I love Noland's because they have some of the best Santa Cruz gear sold here. They keep up with…read moretrends and have the coolest designs. I have 4-5 of their sweatshirts and a couple of their long sleeves that ive been wearing for years! They have good quality bathing suits, shorts, hoodies, sunglasses, back packs, basically everything you'd need for a good beach day and some afternoon fun in the sun. The people that work here are super welcoming and nice giving this place a local beach town feel. I love it! This place is rad! The owners are really good people!! You can tell that they really love their community.

There are usually a group of items on a sale rack outside with some pretty good discounts…read more Sometimes you see the same items on the rack if you return after a few weeks. The store is convenient to go to when you are at the beach, and they have a nice selection of different brands of clothing, with many different choices--shirts,hoodies and more--that say Santa Cruz on them ( the city, not the company). A lot of the designs are really attractive. The sales staff is considerate enough to remind you that sale items are final sale. Overall a pleasant place to shop.

Amazing service and styling! I was styled for a trip to Italy. when I got to Positano, I got lots…read moreof compliments on my outfit and swimsuit. I truly felt so stylish in the outfit I got from Nubia. Thank you to the owner!

Fantastic shop! The owner gentleman made the experience very comfortable, he was extremely helpful,…read morelots of recommendations and suggestions. Thank you!

Terrible customer service. They didn't have wetsuit I wanted in my size so tried to sell me cheaper…read morewetsuits in stock to the point of bad mouthing their own top of the line products. Bought Excel online instead.

I have been in the store the last 6 months or so about 3 or 4 times to purchase gifts and have had…read moresome of the best customer service I've ever had in a clothing store . I had a problem with the color of one of the sweatshirts and needed to exchange to a different style and color. The manager helped me out personally and went out of her way to help me feel like my needs were met and the exchange was so easy and fast --- The manager Rochelle --- definitely a keeper and worth her weight in GOLD !!! This kind of service will keep going back even if I have to drive a bit to get there :) Thank you ! Brooke V.

The Outlet Store on Mission in Santa Cruz: Excellent,…read moreservice, selection, and valued. Staff friendly and helpful.

Stopped in to pick up some surf booties and was pleasantly surprised. Service was quick and…read morehelpful, and parking was easy. The staff were friendly--none of the usual attitude you sometimes get at surf shops. Prices were fair and about what I'd pay online, and they had a solid selection of sizes and thicknesses to choose from.

Always have the best shopping experience here. The staff are actual outdoors people who can provide…read morefunctional advice on the products and helpful tips. They are aligned with the brands ethos and this location has many events through out the year including free repair days for your gear. Such good sales/prices on Patagonia gear here! We shop here all the time and can always find what we need at a good deal.

Nice location to visit and browse while in SC. Store is clean with a lot of selection that isn't…read moreoverwhelming. Some current inventory with previous seasons. Some additional, some at almost full price - but didn't really check those out. Great deal on a mint green 3/4 zip fleece $23!!! It's one of the few outlets of Patagonia. The other one I've visited was in Reno. Customer service - not so much in terms of hellos and how can I help you - and that's fine.

Ishtar and Oliver, the owners of Blown Out Surf Shack were wonderfully helpful in getting my…read morestepson Javin into the surf. Javin has physical disabilities and needs a special wetsuit to allow him to be comfortable in the chilly waters of Santa Cruz, California. Ishtar set us up perfectly with wetsuit modifications that allowed Javin to shred the knar in perfect comfort! Her kindness in working with my wife to get the wetsuit right is sooo appreciated! Her understanding of our needs and problem solving abilities really made our trip. Gratitude forever! Adam Crom

Thanking Ishtar for her wonderful insights into helping my Son get into a wetsuit, doesn't seem…read morelike enough. My beautiful son has a handicap and wetsuits don't fit the best to keep him warm. Ishtar came up with ideas that helped immensely! Javin's experience in the water was made more comfortable with her help. Beside being a beauty, Ishtar is so kind..Forever thank you!

Did a great job on my Bicycle cover!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!read more

Mistress seamstress of wonders. Master Seamstress. I used to visit Melanie "factory of delights,"…read moreshe always had the best fabrics, this is like 25 years back. She was always creating something special and she did not mind if I biked over and bought one thing. I cornered her with my political activism, but she tolerated my convictions as an environmentalist fanatic. I considered her a friend, very nice, friendly with contagious graciousness and an inviting smile. I bet she is still making her magic and bringing beauty to the world with her craft of colors and fabrics. Brava, happy you are still at it 30 years later baby girl.