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Bubu

4.2 (325 reviews)
ModerateSushi Bars
Open 11:30 am - 3:00 pm, 4:30 PM - 10:00 PM
Updated a few days ago

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BUBU ATMOSPHERE

What's the vibe?
Moderate noise
Casual
Trendy
Dogs allowed

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Handrolls (unagi, negitoro, scallop, sake). Salmon sashimi. Takoyaki
Johnny A.

Came here on a Sunday at 4:30pm and was seated upon opening. Surprisingly no wait, maybe bc it was windy/chilly today. [[HIGHLIGHT]]This is my first time coming back since they changed locations, and it looks like they have about 3-4x more seating to accommodate the popularity.[[ENDHIGHLIGHT]] There is also a limit of 2 order rounds and 60 min limit (not strictly enforced). The quality of the handrolls and HH sashimi is still very fresh and delicious. Everything off the happy hour menu remains a good deal for the quality & value, even though it's now up $3-6 per. My favorite is the 5pc salmon sashimi-- thick & smooth cuts. I went off the HH menu for the 8pc omakase for the dose of uni + sparkling grapefruit drink. The omakase fish was okay and the sparkling drink wasn't really fizzy, so my carbonation craving wasn't fixed. My lady's part of the bill was $9 while mine was $100 haha (total $145 for 2 people)--I'd skip the omakase next time. When I come back I'd probably just stick with the happy hour menu & handrolls.

Crispy salmon bubu
Raymond Y.

Can't go wrong with $3 handrolls (in this economy??)! Came here for the happy hour, and was pleasantly surprised by the diversity of the menu and quality of sushi/handrolls. I also enjoyed the agedashi tofu, chicken karaage, and takoyaki, but not too much to write home about. I particularly loved the salmon avo + unagi handrolls as well as the crispy salmon bubu--the fish was so smooth and quite fresh. Could probably down at least a few of each...will be back!!

Rainbow Roll and Spicy Salmon Roll
Thomas R.

Tonight I ordered my usual rainbow roll along with the spicy salmon roll tonight. Both were fine, but neither left much of an impression. The spicy salmon roll wasn't spicy at all. I ended up adding soy sauce and wasabi to compensate, which helped but also masked whatever sauce they had on top, so you lose either way. The rainbow roll was decent, though one of the fish pieces tasted a little off and the avocado was firmer than it should've been. Pricing is actually reasonable by SF standards. $7 for the spicy salmon and $14 for the rainbow roll is pretty rare in this city. I had a DoorDash discount which made it an easy call, but at full price I'm not sure the quality justifies it. A solid option if you catch a deal, but I wouldn't rush back otherwise.

Billy T.

Finally went to checkout Bubu for their HH deal! Luckily went early to get a table. Glad to have scratched this off my bucket list and hope to give it another chance in the near future...... great quality sushi / hand rolls (deal now is $3 for one instead of 2 for $5). Maybe my next visit will be different but nonetheless, [[HIGHLIGHT]]great value, food, vibes, but disorganized.[[ENDHIGHLIGHT]] I wanted to justify the relocation of Bubu being a prime factor but it was really just the service overall. You'll be handed a checklist for two rounds of ordering your happy hour deals; what I wish they did differently was mark off things that the table had received because.... Everything cameout very quickly besides the sashimi. For the sashimi; we waited nearly 30 minutes with about 4 staff members following up if we're ready for the next round; seems like there was no communication with the kitchen as we kept constantly saying we're missing things still. After getting the sashimi (10/10 stars though haha), it kinda didn't want us to order more for round 2... so we wrapped up and tried to get the bill but couldn't flag anyone down after getting the sashimi. Baked Lion King roll (5/10) was almost good; it wasn't baked fully, center was still cold, maybe leave it in the oven for a good 10 more minutes. Handrolls (10/10!!) high quality goodness with very generous slices of buttery avocado, i hope that one they do a fresh sashimi variant. The sauciness is delicious but something plain to really taste the fresh fish would be great! Bubus (6/10) felt more like an appetizer akin to shrimp toast but make it on crispy rice. You're better off getting two more hand rolls to fill you up.

