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    Bubu

    4.1 (340 reviews)
    ModerateSushi Bars
    Closed 11:30 am - 3:00 pm, 4:30 PM - 10:00 PM
    Updated a few days ago

    Order Bubu Takeout or Delivery

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    BUBU ATMOSPHERE

    What's the vibe?
    Casual
    Trendy
    Moderate noise
    Dogs allowed

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    Recommended Reviews - Bubu

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    Nghi T.

    My boyfriend and I went to SF for the day, our usual food place closed and we wanted to try out this place since they had pretty cheap hand rolls Vibes: 9/10 The place itself is pretty cozy, a little small but isn't all places in SF SMALL. There are a few tables, and a Bar. The restaurant is in a pretty nice area with a lot of food and dessert places. Service: 8/10 It was nothing crazy! Workers seemed a little tired haha and didn't check up on us except when bringing out the food, I don't usually mind that at all but with a required 18% gratuity, I did expect a little more! One person did check on us twice, But I think he was the owner? I'm not sure. He was super nice and recommended some things to us. Some angry guy came in for his TO GO order during our visit and honestly, everyone handled it pretty good. But damn... crazy upset over Ginger and wasabi Food: 6/10 I was definitely a little disappointed :(. The food itself was such a good cheap price, especially in SF, but it wasn't that good. We've been to a lot of hand-roll places, from NorCal to SoCal and unfortunately this place wasn't as good as we were hoping it to be. We ordered, 4 handrolls, 4 Tostada, 1 order of Karage, and this Steamed egg cup thingy with Uni and salmon Roe. Hand rolls: 6/10 It was a good amount of fish for the price, but the Nori was really chewy, not crunchy, the fish was just, really mushy, and the avocado made it a little more mushier. It was still good! Tostada: 4/10 Honestly, it was so nice to look at, but the amount of avocado was honestly a little overwhelming. Again, this is just my personal opinion, I'm sure some people would love this, but personally for me, it's too mushy for my liking. Karage 9/10: It was just Karage, pretty good, wasnt crunchy but outer shell was pretty seasoned! The Steamed egg cup (sorry, I forgot what it was called ) 4/10: PERSONAL OPINION!!! I didn't like it, it was too much of a "seafood" taste, and a little too bland for my liking. We honestly really liked the portioning, especially for the price. But there IS a mandatory 18% charge as tips as well as a 6% mandated SF charge. Personally, we usually tip around 15-20% anyways so I really didn't mind much. But the total REQUIRED percentage is 24%... almost 1/4 of our meal . I'm sure a lot of people would find this place a really nice place to go to, service is nice, food is cheap, a lot of protein, and a really cozy area!

    Salmon Sake Nigiri
    Alyx J.

    My friend and i came to dine here and had a great experience. Service was very friendly, fast and nice! In all honesty we may have ordered a bit too much... we were very interested in specifically the crispy bubus (we were craving nobus spicy tuna crispy rice). We ordered the spicy tuna, spicy salmon and spicy hamachi. I would say that they are a way lower tier than nobu... and if you waited too long to eat them they got mushy and soggy... not sure how to prevent that though! May have just been an us problem since we were also yapping and drinking! Their other rolls and fish quality were also pretty average.. overall i would come back but just order less at once! I also heard they have a great happy hour too!

    California Roll, negitoro hand roll, bento but missing miso and salad
    Lizzie S.

    Due to people's reviews here, I felt like I had to try it! I think their good reviews are just for happy hour. We ordered a - negitoro hand roll - Two Items Bento (Salmon Avocado Roll and California Roll) - lion king roll - dragon roll and they were not good. The california roll had low-quality fake crab. The only ones we finished were the salmon avocado roll, the hand roll, and the dragon roll. We threw out most of the lion king roll (described as a cooked roll filled with avocado and imitation crab, topped with baked salmon, creamy spicy aioli, unagi sauce, and tobiko.) I think it's just lower-quality fish (you get what you pay for) and too much sauce.

