Really should be a 4.5 overall based on the quality of ice cream. Belle's has better, creamier ice cream, but this is very good ice cream with great service and a lot of flavors. Staff was nice and let us have as many samples as we wanted. MANGO was very good and Chocoholic was great. Cash only as everyone else has said. ATM on site. Prices are cheaper than most places in the area. Only small and large sizes. 4.50 small and 6.25 for large. Recommend trying this and Belle's if you're in the area. read more

Beach Plum Ice Cream Parlor - Chocoholic with marshmallow - Ice Cream & Frozen Yogurt Near Me - Bradley Beach, New Jersey

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This is the portion they gave me and then my friend we got the same size all i did was move the sprinkles and that's how much i got. read more

Beach Plum Ice Cream Parlor - Ice Cream & Frozen Yogurt Near Me - Bradley Beach, New Jersey

Iconic Bradley Beach. The place to go for ice cream in Bradley Beach! The staff was incredibly cheery and welcoming, adding to the fun, beach-town vibe. They offer an impressive variety of flavors, including soft serve, hand-scooped ice cream, and gelato--something for everyone. A must-visit for ice cream lovers in the area! Note: they are cash only. read more

Beach Plum Ice Cream Parlor - Orange dreamsicle and chocolate brownie - Ice Cream & Frozen Yogurt Near Me - Bradley Beach, New Jersey

I love that they stayed open later on July 4th. Lots of yummy flavors and super friendly service. It's an institution!! I will be back!

YUM, is all I can say about the vanilla soft serve with rainbow sprinkles in a cone. Great service and the line goes quick! Nothing quite like tasty ice cream on the Jersey Shore after a hot summer day on the beach. read more

Nice ice cream parlor on Main Street in Bradley Beach. Quick service. Only accepts cash. Soft and hard ice cream flavors. Outdoor seating only, old style ambiance of bright white and blue. read more

Beach Plum Ice Cream Parlor - Outdoor seating - Ice Cream & Frozen Yogurt Near Me - Bradley Beach, New Jersey

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Amazing ice cream. Some of their options are gluten and dairy free. Sadly not soy free. Very delicious though. read more

Beach Plum Ice Cream Parlor - two bowls of ice cream - Ice Cream & Frozen Yogurt Near Me - Bradley Beach, New Jersey

Yum! Nice place in Bradley beach that has free parking lot by it. It has gelato (four flavors), ice cream, and custard. Got the blueberry and cream since was so unique, very yummy! Everyone else enjoyed their ice cream too read more

Beach Plum Ice Cream Parlor - Blueberry and cream - Ice Cream & Frozen Yogurt Near Me - Bradley Beach, New Jersey

Tried Beach Plum for the first time the other day & WOW! The ice cream is off the charts, there's just something special about local jersey shore ice cream parlors. Absolutely loveeeee their ice cream & now it's one of my top cravings. The only thing is they get so busy because of their popularity in Bradley that the employees always feel like they're rushing you. But let me be clear, they're NEVER rude. Just make sure as customers, you're using your manners towards the employees, as long lines easily stress them out (which is 100% valid). I totally understand, but I had to take a star off for that. Nonetheless, go try this place if you haven't, you won't regret it! P.S. my favorite flavors are S'mores & Moose tracks :p read more

Ice cream is really great and the employees are great, but it was inconvenient that the store does not take cards. But they do have an atm in there read more

Don't miss the Beach Plum. It's been our go to ice cream place for a number of years. Love the local flair. Manger & staff are friendly & service is outstanding. Great variety & reasonable prices. This season added a nice outdoor seating area. Fun place for kids with all kinds of crazy flavors. Even kosher & vegan selections. Don't pass it up. read more

Excellent service and they have vegan flavors! Try their soft serve simple and tasty!

I have been going to Beach Plum for years. I have been going to it through 3 owners. The first 2 were great. The new one though I do not know them is not as good. They buy store bought ice cream there is a sign that says manufactured by ... then the name. In other words it is not home made! Now it is like any ice cream anywhere! The Jersey shore is known for home made ice cream so I can't imagine they will stay in business. Then again there is a popular ice cream store in Ocean Grove that is store bought and they stay in business but I think that is because tourists go. The location of this one draws mainly locals. Though they did have some interesting flavors for sure, the quality and taste has gone down. I had a plain soft serve and had to throw it out! It tasted like it had sand in it and was overly sweet! I will not be back! read more

Beach Plum Ice Cream Parlor - soft serve from the new Beach Plum owners - Ice Cream & Frozen Yogurt Near Me - Bradley Beach, New Jersey

My friends and I stumbled upon this ice cream parlor while staying in Bradley Beach for the 4th of July weekend. We were staying 2 blocks away and needed something sweet after dinner. We walked over and immediately saw a line going out the building. So it kinda made me more excited to go seeing how many people were there. Oh I will also add that this place is cash only so definitely be prepared with cash on hand before going. They had a variety of hard ice cream, gelato, soft serve, and vegan ice cream. And all the flavors are freshly made at the ice cream parlor. I tried the vanilla with peanut butter. It was very creamy and I was totally surprised by how much peanut butter swirls/chunks was in the ice cream. It was delicious! I will definitely be retuning when I'm back in the area. read more