Salmon avocado handrolls ~ 2 for $6
Jean S.

[[HIGHLIGHT]]Nice sushi restaurant for happy hour near Japantown in SF.[[ENDHIGHLIGHT]] There was no actual sign at the restaurant that said Bubu. The signs outside and inside said the restaurant was called No No. Since "Bu" means "No" in Chinese, I guess it makes sense. Plenty of small tables inside and a sushi bar area. Good deals on hand rolls during happy hour. Many hand rolls were 2 for $6 (spicy salmon and spicy tuna) and some were 2 for $12 (baby lobster and truffle wagyu). We ordered spicy salmon avocado hand rolls, spicy tuna avocado hand roll, baby lobster hand rolls, truffle wagyu hand rolls. You can request the spicy salmon to be not spicy, but you they cannot make the spicy tuna not spicy as it's already premixed. Our favorite was the salmon and avocado hand rolls (minus the spicy mayo). The truffle wagyu was good too, mostly because of the truffle flavor. The baby lobster was okay...the taste of the lobster is covered by the rice and seaweed. I didn't try the spicy tuna roll. It would have been nice if they had a raw fish option that wasn't spicy. We also ordered several sashimi specials during happy hour, each were $8 - 3 pieces of bluefin toro, 3 pieces of salmon toro, and 5 pieces of salmon sashimi. We liked all of the sashimi, but the salmon sashimi the most. The bluefin toro was seared and a bit stringy. Service was average and sometimes a bit below average. We were sitting at a table near the back and at times, weren't attended to. We had to wait awhile to flag someone down and some times items were slow to come. Overall, we were glad we had a chance to try the handrolls during happy hour. There was no wait for a table on a rainy Tuesday. Happy hour is everyday from 4:30-6pm and 8-9:30pm. A surcharge is applied to your bill.

Benny H.

Pretty good sushi spot near Japan Town. I thought this place had another name, but I guess not? Good quality sushi for a fair price in the Bay. Not saying it's cheap, but fair. Did take forever to get my sale. Overall a nice spot worth the visit.

Sakae Toro Sashimi
Vivian Y.

Was in the area and came in about 10 minutes before the end of happy hour so we got one round in. The happy hour menu looks updated when compared to previous pictures and they also seem to go by Nono now?? The new HH menu that we were given had a lot more options besides the popular hand rolls. We ordered mostly nigiri and sashimi even though those were pricier but we were so happy with the quality of the fish and flavor pairings of the nigiri. Also, most pieces had a great fish to rice ratio. Favorites from the HH menu were the seared toro nigiri and Hokkaido uni nigiri and we also loved the wagyu nigiri which was recommended by staff and not on HH menu. Will definitely be back!

Linda Y.

A good selection of food and sake for happy hour -- I came when everything was $5 on the menu at 8pm on a weekday. [[HIGHLIGHT]]Get here early! I got here 30 min early to line up and just made the first wave cutoff (felt bad for the people after because it was dark and cold outside and many of the seats were outdoors).[[ENDHIGHLIGHT]] My favorite on the menu were the handrolls and the crispy bubus (which were the star of the night imo -- the fish on top or crispy rice with a nice creamy sauce was so good.). Overall, our party of 2 ended up spending $40-50 per person anyways so it wasn't thaaat cheap if you want to get a full dinner out of the happy hour, but it was a fun experience to just order a lot of small plates.

Margaret T.

