5 stars doesn't express the gratitude for the help I've received from William. His service and expertise is unmatched. I had to switch from the other insurance agency after giving my business to them for 7 years! They left me hanging almost with no homeowner's insurance coverage when Mercury sent us a notice over 6 months prior to the expiration to comply. The assistant of my agent kept saying they will take care of it and everything "should" be fine with the information they provided them (which was inaccurate). I followed up with them every 3 weeks and they kept saying because of "covid" everything was backed up but don't worry, they will take care of it. Come one month before my insurance expired, they BLAMED it on me for not willing to pay for inspection fee in order to continue my coverage. I was baffled! I asked several times if the appraisal inspection was enough as proof, they said, "yes". In the end I was blamed and left defending for myself and trying to get an inspection done, which i would have paid for but the availability was 2 weeks and I may not have enough time to get the documents processed. I could run into the risk of not having any coverage!!! Yet, the agent just said, well, are you going to do it or just pay $700 more for the last minute insurance they helped me pulled up? I felt I was held in hostage. I called several insurance agencies and they all took days to get back to me with a quote. I felt like I was treated as just a number or customer. It is like an answered prayer finding Broadway Insurance Service. William was super busy, but when he gave me the time he will get back to me, he fulfilled his promise. He didn't make any "excuses". William took the time to explain what I am buying into, what was covered and based on my family situation, recommended us to buy another umbrella insurance to make sure I have my family needs covered. Moreover, he was willing to go the extra mile to work out the contract on his day off so I would not be concerned about not having coverage. I was so touched by his service. I switched over our homeowners, landlord, and auto-insurance. We were so glad we did. 2 months after switching, my lender sent over an unreasonable request for me to provide proof that our home insurance that has "wind" coverage. Our lender went ahead and bought a very expensive coverage for us in escrow. When I called lender, they were making all kinds of procedures for me to provide proof and transferred me from department to departments. It took me more than 4 hours with the lenders that I decided to call William to see if he can speak to them over speaker phone while I was finally able to speak to the manager of the lender. William provided his cell phone for his contact and picked up right away when I called! It literally saved me another 4 hours to get to the right person at the lender. With his expertise, William firmly explained that in California, it is covered unless there are special items listed like Earthquake that is not covered. The lender tried to give me another department to submit proof and would have took 4-5 weeks to process the request. William just took it from there and said he will take care of it for me. With 2 kids, the assurance was everything! Within 1.5 weeks, it was taken care of. During that whole time, William would send me email updates of what was happening. I had so much PEACE to know William would take care of me and my family. He is like family now. I can't express the gratitude for his help. Over the past 16 years, I've deal with 3 other agencies, NONE can match Broadway Insurance Service! If you are deciding to switch because you are not treated with the respect and attention from your current insurance agent, don't hesitate, just call William. You won't be disappointed. I wished I would have done so sooner instead of trying to be "loyal" to the company that didn't care a damn about my business or relationship with them. read more

I've been a client of William at Broadway Insurance for over 11 years, and the experience has consistently been outstanding. What sets William apart is that he genuinely works in your best interest. He takes the time to look for quality insurance options that fit your specific needs, and I've always trusted his guidance completely. With William, it never feels like he's trying to "sell" you something -- it feels like he's working for you. That level of integrity means a lot. His demeanor is calm and steady -- almost monotone at times -- but he's always friendly and approachable. He listens carefully, explains things clearly, and makes the entire process easy to understand. Over the years, he's helped me with everything from condo insurance to rental property coverage. And when it comes to earthquake insurance? William has come through for me time and time again with quotes and coverage options that no other agent in California has even come close to matching. I know that sounds like an exaggeration, but it's not -- it's 100% true. One of the most important things when dealing with insurance is trust, and I've always felt that with William. He doesn't just send you a number and expect a yes or no -- he walks you through the details, explains the differences, and makes sure you understand what you're choosing. He's thoughtful, considerate, and exceptionally knowledgeable. If you're looking for someone who will actually listen, ask the right questions, and take the time to find you the right solution -- reach out to William. Say hello. Explain your situation. I think you'll quickly see what I'm talking about. He won't rush you, he won't talk over you, and he'll get back to you with real options. I can honestly say -- you won't go wrong. Guaranteed. read more

I've been working with Will on commercial and residential insurance policies for a few years, and I can say he is the best and top notch. We had a cancellation on a commercial property in LA and I turned to Will who was able to find us a competitive policy via Chubb. Recently had Will advise me on some insurance matters related to a house purchase and helped me get a policy. He provides great personalized attention and I trust his advice. He will tell you if it's better to keep an existing policy or if he thinks he can do better. Definitely go to him for any insurance needs! read more

