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    Brazil Bronze Soho

    3.9 (334 reviews)
    ModerateTanning
    Closed 10:00 am - 3:00 pm

    By appointment only

    Brazil Bronze Soho Photos

    Recommended Reviews - Brazil Bronze Soho

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    Reviews With Photos

    Pretty tan by Donna.
    Jules C.

    Tan was legit! I came to get sprayed right before my vacation and I'm glad I did. I went after work on a freezing, snowy day and was surprised at how busy the studio was in the middle of winter. My technician was Crystal who was great. I haven't had a spray tan since in over 10 years so I was kind of nervous, but it was flawless. I asked the tech to go as dark as she could without making me look unnatural and she delivered. The next time I get sprayed I'm going to cover my hands and feet in lotion beforehand as they did pick up a little bit of extra color. My tan lasted for five to six days and faded nicely. Highly recommended.

    glowing
    Niedja A.

    it feels so amazing to have THAT glow in the middle of winter. I did a lot of research before going to Brazil Bronze Soho, I was afraid of having a horrible orange color. but I'm just SO in love with the result and I can't wait to do it again!

    Spray tan for Tulum
    Ray C.

    Hands down the best spray tan in NYC. Totally natural look, lasts for weeks, reasonably priced, great downtown location, and EXCELLENT customer service. They have an express solution that you only need to let sink in for a few hours before showering and will still get a nice, dark look. If you have more time and want an even richer look, then I would recommend the normal dark solution. I've been to tanning salons in Southern California and New York, and this spray tan is unbeatable. My spray tan specialist was Lara. She is super kind, knowledgeable, and attentive. If you want a PRO, ask her! Your tan will be completely even. Overall I highly recommend Brazil Bronze Soho. Don't forget to tip!

    Brazil Bronze Soho Tanning Salon is the BEST!! I'm telling you... the BEST!! Their service is top notch, easy, quick, and you're out of there within 20 minutes max. This location has the cutest interior design and has very influencer vibes. You will be whipping out your camera to constantly take videos and pictures of the decor, its just that cute! The spray tanner, Ella was so kind to do my spray tan and made me comfortable during the process. I got the original spray tan that lasted 8-10 hours. I washed after overnight, and my tan was the darkest it can possibly be without me looking burnt and NOT ORANGE AT ALL!! Ella gave me the drying powder that smelled wonderful, and made easy to apply that gave me no drying time with an ordinary fan. I would highly recommend Ella and this fantastic Brazil Bronze Soho service! Love love love!

    Perfect natural tan!
    Lizzie T.

    Angelina did an AMAZING job. It was my first spray tan so I was very afraid of being streaky and orange, but I was glowing! Will definitely be going back!

    The day after my spray tan
    Tara S.

    I first discovered BRAZIL BRONZE SOHO by accident. I was in school and I saw a friend I hadn't seen over the long weekend. When I saw her she had a glowy fresh tan. I asked her immediately whether she flew to Florida or LA over the weekend. She shook her head and smiled. "Spray tan" she said. No way! Her tan was way too authentic to be a spray tan. She told me the name of the place. Graduation was around the corner, so I booked my appointment. When I arrived, I was nervous. I had only gotten a spray tan once before, and I came out looking like an Oompa Loompa and was constantly compared to the color of an orange by my friends for 2 weeks. And any other friend that had gotten a spray tan, (beside the one that recommended this place) LOOKED like they got a spray tan. I went in the receptionist greeted me with a smile. I told her my name and she nodded and told me to have a seat for a few minutes. She then brought water over to me-- by the time I finished my cup they called me in. The young woman showed me the color chart and asked me how dark I wanted to go. I have fair skin and I didn't just come back from a week on a tropical island, so I figured the lightest one would be perfect. She agreed. I changed out of my clothes and into a cloth thong (there's an option to go completely nude, but I wanted to have a tan line!) She came in and explained the process to me. I felt very comfortable and understood everything that was going on. Any question I had was answered without hesitation. The spray tanning part took 10 minutes (max) and the drying part in the next room over took 10 minutes. My tan was obvious and I was excited! The tan takes a few hours to fully develop, so I wasn't as dark as I hoped to be when I left (albeit I was I was no longer a see-through ghost!) They recommend you come in what you're going to wear to sleep, and they also recommend to not shower or sweat for 12 hours. I followed both of those rules! When I woke up I was DARK. Like very dark. I was told that when I shower, there will be brown dripping off of me and when I get out it will reveal my real tan. Boy was I HAPPY. I didn't look like a generic spray tan! I looked REAL TAN!!! I almost couldn't believe how real it looked. Even my friends who I told I was getting a spray tan to were shocked when they saw me on graduation day. BRAZIL BRONZE SOHO changed my perception of what a spray tan should look like. Once you go there, there's no going anywhere else!!! Get the LA tan without booking a flight!

