I'm always on the hunt for great local small businesses to support; this is not one. The store is poorly organized, with dust covered product that is more than likely very old and expired. I'm not really sure how they have a 4 rating but they do. There is a small salon located in the back that didn't look any better. As a licensed Esthetician sanitation and cleanliness is very important, so this business is a hard no read more

Went to Beauty Concept today and Jasper was very helpful with helping me choose the right color, hair dye. Through this great experience I will definitely inform my daughter, Melinda, how great the customer service was, since she is always trying and buying new beauty products. Thank you Maria Newberry read more

THIS SUPPLY STORE HAS EVERYTHING YOU COULD POSSIBLY WANT- FOR ALL YOUR BEAUTY AND COSMETIC NEEDS! For yourself, or as a gift for a loved one. The owner, Jean, is so kind and helpful. I wanted to get my fiancé the best quality hair care and skincare and she really helped guide me through several options. She was honest and recommended what she thought was best. She even took the time to ask all the right questions, in order to help me find the perfect gift. Super reasonable prices, amazing selection, and I'd like to also highlight the friendly staff! I would definitely come back again- not just to shop for my lady but for myself too! There are a variety of men's/ unisex products that are available here- I even ended up getting a few things for me! Thank you again for helping me find the perfect gift and allowing me to indulge in a couple items for my own self-care! I appreciate you and will definitely be visiting the store again. read more

This place is a phenomenal resource for all your beauty needs! I love coming here because of the owner Jean and all of her helpful employees. Avoid the corporate laziness of the staff at a regular beauty store! Beauty Concept is SO BEYOND BASIC. There's a unique collection of nail polish colors, healthy hair care lines, and a giant variety of super-natural looking eyelashes. (Those are obviously my regular, go-to items! lol) Everything you need to doll yourself up. Even if you wanted to have a spa day to yourself- there are products here to revitalize your skin! So awesome. I highly recommend supporting this neighborhood business, especially if you're a local. For all my ladies in Brea, Whittier, Fullerton, or Hacienda Heights - this will for sure be your new favorite spot! read more

I normally don't leave reviews for stores unless I have stuffed my face and stomach from them. But this place and its service deserves a raving review!! Jean, sweet Jean, you sweet soul. Everyone, come here. Come bask in the glory that is Jean!!! I have zero knowledge about hair products and dread going to stores like this because I feel like I'll get scammed or pushed into buying expensive shit I don't need. But Jean was so helpful. She was patient, walked me through a few conditioner and treatment options and then let me to mull it over on my own. She never once picked up the largest or most expensive bottle -- she was genuinely assessing my hair and wanted to help. Also, I came near her closing time (yeah I'm that person) and she never rushed me at all. Ugh yes. Prices are same within the area but service is way better. I'll be back. I hope she sees this. Thanks!!!! read more

I don't normally write reviews but I just had to after seeing some of the negative ones written about this shop. Omg I love this store so much. The people who don't must have some very unrealistic ideas of what a neighborhood shop is like. The owner, Jean, was so sweet and very knowledgeable. I love that she walks me throughout the store and recommends products for me to try. The first time I came here was to get product to bleach and dye my hair blonde (naturally black) Jean made sure I got the right developer and the best shampoos and conditioners to maintain it. Now I come back for everything from curling irons to false lashes. Prices are comparable to other stores in the area but I come here because of the service (even when I'm out of town for school.) Thanks for being the best! read more

Come here if you want to be followed around while you shop. The lady who seems to be the owner was on the phone when I entered the store. She waved and that's probably the best of her customer service. I asked where the fake eyelashes were and she pointed to them like it was so obvious and it was a bother to her. I was planning on buying some but I was walking around the store to look for some face jewels for a costume party and she literally followed me around while I was browsing the store. I was so annoyed so I put the eyelashes back and left. When I was walking out, she suddenly decides to ask if I need help. I will definitely not be back. read more

3.5 stars, but rounded up Reviewing both the store and hair salon in back Has everything you are looking for, with prices comparable to other beauty supply. Got my haircut here too by Deanna, it was great for a quick trim - she really understood how to manage my hair! Like that it was so convenient, and didn't have to wait. read more

