Strollo&#x27;s Lighthouse Italian Ice

1105

414

7362

1 year ago

It's not a complete beach day without getting an Italian ice! Strollo's Lighthouse has been a Jersey Shore staple for over four decades. The main selling point is their homemade Italian ice, but they also offer soft serve ice cream, shakes, hurricanes, root beer floats, and sundaes. What sets their product apart is the fact that they pioneered the concept of dispensing Italian ice through a soft-serve machine. This allows them to produce a consistent, quality product that could be made much faster compared to using the old scoop method. They have your classic flavors like vanilla, chocolate, and strawberry as well as a variety of fruity flavors like cherry and mango. They keep staple ones throughout the year, and rotate seasonal ones weekly. The Long Branch location is conveniently located right across from the Seven Presidents Oceanfront Park. The parking lot is tight. There's plenty of tables outside to enjoy your treats. They are CASH ONLY, but have an ATM machine. Lines can be long, but the employees work quickly and efficiently to keep things moving. We got the Pistachio Italian ice in a small cup ($4.75). Portion size was generous for a small! The flavor was nutty, earthy, and had a hint of sweetness. The texture of the ice was smooth and light. A refreshing treat to cool you down during a heat wave! read more

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Jill R.

Elite 26 All-Star

4

636

1416

11 months ago

It's always such a treat while in Long Branch and they give you so much ice cream that I can never finish. read more

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Micah M.

56

240

2205

2 years ago

I've gone here for YEARS. Great product. My go tos are lemon ice and a chocolate dipped vanilla cone. The lines are usually long. The parking lot is tight. There are tables outside if you don't want to drop ice cream in your car. Cash only. read more

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Linda V.

0

51

7

11 months ago

The staff was patient and kind, offering taste tests for what ever flavor interests your pallet. The Italian ice was perfect: color, flavor and most importantly the texture. If you are looking to cool off with some great ices.. THIS IS THE PLACE TO BE IN LONG BRANCH! read more

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Jim M.

1

93

2

9 months ago

Strollo's saved me a trip to Kohr's Bros in Pt Pleasant. Ice cream is fantastic. Workers are nice and friendly. Enjoyed the Mango. Was a great flavor. read more

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Dominic D.

277

483

310

3 years ago

I have a buddy i visit often nearby and lately its been impossible not to the the day with a stroll to Strollo's! Depending on the weather and the night, the lions could be pretty long, but they moved pretty quick . Cash only but there is an ATM on premises. I have not tried the ice cream yet because the Italian ice is just so good and up north I can't find anything similar so that is my go to. Blue Rasberry and Cherry usually! Top notch read more

Strollo's Lighthouse Italian Ice - Italian Ice (blue rasberry x cherry) - Ice Cream & Frozen Yogurt Near Me - Long Branch, New Jersey

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Lauren S.

2

108

22

10 months ago

I love going to this place whenever I'm at the Jersey Shore!!! Amazing variety of soft serve and Italian ice right by the beach! I always get the toppings as well (and they put them on super generously). Recommend you stop by! read more

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Damian D.

92

1175

1075

2 years ago

Refreshing, not too sweet, inexpensive, quick service-just about everything you want in a seaside spot like this. You may wait a bit but the lines move quickly. read more

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Spencer S.

31

226

572

3 years ago

Nice little dessert stand located a short walk from the beach / ocean. Operated by three women, they offer soft serve (normal or dipped), Italian ice, and hurricanes (effectively DQ Blizzards). A number of flavors and dips to choose from. On the Italian ice side of the house they had: lemon, pistachio, organs, mango, cherry, chocolate, blue raspberry, peanut butter, and a couple others. Only vanilla and chocolate soft serve, but could be dipped in many things and/or topped with sprinkles, M&Ms, etc. I ordered the Large Italian Ice. You can pick up to four flavors. I chose three: lemon, pistachio, and orange. Lemon and pistachio were my favorites. A friend got cherry, chocolate, and blue raspberry. Didn't much care for the cherry or chocolate, but blue raspberry was very good Excellent value. My order was $5.75 There are 3-4 picnic table to sit at and eat. read more

Strollo's Lighthouse Italian Ice - Large Italian Ice - Ice Cream & Frozen Yogurt Near Me - Long Branch, New Jersey

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Carla O.