    Anh T.

    My friend and I came for BUBU's later weekday happy hour, which was roughly from 8-9PM. We ordered many different small dishes, and my personal favorites were their salmon nigiri, takoyaki, and their Crispy Bubu. The Crispy Bubu had a satisfying crunch and was the first dish handed out to us that really proved to us how hungry we were. The salmon nigiri was fresh, and the takoyaki had a crispy exterior with a soft, flavorful center.

    I ordered from Dordash and they sent me some left overs, didn't even look like they made the sushi Didn't even bother to add soy sauce. Unbelievable, Can't believe this can happen

    Samantha D.

    The happy hour here is great. Make sure you get here about 30 minutes early for the line. They've expanded the happy hour menu since I've been here. Quality is decent for the price of the fish. Sake isn't the best quality, but it's so cheap that you can't find too much fault in it. Everything comes out quickly. Space was a bit tight, but I believe they've moved to a bigger location to accommodate more people.

    Happy hour menu 02/2026
    Kaela N.

    Went for happy hour at Bubu. This happy hour has a variety of sushi, handrolls, drinks and appetizers to choose from. However you are only allowed to order one round and what ever you do not finish you cannot take home! My friend and I did not see this small prompt on the menu about taking happy hour food home so we had to leave quite a bit of food. The handrolls were amazing-- good size and great quality. Crispy rice was a pleasant surprise and not too oily. The kimchi udon was from the regular menu and was a bit too salty. This place gets busy for happy hour so best to come right at the start. Minimal seating indoors. No outdoor seating. Service was quick and friendly. Ambiance is cozy and casual.

    Kristi Y.

    I have mixed feelings about this place. I came here for happy hour after hearing good things, but unfortunately, I didn't find it to be anything special. The service was just okay. The toro was not melty and had a very fishy taste, which immediately lowered my expectations. We also ordered the truffle Wagyu hand roll, but it felt like it was 90% rice and 10% ground beef. It definitely lacked the truffle flavor as well. Overall, we spent around $175 and left not even feeling full.

    Handrolls (unagi, negitoro, scallop, sake). Salmon sashimi. Takoyaki
    Johnny A.

    Came here on a Sunday at 4:30pm and was seated upon opening. Surprisingly no wait, maybe bc it was windy/chilly today. This is my first time coming back since they changed locations, and it looks like they have about 3-4x more seating to accommodate the popularity. There is also a limit of 2 order rounds and 60 min limit (not strictly enforced). The quality of the handrolls and HH sashimi is still very fresh and delicious. Everything off the happy hour menu remains a good deal for the quality & value, even though it's now up $3-6 per. My favorite is the 5pc salmon sashimi-- thick & smooth cuts. I went off the HH menu for the 8pc omakase for the dose of uni + sparkling grapefruit drink. The omakase fish was okay and the sparkling drink wasn't really fizzy, so my carbonation craving wasn't fixed. My lady's part of the bill was $9 while mine was $100 haha (total $145 for 2 people)--I'd skip the omakase next time. When I come back I'd probably just stick with the happy hour menu & handrolls.

    Rainbow Roll and Spicy Salmon Roll
    Thomas R.

    Tonight I ordered my usual rainbow roll along with the spicy salmon roll tonight. Both were fine, but neither left much of an impression. The spicy salmon roll wasn't spicy at all. I ended up adding soy sauce and wasabi to compensate, which helped but also masked whatever sauce they had on top, so you lose either way. The rainbow roll was decent, though one of the fish pieces tasted a little off and the avocado was firmer than it should've been. Pricing is actually reasonable by SF standards. $7 for the spicy salmon and $14 for the rainbow roll is pretty rare in this city. I had a DoorDash discount which made it an easy call, but at full price I'm not sure the quality justifies it. A solid option if you catch a deal, but I wouldn't rush back otherwise.

    Mango poke
    Anvita S.