I walked into this beauty supply completely unaware of how much damage my hair had suffered throughout years of color dye. Jean, the new owner, is so knowledgeable of all hair products and offered me tons of different options for hair care treatment. (Not to mention, this is a family business so I know my time and hard earned money isn't disappearing to a corporate monster.) Thanks for all your help, Jean! read more

I walked in to look for colored contacts for my little cousin, I had asked the owner and she respectfully let me know that they had stopped selling. So I continued to look around for myself now. As I was looking, I noticed that the owner kept following me around awfully close. I'm a person that likes my personal space so I tried getting away from her but she was literally on my neck. When her delivery guy came in, she went to help him unpack and that's when I decided to leave. The owner, yelled at me to stop and she continued to check my bag and pat me down as if I stole something. That will be the last time I ever walk in that store, you have cameras for a reason, watch them respectfully from your cashier if you don't trust a mexican teenager. read more

This place is my go-to for at home hair care. The owner is super friendly and knowledgeable. I go here for the good price but more importantly for the owner's customer service and advice. She really knows hair care and is so helpful!!! Definitely recommend Beauty Concept to anyone!!!! read more

I love this store, the owner has knowledge and they carry all the best products. There are two hairdressers in the back of the store too! Skincare to hair, it's all there! read more

Owner is flat out rude. Owner kept telling me that all the products in the store are expensive and that most people like myself couldnt afford it. Seriously? I cant believe this place is still in business when customers are treated like this. read more

This is my new favorite beauty supply store for all of my hair care needs! I came in looking for hair dye and Jean helped me get the right dye and the correct developer because I had no idea which one to choose. She was so helpful and I will be back for more! read more

Jean is the sweetest! So helpful and super informative. I haven't written a review in years but for this place I had to! Beauty Concept is my go to for all my beauty supplies. read more

From her perspective: This place is great! Has everything I'm looking for. Great selection of brands and products. The owner is super nice and helpful she always makes good suggestions on what products to get. I get facials regularly here. The facial lady does a great job. She uses really good quality products and her fees are very reasonable. From his perspective: Yah, you can call me a metro, whatev's, but I've brought product from this place before. It's cool. Will I buy from here again, sure why not. They have a TV and people that do facials and a salon person in the back. Make sure to ask for the "happy ending." *wink* jk read more

This place is BEAUTY SUPPLY STORE.. they carry great brands. I love that it's so.close to home, and that they carry the products I use. All the staff are extremely friendly, and helpful. They seem to really care about the customers conserns. They never gave the impression that they're just about the money. read more

I walked in yesterday in a panic because my scalp needs some TLC. This wonderful lady named Jean hooked it up with some products for my scalp. S/o to Jean for helping a girl out. read more

Hi Guys My hairdresser in back of stoe beuty supply is wonderful, Both of them, Love the supply store , Have everything I want an close to home , JACKIE L a Mirada read more

I generally do not write reviews, but I felt it necessary as I would not want anyone to feel as I felt upon leaving Beauty Concepts. I have been to Beauty Concepts many times over the years to purchase products as well as to receive haircuts. Recently, I purchased hair products that did not work at all for me. I called the store to inform them of this and was directed to come in to return. Upon my arrival, I was treated VERY poorly as a result of this return. The products are guaranteed (or so I thought), so I felt justified in my return. It was a unfortunate for me to return back to the store, but I returned with the intent to purchase additional products. Upon approaching the register, I was coldly asked(when I placed my new products on the counter)"are you sure this is what you want, you only can return once". I answered kindly yes. I was asked are you sure again. She never said I am sorry the products did not work for you, not one courtesy was extended to me. I am a business owner and I feel that customer service is ever so important, never would I treat a loyal customer in this manner. The woman that was helping me continued throughout my visit to be on her cell phone. When I would ask a question she was very short with me. When she said you only have "one return", I must say, there will be no more returns as I will not be purchasing from this store anymore. It is truly sad, I have lived in La Mirada for over 30 years and to come to a store that I have been into so many times over the years and to be treated in this manner. I strive to appreciate my loyal customers and will find a beauty supply that feels the same. read more