Solid happy hour place as you can't really beat $3-6 handrolls! Came by on a Thursday night for happy hour (runs from 4:30 to 6pm on weekdays), and was happy to see there wasn't really a wait! They typically seat you when your whole party arrives, but since there wasn't a line, they allowed us to go to our table and wait for our straggler to show. You're allowed to order 2 rounds only for happy hour, but it turned out to be enough for us. We initially just did handrolls, takoyaki, the bubu crispy rice cakes, and sashimi. However, for the second round, we were a bit more adventurous and ordered the tostadas. I thought majority of the handrolls were decent! It wasn't super heavy on the rice and the ratio of filling to rice was good. The seaweed wasn't as crispy as typical omakase/handroll places since they're making the entire order at once (expected, but I do love that first initial crunch when you bite into it! ASMR!). I thought the sashimi wasn't the best, but I mean, for the price, it's acceptable.

Maguro Mango Poke
Mauricio B.

Almost don't want to write a review cuz this place is so fire and underrated. Great happy hour deal, super fresh fish, the only thing I'd offer constructive criticism for is the Wagyu is basically ground beef lol but I like ground beef so I'm not complaining, but some people may be caught off guard. Everything else we ordered was fire. The service is pretty attentive and quick. Excited to have this on the Japantown sushi rotation.

Karlee J.

Had a perfect evening here. Their happy hour is a great deal!!! High quality sushi with wonderful service. Sushi came out quickly after ordering. Everything was fresh and flavorful! Would come back. [[HIGHLIGHT]]Can get busy but lots of seating.[[ENDHIGHLIGHT]] [[HIGHLIGHT]]Mostly inside (maybe 2 tables not indoors).[[ENDHIGHLIGHT]]

Salmon kama (collar)
Vira P.

I FINALLY made it to BuBu. I had the day off and wanted to go to a restaurant that I usually have difficulty getting to. Out of the two I had in mind, I decided to go to BuBu for happy hour. Most of the items on their HH menu used to be $5, but it's now $6. Still a good deal for the city. I got the salmon avo hand roll and the spicy negi toro hand roll, which were $6 total. I [[HIGHLIGHT]]also got the salmon kama (collar) and chicken gyoza. And I had to get their crispy rice rolls, which I got with spicy salmon. Everything was fresh and delicious! It's no wonder they're popular. The hand rolls were stuffed with fish. I especially enjoyed the silky texture of the toro. The salmon collar was juicy and piping hot. Looks were deceiving as the whole dish started steaming when I cut into it. It was kinda cool to see that. The chicken gyoza was fine. It was juicy with a nice crisp on the wrapper. I enjoyed it with the dipping sauce and its slightly sweet and slightly acidic taste. The crispy rice rolls, or bubus as reflected in the menu, had nice contrasting textures. The rice was crispy as advertised and went well with the silky salmon. I'm not that sensitive to spice, but I was surprised to not get any heat from the dishes that were advertised as spicy. But the were still yummy. Also, I dined alone. I normally don't care as I dine solo often, but the space was small and it was full of couples (and not just because it was Valentine's Day as I've seen it usually full of couples or groups). So I felt a little awkward, especially when I had to pick bones out of my mouth from the salmon collar[[ENDHIGHLIGHT]]. I'm sure no one was paying attention to me, other than the waitstaff, so it's just all in my head. But next time I'm bringing a friend. Happy hour is from 4:30pm-6pm Monday through Thursday (closed Tuesday), and 3:30pm-5:30pm Friday through Sunday. And their late happy hour is from 8:30pm-9:30pm. But get there 30 minutes prior to add your name on the wait list.

Hand rolls
Ethan W.

Decent value for sushi prices in the city - for a price ref it ended up being ~30pp for a group of 4 and we got a few rolls, handrolls, bubus, plus an app Happy Hour is now $6 for 2 handrolls as of Jan 2026. A bit of a wait so try to get there a little early to put your name down in time Fish quality / flavoring they had was decent too, nothin off. Salmon sashimi was favorite out of all fishes Great to snack or satisfy sushi cravings if you're local / have easy access to this spot

Waygu tostada

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10 days ago

The sushi is nice and fresh and is at a great price here. It's a cute locations and the menu has a lot of choices.

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Bubu Reviews in Other Languages

Ask the Community - Bubu

Are there speakers / music in the restaurant? If so, would it be possible to ask for it to be turned off?