    Tan by Brazil Bronze Soho! Photo taken on Mackinac Island, Michigan.
    Kait M.

    Always amazing quality!! Brazil Bronze is my go-to before important events where I need to be looking my best. The employees are super professional & make you feel very comfortable throughout the experience. Doesn't hurt that JLo goes here too ;) Just one recommendation-- don't sweat/shower for a day after your tan! It will stream pretty easily if you do, & make sure to wear super loose clothes & no underwear afterwards-- pro tip!

    Smart girls fake it
    Carissa R.

    Perfect Spray Tan!!! I always get a custom spray tan with Brazil Bronze. I am amazed at how great I look. The tan and color is perfect and no one can even tell it is a spray on tan. (I have gotten sprayed in booths in the past with poor results) My skin is glowing and I look and feel fantastic! The girl who sprayed me made me feel very comfortable and was very professional. A+ for service!

    Showing off the tan even though summer has come to an end
    Samantha R.

    I want to be tan year round and the only way to do that is through spray tans when you live in NYC. I love Brazil bronze soho, the tans come out amazing, the soho location is adorable and it's always quick and seamless whenever I go.

    My tan on vacay
    Jasmine R.

    LOVE LOVE LOVE THIS PLACE!! Super cute with a really adorable aesthetic and interior design. Also, super clean and the staff was really friendly and made sure to inform me about any after care procedures. Booked with them thru Groupon so I wasn't expecting too much because the price was so low but to my surprise, the tan came out great and lasted really well considering I was swimming and at the beach a lot.

    Perfect spray tan!
    Erin G.

    Best spray tan ever!!!! I have been going here for a couple years and i have been getting spray tan for 15 years and this is hands down best spray tan. My hands, feet are alway perfect and never have had any streaks. If i am going on vacation i go a little darker and they always give me the best!! I recently had a wedding that i was in and they knew exactly what to do and i had the perfect glow.

    Spray tan
    Breana C.

    I got an express spray tan from Brazil Bronze Soho right before going on vacation. The color turned out great! Not orange at all, very even, and lasted over a week and a half. The staff was super friendly. I would highly recommend!

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    2 years ago

    Great application, long lasting, good prices. That bi chain in NYC (Sugared &Bronzes) does not compare.

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    5 years ago

    I had the best experience with staff and my spray tan lasted so long ! It was even and perfect. Thanks again !

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    Page 1 of 9

    Ask the Community - Brazil Bronze Soho

    Review Highlights - Brazil Bronze Soho

    Bridget and her entire team are professional, super friendly and make the experience comfortable, fast and easy.

    Mentioned in 23 reviews

    Read more highlights

    Beach Bum Tanning Union Square

    Beach Bum Tanning Union Square

    4.0
    (82 reviews)
    0.7 mi
    $$

    The salon is in the former City Sun location which I used to go to. The set up is pretty much the…read moresame but the beds have been updated and are good. The staff is amazing! The sessions are appropriately priced. My only criticisms are I wish I could just press the start button inside the bed instead of having to wait for the lights to come on or pressing the blue button that's on the wall. It would also be convenient to be able to keep a bottle of lotion there but I get it. Space is a premium and people leave it and probably forget they left it there. Other than that it's pretty good. I haven't done the spray in this location so I can't review it. But they do offer it along with red light therapy in what looks like a giant shell.

