This place is great. They have some unique items, friendly staff, and good suggestions. I'm 42…read moreand one night the gal working said she thought I was in my 20s . So that right there was reason to go back lol . This week I picked up a festive gin and Spiced Pear liquor I'm super excited to try. I just moved to this neighborhood and I'm glad this place is so close.

Excellent, unpretentious service for fairly priced wines…read more After striking out online and at other stores, I went to Deer Park to find an organic red wine from Europe. They helped me find everything and taught me how to navigate the confusing world of European wine labeling. A lot of variety and good pricing. Will definitely return!

I drive there Everyday for the Newspaper and some yummy donuts. Alot of items to choose from…read more Beach, Beer and Butter. Please be kind while there .

This is by far the worst store I've ever been in--and I should've walked right back out. My husband…read morebought a fishing pole, came home to set it up, and immediately realized a key part of the reel was missing. He returned to the store within ten minutes of purchasing all the equipment, and was told flat-out: no refunds once you leave. The part was clearly missing, and he wasn't asking for anything unreasonable--just an exchange so he could actually use what he paid for. Instead, the employee refused to help in any way. Completely unacceptable customer service. If this is how they handle defective or incomplete products, I would strongly recommend taking your business elsewhere.

Marcus is so rude! Dry humor and no smile, I found it to be the worst customer service ever, seems…read morelike he's burnt out from all the resort people coming in and out of the store. Pretty sure he has a twin covering his shifts half the time too.

These guys are the best. if you you want something they will get it. great prices and an awesome…read morestaff. what a great part of Aptos

This place has a little of everything for your Beach experience. Try this store if you forgot…read moresomething for beach day. Silverware, toys, charcoal, wood for bonfire, wine, beer champagne...stogies.

they sold me a lottery ticket that was not registered. I'm 4 hours away and all they had to do was…read moreregister the bar code. they shouldn't have sold me an unregistered ticket in the first place and their answer was to "come in."! mind you 4 hours away. poor service by the person that answered the call at 8:10 on 7/1/2025.

Best authentic East Side liquor store in town. Great selection of beer, wine, and spirits. Support…read morelocal!

Great selection of Whiskey, Whisky and Bourbon, including a variety of Japanese and at least 1…read moreTaiwanese. Overall impressed.

The store appeared to be well stocked. However, the older man behind the counter would not talk to…read moreme or answer questions. He understood me but maybe doesn't speak English. He barely mumbled. I bought 2 items that he didn't bag and couldn't be ruder! Had no interest in customer service. Bad vibe.

Maybe the strongest selection of spirits in Santa Cruz that I've seen. Still, it sucks that the guy…read moreat the register is so rude. Complained that I didn't buy enough from him that day. Very unprofessional.

The staff is amazing and very welcoming I'd recommend this spot to whoever is willing to listen.read more

Very helpful and knowledgeable staff. They had everything I wanted and more! I highly recommend…read morethis store! It's also helpful that there's plenty of parking

We ordered a ham and cheese with Italian dressing and a BLT - both sandwiches were delicious. The…read moreBLT came with shredded lettuce, which was an interesting take on this classic sandwich. The sourdough bread was fresh. The store is a combination liquor store/convenience store/deli. Service was fast and friendly and prices were reasonable. I'm glad we stopped here to stock up on supplies for our day in the park.

My first visit! Sandwich was very tasty! Maybe this is just my internal old person, but dang did…read moreeverything get expensive! Nearly $20 after tax for one sandwich with no additions. I was hungry and one sandwich was just a lot right to feel full. Be aware for first timers the process to get your food is a bit confusing. You'll head into the back right hand side of the store to place your order verbally with a staff member. Then, get in line at the regular register to pay. No one told me what to do after that, so I spent a long time waiting in front of the staff member I had placed my order with. This was wrong. You're actually supposed to stand in the area between the register and the liquor section and they'll call your name there. Hopefully this will save anyone reading this the same confusion I had :)

Great local coffee shop. They offer live music on weekends and have lovely lattes and cappuccinos…read more They offer gifts for sale as well.

I love and support independent coffee shops. I've visit this business five times since I've…read morerelocated to the area, each time convincing myself to return thinking the customer service would improve, or that perhaps I might get lucky enough not to get the same woman who I've realized is likely the owner, and I should no longer expect a different server. Their prices are expensive, but the service is even worse. Every time I've visited the woman behind the counter is just downright unpleasant, despite my efforts to be kind and wanting to support this small shop. No more. She's cold, rude, and an unappreciative of my support. This time, to my disgust and offense, after I paid for my drink, she actually pushed the tip jar forward toward me as she said, "here's the tip jar ". How incredibly rude and presumptuous. As much as I had hoped this could be a great local spot, no more. I'm done subjecting myself to this disappointing experience. I strongly discourage anyone from patronizing this place, precisely because of her.

I decided to check out the taqueria based on a recommendation from an IG foodie. I ordered a fish…read moretaco & a torta. Both were ok, and they charged 3% for using credit card. I walked over to Village Produce to buy salsa because I heard the market is outrageously pricey. I'm glad I tried but I will not be returning.

2 dollars for a 16.9 oz bottle of Kirkland water is not right. If you're super rich you'll love…read morethis place. 4 dollars which is how much they wanted to charge me for 2 of them is egregious. I could get a flat of these waters for less than that at Costco.