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    ASSET

    4.0 (212 reviews)
    Closed 4:00 pm - 10:00 PM

    Order ASSET Takeout or Delivery

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    ASSET ATMOSPHERE

    What's the vibe?
    Moderate noise
    Casual
    Trendy
    Intimate

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    Recommended Reviews - ASSET

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    Chinese BBQ Pork Ribs
    Katherine C.

    Randomly found this spot and ordered the chopped Thai salad, malpeque oysters, Chinese bbq pork ribs, flaming spicy tuna crispy rice, and bone in ribeye teriyaki. All of the food was delicious and beautifully presented. Wish the portions were bigger, considering the price, but we shared this food amongst 3 people and we were all full. Service was attentive and our waitress was super nice and knowledgeable about the dinner and drinks menu. She also recommended an amazing desert and did something special for my friend's birthday. The ambiance is super cool, love the decor and overall vibe.

    Michele L.

    Vibes were vibing on my first night trying this restaurant. I love the atmosphere here, the music and the design. Super cool! The staff was very nice and made some great suggestions on food and even surprised me with a fun birthday dessert (complete with a bubble gun lol). Now the real star here is the food. WOW. I love asian dishes and these blew me away. The tuna crispy rice was phenomenal. Sometimes I can't enjoy them when the tuna to crispy rice ratio is off but theirs was perfect! Also the udon noodles - 10/10. My husband loved his sushi as well. He says the flavors were great and the fish tasted so fresh. When I come back to visit NYC, I will definitely head back to ASSET.

    Chicken Wings
    Ronak P.

    So the vibes are pretty great at this place and the apps are tasty. That's where it stops. I highly recommend the wings. Super tasty and saucy. I also recommend the orange wine as it's nicely balanced on the dry side rather than too sweet. The shrimp dumplings were decent but needed more sauce to accompany it. The main dishes seemed to have gone from a Asian forward place to a more American grill kind of entree. The flavors were too subdued and borderline bland. The cook overall was great but the execution and flavors were just not hitting the right notes. Would be back for maybe drinks and a bite or two but not for any one that prefers punchy flavors for their meal. Overall service was attentive but lacking towards the end of the meal.

    Amanpreet K.

    We went in with high expectations given the buzz around this place however we were pretty disappointed over the course of the meal. Most of the food tasted like it had been heated from frozen and was cold when it came out. The crispy rice was anything but - although the flavors were nice, the rice was pretty soggy and cold, definitely not fresh. The orange chicken we got was pretty inedible and went untouched after the first bite. Fried rice was okay and sushi was good, although they sent out the wrong one first. Service was okay. The cocktails and vibes were cool so if you're looking for a fun spot to grab a drink, this is a great place but if you're looking for a good dinner spot, there are many better options on the UWS.

    Kumquat fizz
    Jayme B.

    To start, the vibes were great in here. I love a moody restaurant with low lights and this place checked those boxes. However, we made a reservation for 4 at 8:30 on a Friday night. We were seated right away. We remained seated for almost 30 minutes until someone in our party had to flag someone down to say that we weren't greeted yet. A few minutes later our waiter comes over with water. We placed our drink orders. I ordered the kumquat fizz which has kikori whiskey, king ginger, kumquat, thyme, and agave. The cocktail was really nice. Light and not too sweet. For dinner, I ordered the asset salad which is supposed to have raddichio, gem lettuce, tomato, avocado and ginger dressing. I also ordered the tofu stir fry. Overall, my food was fine. I think the salad was a bit pricey ($20) for a starter place with no protein on it. This place was okay, but in a city where there are plenty of other options, I probably wouldn't return.

    Outside
    Andrea H.

    I love stopping in here on my way home. Same owners as Tessa on Amsterdam but Asset is open later so I tend to come here more often. It has a great vibe and chill ambience. Drinks are good, service at the bar is great ask for Jerome, he's a lot of fun and pours some good cocktails.

    Happy Hour Menu Feb 2024
    Rebecca S.

    Maybe closer to 3.5 stars. I am a huge fan of the sister restaurant Tessa so I was dying to try Asset A few comments, the happy hour menu is available from 4-6. The regular menu is available from 5 pm on. This isn't so clear on the website... my recommendation is to arrive at 5 so you can get the best of both menus. we arrived at 4 pm so we ordered a few apps and half priced drinks, relaxed for an hour and then ordered off the regular menu. My friend ordered the Sizzling Peach cocktail which she really enjoyed. I ordered the Lychee Island Elixir and found it to be very heavy on the last ingredient (coconut) and not very lychee like. For $10 each though the drinks were nice. From the happy hour menu we ordered shrimp toasts and the general tsos cauliflower $10 each. Both were tasty, the shrimp toast was a favorite. My friend and I both wished there was a salad or veggie on the happy hour menu as we wanted something refreshing to cleanse our palettes after the fried food. We ended up waiting a solid half hour to order one from the regular menu. I then ordered a cherry lemonade which was delicious, refreshing, tart and not too sweet! We had the wagyu beef tataki $25 and a yellowtail roll $19 which was also quite tasty I also ordered the bluefin tuna poke $21- which was good, but I prefer the Tessa version with mango a bit better. Would come back for happy hour and apps But I would arrive an hour later :-) +Service was great, very attentive +Great ambiance- cozy and intimate inside. +Convenient location on 72nd and Columbus

    Potstickers
    Eric S.