Well, the ambiance is cozy and nice and there IS some Asian pop vibe music playing that isn't too loud on the 2 occasions I visited.… 

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Hikari Sushi & Bar

Hikari Sushi & Bar

3.9
(565 reviews)
0.2 mi
$$

It is such a fun place for the whole family. The restaurant itself is situated across the main…read moreJapan town mall. Once entered, you are greeted with a cute statue, great for little ones and adults. We got seated pretty quickly at a booth. Different from traditional sushi conveyor belt place, you don't see pre-made dishes around. Instead, each table/spot comes with a screen for placing orders. You can pick up to 4 dishes each time, then added to cart. When your dish is coming, you see the light flashing, then a nice train carries your happiness over. Once unloaded, you push a button and wave bye bye to the train departing. Yes. Super fun for kids. I ordered some sashimi, tofu salad and some sushi. They are super fresh! Service is fast, consistent and friendly. My kids enjoyed goyza, soup, onion rings and some cooked sushi's. We would love coming back again. I can see this to be our go to place in Japan town.

Katsu meal: 6/10 -- breading fell apart and lacked the classic panko crisp and flavor. i would have…read moreliked a little curry with it instead of the side salad Handrolls: 8/10 -- the sushi was really good and fresh. I liked the fun experience of our hand rolls arriving on the bullet train as well. We got the spicy salmon, deep fried tuna, and rainbow. Clean space and conveniently located near lots of shops in Japan Town. Service was minimal but good. Overall a unique and fun experience for those who have not been to bullet train sushi restaurant! my entree was kind of mid for the price though so I would probably recommend opting for the sushi or bento box combos.

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A Shinkansen delivers your sushi a few minutes after you place your order! It even sounds a little like the real deal! :)
A Shinkansen delivers your sushi a few minutes after you place your order! It even sounds a little like the real deal! :)
Hawaiian Roll
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Ganji

Ganji

4.6
(629 reviews)
0.2 mi
$$
Locally owned & operated
Free WiFi

What a gem amongst all the restaurants in Japan Town! It's in the outside center near the…read morestationary store Paper Tree for reference. Been here a couple of times already and the service never failed. Even came here during the Cherry Blossom Festival and the staff were still friendly / accommodating. They even put a spicy sauce on the side of one of the katsu plates when we mentioned that my dad couldn't handle all that haha. This cozy spot mainly focuses on katsu plates, but I like how they had off menu or specials to choose from if you'd like another option. I will say though them katsu plates were just chef's kiss. The meat is pounded thin enough where it's still juicy and tender, but doesn't affect the exterior from being crunchy and a bit flaky. Nothing was dry here yallll! I also like how it already comes with miso soup and salad. Huge fan of that Hamachi Truffle special though. Think of a citrusy flavor from the ponzu, fresh fish, a bit of micro greens, and a thin slice of jalapeño that just ~works~ on a cute wooden spoon that you want to steal I could honestly eat like 5 spoons of this. I'd skip on the calamari as it was kind of skimpy to share with a large group. Only note was that their fried katsu curry was a bit underwhelming with having more slices of carrots than potato! Would love to come back if I am ever in the area.

Ganji is a solid spot for katsu in Japantown! The service was excellent--the staff were friendly,…read moreattentive, and quick to take our orders, which made for a great dining experience. The miso soup was a delicious way to start the meal, and when my katsu arrived, it looked amazing. The meat was hot, tender, and the portion was huge, so I definitely left full. My only suggestion is to ask for the curry on the side if you like your katsu extra crispy. I had the curry poured over it, and the breading got soggy pretty quickly. The only reason I'm giving four stars instead of five is the price. My dish was around $30, which felt a little expensive, although I can understand it given the quality of the meat and generous portions. Overall, it's a great place if you're craving katsu, and I'd definitely come back--just with the curry on the side next time!