William, thank you for responding as I almost forgot to mention one thing to all prospecting clients: when William dropped us as his agent in the middle of our transaction, we called the carrier he recommended directly. They referred me to a different agent and this agent was able to get us THE SAME policy from THE SAME carrier for hundreds of dollars less. Sometimes things happen for a reason and we are glad William decided to treat us the way he did otherwise we wouldn't have known he was just going to upcharge us! I guess all that "professional hard work" he was referring to really comes at a premium..! read more

Y'all may know that it's been a very challenging environment to get home insurance in California. Whether your place is in a high risk area or not, insurance companies seem to treat you and charge you like it's already on fire and sliding off of a cliff into the Pacific. This was happening to me a few years ago, and I feel myself very fortunate to have found William and Broadway Insurance agency. Right away, he found a plan that saved me at least 20% on what I was paying, and when it was time for renewal, he found another that saved another 20%. I found him to be very responsive and diligent and just on top of it. Highly recommended read more

I highly recommend William to address any of your insurance needs! When I initially spoke with William to potentially switch carrier to reduce premium, he offered to review my current policies. A few days later (on a Sunday), I received an e-mail and a follow-up phone call. During that call, William spent extensive time providing his in-depth industry insights and expertise. He also went above and beyond by offering a rather creative solution after that call. William in a true gem. He is not only very knowledgeable, but his graciousness and willingness to help by investing his time, despite knowing that he did not have anything to gain, was truly impressive. When I have another opportunity to work with him, I will gladly contact him without any reservation! read more

William and their team are great! I've been a customer for many years now! I love that I get reminders when my policy is about to renew. Every time I have asked for any change I get a fast reply and they make very easy for me to make the changes. Great customer service and fast response! Happy client! read more

I made inquiry about pricing Landlord coverage as I have been with my current insurer for about 35 years and as son of agent took over, I felt customer service progressively became worse. Too much time on golf course(really). Discussion was brief as he informed me to stay with current insurer. We did not speak of property specifics. Just seemed like he was not into it. Very strange. read more

We were in a bit of a bind during our recent escrow when our insurance agency stopped covering homeowners in CA. So we contacted William. He was calm (which kept me calm) and got to work right away, solving the problem for us. He found us a new policy at the same price within days. He is extremely knowledgeable, organized, thorough and kind. He is very quick to respond with an answer or an ETA as to when you will receive an answer. He is a true professional. I highly recommend. Thank you, William! read more

Great company! They were super helpful. Even though they did not provide the services that I needed, they gave me excellent tips and directed me to the right insurance company anyway. read more

Requested for a call, the guy who answered seemed confused that he was even giving me call. He said, " I received a request to call you from Yelp? is that right?" We went over a few things, I told him I had a prior quote from a different agent and he said, "Well if another broker did the quote, there's no need for me to do it." I have worked at a wholesale insurance company before and I know/understand how to shop for a quote. I had to explain to him that just because one agent provided me with one quote, doesn't mean what he pulls for me will be the same. And continued to answer his questions on how insurance worked. I was not impressed by the employee's knowledge and do not recommend going to a place with no knowledge of insurance basics. read more

WOW! Best price. They found a great price on commercial insurance for my vacant building. They responded the same day and they responded to every email the same day. great service. read more

William has been my family insurance agent for several years and has always been extremely helpful in getting us the best rates. On top of that William is friendly and responsive. If you're looking for an agent I would highly recommend William. You will not be disappointed! read more

if you need an excellent service and excellent quote for your insurance needs this agency is the BEST- when I was in process of finding coverage for my commercial property, william was always available for updates , on time, respectful, knowledgeable and was able to find me one of the best insurance companies and better coverage from what I had before! EXCELLENT in every step! I'm glad I switched to this Agency and William as my agent now. Mario- read more

William is a great broker, he always found the best prices for me, updated me every year if there was some changes, and I could count on him to respond quickly if i had an interrogation. William is a true pro, I recommended him to many of my friends. read more

William with Broadway Insurance Services helped me to find the best policy for short term rental insurance. William is very easy to work with and was able to quickly answer any questions that I had. read more

William Lemmon is super great. Always helpful and makes my life easy - I simply don't need to worry about my coverage or delve too deep. William takes care of it for me with kindness and patience. Can't recommend enough. read more

William was great. Really fast on email, found us a great rate, was really easy to deal with and am very happy with the experience. Would highly recommend! read more

