Love this cute boutique and stop in every time I'm in Capitola. They have cute & girly clothes,…read morewhich is much appreciated from today's style that seems to be more relaxed and grunge. (There is also a selection of men's clothing.) Their clothes are also offered in sizes that actually fit and are not cut super tiny only for teenagers. I love that they carry the Lush brand. The store is a small business owned by a friendly young woman. Her mom is also there sometimes and she's very friendly as well. They're so appreciative of those supporting the store. Can't wait to go back and grab some pieces from the fall collection!

Updating my review. One of the owners did call me on Friday and refunded me for the items they…read morewere not able to get me the size in. They also gave me a couple of sweaters for the inconvinience. They should update the phone number and email of business.

I had been to Bunny's Shoes in Santa Cruz twice, and they were out of many styles of boots in my…read moresize (anything between 6-7) and I've always gone home empty-handed. When I stopped by this past weekend to be disappointed again, they called the Aptos store which happened to have my size in the boot I liked, and the Aptos staff was able to put it on hold for me. When I arrived, I was pleasantly surprised to find that that the place was more than just a shoe store. It was an entire gift shop, with clothing, puzzles, and quirky items of all kinds on display. I explored the merchandise they had in the store, from unicorn themed books & ornaments to cozy pajamas made of the softest material ever. It was tempting, but I purchased my lovely new black comfortiva boots and was on my way. If you can look past the outrageous pricing, there's much to appreciate about this cute lil shop. A nice variety of unique products and designs, friendly service, and free & easy parking.

So many gifts, trinkets, interesting things here! Lovely to shop at for yourself, also for others…read more They decorate where there are so many things to look at so even though it seems like a smaller boutique, you can stay here a long time if you truly browse and shop. You feel welcome here and you feel happy looking around or purchasing.

The day before my daughter's wedding, we went in to panic mode as we realized the dress she was…read moreprepared to wear would not work. (Leaving out details on purpose.) While a friend was prepared to drive her dress over last minute we decided to make a stop at our favorite neighborhood consignment shop. When we walked in and asked Amber if they had a wedding dress, we were so relieved when she said there was one in back. It took our breath away as she carried it out!! When my daughter was in the dressing room, Amber astutely whispered the price but told us to just let her try it on. We're so thankful because our frugal daughter wouldn't have even put it on. We just had manicures so Amber helped button up the almost perfect fitting dress. My daughter looked like a beautiful bride! As we walked out the stores two ladies from our incredible community were there and offered to help pay for the dress. I didn't feel like I could accept such an offer and Amber recognized it needed facilitating. Again, her discretion as well as the ladies' went in to play as they worked out a donation toward the dress. Amber even contributed as well! I just had to share this experience to show Jet Set is not just another store, it's part of our community and the greater good... it's part of our lives! This isn't the first time we found just the piece we needed at the right time, but it's certainly the moment that will forever stick. Three cheers to Jet Set and our close community making good things happen in our lives!

The pieces here are limited and I messaged the owner before hand on Instagram to confirm there…read morewould be pieces in my size. I got there and there were about 4 to choose from. The shop keeper assured me if I went to their other location in Santa Cruz there would be more but getting stuck on highway 1 traffic was not in the plan for that day. Overall, it would be nice to have a larger more diverse selection. Most pieces looked like they were for people 45+

My first experience with Jill Alexander, after reading an article in the local newspaper, was to…read moreask her to design a Mother of the Bride dress for me. I am very tall and curvy so finding a formal dress that complemented my figure and felt comfortable was very difficult. Jill designed the perfect custom dress for me and I've been hooked ever since. That first experience was three years ago and I had been making regulars treks to Jill's design studio to check out her new lines and to visit with Jill and the wonderful staff. I was thrilled when Jill opened her retail store in Scotts Valley! The store beautifully displays Jill's fashions and, because Jill's new design studio is in the back of the store, I still get to see Jill on my shopping visits. If you have a curvy figure and you live anywhere in the Santa Cruz Bay Area, stop in for a visit to Jill's store. Even if you don't live in the immediate area, it's worth the drive!

Had a wonderful time finding something to wear to my son's wedding, at this stage in my life it is…read moreall about comfort, thank you for having beautiful comfortable clothing

My daughter took an interest in skateboarding all of a sudden so we came to support our local skate…read moreshop! The store is very well stocked with complete skateboard sets which are perfect for a beginner board. Some of the brands we saw were Santa Cruz, Birdhouse, Creature. The shop was empty at the time so they allowed us to try the skateboards out in shop, which was nice. In addition they have a good variety of decks and they sell the trucks and parts separately so you can customize your board too if desired. I also love browsing through their clothing. They have a nice selection of skater brands for Men, women and children. Sometimes you can get a good deal on the sale rack.

Hello, I recently relocated from the Bay where I could never go into a store that wasn't a DXL, as…read moreI am tall and athletic. This store is affordable, convenient, and family owned... they even had some clothes that fit me. The variety is abundant, and they have a newborn! I encourage our community to contribute and will be a frequent shopper.

Most of us do not associate the word asylum with anything particularly positive. But this asylum is…read moreindeed sweet and lovely. You will find items here for gifts or for home decor and use. The store is elegantly appointed and well-organized. Parking is on the street or in a near-by lot.

I absolutely love this store! I'm a local and whenever I visit I always find something I love…read more We've been shopping there since my daughter was in a stroller and now she's 15. She's always called it the mermaid store. The store has an amazing vibe. The owner is always warm and welcoming. Everything is made very well and good quality. The price point is normal, like what you would find at Nordstroms. And she has great things for gifts. I highly recommend stopping in and feeling the good vibes and look at beautiful things!

If you are guy have the $$$$...this is your place to find clothes that are casual, sophisticated,…read more and cool. You just can't go wrong here, and everything will make you look your best and handsome! I came here with my husband, and we picked out some clothes that are now his favorites and in regular rotation, such as Robert Graham jacket and shirts. A BIG plus is that the staff is attentive, gives advice, and will measure you and do alterations (takes maybe a week).

The Aptos store is the one place that I always get outstanding Service, Quality, Style and…read moreTailoring.

Mme is my go-to shop for unique pieces for gifts and my closet. Elise, the owner is amazing.read more

If I never buy a clothing piece other than at MMe, it just won't matter. Everything I have…read morepurchased there is in my "I will never discard and I will wear till I'm 90" pile. Somewhat classic with a bohemian twist, very Santa Cruzian. Only negative, is that I walk by the shop at least 2x a week. And I literally have to run past otherwise I am pulled in and even with the "I'll just go in to look attitude"....well I usually walk out with a treasure. I am a Mme groupee. Elise is a delight. Oh, and the pieces are just great for any size, even us curvy girls.