Shouts out to this Beauty Supply. Great customer service. Well organized. Have/Has‍ EVERYTHING you need to stay "on point"!! The owners, are always very helpful, female cashier (always professional) Damn... I wish I'd got her name, she's hella cool fair professional...not just to me yet, within all customers within my vision, within checking out.... Hispanic?? Maybe.. ( doesn't matter) /mid short/ jet black hair... either way.. HER!! She's amazing! As well as the staff from MY few visits, over the past two years!!! Just Go to Them!!!...................... read more

Still a decent beauty supply store to get majority of your hair care products. Some of the products like ApHogee protein treatment is sold as two separate bottles instead of as a dual unit. Definitely overpriced. Lots of variety and brands to choose from. Service is meh okay. Nothing to write home about. Parking is available on the street. read more

I been going to this beauty supply for years and they never disappoint when I'm looking for my color hair Thanks

Cleanest and most diverse supply store I've ever been in, absolutely lovely. Prices where great I got a bottle of 30 developer for 4.99 and the employees where so sweet, 100% recommend. Way cheaper than expected and lovely, I might return for some wigs in the future!! read more

No black person should be shopping here. I repeat, no black person should be shopping here. I just had the most horrible experience in the store, the follow you around and watch your every move. They owners are profiting off of us but they HATE us. The store associates know NOTHING about hair in general let alone black hair. They are insulting and condescending. Please support Essence beauty supply (black owned) or buy from online black hair vendors. I wish beauty supply warehouse the worst :) read more

I've been going here for decades. The last 10 years I noticed price increases but that's business. Stopped here on Saturday (2/28) for some edge control. When I got to the register, my total for one regular jar was $13!! I went back to find a cheaper one. They are charging 8.99 on up! Serious price-gouging. I left without buying it! This same jar is 5.99 in regular stores and 5.49 on Amazon! read more

They follow you around the store thinking you are stealing. Employees are very rude. I left the store. Would never shop here again. Idon't think any black person should shop there. read more

Clean and organized. Lots of variety of hair products. Good prices as well. I will for sure return when I am in town again read more

Its well stocked and they have what you need. But as someone new to Oakland, while I understand why the need for the constant, overbearing monitoring, it can feel a bit much over time. I understand what it is like as a store owner who wanted to limit chances at theft but if Y'all are this paranoid, maybe you need to move your store online. Just saying. read more

This was the most organized well maintained beauty supply store I've ever been to! We were greeted at the door and it had great prices and a huge selection of hair dye and bleach which you didn't have to go to the counter for unlike any beauty supply store I've been to before! This was my first time coming here and I will definitely come again! read more

I was gonna come back because I wanted another head band wig, rude man answered the phone and hung up saying I just have to come in and see. Like... I wanna know before I drive 30 mins ! Won't ever go back read more

I've been coming to this store for years, but my recent visit made me really uncomfortable. I was followed around, constantly monitored, and asked multiple times if I needed help when I clearly said I was just looking. It didn't feel like good customer service it felt like I was being watched like a suspect. It's sad and frustrating because this store serves mostly Black customers, but we can't even shop in peace without being treated like we're doing something wrong. The profiling is obvious, and it makes people not want to come back. I ended up not buying something I came in for because I felt so uncomfortable with the employee literally standing right behind me. Y'all are so paranoid about stealing that you're pushing away loyal customers. I will never come here again. read more

I usually go to get all of my beauty products and my head wraps. They have very nice head wraps. I will be there more often.

Decent beauty supply. Has a large selection. I come here when the other beauty supply next door doesn't have something I need.

This place sucks and I'm tired of shopping here. They don't want to give you the price of an item over the phone because they like to make up prices depending on how they feel about you and how you look. What business can't tell you the price of what they sell??? Call any other plane and I bet they will gladly tell you for much something is because they have no intention of switching the price on you. They SCAMMY SO WATCH OUT!! read more