I actually found William and Broadway Insurance Services via Yelp because of their excellent ratings and reviews. I'll have to agree with the others on their positive reviews. William, the mgr/owner actually helped me get a homeowner insurance for 50% less than my current insurance broker which I have been with for over 18 years. I will slowly switch my other insurances to Broadway because of their service and low premiums found. William communicated very well with me and actually did his fiduciary duty to help me the client, achieve my goals in getting me the correct insurance. This is how I would operate a business - the customer comes first! read more

I've read some of the reviews on here and they are all SPOT ON. I've been with Broadway Insurance Services for a few years now and William continues to out-due himself. I recently was in an accident and his response rate was instantaneous, helping me with my handful of ridiculous questions, he's always patient and will explain everything in depth so I can understand fully. He's always on top of his game, sending me quotes of companies whose policies might better suite me. He'll break it down to show me how much I'd be saving and hasn't steered me in the wrong direction yet. Anyone who cares about my financial saving as much as myself is a hero in my book. William is genuinely passionate about his work and I couldn't be more thankful. read more

Communication and responsiveness couldn't have been better. All questions answered and delivered on a quote far cheaper than 2nd place without any skimping in coverage. Impressed! read more

If you are looking for a great insurance agent, you can stop looking becuase William with Boardway Insurnace Services is top notch! After a couple months of shopping for business insurance for my new company I tried 3 other agencies before finding William. Everyone else left me hanging, but William was on it from the start. Knowledgeable, responsive, and just a really nice guy. He found me the best quotes quickly and earned my business for a lifetime. I will refer William to everyone. Thanks William!! read more

Working with William at Broadway Insurance is very easy! He helped me to secure insurance policies while in escrow on two properties. We have Airbnb rentals and did a full renovation on our most recent purchase, so finding the appropriate policies was a bit more involved than normal. He was always quick to respond and a pleasure to work with. Fortunately, I have not had to file any claims so I cannot speak to that side of things. Highly recommend! read more

I was in a jam with my mortgage insurance where my current condo insurance provider SafeCo / Liberty Mutual wasn't renewing my contract. I've always had great credit and have been in great standing in all my insurance / banking / whatever affairs so it came as a big surprise. Turns out I had 3 insurance claims filed within the last 3 years and though 2 were pretty minor theft claims just having 3 claims in 3 years is pretty much an auto rejection for ALL major home insurance underwriters. I didn't realize that my claims history had made my condo practically uninsurable. I tried Liberty Mutual, Progressive, various online portals like myhippo.com, lemonade.com and all turned me down. I tried local insurance companies and was also turned down or just not followed up with. With weeks turning into days left in my existing coverage and my mortgage bank warning of fees and expensive mortgage sponsored insurance for lapse in coverage I found William at Broadway Insurance who was able to deliver! He worked his magic and hooked me up with an insurance carrier that was willing to offer the insurance my mortgage required with custom clauses that worked around underwriter concerns with my claims history all at a surprisingly modest premium over my previous coverage. Now i'm back to being insured for another year and can switch back to a normal insurance carrier once one of my claims drops off the 3 year claims history. William was very responsive on the phone and email and had the business infrastructure in place to sign contracts and pay invoice online. Thanks for the save! read more

The Broadway team is awesome. I'm constantly requesting COI updates for various events my company attends and they are always incredibly quick and detail oriented when specific instructions need to be followed. Broadway has totally taken the burden of insurance off my plate! read more

William Lemmon continuously provides the upmost service and is very responsive. William compares rates providing the best rate and will let you know if there is a better rate to save you $$$ especially during these difficult times. William always promptly replies to my emails and when I expect to receive an email the following day because it is late I get his response. read more

I've wanted to write this review for a while, but I seldom review anything on Yelp...let alone write long reviews for anything! However, I felt compelled to spend time and write this review, especially for Broadway Insurance. It goes without saying, the reviews speak for themselves. I discovered Broadway through Google and purchased our car and home policies through them. A year later, I had mentioned in passing to William that my family's firm was coming up for renewal on most of their commercial policies...William proactively reached out to me and asked if he could quote us. He also asked if I would be comfortable sending him information on our current policy to review what we had going on. I am SO, SO happy that he did. I came to the conclusion that our current broker really must not have been checking with other carriers for our renewals. William was able to get our business owners policy down by nearly $2K/year...he reduced our umbrella by $1K, and was also able to add employment practices coverage for management! Something that was never brought up to us by previous agents before! All in all, we switched to more competitive carriers for our industry. The savings are great! And on top of it, we were set up with a more trustworthy provider! This was literally done in the course of a few days via email. I am super busy, and William made it really easy and convenient for me. William was very impressive, punctual, responsive and attentive to my concerns and needs. I felt that he asked way more questions than any other insurance professional I have ever dealt with. You can tell that William has a very thorough understanding of his profession for his age, and I really took to his laid back demeanor. I felt no pressure, and got the vibe that he just genuinely wanted to help. I'm so glad I found them and ultimately, just happy that I'm not another person supporting some big corporate insurance company who doesn't really care about me. I HIGHLY recommend checking out Broadway if you have renewals coming up! You could end up like me and be saving a couple thousand dollars a year through one email! Thank you William for your continued help! read more

