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    Cali Couture Boutique

    4.5 (27 reviews)
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    Renee H.

    I can't say enough about this place! Itsel is not only so helpful, but she definitely knows a women's body! I bought two dresses from her. One for Valentine's day and one for Vegas. She has such a beautiful store and has such a variety of dresses to choose from for every occasion. She is so patient and accommodating. She picked out perfect dresses for my son tone and I LOVE them. Also has great accessories! Love this vibe I get with working with her. You can tell she takes much pride in her store, inventory and her clients. I'm so happy with the choices her and I made. Also you find many things online of hers. And everything is true to fit and fashion trending. I won't go anywhere else. And I live in SD and still would travel to get the dress is need. So very happy to have found her and her stunning boutique. Highly recommended Cali Couture boutique

    So happy with my dress and so thankful with Cali Couture boutique.
    Fanny G.

    I'm really thankful with Itsel and Lety who made me look stunning. Since is really hard to find the perfect dress, they totally help me out to choose the correct one so I could be channeling my fancy self on my event. You guys are awesome, thanks for all your patience. Definitely going back for my future events, so far the best boutique in Santa Cruz.

    The event with my husband in my new dress

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    3 months ago

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    10 months ago

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    8 years ago

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    3 years ago

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    8 years ago

    Bought a dress here thank you it was beautiful and for such a small event it was a hit !

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    4 years ago

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    7 years ago

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    10 years ago

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    9 years ago

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    11 years ago

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    5 years ago

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    9 years ago

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    12 years ago

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    12 years ago

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    13 years ago

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    14 years ago

    Great shop. Lots of cute clothes. Nice owner. If you want to shop local but aren't into the dirty hippy look then this is the place for you!

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    11 years ago

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    9 years ago

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    14 years ago

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    Ask the Community - Cali Couture Boutique

    Review Highlights - Cali Couture Boutique

    I was very impressed with Natalie's attention to detail and her suggestions on different styles.

    Mentioned in 5 reviews

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    Foroogh is literally the best. Super super sweet and meticulous. She only wants the best quality…read morework. I had her help me tailor my red dress for my wedding. She worked so hard to make it fit right but when she gave me the quote, I had to be honest and say it wasn't worth it to me because I was only wearing it for half an hour. She didn't get mad, but instead she worked with me to figure out what we could do instead to make it within my budget. After showing me her expertise in knowing what to do to still make it look good, I knew I could trust her with my wedding dress. Things I never considered, she knew and could advise. For example, I honestly thought my wedding dress was good enough, but after her comment about the hip area for my red dress, I knew I just had to have her look at the white dress as well. I didn't even wait for her to finish the red dress before I came back with the white one, but she worked fast! She actually finished it early. She even took the time to help me extra secure the clasps for both dresses. Can't express how much I appreciate her!!! In the pictures below, you can see how my red dress went from poor fit/low quality to wowza!

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    Sketch & Stitch - 4/12/26 Back mesh corset replaced with mikado fabric.

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    I want to commend Purple Tie on their response to a delivery mix-up. I just finished my first order…read morefrom them yesterday, and had to call in regarding a mistake. Elias took my call, and his customer service was absolutely A+. He really made me feel respected and cared for, and immediately handled the issue. I was very impressed by him! Seeing as this was my first order, I haven't had enough experience to say much more yet. But clothes are nicely cleaned and folded, and the one-day turnaround was great.

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    Cali Couture Boutique - womenscloth - Updated September 2026

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