This place is the definition of SUMMER... Takes me back to being a kid... Nothing better than a soft serve cone on Main Street read more

They have great service, lots of creamy flavors and nice safe covid accommodations. Plus, they have ice cream for dogs!!!! read more

this may be the best vegan ice cream ive ever had!! came over from luna verde down the street & decided to give it a try. the girls inside were super nice & really helpful, not to mention generous with portions. my mom got their dairy mint chip, but after tasting mine said she might not be able to tell the difference. definitely will be coming back:) read more

Beach Plum Ice Cream Parlor - small vegan mint chip ice cream - Ice Cream & Frozen Yogurt Near Me - Bradley Beach, New Jersey

Absolutely ridiculous! If you're going to have a cash only business it would help the customers to put a sign that is big enough on the door so that we can all see it before we walk up to the cash register where we are told it's "cash only" by looking at the teeniest sign that is out of view! So now I am being charged $3 for using their ATM... That's a nice little hustle. Had there been a big enough sign indicating that it was cash only I would've walked away... But I guess that's what they're banking on. Like I said... Nice little hustle! Then they say they are "proudly serving iced coffee now..." But they only have white sugar to go with it... Well that doesn't help this type2 diabetic when I asked for Splenda... seriously? The most basic thing any restaurant serving any type of food should have is Splenda or Stevia for their diabetic customers because guess what... We exist! The girls that are working in there are quite clueless... Never again will I go into this place of business and waste my time and money! read more

All I can say for this one, is to hit the ATM first and bring a lot of cash, you're gonna need it.

This is the first ice cream shop I went to in New Jersey! Wow all I can say is they have some awesome and unique flavors. It is a simple decorated spot but really cute. Countless unique ice cream flavors too! I opted for a small cannoli flavored ice cream. A small is more than enough! Like the equivalent of two scoops! The ice cream consistency was absolutely perfect and the flavors were bursting in my mouth! So delicious . We even bought ice cream for our pups!! read more

Beach Plum is super yummy! This girl is not necessarily looking for ice cream with ube, soursop, avocado, cayenne pepper; give me snicker, cookies, marshmallow, churros (yes, churros in ice cream!), cake, peanut butter, etc. Beach Plum has a great mix of traditional flavors, as well as flavors with fun things mixed in. They also have a good selection of no sugar added flavors and frozen yogurt made with Greek yogurt. They let you sample as much as you like, and the best part? You can get two big scoops and still have it be considered a small, for only $3.50! The ONLY thing that keeps me from giving 5 stars is that, both times I've gone, I've bit into ice in my ice cream. Not a lot, but enough to have it take away from the experience a little bit. If they could work out that kink, they'd be perfect! read more

My fiancé' and I ended up at Beach Plum because the ice cream spot next to the beach closed at 8:00. I had been craving one of those waffle ice cream sandwiches all night, so I was pretty disappointed. We drove around for about 15 minutes looking for a spot before I finally decided to look on Yelp. That's how we found Beach Plum. They had a nice choice of flavors. I ended up getting a hot fudge sundae with birthday cake batter ice-cream. My fiancé got the blueberry ice-cream, or maybe it was raspberry? His LOOKED good, and mine WAS good. Maybe I didn't get my waffle ice-cream sandwich, but it hit the spot. read more

The Beach Plum is one of the places my wife and I went for dates when we were engaged. I remember that the pumpkin ice cream and frozen yogurt were exceptionally delicious. Occasionally we will head down for a tour of our old haunts, I'm glad this place is still going strong. read more

Ahh the Beach Plum (the name reminds me of the Peach Pit from the days of "90210")! The Beach Plum is open over the summers down the Jersey Shore. It's a great little ice cream shop, which you can tell from the big weekend crowds. Nothing special in terms of decor (but I am partial to the purple exterior), and service is so-so, as you've got mostly high school and college students working the counter. Fortunately, they're very generous with their scoop servings. Best part: Of course they love tips like everyone else, but you don't have to deal with half-a** renditions of corny songs (ahem: Coldstone) Great, now I'm craving a waffle cone... Bonus tip: Go here at the END of your beach weekend, so you don't have to fret about maintaining that beach bod appearance! read more

The Beach Plum used to be a great ice cream shop. The people were friendly, the ice cream was good and the topping were always fresh. Now the ice cream is ok, topping are not that fresh and the kids behind the counter are not that friendly. I still go but will travel an extra 10 miles to Hoffman's. read more

Beach Plum Ice Cream has a lot of great flavors not just with Ice Cream but has a lot of Gelato flavors as well. Good size portions and perfect beach town type of feel. it's a great place to go on a hot day whether going or coming from the beach. They have a parking lot and some seats in the front to chill and relax. They have interesting unique flavors and if I'm in the area I would definitely come back. read more