William is exceptional. He explains everything, all my options, and finds great rates for all kinds of insurance. I've never met a professional more conscientious, helpful and friends. I know I am in GREAT hands! read more

I'm so glad I found Broadway Insurance Services through Yelp. William has been superb every step of the way! As a new small business insurance, he understood exactly what I needed, very thorough and helpful, and found me a great rate. HIGHLY RECOMMEND! read more

William is truly amazing! We reached out to work with him after seeing his review. We decided to go a different route but from the interaction we had with him, I'd say your in good hands and incredibly lucky to have someone with his mentality on your side. We look forward to working with him in the future! He is incredibly genuine, helpful and his goal is to put you in the best possible situation where you are the most protected. Thanks William! read more

William is absolutely amazing! We were overpaying for the auto insurance for years without even knowing it. My insurance policy expired, I asked William for the quotes since we just replaced the car and I knew it would be more expensive. No one can beat his prices. He is absolutely amazing, he found very good insurance coverage for our 2 cars and home. We are now paying $ 1,300 less! Can't recommend him enough, he is very knowledgeable, honest and kind! If I could give him 10 starts I would! Thank you William! read more

I have been working with William Lemmon since I inherited property and found out that it was not insured. He has been amazing by not only finding me a reasonable rate for all of my properties but keeping me abreast of changing regulations that impacted my situation. The best part that I found working with Broadway Insurance Services is the simple fact that you are remembered as a person. When I call even after a year or two, my accounts are remembered in detail without being placed on hold or any long conversations. My busy schedule is respected and I never feel as though time is wasted. I found this company on a google search and I am now a total advocate for their superior service. read more

Will is great! Helped us get home and EQ insurance a couple of times. Responds fast and is super diligent. Thanks Will!

I work for a national wholesaler, and I can confidently say that William and his team are a rare group to come by. I've seen brokerages come and go and its uncommon that you get to work with a team that is voracious, experienced, and responsive as Broadway Insurance. Broadway has proven to exceed expectations on every level. They are punctual, responsive and have shown to be ethically motivated to find the best coverage for their clients. If you're looking for an agent to get the job done for your commercial or property insurance business, this would be one to put your money on. read more

I worked with William Lemmon BROADWAY INSURANCE SERVICES for many years on my Home and Auto insurance need. William has great customer service and very responsive. He review our Home and Auto policy every year before renew to insure we have best possible rate. I highly recommended. read more

Broadway Insurance is absolutely the best!!! I THOUGHT I had a solid insurance plan with Infinity Insurance, full coverage. Then I was rear-ended and realized I really didnt have the coverage I needed despite paying over $150 a month!! I don't even know what I was paying for with Infinity. Allegedly, my monthly rate was so high due to an old cell phone ticket, despite having ZERO POINTS on my driving record. One quick call to William Lemmon at Broadway Insurance got me everything I needed. Will quoted me an amazingly reasonable rate and really made sure I was covered where it counts. He was so thorough and professional. Will sent me multiple quotes, made the adjustments that were right for me, and really kept me well informed. With Will's amazing help and fast responses, I have gotten the greatest coverage through Mercury Insurance. Full coverage, uninsured motorist coverage (SO IMPORTANT!), rental car reimbursement...! I couldn't feel more prepared or more covered. Thanks Will!! And thanks Broadway Insurance!! read more

Broadway Insurance is the best thing that will ever happen to you. William has exceptional customer service. I could not recommend this company more. read more

Fast response, clear summarization, and great recommendations. I highly recommend Broadway Insurance if you want quick and clear options. They provided insurance for 2 homes and 2 cars of mine. read more

We have worked with William for the past several years and it has been a seamless, simple, actually enjoyable experience. He always has time for us, is on top of everything and breaks things down in terms I fully understand (which for me and insurance is a big deal). I would never go anywhere else for insurance. read more

Seek no more! The best agents ever who'll definitely give you the best quotes. I don't even remember how I came across William, but I consider that to be my lucky day. Just bear in mind that 2 auto full coverage and renter's insurance can cost you less than $200/month. On top of that, William is available even during his days off, so you can absolutely count on these guys. read more