    It was a warm Sunday afternoon and some tv personality celebrities including Michael Strahan were hanging outside. We had just saw Kate McKinnon walking past us nonchalantly. This is the upper west side at its finest. The food was good and the flavors were familiar but unique too. The rock shrimp doesn't rival Nobu what so ever but it fixes the craving. The potstickers came out cold in the inside which tells me they were frozen. But when we told them they brought out a new hot plate for us. The potstickers were good! The crispy rice with spicy tuna on it was also warm/cold but tasty! Sitting outside is a scene and great for people watching. The service can be a bit slow but they were also nice and accommodating.

    Mandarin Chicken
    Trae F.

    While a fan of the previous iteration of Asset, the beau and I love the rebrand. Asian Fusion can be difficult to pull off but they do it successfully here. The place was full on a Saturday night but we managed to snag two bar seats to have dinner. The food was really enjoyable as were the bartenders who were so friendly and helpful for being in the weeds all night. The place is dimly lit and the lanterns add a festive touch to an otherwise vast space. They've really gone all out and we are here for it. Can't wait to go back!

    Tanja T.

    Forget the same old brunch routine! Asset has taken brunch to a whole new level with its bold Asian flavors. Say hello to Korean Fried Chicken & Waffles, with that gochujang honey glaze adding a spicy-sweet punch. They've got a whole menu of innovative dishes, you'll just have to come and see for yourself. Don't forget the drinks! Plus, their brunch playlist is fireeeee, setting the mood for a fun and unforgettable brunch experience. So ditch the ordinary and head to Asset! You won't regret it. what we ordered:  yuzu french toast  mixed berries, yuzu whipped cream  korean fried chicken & waffles gochujang honey glaze, pickled lotus breakfast crispy rice soft scrambled eggs, caviar, sambal hollandaise, crispy rice, togarashi salmon burger black sesame bun, avocado, sweet potato fries, spicy mayo ASSET benedict trio sauteed pea shoot, thai sausage, lobster, sambal hollandaise, english muffin BRUNCH BAR:  immortal pink tito's vodka, dragonfruit molasses, lemon, elderflower   duck duck goose dahlia cristalino, dry curaçao, matsui umeshu paw paw liquor , goose berries

    Lobster Fried Rice
    Kirsten G.

    Gorgeous! The place is STUNNING inside and the vibes are so good. I got the volcano roll and miso soup, and my partner got the lobster fried rice and lobster bao (a special), and we shared shishito peppers. He loved the shishito peppers but said the lobster fried rice was average. My volcano roll was very good. The miso soup was not worth it for the price ($13).

    Dhara L.

    The dark aesthetic of this restaurant perfectly complements its elegance, creating an intimate atmosphere that's ideal for a romantic night out. The food was just as impressive, with high-quality dishes that made for an exceptional dining experience. The service was outstanding, and we appreciated how friendly and kind the staff were, which added to the overall enjoyment of our evening. It may be a little pricey if you have a larger party, however the service and food will not disappoint.

    Amber P.

    I been talking about this experience every chance i get. This restaurant was so gorgeous the staff was hands down amazing the hospitality was top tier my food and drinks was so good i love this restaurant would i go back absolutely it's great for a birthday , first date , celebration or if u need a smile they would surly make it a great day

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    6 years ago

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    4 years ago

    0 stars. The worst service ever. Waiting over an hour for a simple omelet. Keep walking past it.

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    7 years ago

    Beautiful decor and aesthetic. Great service. Good happy hour. And terrific company. The UWS has been waiting for a place like this.

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    7 years ago

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    4 years ago

    Food and drinks are delicious. Service outstanding. The banana old fashion has a special place in my heart

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    Page 5 of 6

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    Ask the Community - ASSET

    Are there Outdoor seatings available?

    They had outdoor tables, but it was a very cold and windy night and the outdoor seats were neither heated nor protected. They may have changed that by now.

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    Sei Less

    Sei Less

    3.9
    (456 reviews)
    1.9 mi

    I had a great experience at Sei Less! We were seated immediately, and our server checked on us…read morefrequently to make sure everything was perfect, which it was. We ordered the chicken satay, beef, shrimp, broccoli, rice, and salad. Everything was delicious, and the food came out quickly. The chicken satay especially stood out. It reminded me of Philippe Chow's chicken satay, which is a huge compliment. Between the attentive service, fast kitchen, and flavorful food, this was an excellent dining experience. I'll definitely be back!

