I love Noland's because they have some of the best Santa Cruz gear sold here. They keep up with…read moretrends and have the coolest designs. I have 4-5 of their sweatshirts and a couple of their long sleeves that ive been wearing for years! They have good quality bathing suits, shorts, hoodies, sunglasses, back packs, basically everything you'd need for a good beach day and some afternoon fun in the sun. The people that work here are super welcoming and nice giving this place a local beach town feel. I love it! This place is rad! The owners are really good people!! You can tell that they really love their community.

There are usually a group of items on a sale rack outside with some pretty good discounts…read more Sometimes you see the same items on the rack if you return after a few weeks. The store is convenient to go to when you are at the beach, and they have a nice selection of different brands of clothing, with many different choices--shirts,hoodies and more--that say Santa Cruz on them ( the city, not the company). A lot of the designs are really attractive. The sales staff is considerate enough to remind you that sale items are final sale. Overall a pleasant place to shop.

Amazing service and styling! I was styled for a trip to Italy. when I got to Positano, I got lots…read moreof compliments on my outfit and swimsuit. I truly felt so stylish in the outfit I got from Nubia. Thank you to the owner!

It's an excellent selection of swimwear, footwear and accessories specifically for women. I am not…read morea woman, but I do enjoy when my wife and her friend can find a broad selection of what they need. Keep in mind that it is a tourist town with tourist prices and you will have the right expectations. We stopped in on a downtown stroll. It was a colder week, so we weren't necessarily expecting to get anything, but even us guys were impressed by all they had to offer. Tons of swimsuits, hats, shoes, bags and more. It was all neatly displayed and organized. The owner was also there and available for questions. We didn't end up purchasing anything but it was our top option if we did. I overall found the prices to be rather steep, like a beach bag for over a hundred dollars. It was all quality, however, so I suppose it just depends on what you are looking for and what your needs are. For a shop near the beach, they offer a lot.

Terrible customer service. They didn't have wetsuit I wanted in my size so tried to sell me cheaper…read morewetsuits in stock to the point of bad mouthing their own top of the line products. Bought Excel online instead.

This store is nice. It has a prime location on the corner of 41st Ave…read more It's probably one of the nicest stores in the area and the service is pretty good too. The problem is the prices. EVERYTHING in this store can be bought somewhere else for much cheaper. I'm not even talking about using the internet...you just have to cross the street to the other surf shops! Billabong is banking on their name recognition and the tourists. So don't get trapped. It's nice stuff to look at and they get an A+ for presentation but that doesn't open local people's wallets.

Great deal and great Selection managed by a great staff…read more The prices are always right. Especially when you can pick up shirts and shorts for $5 and Hoodies for $20. Must stop for shopping when in Santa Cruz.

The Outlet Store on Mission in Santa Cruz: Excellent,…read moreservice, selection, and valued. Staff friendly and helpful.

Nice location to visit and browse while in SC. Store is clean with a lot of selection that isn't…read moreoverwhelming. Some current inventory with previous seasons. Some additional, some at almost full price - but didn't really check those out. Great deal on a mint green 3/4 zip fleece $23!!! It's one of the few outlets of Patagonia. The other one I've visited was in Reno. Customer service - not so much in terms of hellos and how can I help you - and that's fine.

Quality/Quantity - We are loyal customers at your Reno, NV location. We visit this location every…read moretime we come to Santa Cruz. Not sure why as we have NEVER bought anything from this location. Habit I guess?!?! In the past, the styles here were not of our taste, but it looks like that has changed. Much more "neutral" styles now. Atmosphere - I believe one of the first Patagonia Outlet stores opened. Decent size location. They even have a lounge area; see picture. Very clean, neat, organized location; see pictures. Plenty of mall parking. Restrooms (if needed) are in the rear of the building, a long walk. Not sure if they are Patagonia's or the mall's restrooms. Open 7 days a week from 10am to 6pm; and on Sundays from 11am to 5pm. Service - Self service. Price - Above average, but that is the cost for quality (and service). Owner Comment - Congrats on your success since 1973. And thank you for also giving 1% to not-for-profit workers "to defend the earth." And having programs that raise awareness of environmental and social issues. My favorite program is Worn Wear. You can either sell Patagonia your used clothes or trade them in so they can fix it. I believe that reusing is better than recycling. Furthermore, they give you credit ranging from $15 to $150.

Ishtar and Oliver, the owners of Blown Out Surf Shack were wonderfully helpful in getting my…read morestepson Javin into the surf. Javin has physical disabilities and needs a special wetsuit to allow him to be comfortable in the chilly waters of Santa Cruz, California. Ishtar set us up perfectly with wetsuit modifications that allowed Javin to shred the knar in perfect comfort! Her kindness in working with my wife to get the wetsuit right is sooo appreciated! Her understanding of our needs and problem solving abilities really made our trip. Gratitude forever! Adam Crom

Thanking Ishtar for her wonderful insights into helping my Son get into a wetsuit, doesn't seem…read morelike enough. My beautiful son has a handicap and wetsuits don't fit the best to keep him warm. Ishtar came up with ideas that helped immensely! Javin's experience in the water was made more comfortable with her help. Beside being a beauty, Ishtar is so kind..Forever thank you!

Did a great job on my Bicycle cover!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!read more

Mistress seamstress of wonders. Master Seamstress. I used to visit Melanie "factory of delights,"…read moreshe always had the best fabrics, this is like 25 years back. She was always creating something special and she did not mind if I biked over and bought one thing. I cornered her with my political activism, but she tolerated my convictions as an environmentalist fanatic. I considered her a friend, very nice, friendly with contagious graciousness and an inviting smile. I bet she is still making her magic and bringing beauty to the world with her craft of colors and fabrics. Brava, happy you are still at it 30 years later baby girl.