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Ganji
Ganji
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Yuji

Yuji

4.7
(86 reviews)
0.2 mi

Came here to celebrate my husband's birthday and thoroughly enjoyed our Bar Kappo experience! This…read morehas definitely made my top 3 omakases I've tried in the Bay Area so far. The restaurant can be a little hidden, but it's pretty easy to find with the instructions they send before your reservation. It's located above Fermentation Lab. Just head up the stairs and you'll find it inside the old Ichi Pub space. The restaurant is small and intimate, with only 9 seats at the counter. When you arrive, walk through the Yuji curtain and check in directly with the chef since there is no host. My biggest concern with set menus is always whether I'll feel satisfied and full afterward, but that was definitely not an issue here. My husband and I were both very satisfied after the meal. Every dish was delicious, and you could really taste the quality of each ingredient. Highlights for me were the bluefin sashimi, which was so buttery and soft that it literally melted in your mouth. The skillfish was rich and decadent, and the citrus and ginger balanced the flavors. The fried fish was another favorite as it reminded me of the savory Japanese rice crackers I loved growing up. Since it's located in Japantown, parking can be challenging. We had to loop around several times looking for street parking and even had two cars take spots we were waiting for, so definitely give yourself extra time before your reservation. I would highly recommend this place! The chef changes the menu periodically based on what's in season, so it's a great excuse to come back and try something new in the future. Total spent for 2: $462

Really hidden spot with no signage -- we had to ask neighboring restaurants for directions, but it…read morewas absolutely worth finding. The chef was incredibly warm, smiley, welcoming, and attentive throughout the meal. Every ingredient tasted exceptionally fresh, with careful selection of only the best cuts and portions. Highlights included the otoro, wagyu beef, spot shrimp, caviar, green eye fish, and hotaru ika. The omakase was perfectly portioned and thoughtfully paced from start to finish. A truly memorable experience.

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Bar seating
Bar seating
Chilean sea bass with piece of truffle and pickled ginger on top
Chilean sea bass with piece of truffle and pickled ginger on top
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Domo

Domo

4.0
(1k reviews)
0.8 mi
$$

Small sushi restaurant in Hayes Valley. I needed dinner before a show. As a party of one, they…read moreseated me at the sushi counter of this tiny place. Specials are on the mirror. I ordered the sashimi salad, charred salmon nigiri and the sea bass nigiri on special. Omg. The sashimi salad was beautiful. Thick pieces of sashimi were on top of the wonderful variety of greens. A generous portion for one person and I probably didn't need much else. Loved the nigiri especially the charred salmon. A bit of a kick with the shredded of pepper on top. And the sea bass had a hidden piece of perilla. My tummy was satisfied and happy. Can see why this place is so popular. I'll be back

Was pleasantly surprised by this place. The service was friendly, and they allow dogs; outside of…read morecourse. My group of 5 + 2 dogs needed seating, which they were able to accommodate their cozy seating right by the front door. Fortunately they have heaters running outside, so that was nice. We ordered 3 rolls - spicy tuna (5 pcs), black pearl (8 pcs), crunchy California (8-9 pcs for $15). The rolls were pretty well balanced with ingredients. Spicy tuna was a bit, but surprisingly, their crunchy California was the best. Fried absolutely perfectly with whatever batter they use, and inserted with real crab - not imitation! Anyway, enjoyed this place for what it was. It's not a large restaurant, nor do they have a large menu, but the taste was good and we enjoyed the service from our nice waiters.

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Domo
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Oma San Francisco Station