    Great deal for happy hour. My advice is to go for the hand rolls vs other things like dumplings, karaage etc. We enjoyed everything we tried but the fresh fish items like hand rolls and sashimi were most memorable.

    Billy T.

    Finally went to checkout Bubu for their HH deal! Luckily went early to get a table. Glad to have scratched this off my bucket list and hope to give it another chance in the near future...... great quality sushi / hand rolls (deal now is $3 for one instead of 2 for $5). Maybe my next visit will be different but nonetheless, great value, food, vibes, but disorganized. I wanted to justify the relocation of Bubu being a prime factor but it was really just the service overall. You'll be handed a checklist for two rounds of ordering your happy hour deals; what I wish they did differently was mark off things that the table had received because.... Everything cameout very quickly besides the sashimi. For the sashimi; we waited nearly 30 minutes with about 4 staff members following up if we're ready for the next round; seems like there was no communication with the kitchen as we kept constantly saying we're missing things still. After getting the sashimi (10/10 stars though haha), it kinda didn't want us to order more for round 2... so we wrapped up and tried to get the bill but couldn't flag anyone down after getting the sashimi. Baked Lion King roll (5/10) was almost good; it wasn't baked fully, center was still cold, maybe leave it in the oven for a good 10 more minutes. Handrolls (10/10!!) high quality goodness with very generous slices of buttery avocado, i hope that one they do a fresh sashimi variant. The sauciness is delicious but something plain to really taste the fresh fish would be great! Bubus (6/10) felt more like an appetizer akin to shrimp toast but make it on crispy rice. You're better off getting two more hand rolls to fill you up.

    Salmon avocado handrolls ~ 2 for $6
    Jean S.

    Nice sushi restaurant for happy hour near Japantown in SF. There was no actual sign at the restaurant that said Bubu. The signs outside and inside said the restaurant was called No No. Since "Bu" means "No" in Chinese, I guess it makes sense. Plenty of small tables inside and a sushi bar area. Good deals on hand rolls during happy hour. Many hand rolls were 2 for $6 (spicy salmon and spicy tuna) and some were 2 for $12 (baby lobster and truffle wagyu). We ordered spicy salmon avocado hand rolls, spicy tuna avocado hand roll, baby lobster hand rolls, truffle wagyu hand rolls. You can request the spicy salmon to be not spicy, but you they cannot make the spicy tuna not spicy as it's already premixed. Our favorite was the salmon and avocado hand rolls (minus the spicy mayo). The truffle wagyu was good too, mostly because of the truffle flavor. The baby lobster was okay...the taste of the lobster is covered by the rice and seaweed. I didn't try the spicy tuna roll. It would have been nice if they had a raw fish option that wasn't spicy. We also ordered several sashimi specials during happy hour, each were $8 - 3 pieces of bluefin toro, 3 pieces of salmon toro, and 5 pieces of salmon sashimi. We liked all of the sashimi, but the salmon sashimi the most. The bluefin toro was seared and a bit stringy. Service was average and sometimes a bit below average. We were sitting at a table near the back and at times, weren't attended to. We had to wait awhile to flag someone down and some times items were slow to come. Overall, we were glad we had a chance to try the handrolls during happy hour. There was no wait for a table on a rainy Tuesday. Happy hour is everyday from 4:30-6pm and 8-9:30pm. A surcharge is applied to your bill.

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    Bubu Reviews in Other Languages

    Ask the Community - Bubu

    Are there speakers / music in the restaurant? If so, would it be possible to ask for it to be turned off?

