We had a positive experience here. Beach Liquors is conveniently located across the street from the Pier, Cowell's Beach, and the Boardwalk area. It was just a block down the hill from our hotel. It's a compact liquor and convenience store - think beer, wine, spirits, non-alcoholic cold beverages, and chips/snacks. It may be pricier than Safeway but for the convenience factor, we didn't find it to be too expensive. Over our 2-day visit to Santa Cruz we stopped in a few times to buy bottled waters, milk, muscle milk, bananas, and a bottle of wine. read more

Beach Liquors - Beer, Wine & Spirits Near Me - Santa Cruz, California

Location is literally right across the street from the SC Beach boardwalk . The store is really tiny but it has all you need if you forgot something from home . Friendly cashier. Parking is up a few spots I think it's private lot on top or you could just walk here. Lifesaver if you need like ice cubes or water and snacks. read more

Absolutely rude staff and owner. Yelled at me and then expected me to pay for their low class goods and poor selection of food and lack of produce or waters. I left after he was rude to me, literally walked out. Don't beat up on me because you hate your life and your place sucks. Please do yourself a favor and don't come here. They don't deserve business read more

Horrible, walked a mile all the way over here. Got there 10 minutes before closing and the guy turns the light off and says he can't help me. Super unprofessional walked out before 9pm as well. Mexican guy and older guy with glasses and long hair. Bad vibes for Santa Cruz read more

Super convenient liquor store near the beach. Friendly customer service also a good variety of spirits and beer.

horrible experience here. I was here over a year ago, but couldn't remember the name of the place until I came across old photos. The white surfer employee grumpy dude was extremely rude because I accidentally got in his way when he was moving stuff around. I didn't apologize at all, I didn't need to, his rudeness made me not want to. Avoid this place. They hire the worst people. Idk who owns this place, but it's crap. never ever going here again. The sign on their window was super ironic. They might as well kick THEMSELVES out! read more

Beach Liquors - BE NICE OR GO AWAY! They need to relocate to a an ultra-conservative far-right Trump town. - Beer, Wine & Spirits Near Me - Santa Cruz, California

As the reviews show, terrible selection, unfriendly and overpriced. This is clearly a tourist trap preying on people just wanting to hangout at the beach. I was arguably looking for a liquor store with good selection as I was trying to get a gift for someone I was staying with and they looked at me and said there were no liquor stores in all of Santa Cruz that had a wider better selection. Save your time and go to U save liquors, amazing selection and friendly. read more

great people, great service, great selection . Little store that has everything you need . Considering the location the prices are fantastic . read more

Half the guts are nice...the other half are DHeads so depending on the day it could be good. 2.5 but got a 3 cuz the nice guy was nice

NO REFUNDS! Even on sunglasses! Is this even legal? We've tried to return sunglasses after 5 minutes. No luck! Be careful. FRAUD!

Manager needs to hire older people with more experience. Staff acts entitled and rude. I came in with a dmv issued ID (signed as well), my credit card and another photo ID since my wallet got stolen. I just wanted to get a few drinks but was denied. One of the guys also said that he couldn't allow it because I could be working with the government (I came in with a bikini and flannel which is truly hilarious if I was government and tried something like that). Also previously on the boardwalk I had already purchased alcohol there and they were fine with it but this place and staff are stuck up. Only went here because I wanted something stronger in terms of liquor since the boardwalk offers sweeter drinks. The review about expecting a convenience place to be rude is super weird to me. Being nice and treating your customers well should be the attitude of any place! Not surprised this place is a two-star establishment. read more

Beach Liquors - a stoplight and a railroad crossing sign - Beer, Wine & Spirits Near Me - Santa Cruz, California

**Convenience.. convenience.. convenience.. ** Ur at the beach and u forgot/ ran out, need something in a pinch, just go across to Beach Liquor store & market. Those complaining need to remember where this liquor store is at ... DIRECTLY across street from Cowell Beach, the Pier & SC Boardwalk Beach To get in ur car (or walk) to another store blocks and blocks away (remember parking is at a premium & chaotic to find). The conveniences far out way, what u see as bad attitude or what u perceive as rude behavior. We don't live in a vacuum.. it's ok. Enjoy life. Make ur purchase and continue to enjoy the beach life across the street If not, we are all free to drive miles away, waste unnecessary time and take ur business elsewhere.. read more

This place was shady. The owner didn't want to sell me the alcohol I wanted when I originally went into but told me to buy another alcohol to help his store. He didn't ask for the ID of everyone in my party on my first time in. I went in later with the same people and he refused service because we didn't all have IDs, tell me how that makes sense. Then he refused service to our friends who came in after to purchase the alcohol. This company is shady, and unprofessional. How do you ask for IDs one time and not the other? Don't support this business and find another convenient store to support because this is another example of white supremacy. read more

The aging old surfer looking clerk here is just plain rude. He made racist comments under his breath regarding some people on the sidewalk while I was at the counter. I went in 1st time asking about where to get change for parking and his condescending response was upsetting. Second time was to buy beer and he was rude again. read more

One block from the boardwalk. The location was very convenient as my hotel was not far from there. There are a lot of shops around the store and the beach is right across the street. The clerk was helpful and asked if there was anything I was looking for. I always appreciate this kind of service. Time to drink and chill at the beach! read more