Oma San Francisco Station

4.3
(353 reviews)
0.1 mi
$$$$

Oma San Francisco Station is an omakase restaurant inside Japan Center in San Francisco Japantown…read more They offer 3 menus: Mizuho with 24 items, Sakura with 16, and Tsubame with 12. The location is unusual, as the restaurant is open to the mall, which is a bit disruptive. I came for the 8:30pm seating, but the previous guests were still finishing, so I had to wait until 8:45pm. The staff did not seem very concerned. Bad start. You could also hear the mall cleaning crew during dinner, which was not very pleasant. I ordered the 24-item Mizuho Menu, as did all the other guests. There were 5 guests in total (the restaurant can seat up to 8 people). Here is the menu I was served at the end of May: 1. starter: ama ebi cracker with caviar, pickled lotus root with shaved bonito, crab salad 2. nigiri 4x: isaki, iwana, myabi tai, kanpachi 3. sashimi: chutoro, hotate with caviar, umi masu, sawada 4. nigiri 8x: hirame, suzuki, inada, kurodai, shima aji, kamasu, otoro, aged A5 wagyu, kinmedai 5. hot dish: miso soup with inari and shrimp head, hokkaido uni with marinated ikura, black cod, umi masu with raw yellow egg and caviar 6. dessert: matcha ice cream with strawberry Frankly, the food was excellent. The starter was not very creative, but the nigiri were great. The sashimi selection was very nice, with some fish you do not see as often in omakase menus, such as isaki, iwana, and myabi tai, a kind of tai. Sawada was delicious and is always a good inclusion. We asked for some wasabi and received a small cup of kizami wasabi, a chopped wasabi with a slightly crunchy texture, which was a nice touch. For the nigiri, all the classics of a good omakase were present: otoro, kinmedai, shima aji, uni, hotate, and wagyu. Kamasu was also included, and it is one of my favorite fish. It is also worth noting that they age both their beef and their tuna, including the otoro that was served. A few pieces were torched, maybe a few too many. Overall, the service was not memorable, although chef Ron Au was friendly and nice. The place itself felt a bit questionable, and my expectations were not very high after the beginning of the meal. But the food was truly excellent, and for that reason I think it deserves 5 stars.

4.5 stars round down…read more It's a really small space and I booked a reservation for my bf's birthday! It's in a part of japantown which feels a bit open (which I think is part of the vibe and definitely really fun. We got the 24 piece course which is a Lot Of Food,, and we were the only people there which was really cute. They split across more traditional nigiri dishes and some cooked dishes.The highlight was the second batch of nigiri dishes but I don't remember the exact fish. I will say that of all the omakase places I've been to, its not the best on my list so i'm curious what other places look like, but it's a really special and unique experience! My ONE GRIPE (actually there are a few) but the smoked salmon they served didn't have some of the pinbones removed which is a HUGE FUCKING NONO. i'm just putting it here because as a small institution it's important to support but there were 3 bones which was a :////

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Oma San Francisco Station
Starter
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Izumi Kaiten Sushi

Izumi Kaiten Sushi

3.6
(272 reviews)
0.2 mi
$$

Been eating here when we are in Japantown, cute little spot- Conveyer Belt sushi place. Mostly bar…read moretype seating area, and three tables to sit. We were seated at the bar area since the tables were occupied. The waitress was very quick and fast, setting us up with waters and chopsticks. Sushi is plated and charged by the color of the plate- blue is their most pricier options, which I got a lot of so I had stop eating that option, and I went for yellow or orange! Sushi was fresh, I am a Saba fan so that's what I mostly ate. Uni was fresh, and Amaebi was good. Overall, if you want something fast, the wait wasn't long, (of course it'll change on the weekend) times would be long because of the seating, try this place out! We will be back!

Came here on a Saturday evening for dinner. It was busy, loud, and lively. I've been to other…read moreconveyor belt sushi spots before, but this one really stood out. It was hard not to grab a bunch of plates since the sushi tasted very fresh and there was a ton of variety going around. I got a mix of rolls and a Sapporo, which paired perfectly. Staff was quick and efficient, even with how crowded it was. Prices were also very affordable for sushi, especially considering the quality. Solid spot if you want fresh conveyor belt sushi without paying too much.

Photos
Extra plates are seen in the background staked up on top of that fridge.   There were only 2 other groups.  Why leave more raw fish out!
Extra plates are seen in the background staked up on top of that fridge. There were only 2 other groups. Why leave more raw fish out!
Corn nigiri
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Bubu - sushi - Updated July 2026

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