    Well, the ambiance is cozy and nice and there IS some Asian pop vibe music playing that isn't too loud on the 2 occasions I visited.… 

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    Kui Shin Bo

    3.8(1.1k reviews)
    0.2 miJapantown, Lower Pacific Heights
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    TLDR: When you're at the heart of Japan town, you have to embody the nation in all the good ways…read more Kui Shin Bo, embodied the nation's backbone of being average to above average in multiple things. This place covers many of the basics (rolls, ramen, tempura, yakisoba, teriyaki, unagi). I really only see it as a jack of all trades, but a master of none. It doesn't mean that this restaurant has no place in Japantown, but it doesn't inspire confidence when it's located in an isolated region of the mall with less foot traffic, while its competition on the other wing has lines longer than the location's capacity. Black Garlic Ramen: It's always a mystery to me how black garlic improves a bowl of ramen. My expectations, however, remain the same. How thick is the broth? How clean is the broth when consumed? What is the quality of the chashu? Do I get enough noodles? I think the best part of this meal was the amount of soup they give, and the chashu was very good. It sucks that the chashu is tiny, but they did very well. I feel that the noodles were those wholesale ramen noodles that were portioned, and the garnish was fine. The broth was okay, 3.5-ish stars in terms of taste. Dynamite Roll and Volcano Roll: I think it's a problem if I have trouble identifying which is which. I can tell you that both are good enough to try, and the Volcano Roll comes with raw fish. Both come with a good crunch and a good sauce, but like most Japanese places that lean heavily into the rolls, good luck finding out what you ordered and what you just ate. Ambiance: Very classic Japanese. They're really at their best to convince you that you're in Japan. It may get tight during a busy day though. Service: Standard. You order, your water gets refilled, you pay, you leave.

    Amazing service and amazing food…read more This was my second time visiting Kui Shin Bo and it's great every time. We received great service, constant water refills, and our food came out quick. I ordered the chicken katsu and beef teriyaki, which is served with rice, miso soup and salad--the perfect balance, and a bit of everything. The chicken was very crispy, the beefy teriyaki had a nice smoky flavor to it, the soup was nice and warm, the rice paired well and the salad was fresh and tasty. My sister ordered the Crispy Chicken Chili Creamy Ramen. I had some of her ramen and it was delicious as well! The overall, restaurant itself is a bit small but the food makes up for it. I would definitely return!

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    Kui Shin Bo - Lunch plate: salmon teriyaki, salad, miso

    Lunch plate: salmon teriyaki, salad, miso

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    Domo - Daddy Roll @colorful.eats

    Domo

    4.0(1k reviews)
    0.8 miHayes Valley
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    I was really craving sushi, so I decided to stop by Domo and it definitely did not disappoint! The…read morerestaurant was clean, organized and you could actually smell the fresh food before even walking through the door. They also offer both indoor and outdoor seating, which is a nice option. I started with the miso soup and it was delicious. For sushi, I ordered the Crunchy California Roll, Dragon Roll and the Domo Roll. Yes I was that hungry haha! Every roll was packed with fresh ingredients, the fish tasted incredibly fresh and the presentation was beautiful. My absolute favorite was the Domo Roll. Seriously no kidding, it was so good! To top it all off, the staff were friendly, welcoming and made the experience even better. I'll definitely be coming back.

    Small sushi restaurant in Hayes Valley. I needed dinner before a show. As a party of one, they…read moreseated me at the sushi counter of this tiny place. Specials are on the mirror. I ordered the sashimi salad, charred salmon nigiri and the sea bass nigiri on special. Omg. The sashimi salad was beautiful. Thick pieces of sashimi were on top of the wonderful variety of greens. A generous portion for one person and I probably didn't need much else. Loved the nigiri especially the charred salmon. A bit of a kick with the shredded of pepper on top. And the sea bass had a hidden piece of perilla. My tummy was satisfied and happy. Can see why this place is so popular. I'll be back

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    Tenroku Sushi - Unagi Roll