    All I can say is WOW…read more A friend of Joe's recommended Sei Less, as they know he loves him some good Asian fusion. We arrived a little early for our reso but they promptly seated us. The restaurant definitely has a cool vibe and is very clean. Our server, Ivo, was amazing from the start; prompt and friendly service. For starters we shared the oxtail spring rolls, spare ribs, and lobster spoons. Joe said it best when he said "I don't want any other oxtail. The spring rolls were tender and flavorful and I loved the dipping sauce they came with. Those ribs?! *chefs kiss* we must have made a scene while eating them because as another table was leaving, they stopped to ask us how the ribs were and the regret they had after seeing them arrive at our table. Now, those lobster spoons?? Mm mm MM! The beurre blanc the lobster sat in was buttery and super tasty, but that wasn't even the best lobster dish I ended up having. My our entrees I got the Sei Less Signature Lobster Noodles and Joe got the Filet Mignon and Broccoli. Good lord those noodles were delicious. They used thick udon, the WHOLE lobster, and the sauce that everything sat in was so rich. I also couldn't get over how beautiful this dish was. Joe's filet was exactly what you'd expect; tender and full of flavor. This is what you wish they could serve when you order beef and broccoli at your local Chinese spot lol! & you know we always have to end with a little treat. We kept it modest and went with the yuzu cheesecake served with a lychee ice cream. The lychee ice cream was such a nice mild balance to the richness of the cheesecake. There was also a yummy brittle served with the dessert that gave a nice bite to the whole dish. Simple delicious. I know this will not be our last visit. It is 6 am the next morning as I write this, and all I can think about is getting to my leftovers later today!

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    Sei Less
    Bao bund
    Bao bund
    Cognac Punch

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    Cognac Punch
    ONGI

    ONGI

    4.5
    (57 reviews)
    2.0 mi
    $$

    Needed a quick but one that fills my soul type of lunch. ONGI popped up and I recalled my last…read moreexperience with them at another location, and felt this was perfect. The interior setup was a bit different than my first experience, and I might've done a door dash pick-up last time. The space felt clean and easy to navigate. My walkin experience was straightforward for Sunday lunch hour. No wait times. You walk in, pick up a menu and a marker, circle your base, protein, sauces, add-ins, hand it to the server at the counter and voila, it's done. It was filling and tasty at the same time. I had chosen two sauces but felt my proteins were seasoned and flavorful on their own, that this could be entirely skipped. The menu eliminates the decision making of you standing on line, deciding what you want to include in your bowl.

    Ordered lunch. But somehow they added a pork dumpling into my order.(they didn't wiped clean before…read moreputting the card back) Until I saw the cost of more expensive than usual. I asked what happens? This is within 10seconds of me paying, and they refuse to cancel the order or refund me. Staff attitude was poor. Never going there again. There are plenty of other better options. Very crowded area most of the time. not a single sorry or trying to help. Edit: while your response is reasonable, please note this is during rush hours with noisy background. Staff didn't wipe clean on the ordering card become my problem is not acceptable. I definitely missed the part where he mentioned the side, as a customer, I was trusting you guys enough to be only looking at the area I adding order. Being not able to make change after less than 10seconds of order shown how inflexible and how "pre made" they were.

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    Menu choices
    Menu choices
    ONGI
    ONGI

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    ONGI

    ONGI

    4.2
    (31 reviews)
    2.8 mi

    Customize your own bowl or pick from the suggested combinations. Ordering is easy and fast because…read moreyou do so by checking off your items on the laminated menu/choice cards . Take it to tje counter and pay and that's it. Very efficient . The food was very flavorful and the ingredients (veggies etc) very fresh and size appropriate for easy easy. We got 3 different bowls to go. They have free fruit/mint flavored water. Bags are available at the utensil counter for you to bag yout containers. I got my 3 bowls it was alreadypacked in a bag, the employee asked it I was going a long ways and offered me a larger bag (it was pouring outside) . I declined the bigger bag as I had a tote that could carry everything. I want to mention the service my son and I received here. The guys were genuinely friendly, warm and welcoming. On a day when I was already half soaked and cold little niceties are appreciated. From the moment we walked in the greeting was so warm, like come let's take care of you and feed you. A simple gesture more establishments need to extend, this is the first impression of service. The restaurant was clean, food was great and service top tier. When I got home and unpacked the bowls I saw that they had put rubber bands around each bowl to secure them and our sauces had been plastic wrapped so they wouldn't pop apart. Our dinner was prepared with true ONGI. My son has been back 3 times already, it's always a pleasurable experience. Greta job here.

    Always pass by & wanted to see what they buzz was about. Seems to have a lot of customers whenever…read moreI walk by. There's small seating area. You can order via a menu that you mark up with either customizing a bowl or pre-made bowls. I chose to customize my bowl. Liked how they let you chose 2 proteins. I chose the bulgogi and garlic shrimp with radish, kimchi and scallion. There are various sauces & you can choose 2 as well. I chose the Korean BBQ & sweet & spicy. The service is very quick. Meal came out nice and hot. Bulgogi was very well marinated and flavorful. Didn't taste much garlic for the shrimp. The bowl overall with the protein, toppings and sauce was good & I would order again to try different proteins. Really appreciated a hot meal on a gloomy, rainy Monday.

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    ONGI
    Custom Bowl (Medium)
    Custom Bowl (Medium)
    ONGI

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    ASSET - bars - Updated July 2026

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