here are still top-notch. Staff is always great, and they all work so efficiently. I am generally a fan of izakayas, but there are very few that offer plates that are designed to be shareable, and this is one of the reasons the food here is so enjoyable in a small group setting. I am obviously biased and think they can do no wrong, but some of my staples that have stood the test of time: Kimchi cream udon, avocado tofu salad, salmon sashimi tacos, and the kani cream croquettes. I was so excited when they opened an outpost in Flushing years ago, but sadly it shuttered during COVID. It is definitely small and there is always going to be a wait, so don't be those people who come in with a huge group during prime time because they like to move (getting customers in and out) very fast.

    I've been coming to Izakaya Mew for years and it's still great! The food is solid and the ambiance…read moreis that of a casual bar/izakaya. It can be a little tricky to find as it has a small door on the street level and is located down a flight of stairs on 35th. They have a variety of drinks such as frozen kirin beer and Japanese inspired cocktails. For food, they have a large variety of Japanese classics from sushi, skewers, fried dishes, and noodles/rice. My favorites here are the Omu Soba which has some tasty noodles inside and the salmon don which has some sashimi and sauce over rice!

    Photos
    Dining area
    Dining area
    Volcano Roll and Chikaten Roll
    Volcano Roll and Chikaten Roll
    Scallop Uni Butter Skewer

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    Scallop Uni Butter Skewer

    ASSET - bars - Updated July 2026

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