I went to Beach Plum last night and had the "Butterfinger Blast", which was delicious. Beach Plum is an annual ritual when we come to the Jersey Shore. I recommend the hard ice-cream, as opposed to the soft serve. The service was very good, the prices reasonable and you can also get two flavors in a "small" serving, which is really two scoops. It's close to where we stay so we tend to wind up here a couple times during the week. Big fan of Beach Plum. read more

I usually just get a basic cone or hot fudge sundae but the quality is excellent. read more

Beach Plum Ice Cream Parlor - Ice Cream & Frozen Yogurt Near Me - Bradley Beach, New Jersey

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WHOA O O O. That hits the spot! Plum Beach is a family-friendly comfortable spot where the workers are nice, the space is comfortable, and every flavor (especially Oreo and Cookie Dough) is a journey into perfect brain-freezed bliss. Even the sprinkles are treats- a great stop for road trips. Make sure you go hungry, though! Apparently before you get hired here you learn that "medium" means "Mt. Everest-like." Not that I'm complaining. read more

Tonight I went to Beach Plum Ice Cream Palor with my girlfriend and my mother who is a senior citizen. As soon as I walked in the one girl helped me and she was very nice and helpful. My girlfriend was helping my mother out of the car in the rain and they came in and placed their order since we were all together. My mother asked for an ice cream sandwich and they told her they don't sell them singular, only as a 6 pack. (If you really want to provide customer service- you should take it out of the six pack and serve them as singles when customers request it) my girlfriend placed her order of three different flavors. As it was hard to manage with a mask on and ice cream melting down my cone. I was able to notice how rude the owner was. The owner was the worst out of all the employees. The employees carry that place and are beyond friendly and helpful, but the owner is nasty. The owner asked the girl at the register, "didn't she get the ice cream sandwich?" The girl said no. The owner rolled his eyes. Any time you asked a question the owner would roll his eyes or make a snarky comment. Advice to the owner- start taking training from your employees and have them lead you on how to have excellent customer service. Everyone's money is good anywhere and there are a lot of other ice cream places down the shore that will be happy to take my money with a smile. read more

Blackberry chocolate chip-amazing....kids serve which is kind of charming and listen it's fine by me .....

Love this little ice cream shop! They have a lot of options and vegan options as well! Just make sure you carry cash with you because it's cash only! =] read more

They finally added Vegan ice cream & shakes to the menu. Now I can go back! Developed lactose intolerance a few years ago so had to stop going. Happy to see that they have quite a few vegan flavors and they are yummy! read more

the staff was very nice, buy why oh why were they dishonest about bananas. i treat myself to a banana split about once every 25 years. i saw her take the one bad useless banged up banana to the back. i assumed she was tossing it and getting me a new one. what she did was dice it up real small and cover it with all the fixings. i didn't have the energy to complain. as i'm sitting there eating, somebody walked in with a new bunch of bananas. you think they would have offered to fix my dish. still, i didn't complain. too busy in there. give me a freaking break with the dishonesty. read more

I saw the signs in the window stating that they were now carrying " vegan ice cream" !! I am not vegan but I felt that this might solve my "agita" problem after eating most ice creams.Sure enough!! Not a stomach ache at all!! And I get pb mixed in with chocolate flavor vegan ice cream!! Sooo good!! Yeah!! Oh ,opps!! I order milkshakes!! So I can take them to wrk with me!! read more

Had an awful experience at the Beach Plum. For what use to be an amazing ice cream shop, the quality has gone downhill tremendously over the years. Ice cream was average and I was not pleased with how this guy (who I assume is the manager/owner) interacted with the young employees. The girl helping me was lovely but the manager continued to order her around and make comments in a cold/disrespectful way. I would not want my own child working there if I knew that's how they would be treated! Definitely drive 2-3 towns over and go to Hoffmans! read more

I ordered a chocolate and vanilla vegan 2 scoop medium ice cream. They gave me more than I expected. I thought I would get just one scoop of each but they truly piled it on. I loved the chocolate but wasnt so crazy abiut the vanilla. I loved the fact that they offered vegan ice cream .... that waa indeed awsome. read more

We made an excellent decision to stop here for ice cream after lunch on a beach day. They offer such a nice variety of ice cream flavors that I walked up and down the display for about 10 minutes before finally narrowing it down to cookies n' cream and caramel in a cup....topped it with some more caramel sauce, marshmallow, and rainbow sprinkles. OOOOOOOOH, YEAH. We will definitely be back. read more

I am a sucker for Ice Cream. Not all Ice Creams are created equal by their creators! This is VERY, VERY good. We walked down from Passione La Nuova Cucina Italia (about a 10 minute walk). Basically, it's homemade ice cream with flavors and combinations that you will not normally experience. Very reasonable prices for the size of their scoops! Go Now!!!! read more

How heart breaking when you show up two hours before close and they look at you and shut the lights off.