120

396

1190

3 years ago

I love love love this place !! They have amazing Italian ices and the best soft serve ever . I usually get the vanilla soft serve with a mix of Italian icees ( whichever flavor you get , you can't go wrong ) on top . This place is cash only so be sure to have some cash on hand . This place will not disappoint ! Plan your next visit! read more

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Carolyn C.

0

180

27

2 years ago

This is a great place and very popular so there may be a line. It is worth the wait! I really like the Italian ice. read more

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Dennis C.

9

261

300

3 years ago

Quick pointers: Cash only! No more than a dozen parking spaces. Super friendly staff. Must visit if you're visiting the beaches in Long Branch. Refreshing dessert spot for soft-serve ice cream and Italian ice. A stone's throw from Seven Presidents Oceanfront Park, this is the perfect cap to a long day at the beach. The soft-served ice cream is flavorful, and not overly sweet. The Italian ice maintains itself in a rich, creamy slush that is less watery compared to a lot of other Italian ice places. Additionally, there is a variety of unique flavors of the Italian Ice (the peanut butter is a must!) to try. There is an ATM on-site if your stranded with just cards. The prices are what you would expect for frozen treats, averaging around $5.25. Outside speakers offer some mild rock and roll and oldies as you sit at the round picnic tables on the premises, ultimately contributing to the beach vibes and making the Jersey Shore experience simply unforgettable. read more

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Latoya G.

526

806

1369

4 years ago

When I tell you that this is some of the best soft serve ice cream that I've ever tasted.. I'm just really glad that this place is about 35 mins from me, so that I'm not pressed to visit a couple of times a week. LOL. Came here after a day at the beautiful Seven Presidents Beach.. and it was the perfect way to cool off before ending our day. Very friendly and accommodating service. They were generous and understanding with our very indecisive girls who needed refills of sprinkles lol. Very clean areas to sit down and eat your delicious treats. I ordered the pistachio Italian ice which was very interesting.. non dairy but was tasty. But, it was the sample of the vanilla soft serve that took me over the top... but, I'd already placed my order and didn't want to be a greedy buzzard. Believe me, when I'm back at the shore.. I will beeline to get a full serving of it. read more

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Jonathan R.

435

1215

3205

6 years ago

I love Strollo's, I think the one in Red Bank is marginally better but this location is great. Tons of street parking available in the evening, the parking lot is tight and normally a traffic accident waiting to happen so avoid it if you can. I haven't had their ices but friends have and liked them very much. I normally go with their soft serve which is solid. My favorite is a Vanilla I've cream Hurricane (think Blizzard) with Peanut Butter cups or Oreos, delightful and a good deal at $5.50. Half star off for parking and half star off as recently I had a soft serve that was very icy as opposed to their normal creamy. Normally there are many tables to sit but with COVID19 some of the tables need to be closed. The staff is friendly and the tables are always clean. read more

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Angela K.

261

415

2158

6 years ago

A summer staple! They have a rotation of ice flavors. I usually go for the squeeze cup or cup. I also really like the cookie crunch on the ice cream--it reminds me of the inside of an ice cream cake. Strollo's is a solid Italian ice spot and always busy in the summer too. read more

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Vanessa V.

1

29

105

2 years ago

After being at the beach I was looking for a refreshing Italian ice. When I looked up ices on Google Strollo's came up. It was a nice place to stop by after the beach. I went around 5 pm and it wasn't crowded, the service was fast. They have a lot of ice flavors but the ice I got was average. For a small vanilla soft serve and a large ice it was $11.25 so the prices weren't bad. They have outdoor seating and a parking lot as well. If your looking for a cold ice and a place to sit outside after being at the beach, this is the place for you read more

Strollo's Lighthouse Italian Ice - The front - Ice Cream & Frozen Yogurt Near Me - Long Branch, New Jersey

Strollo's Lighthouse Italian Ice - Vanilla soft serve and cherry/lemon/blue raspberry ice - Ice Cream & Frozen Yogurt Near Me - Long Branch, New Jersey

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Desiree D.