Beach Liquors - Selfie - Beer, Wine & Spirits Near Me - Santa Cruz, California

Came in over the weekend and my bf bought some beer, we also needed change for parking which we didn't get and that was fine we understand the change shortage. But the male clerk was very rude, I even went in a second time for more beer and he was rude to me too. Next time I know to buy what I need before I get to the pier. read more

Tell that old guy with the shaking hands to not tell customer they screwed up the payment system instead of pulling it away early. Was in a hurry holding a pizza ready to go so ignored the rude old man. read more

THIS PLACE SUCKS!!!!! Listen this place is way over priced! A tall can of Rolling Rock should not cost $3! I will make the extra third of a mile trek to 711 where the same product cost $1.70. They do not put the price next to any of their products. SCAM! The only thing that this place has going for them is that it is right next to the Boardwalk. This place is a tourist trap. Good luck finding parking. read more

This place is located on Beach Street, almost directly across from the entrance of the Santa Cruz Pier. Let me start by saying that everything in this store is overpriced, the cashier/owner was very rude. I went into this place to grab a few last minute supplies for a picnic on the beach. The prices were double to triple that of any other local stores. I guess if you are desperate and need something quick this place is ok. I was surprised that the cashier overcharged me on their already inflated prices. read more

Ah yes, the place that kept our company offsite party going. What else do you do when you've exhausted a hotel's immediate booze supply? You walk to the nearest liquor store of course. Four of us made the brave 125 foot trek down and up the hill again buzzed out of our minds carrying cases of booze back to our hotel. Thanks for hooking us up Beach Liquors! read more

Very fancy selection of beers. I came here in the Summer just to buy beer to drink at the beach with some friends. We swam in the dirty beach and walked across the street to this store in our bathing suits and bought a bunch of different beers. We wanted to try something "new" so we bought a bunch of beers we never tried before ha like australian, german, and indian beer. read more

Beach Liquors - Beer!!! - Beer, Wine & Spirits Near Me - Santa Cruz, California

Nice selection of beers plus the prices were not bad at all. Two 24 ounce Modelo Micheladas and a 8 ounce Jose Cuervo sparkling margarita cost me $10.69. At the boardwalk, one 24 ounce can would have cost me $9.15. Well worth it since it was a short walk to this store. read more

The cashier was not only incredibly rude for no reason but he overcharged us by several dollars on the prices, which we didn't realize until I added it up after. Totally dishonest. I know that these reviews will not detour tourists they will continue to rip off, but I hope karma serves them well in the future. read more

Super friendly , clean, nice selection of beverages . Staff was super helpful and professional. Awesome music. I would come back 100 times

Rude ass employees went in to grab a few snacks 5:15 Sunday the 1st of May! Couple bags of chips I think a drink to I was looking to buy a big bag of Doritos the rude cashier said they ran out ! so I bought 2-3 bags of little ones like 2$ each who cares I'm hungry I know you guys are pricey but a owner has todo what he has todo ! But as I'm waiting in line I see them hook up people by not letting them pay and then grabbing like $10 out the register and puts it in a tip jar and looks at his co worker like we need it bro! WHAT KIND OF GHETTO ASS LIQUOR STORE has A TIP JAR ? Never Of my 25 years of living I've seen that So I nvm that I get ready to pay . paid it came out to be like $12something with $1 cookies and 1$ Arizona and 2 chips! Then someone behind me said look they have the big bags of chips even tho the cash register dude said they didn't so I grab it and say he I'm gonna grab this instead of all these chips ! Then he's like its $2 more then I was like wait I just gave you hella money those chips came out to $2 something each or more and the big bag of Doritos are $4.something he was like yeah so it totally confused me so I paid the difference and accidentally took the other chips that I didn't want I literally walked outside and was standing right in front of the store getting yelled at by my girlfriend cause I was taking to long in there and I was telling her what happen inside ! Then the worker comes out and was like "You stole our chips " I was like what !? I swear it was by accident I didn't mean to I'm not one of those people todo shit like that! Or else I wouldn't have been standing right in front he tried to Embarrass me! It was totally by accident cause I was so confused about what the fuck just happen in there ! Maybe they were treating me like shit because of my race and I'm African American idk but the owner needs to check these rude ass good offs in here hooking up all there friends with tip jars ! read more

Unfriendly + over priced merch = Avoid. Tourist trap. Go else where if PARKING, lower prices, and friendly folks are attractive. read more

Located on the other side of the tracks, Beach Liquors is a small overpriced liquor store with minimal selections. It's expensive because tourists will buy alcohol regardless of price. It's small because there's no selection and there's no selection because it's small. This place truly sucks. The cashier also seemed grumpy. He acted civil towards us, however, the stench of asshole was overwhelming. This is probably the worst beer store in Santa Cruz. That became evident after only one visit. read more

Dropped my wallet and didn't notice while putting drinks into my backpack for free concert in beach. I realized several hours later. Someone picked it up and gave it to very nice young men who were working there. They were super polite with my first interaction. Then later that night when I called they had my wallet with all credit cards and cash etc. Very cool - thanks guys!!! read more

I love this liquor store, it's right across from Ideal Bar and Grill, so pick up a couple of shooters before heading to the bar and save yourself some money. Greg Kristy and everyone else who work there rock for putting up with me and my drunk amigos. read more

Good hours, good prices, good location. Parking sucks, but all else is good. Not the usual markup you'd expect from a place like this. 3.49 full size odwalla...Just like at safeways! read more