In October 2016 I had permanent upper and lower eyeliner done by Emmi. She advised me it would fade over time and from all the research I did prior to having the procedure done, I was able to confirm and verify that. However, almost five years later, it's darker, has smudged, migrated and is thicker on one eye. On May 3rd 2020, I contacted Emmi to express my concerns. She never responded. I have been using soft pink and flesh colored eyeliner makeup to cover it. After many consultations and research, I decided on laser removal. This was an incredibly painful procedure and left me swollen with black eyes and my eyelashes turned white and fell out. I'll know more in a few weeks whether I need another round of laser or if I can live with the residual. Two MD's who specialize in in cosmetic and laser procedures informed me most likely ink was used instead of pigment, which fades. Emmi is a very nice person with a gorgeous salon. I originally (2016) posted a rave review on Yelp because I loved my new eyeliner. I've since removed that review after realizing that after 4+ years, my eyeliner is not fading and isn't going to. I never would have done this if I knew it was literally "permanent" and does NOT fade. read more

I had a great experience while visiting Maui. I happened to lose my eye lash extensions while swimming in the ocean and out on some boating excursions. I booked an appointment here and got in the very next day. I got a full set of eye lash extensions, it took about 2 hours and cost about $120 give or take. She did such a great job. It's been 11 days since my appointment and I have only lost a few lashes! I'm so impressed. The salon was also very relaxing and decorated so beautifully. Highly recommend!!! read more

Be Beautiful Maui - 11 days post appointment - Skin Care Near Me - Kihei, Hawaii

This is a nice little place and Emmi is very nice and seems like she takes pride in her work. I went here for eyelash extensions and the process was painful. The glue used was really strong and kept the extensions on for a really long time, but it's questionable if the glue is for eyes!? That could be a safety issue? I went in for 1 fill but decided to go elsewhere after because I felt like the lashes that was put on me was too heavy and clumpy. Sure enough, when I went to see a certified lash technician, they said it was clumpy and was too heavy for me. I'm not trying to bad mouth this place but beware.... read more

This was my first time getting lash extensions so I was a little nervous at first but I went to Alana and she was so kind and made me feel super comfortable, she definitely exceeded my expectations and Made me feel so beautiful I'll definitely be going back! read more

Emmi is THE BEST ! I got eyelashes and my eyebrows tattoo, and it couldn't had been better... Now I just wake up and I'm ready to go ( no more spending time and money with eye liners and mascaras) A lot of people thought I looked younger but couldn't point out what I did different because everything looks very natural ! Emmi is also a sweetheart and her salon is absolutely gorgeous and extremely clean! I recommend this place 100% Just do it and feel beautiful :) read more

Be Beautiful Maui - A weird picture of my eyebrows and lashes by Emmi ;) - Skin Care Near Me - Kihei, Hawaii

I am so happy that I discovered Be Beautiful Maui Emmi, who is the owner and does all the beautiful work is Fantastic! She did such a great job on correcting my eyeliner tatoo that I had done elsewhere that I went back to get my lips and eyebrows done also! If you are thinking about getting any permanent makeup done do yourself a favor and don't go anywhere else or you will end up at her place anyways to correct whatever you had done ! She is a perfectionist and worth every penny I highly recommend Be Beautiful Maui in Kihei read more

I have had eyelash extensions on and off for about 5 years. I have had good experiences and bad experiences in Maui and when I lived in San Diego. I am very picky because a poor job can end up looking like a tarantula hanging off your eyes. Found this place via Yelp reviews and I must say these are the longest lasting lashes I've ever had. Emmie is a pro and she listened to exactly what look I was going for, then made it happen. I highly recommend! read more

Thank you so much for your service today. Wonderful job on my eyelash extensions. Such a pleasant place.

Emmi is a wonderful esthetician as well as person. She was very professional but also made a very comfortable and welcoming atmosphere. The salon itself is beautiful and calming. Whatever the service is, I always am very pleased with the result. Very much recommend! read more

Very nice place! Returned my call ASAP and fit me in. Love the decor and all around feel! Got my lashes done as well as my eyebrows waxed and couldn't be more pleased! Defiantly will be returning. Emmi so very sweet and is good at what she does! read more

Emmi is the best! AWESOME SERVICE. Definitely going back. Must try!!! Beautiful lashes

Life changing experiece for me! Emmi is soft spoke, kind and yet will gently guide you in the proffessional and RIGHT way to do permanent makeup. She is not one to tell you want to hear, she doesn't need the business to lie and do a bad job just because that is what the custome WANTS. She tells you like it its, and I LOVE THAT. I have ALWAYS hated my lips, they have no shape and are on the thin side. Consequently, I have worn makeup and drawn my iips in PERFECTLY EVERY DAY numerous times a day for all my adult LIFE!!!!! Now Emmi helped me find the perfect cupids bow tatto just like I do it myself I dont CARE if my lipstick comes off because I have my lips on underneath!!! I actually go out of the house with just blush on now. Tuuuh Duuuh! For me this has been one of those things I wish I would have just done many many years ago. Emmi is the best in the permanent makeup business on the islands so RUN, don't walk to do any permanent procedure with her. Her salon is clean, well appointed and LOVELY and she is super personal and even answerd her phone the day the salon was closed. I just asked some routine questions about post treatment that I was glad I did! I am saving for my eyeliner tattoo in the next couple of months and then eyebrows! I am SUPER EXCITED FOR MY EYES!!!!!!! I cant wait to get my touch up on my lips so the outine will be just a bit clearer buth this has been bar NONE, the best gift I have given to myself. I FEEL beautiful without lipstick. She is a miracle worker. I could say more good things, but iI bet you get the picture. LOVE LOVE LOVE HER xoxoxoxooxoxoxoooxoxooxxxoxoxo GO TO EMMI ASAP........... read more

I went to Emmi to FIX what had been previously been done and what a difference. She did a great job and I am grateful and so pleased with the results. I highly recommend her to anyone. I appreciated her counseling me about permanent makeup and took her advice for all of her services. She was accommodating with my schedule. If your thinking about this, go to her for a consultation.. read more

I initially went to Be Beautiful to get my eyeliner done. I had had it done a couple years prior, but it was pretty hellish. The lady put some stuff in my eyes with what felt like toothpicks that caused them to tear up so much they wouldn't hold the ink and that was $300 out the window. Emmi assured me it would not be like that so I gave it a try. For starters, I found out the stuff that went into my eye was numbing ointment. But it is not supposed to go in them! Long story short, Emmi applied the ointment with a soft q-tip, gave it time to do its job and did my eyes almost pain free without shedding a tear! Not a single tear! I came back a month later and got my eye brows done and a month after that we did my lips. Before my tattoos, I rarely wore makeup. Only for a nice dinner or when I would visit the mainland. Now I look very naturally fresh, bright and with a look ready for any occasion. And my husband, who loved me without makeup LOVES the new me! read more