1113

1959

4030

6 years ago

covid review: this place gets packed. mask up and order at the window. cash only! no bathrooms. the prices are so damn cheap! there are also soo...many..damn flavors! for the record, i am not a fan of ice cream but i was dragged here since i was with a kid. i loved the ice cream tho. precisely due to the flavor. i love anything that brings the flavor and my coconut ice cream with peanut butter hard shell nailed it. its very very messy so bring them napkins. read more

Strollo's Lighthouse Italian Ice - Coconut ice cream with hard peanut butter shell. Damn good. Cost about 4 bucks. - Ice Cream & Frozen Yogurt Near Me - Long Branch, New Jersey

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Michelle Y.

Elite 25

51

177

696

4 years ago

After a long day at the beach, this is the spot! It's located across the street from Seven Presidents Beach & Playground. There's plenty of parking in their own lot. They offer a huge selection of Italian Ice flavors and your standard soft serve flavors plus a few special flavors of the day - everything we ordered was delicious. They even gave us extra sprinkles in a cup when we asked. read more

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Jim T.

124

677

1283

6 years ago

Stopped in for some ice cream since jt's one of the few things to do during quarantine. Funny thing was we were actually at one of their competitors across the street and they were only taking online orders where you had to basically make your own sundae for $8, no thanks. Anyway, Strollo's was busy for an overcast Wednesday at the end of May but there were tons of teenagers there. Very quick service, 4 lines open to keep people part and plenty of reminders to do so. Their parking lot is busy, be careful backing out for sure. Also CASH ONLY! The ice cream is great and the atmosphere was much needed. Thanks Strollo's for providing some Coronavirus Relief! read more

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ZhuZhu L.

9

129

614

4 years ago

Many choices of soft serve and Italian ice. I personally prefer more creamy ice cream, but this is a convenient family friendly location right next to the Seven President Beach. read more

Strollo's Lighthouse Italian Ice - a line of people waiting outside - Ice Cream & Frozen Yogurt Near Me - Long Branch, New Jersey

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Fork F.

0

5

0

3 years ago

I bought their mango flavor bc mango is fire but it tasted like straight sunscreen, could not finish it I liked the setting and the store was cute , service was fast. read more

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Heather V.

Elite 23

87

218

23

4 years ago

I have to actively stop myself from coming here every night. Their strawberry soft serve is the best. You can't go wrong with their array of ice flavors as well. Best to have cash ready to order for this place read more

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Betsy K.

38

16

10

3 years ago

I ordered a combination of vanilla frozen custard and root beer freeze, which ordinarily would be a perfect combo for me, but the vanilla frozen custard was truly inedible. It did not taste like it was a real dairy product, and the gummy texture of it was extremely off-putting. The root beer stuff was fine, but that vanilla product was truly nauseating. read more

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Jit C.

1

41

0

3 years ago

Cute store front. Ice cream is pretty good. And it's close to the beach. Nothing to complain about.

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Devon O.

136

291

719

9 years ago

For icecream, the people here have thought of so many flavors you could only catch at a reduced fat yogurt spot. Here, without compensating for the lack of icecream taste(like a yogurt place) you have the full rich ice cream experience, and full on flavor. Having never been, we went with my wifes go to, a chocolate dipped vanilla. Being that i was so full from another place, i couldnt eat even a small cup of ice cream on my own so we shared. The chocolate used is so deep in flavor, though frozen from the icecream, it still melts in your mouth with every bite. My in laws, also full, decided to combine their favorotes, a vanilla with sprinkles and a chocolate dip, and just looking at it, i thought how have I never seen any one do this before. Anyway, next time, I will make sure that I am not so full and will even try to take down more than one flavor at once! read more

Strollo's Lighthouse Italian Ice - Vanilla dipped in chocolate - Ice Cream & Frozen Yogurt Near Me - Long Branch, New Jersey

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Mike L.

0

9

11

4 years ago

Love this place!! Great vibes and great ice. Would recommend to anyone down the shore area. read more

Strollo's Lighthouse Italian Ice - Cookie Dough Ice Cream - Ice Cream & Frozen Yogurt Near Me - Long Branch, New Jersey

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Don C.

Elite 19

10

75

45

7 years ago

Sometimes you hear of a popular place, go there & are underwhelmed. That was not tonight. My daughter and I took a 25 minute "stroll" from Ocean Place up to Strollo's. The place is a legitimate old school, walk up delight. I admitted to the server that we were newbies, needing guidance. She patiently described the choices. I went with a triple combo (vanilla soft serve with peanut butter and chocolate water ice. OMG... cold, smooth texture, not too sweet, flavor values are perfect. I truly truly enjoyed this. It's the best water ice I've ever had. Nuff said. read more

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Jennifer T.