Went here to get some co-wash and a comb. One staff member tried to say LottaBody doesn't make any co-wash anymore so they can't get it (I don't believe that but didn't press the issue, even when he denied photos that they sell it still; eh, what can you do?) The real issue was the brown girl working the aisles hovering me HARD. Like maam, your store has 30 million camera, and like seven staff in this tiny store, two of who I've already interacted with, and all the stuff in the aisle you're hovering is locked up.... I asked if she could help me find where the rat tail combs where (could not see them in that aisle). She stared at me unblinkingly. I explain I was looking for a skinny comb, a rat tail comb, with the long metal end? She stared at me longer, did the White Person Uncomfortable Mouth Closed look, then held a finger up at me with an eye roll and walked off. Just for the second she moved away, the combs were directly behind her; she would've noticed, if she put even 1% effort in. And then even more bull that's hard to explain past "she did such a bad job at customer service that even the guy who spoke English that came to assist was looking at her like she was dumb." You could point and touch the rat tail comb you want to get on the wall, and she could unlock it for 0.5 seconds, immediately lock it again (the guy was like "bro no wtf?"), she gave an attitude, unlocked that... and then, upon noticing there were other combs behind that one (idk, guess the store mistakenly put a metal-tip rat-tail comb with some other generic combs,) this chick pulls out hella combs I did not point to, and hands me one of them. I say "oh no, this one", pointing to the obvious ONLY silver-tip comb I'd asked for this whole time. This dumbass sees me obviously do this, and seems to purposely grab another VERY DIFFERENT COMB from what I asked for and tries to hand me that. This repeats another time or two before I get huffy and just take it myself, because now she's being the r word. Who sees someone ask for a specific item, pulls out a bunch of random un-asked for items unprovoked, and then keeps giving her anything BUT the item specifically pointed to? Like if she has cataracts that would make sense but she clearly didnt, she's just not bright at all. I look at the comb price, 4.99. For ONE comb. My other store had it for 1.99 before they closed down. And with all that other bull that just happened, I just hand her back the comb and walk off as the guy is like "Is there something you wanted, miss????" Yes, I wanted just one easy comb, and at bare minimum, some respect. I just dumped all the items I wanted in the aisle, (I should've told her to hold them for me then left, since she enjoys standing there looking stupid and having time wasted,) then left. Not about to spend 45$+ on a place that doesn't know basic combs, or basic communication at that. Not paying for disrespect, thank you. If the government didn't pass a law decades ago preventing black people from getting in on the monopoly over black haircare, then I wouldn't have to leave a shop because of a snarky and unintelligent store staff giving me shit. Also knockoffs of high quality wigs that are online for 40 bucks on Amazon are sold at the store for 79.99, so... yikes. read more

Third visit here since I found this place on a visit to First Fridays in Oakland. If you are looking for a full selection of products for the black girl magic; you will find it here for sure. I don't come very often but when I do; I stock up. I don't wear wigs or fake hair or eyelashes but they have a plentiful selection of all of all these... maybe one day; I will experiment... read more

STAY AWAY! Helping my niece at this store the lady in the back was soooo rude & condescending. When we asked for availability she was ANGRY and started knocking down on the table...We walked out after being mistreated. Very sad indeed read more

I in on 11/12/2023 1) Poor Customer Service from the time you enter the store. The guy was talking to some girl and was ignoring me.But in a about 30 seconds, the guy was attentive, and walked me back to the items I showed him on my phone. (2) I showed a photo on my phone of what I was looking for.) 3) He walked be back to the right section (it was hard to understand him though).. (4) He showed me some options, and then showed he a cheaper option that I used before. So that part went well. Then I was expecting him to carry the item up to the front desk, but be trusted me enough to take it up to the register. (5) The guy on the register was nice enough, but I had a hard time understanding his English (he had a limited grasp on the language) but he was nice enough and was pleasant. So that was my experience today. I have read some horror stories from this place on Yelp, so I was hoping that if I dressed up and had what I wanted on my list and asked the people, then they would just help w/o the strange attitudes. So, It went well. I guess they want people know what they want, and then get out quick? What I paid for was only $2 more there than if I ordered it on Amazon. read more

This place is huge!! Like jaw dropping. I appreciate that you can come in here and find anything you want, but it's so easy to get lost and caught up in the massiveness of it all. I also think they don't have enough workers to handle the amount of customers that come in. One lady was in charge of the register and the wig selection in back, literally running from the front to back of the shop. So come here, have patience, and believe their sign that says they're the largest beauty supply in the world. Honestly, come in with a list like you're grocery shopping! Otherwise your wallet will scream at you. Friendly service when you can get it. Parking you'll have to pay for, street parking only. read more

Beauty Supply Warehouse - Cosmetics & Beauty Supply Near Me - Oakland, California

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I went in for the first time today because it looked like they had a good wig selection. An employee asked if I needed help and I told him yes and that I never wore wigs before. I asked him what the difference was between synthetic and human hair and he said "I dunno, the price?‍" Hmmmmm, not a good sign. After I tried on the second wig, he said, "You can't try on any more than 2 wigs, store policy." I asked, "Shouldn't you have told me that BEFORE I started trying them on?" I guess they don't want my money so I walked out‍ I won't be back. read more

I've been here twice for festival hair things and was very surprised by the large selection and great prices. It's def set up as If they have SEEN SOME SHIT. And I bet they have. Don't let that deter you from being watched. The staff is actually really helpful. I wasn't sure how many packs of hair to get and asked for help, there was a language barrier but he brought me to someone who spoke English, so that was cool of him. I showed him a photo and was immediately given advice on the amount I had chosen and the colors to Blend it in! Thank you, I will def be back for the next festival! I will def be starting early next time it took me 9 hours & several YouTube's to complete by myself! read more