    I have had a very less than pleasant experience with Beach Bum. While signing up for a membership,…read morethe financial instructions were extremely unclear and my card was charged $500 with a three month financial commitment to the beds ($250 upon signing up, $140 the following month, and $110 the third month). I asked for clarification regarding the steep recurring costs because it did not align with the information online and what I was "sold" when signing up in store. However, the staff gave me confusing information with no clear explanation or support throughout the process beside stating that it was what I agreed to within my contract and that tanning is a luxury service. Additionally, I have not had a good experience with the bulbs in Beach Bum's beds. I regularly tanned for three months and after a few weeks of not going in, I am already back to my original color. Even worse, I have white, pigmented circles all over my chest and shoulders. They are concerning. (I am aware that I willingly went to the tanning beds and this is a risk of my decision, but it is unfortunate and not something I have experienced at other tanning salons/beds.) Brittany, the manager, was kind enough to contact me in regard to my concerns once I voiced my frustrations with the company as well as cancel my membership on the spot. However, I will no longer be a customer at Beach Bum. Pictures are attached as proof for the condition of my skin.

    Photos
    Beach Bum Tanning Union Square
    Beach Bum Tanning Union Square
    White speck on shoulder

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    White speck on shoulder
    NY Sun Club Tanning & Airbrush

    NY Sun Club Tanning & Airbrush

    4.2
    (117 reviews)
    4.2 mi
    $$

    Very engaging staff and high quality equipment. It's super clean and elevated compared to other…read moreplaces in the city. I prefer it way over beach bum and I love that they have other amenities like fit body wrap and cryo...first found out about them through Groupon and loved the experience, ended up getting a month unlimited afterwards. The associate Blake has a very magnetic personality :) highly recommend this spot!

    **** updating review. Read Below. The company never paid me back the money they admitted to…read moreovercharging me. Also I know for a fact the employee included in the review threw away one of my personal belongings after I had used the tanning bed.*** Terrible customer service experience in UES location . All the girls were very sweet except the front desk w long fake eyelashes. I've worked at tanning salons & been in customer service for majority of my career & she displayed one of the worst displays of customer service I've seen from any business. TL;DR - I came in and bought one bottle of lotion and new member one month which was only $39. When I went in the next time, the girl could not find my membership at all - nothing on record. I had to show her my chase bank statement to prove it. They realize she charged me for 2 over priced lotions rather than the membership - which means I was overcharged by $40. Not a big deal a mistake. I went in every other day and the girls all said they would fix it but never did. Finally. I go in and it's the girl working who overcharged me so I politely explained. She immediately started giving me attitude and said that never happened. Then she said she evenly charged me which I told her the other girls both told me you overcharged me, which sh kept denying. Finally she does some math and tells me I was only overcharged $20. Which was incorrect . I said I was overcharged $40 and I asked her what the price of the bottle was so I could do the math myself and she literally refused to tell me. Started ordering me to tell her my statement even tho I did everyday and it was written down. Never apologized for the inconvenience - instead lied , lied again, refused to give me information of items I bought and then stormed off . And was ranting in the hall how she needed to leave. So unprofessional. Not about the money or the mistake but just how terribly handled a situation that was her mistake in the first place . I will not return because of her . Beach bum beds are nicer anyway

    Photos
    Choose your Stand-up! Tanning Salon 10021
    Choose your Stand-up! Tanning Salon 10021
    Mystic Tan Lotions!!!
    Mystic Tan Lotions!!!
    Waiting Area with Fire Place. Tanning Salon 10128

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    Waiting Area with Fire Place. Tanning Salon 10128

    Brazil Bronze Soho - tanning - Updated July 2026

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