3083

627

8883

8 years ago

Strollo's makes soft serve ice cream, and also Italian Ices. Their Italian ice is not like your typical ice it's much creamier. The creaminess of their ice makes it taste so much better! They have all your standard soft serve flavors and also a flavor of the day. That's the flavor I usually go for. Today I had the pumpkin soft serve flavor, and it was delicious! My only complaint is I wish they had a couple more varieties in their soft serve selection besides just four. Another good flavor when they have it is Oreo. Their best Italian ice flavor is peanut butter! You can always check their Instagram page to find what flavor of the day they will be having. I recommend coming to Strollo's in Long Branch and try their flavor of the day soft serve or one of their Italian ices! read more

Strollo's Lighthouse Italian Ice - The pumpkin soft serve was delicious!!! - Ice Cream & Frozen Yogurt Near Me - Long Branch, New Jersey

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K C.

20

101

1046

5 years ago

My 3 miles walk is gone in 1 wonderful ice-cream cone LOL. Great family spot!! No regrets!! read more

Strollo's Lighthouse Italian Ice - an ice cream cone with sprinkles - Ice Cream & Frozen Yogurt Near Me - Long Branch, New Jersey

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Debby R.

12

22

7

5 years ago

Close to home, worth the wait, delicious ice cream, and wonderful staff! I highly recommend! read more

Strollo's Lighthouse Italian Ice - Lighthouse STROLLO'S homemade ice cream - Ice Cream & Frozen Yogurt Near Me - Long Branch, New Jersey

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Jess D.

392

808

4997

8 years ago

This was my first time here and although my sister loves this place I wasn't all that impressed. It was decent but nothing to be completely wowed about. Flavor selections are ok my daughter enjoyed the passion fruit and custard and my sisters staple is cherry and custard. The portion sizes are a tad small if u don't do the combo . They don't even go over the lip of the cup which is pretty weak considering what you are paying. I ordered a cherry dip just to give it a try and I do not recommend it . If anyone remembers those edible cherry wax lips that's what it taste like . I would possibly consider just the Italian ice if I come back . read more

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Stephanie K.

Elite 20

29

120

272

8 years ago

Yooooooooo!!! This place is so good. There's a reason there's a 15 min line minimum in the summer! If you like cookie dough, be sure to ask for that because they LOAD you with that stuff. I would go back to NJ just for this. read more

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Garry T.

0

11

1

4 years ago

I absolutely love da ice cream and ices. I have come here so much and never once have I been disappointed. Great guy that owns it too!

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Vito S.

Elite 24

77

188

598

6 years ago

Can't think of a better way to end a beach day at seven presidents beach than with some tasty Italian ice. There is a small parking lot available on site but it does get crowded. The mango homemade Italian ice was perfect. Outdoor seating available. read more

Strollo's Lighthouse Italian Ice - Mango Italian Ice! - Ice Cream & Frozen Yogurt Near Me - Long Branch, New Jersey

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Fabiana I.

33

12

30

8 years ago

It wasn't a hot day but ice cream is an all season food right? We were in long branch for lunch, and we wanted an ice cream so we decided to head there, because it looked really nice. The girl who helped us was really nice and quick. The prices are ok, the flavors aren't a lot, but I think they are the basics that a person would buy.. so I had a chocolate ice cream cup with hot fudge on it (DELICIOUS) and my boyfriend got a peanut butter ice cream cup with sprinkles on it. They have "tables" outside which if it is a sunny warm day it makes you enjoy your ice cream better! I would definitely go there again! read more

Strollo's Lighthouse Italian Ice - Bottom: chocolate with hot fudge Top: beanie butter with sprinkles - Ice Cream & Frozen Yogurt Near Me - Long Branch, New Jersey

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Jean-Jacques R.

1

54

16

6 years ago

Best Italian ice I've ever had. It's SO good. I come here every time I go to Ocean Grove. Great flavors, stellar customer service. Definitely a must! Tons of parking and outdoor seating. I get different flavors everytime and they are all delicious. read more

Strollo's Lighthouse Italian Ice - This is a large with mango, cherry, chocolate and orange - Ice Cream & Frozen Yogurt Near Me - Long Branch, New Jersey

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Hillary M.