Beauty Supply Warehouse - 9 hours & several YouTube's later... - Cosmetics & Beauty Supply Near Me - Oakland, California

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Hair store has big selection but the staff is shady and rude, don't explain their policy they enforce and just say they don't know anything

I just remember feeling a little uncomfortable shopping there... like they were watching everyone like a hawk to prevent shoplifting. Although it's important to keep a business safe and secure, a respectful and helpful attitude is much more important. read more

I usually enjoy this beauty supply as it's in a convenient location and usually has a wide variety of products but during my recent I was blatantly followed around the store. I was only in to purchase $2 gel. read more

they follow you around to make sure you don't steal ... stereotyping their Black customers while selling our hair products. smh. also the hair is extremely overpriced but the location & variety of products makes it convenient. read more

Excellent place for hair extensions they blend perfectly into my hair and look amazing I am so happy with them and the customer service is amazing def will be coming back here read more

Wow. This is definitely a warehouse! After trying to find a particular type of hair for my Senegalese twists in San Francisco and coming up empty handed, I had to make the drive across the bridge. I called another store in Oakland, and the lady said she had the hair I needed. Well, when I got there, it was the right brand, but it was the wrong texture. At this point I was frustrated. An easy drive from Redwood City to San Francisco was now turning into a two hour + ordeal. When I called Beauty Supply Warehouse, I was assured that the brand, color, and texture I needed was in stock. I was hesitant, but I figured that since I was already in the area it was worth a try. My mouth dropped open when I walked into the store. I've visited many beauty supply stores in my life time, but this was the first time I entered one that was so organized! I was floored. Aisles and aisles of beauty products. You name it, they most likely have it. Did they have the hair I needed? YES! When I asked for its location, someone actually WALKED me to it. YES! They also have a ton of inexpensive cosmetics, so if you're looking to try a trend before shelling out the big bucks, come here to look at the variety of NYX, Jordana, and other drug store type cosmetics. When you need beauty supplies, don't hesitate to come here! read more

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I called to ask for a price for a certain hair and was told they couldn't give me a price via phone then promptly hung up on. I called back and got someone who wasn't RUDE, but still the same answer. I don't understand why I can't get the price. The only thing I can think of is that they make up the price when you get there. Additionally, I'd be coming from Stockton, so it would be nice to know the price before I make the trip. I won't patron them again. read more

I went to try out some products. The old lady in the back was particularly disrespectful in the way she treated us trying to negotiate. We were being reasonable though coz earlier reviews of the business mentioned they heavily mark up. Rather than a simple no to our quote she started yelling and complaining for our ask. She did not even answer simple questions (like if there's another color or length) we had with patience. Even though I liked few things here but I'd rather take my business elsewhere read more

I came in eager to spend money for my next style, but the owner yelled at me for coming in 10 minutes before the store closed. Don't shop here, the owners and workers are extremely disrespectful read more

Bought a human hair wig and went online afterwards to compare the price. A whopping 109 % percent markup!

Staff is always very helpful and nice to me. This is my go to when I need black hair care needs.

The best and biggest beauty supply store I have been to in Oakland, ca. They have a large variety of everything and the best aisle is the loca aisle. read more

If you need something right away, good chance they have it. But if you have time to shop online or to go another location do that. While most of the Korean owned beauty supply stores have pretty terrible customer service, this one is really bad (along with the other store they own on Market st) They kinda remind me of a jaded policeman who has seen the worst in humanity so they consider everyone "guilty" especially if you are African American. read more

Buyer beware! Compare prices before you shop here!! I purchased a product today and googled it when I got home cause the price seemed high. Their price was 2 x's higher than local stores. read more

OVERPRICED!!!! saw a wig I like there for $79.99 and looked it up online - $29.99. Really! the price I found was not wholesale, it was listed on several website at the same price. read more

This beauty supply has everything. It is the only one that carries the specific hair that my braider requires. The employees are also super helpful. read more

I like their selection of braiding hairs. However their selection of wigs is ugly. I spent a long time browsing their selection and found the wig options to be VERY ugly and cheap looking (even their expensive selection of human hair wigs). Shopping environment was hostile. First, the wigs shop employee stared at me for over an hour to make sure I didn't steal. Then she called a man over and talked about me in Chinese. Then she started following me around the store, leaving her clearly marked section in favor of arranging cheap products in my shopping aisle. I am not sure why she thought I would steal as I left over $80 of stuff I wanted to buy up at the counter. No one is going to put a wig and 2ft hair extensions in their pockets. The owners are clearly racist, I left feeling so embarrassed. read more

If I could give no stars I would. I purchased a full lace front wig that was supposed to be human but was mixed blend. They refused to refund my money and I took them to court and won my case. They are rude and do not care about our community. Beware especially of Charles Liu. CHECK OUT THE VIDEO https://m.facebook.com/story.php?story_fbid=10212884806940194&id=1390412139 read more