    Tenroku Sushi

    3.7(600 reviews)
    0.1 miLower Pacific Heights, Japantown
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    Conveyer belt sushi for the win!…read more I came here last minute because I needed somewhere quick to eat and I was by myself, so luckily there was one seat left (during busy dinner time on a weekend, no less - other places had long waits) Here in America the conveyer belt sushi places haven't really impressed me, but being that this one is in Japantown, it's pretty decent. If there isn't something on the conveyer, you can always ask for it. They were cutting up real, whole fish so you know it's fresh at least. Service was great, super quick and the "chefs" were responsive. The menu is nice, with lots of drinks to choose from as well. Cuts were not authentic but still meaty. Pricing can be on the higher side, depending on what you like. But others have mentioned it can be cheap as you like or expensive as you like at places like these, as they are priced essentially by the choice of fish and how it's prepared. Atmosphere was lively for a weekend night, but I have been here during the week as well when it's less busy. It can be tight if it's full (get to know your neighbor!) but it's more than adequate. Always a fun experience and I have , and will be back.

    For conveyor belt sushi this is a clear 5, for freshness, ease of ordering off-belt (?) and the…read moreservice efficiency. Never a complaint and great hot sake to warm up the vocal cords before going to Festa karaoke right next door.

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    Tenroku Sushi
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    Blue plate specials

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    Oma San Francisco Station

    Oma San Francisco Station

    4.3(353 reviews)
    0.1 miJapantown, Lower Pacific Heights
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    Tucked away in the west entrance of Japantown, in an inconspicuous spot behind all the bustle of…read morethe stores is this hidden gem of an omakase experience. With only 8 seats, the experience is intimate, you get front views to the chefs preparing each of the 24 courses! The fish selections were fresh, delicious and the apps were amazing too. The reviews were great so wanted to come and check this place out for myself and it did not disappoint! Chef Au was friendly and talked to us about his life in Japan, we loved the interaction. All in all 10/10 experience, 10/10 quality of all the dishes and 10/10 ambiance! Definitely worthy of the Michelin accolades it's received!

    Oma San Francisco Station is an omakase restaurant inside Japan Center in San Francisco Japantown…read more They offer 3 menus: Mizuho with 24 items, Sakura with 16, and Tsubame with 12. The location is unusual, as the restaurant is open to the mall, which is a bit disruptive. I came for the 8:30pm seating, but the previous guests were still finishing, so I had to wait until 8:45pm. The staff did not seem very concerned. Bad start. You could also hear the mall cleaning crew during dinner, which was not very pleasant. I ordered the 24-item Mizuho Menu, as did all the other guests. There were 5 guests in total (the restaurant can seat up to 8 people). Here is the menu I was served at the end of May: 1. starter: ama ebi cracker with caviar, pickled lotus root with shaved bonito, crab salad 2. nigiri 4x: isaki, iwana, myabi tai, kanpachi 3. sashimi: chutoro, hotate with caviar, umi masu, sawada 4. nigiri 8x: hirame, suzuki, inada, kurodai, shima aji, kamasu, otoro, aged A5 wagyu, kinmedai 5. hot dish: miso soup with inari and shrimp head, hokkaido uni with marinated ikura, black cod, umi masu with raw yellow egg and caviar 6. dessert: matcha ice cream with strawberry Frankly, the food was excellent. The starter was not very creative, but the nigiri were great. The sashimi selection was very nice, with some fish you do not see as often in omakase menus, such as isaki, iwana, and myabi tai, a kind of tai. Sawada was delicious and is always a good inclusion. We asked for some wasabi and received a small cup of kizami wasabi, a chopped wasabi with a slightly crunchy texture, which was a nice touch. For the nigiri, all the classics of a good omakase were present: otoro, kinmedai, shima aji, uni, hotate, and wagyu. Kamasu was also included, and it is one of my favorite fish. It is also worth noting that they age both their beef and their tuna, including the otoro that was served. A few pieces were torched, maybe a few too many. Overall, the service was not memorable, although chef Ron Au was friendly and nice. The place itself felt a bit questionable, and my expectations were not very high after the beginning of the meal. But the food was truly excellent, and for that reason I think it deserves 5 stars.

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    Bubu - sushi - Updated September 2026

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