0

1

0

3 years ago

Seems like Strollo's has changed their ice cream - The quality of their product not what it used to be - no flavor. too bad.

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Michelle R.

59

16

45

7 years ago

The lighthouse is amazing! Definitely one of my favorite Italian Ice places. Everything is always delicious. I definitely recommend the pistachio, it is so good. Also love the cherry flavor. read more

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Bonnie M.

0

8

0

3 years ago

Strollo's is the BEST. There's no need to go anywhere else for Italian ice on the Jersey Shore.

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Ro R.

98

2579

622

15 years ago

Okay I am not too into the Italian Ice thing..,I guess I just like the creaminess of a good gelato, yogurt or ice cream. This was decent, since it was pretty close to being creamy, but I am not too into the artificial flavouring or colouring. The pistachio colour looked very unnatural and mango, didn't taste like a fresh tasting mango. I ended up getting Orange, since I figure it should taste like a creamsicle. It was close, but not really. The girl was super duper nice though! A loves this stuff. read more

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More info about Strollo's Lighthouse Italian Ice

250 Ocean Ave N
Long Branch, NJ 07740
Directions
(732) 229-1222
Call Now
Visit Website
http://strolloslighthouse.com

Hours

What time does Strollo's Lighthouse Italian Ice open?

Strollo's Lighthouse Italian Ice opens at 2:00 PM on Monday, Tuesday, Wednesday, Thursday and Friday.Strollo's Lighthouse Italian Ice opens at 12:00 PM on Saturday and Sunday.

What time does Strollo's Lighthouse Italian Ice close?

Strollo's Lighthouse Italian Ice closes at 10:00 PM on Monday, Tuesday, Wednesday, Thursday, Friday, Saturday and Sunday.

Mon-Fri 2:00 PM - 10:00 PMSat-Sun 12:00 PM - 10:00 PM

Payment methods

Does Strollo's Lighthouse Italian Ice take credit cards?

No, Strollo's Lighthouse Italian Ice does not take credit cards.

Indoor Amenities

Does Strollo's Lighthouse Italian Ice allow dogs?

Yes, Strollo's Lighthouse Italian Ice allows dogs.

Outdoor Amenities

Does Strollo's Lighthouse Italian Ice have bike parking?

Yes, Strollo's Lighthouse Italian Ice has bike parking.

Does Strollo's Lighthouse Italian Ice have parking?

Yes, Strollo's Lighthouse Italian Ice has parking options. Private Lot Parking, Validated Parking

Other Amenities

Does Strollo's Lighthouse Italian Ice have free WiFi?

No, Strollo's Lighthouse Italian Ice does not have free WiFi.

From the Business

Specialties

Quality Homemade Ice Cream and Italian Ice since 1976. The quality of our homemade products is the backbone of our success. The Strollo tradition lives on in each squeeze cup. Since we originated the concept of dispensing Italian Ice through a soft serve machine, we can assure the quality of our product time and time again. There is no difference from the first ice to the last; our machines keep it churning.

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My friends and I got ice cream from here after spending the day at the beach. At 3pm on a Sunday,…read morethe line was quite long, but the employees kept everyone moving quickly. I had mint chip on a cone, which was delicious! There is no indoor seating, but there are a few tables outside.

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Cash establishment only... there's an ATM conveniently on the side of the building where there's seating

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Seating on the side of the building

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(64 reviews)

Food was excellent, waiter was helpful, price (for upscale kosher meat restaurant) wasn't bad. I…read moregreatly enjoyed the experience and look forward to going again.

We've been here twice as I celebrated my birthday here and decided to celebrate my mothers a month…read morelater. We had the same sushi chef both times and he recognized us, haha. This omakase experience is very comparable to Hadaka in Asbury Park. There is a wide variety of fish but my favorite were the tuna & salmon belly. It is important to note that this establishment is kosher which means there won't be any shellfish. If you are expecting Uni or Crab, find another place, haha. The sushi was fresh and buttery smooth. You're in an hour within an hour. Plan to arrive early in order to find street parking especially in the summer time. The restaurant has a very modern feeling and they rely heavily on natural lighting as the actual lighting in the restaurant is very dim. I wish it was slightly brighter that way I can see my meal better. The sushi was solid, but the vibe in the restaurant was...off. You could kind of feel the tension between the sushi chefs and the servers. Subtle exchanges and energy that hinted at some behind-the-scenes friction. It didn't ruin the meal, but it was noticeable and affected the atmosphere.

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The Butcher's Block

Dined here Saturday at 6:00 pm for a date night. It was our second visit and this time was even…read morebetter than the first. Our server Brandon was amazing, super friendly and so attentive. The rest of the staff was also so efficient. The food was phenomenal, from the apps to the mains and dessert. We ordered: -Sicilian arancini -maple glazed bacon -prime Porterhouse steak -prime Kansas City bone in strip -roasted mushrooms -garlic mashed potatoes -churro bowl -cocktails -espresso/cappuccinos They have indoor and outdoor dining - in a covered area. Free valet parking is available as well as street parking. We're already planning our next visit here.

When this place opened, it was very difficult to get a reservation. So now that it has been a few…read moreyears, we finally were able to get a decent reservation on a weekend night. When we arrived it was a little chaotic. The entry way was congested. Once we got to our table, the ambiance was great. We went into the 'meat' room. It was interesting and small. There was 1 other couple there in the beginning but towards the end of the visit it got crowded. Once back at the table things were good. The food was excellent. The porterhouse was cooked perfectly. Everything was served family style. The dessert was good. It had Cinnamon Toast Crunch cereal on it. We will return.

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Rook Coffee

Taylor welcomed me and gave good recos! Today I will try Guatemalan coffee!…read moreRafa made me my lovely cuppa!! Thank you both for your hard work. Great one on one service. Tidy and neighborly! Thanks soooooo much!!! Love it!

Happiness starts with a good cup of coffee. After hearing so much hype about Rook, a local coffee…read morechain in NJ, I finally decided to give them a try. I stopped by the Long Branch location, located in a small plaza with plenty of parking. The interior is pretty small. No seating available - just a register to order, counter, pick-up area, and merchandise section. They only operate as a grab-and-go. I can see it being cramped during rush hours in the morning... luckily I came by on a weekday afternoon and was the only one there. Rook prides itself on having a small and simple menu. They only sell hot pour-over single origin coffee and cold brew. They picked a few things to perfect and do really well. So for espresso lovers, you're out of luck. BUT don't let that steer you away because their drinks are phenomenal. They use high quality, premium beans. The employee was extremely helpful with guiding me through the menu and giving me recommendations. I love that milks and sweeteners are available at no additional charge! They also have decaf and half caf options. I ordered a Vanilla Cold Brew (regular size $5.50) with milk and sugar. And let me tell you... it was love at first sip! It was probably the best cold brew I've ever had. Super smooth, rich, and creamy. The vanilla flavor wasn't overpowering and added just the right amount of sweetness. I definitely understand why so many people love their coffee. I wish there were more locations closer to North Jersey because I can see myself becoming a regular. If you can't visit a storefront, you can buy their cold brew concentrates or coffee beans online. Don't sleep on Rook!

Laurie

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Wild Honeysuckle General Store

4.8

(5 reviews)

0.4 mi

Great little spot that ticks a lot of boxes. Snacks, sweets, interesting little gifts to bring…read morewhen visiting friends in the area. Fun place to shop!

We went up before the fireworks to grab some of the ice cream they were advertising. We were…read morepleasantly surprised to get delicious ice cream sandwiches with pie filling! A ton of delicious flavors were available to chose from. The owners were super friendly. A great stop if you're in town or visiting the beach!

Caputo's Pastry Shoppe

St Joseph's Pastries - Caputo's makes the ABSOLUTELY BEST in all NYC !…read moreI've gone around buying & tasting many all over NY. And, hands down - Caputo's makes the BEST ! ! ! They make them with 2 fillings: w/Canole or Custand filling. I really wish they had them ALL YEAR - please Caputo's, we would be so grateful !

This is our favorite Italian bakery by the beach and have been coming here for years. It is the…read moreperfect place to stop by for some fresh, delicious pastries to enjoy on the beach. We absolutely love their crispy lobster tails with the light and fresh French cream! The crunch, the smooth cream texture, and perfect sweetness are heavenly! Their black and white cookie is also delightful. It is so soft and cakey with fresh chocolate and vanilla buttercream frosting! Pair any of their pastries with a coffee/ latte from anywhere of your choosing, sit on a bench by the water and enjoy with the perfect view for a transcendent experience!