Now, seeing that I live in the Bay Area of California, did not partake in the motorcycle week, and…read morenever purchesed an item from this dealership. Why would I be writing such a positive review? Service. My cruise control slipped out and completely stopped working on a recent coast to coast to coast moto trip this summer. Being at least 300 miles away from the dealership I decided to give them a call to see if there was something I could do on my end. RANDY the service manager was super friendly, considerate, and professional in handling the call and offered some advice to what it may be. When that didn't work and I made my way to the area a day later. I just went to the dealership without an appointment to take my chances it getting the problem fixed. This is about 10 days before motorcycle week in Sturgis. The dealership is busy and the service crew are slammed. However, I introduced myself to RANDY and wanted to know if there was any crazy possible chance the service crew could see the bike and give me a solution. RANDY took the bike right in, started filling out a work order, and let me know it will be covered under warranty. They fixed a broken line that was causing the problem in less than a few hours (knowing they still had privious bikes ahead of me.) Went over the work done. Gave me a pat on the back and sent me on my way. I know the bike was covered under the manufactures warranty. However, the professionalism and friendly costomer service went above and beyond. Thanks for sticking behind your product and treating ALL Indian motorcycle owners feel welcomed.

2021 Indian Challenger -Worst buying experience yet. Was told the bike was fully operational,…read morearrived with worn out clutch. They agreed to pay for the repairs here in WA but only replaced partial parts leaving worn out basket, bearings, & pressure plate which made the motorcycle worse. Sturgis abandoned me and stuck me with the remaining bill and the motorcycle remains at the local shop with more issues. I bought this Indian 4/8/26 , received it 5/29/26 arriving with clutch slipping. Their sales rep strung me along with lame remedies to fix the issue until 6/2/26 they agreed to repair it at a "certified" indian dealer that is about an hour away , across 2 cities and 1 ferry ride. Back and forth to this shop and Sturgis refused to fix all of the worn clutch components which caused the bike to walk in gear. 7/10/26 The Indian returns to the shop when an opening was available, blocked out my time, several uber rides, ferry costs, lost time and bike remained there until 8/11/26. When I picked it up only rode for a partial day then it broke down, left me stranded and lost all clutch tension from shotty repair work, had to tow it back to the shop on 8/19/26. Sturgis refused to be involved stuck me with the bill and now I have hundreds of pounds of stress, costs, repair bills and every warm summer day entirely burnt during this ordeal. Avoid this dealership, terrible customer service just turn and burn - you have been warned!

Just started getting into riding and needed help finding gear. Super helpful staff! Showed me and…read moremy friends around the store and helped me get my helmet and gloves, went in about a month or so later and they remembered us and helped my friend get her helmet! I'll be going back for the rest of my gear and anything else I need.

Good people with a huge selection of almost anything, for almost any bike. I've made quote a few…read morepurchasesfrom them online over the years but this is the first time I've been in a retail location.

100% took care of us in an emergency!! Love them had a problem with a rental out of Denver They…read moregot us up and running in two hours

Absolutely outstanding folk in this business. Shawn (Parts) was friendly and provided immediate…read moreservice. Andrew (Sales) knows his BMW lineup and was also friendly and provided immediate service. Thank you for an enjoyable experience!!! BTW - they have an incredible inventory of motorcycles (new & used).

Employee was very helpful and professional . I wish I could remember his name, he needs a raiseread more

Extremely professional and knowledgeable in the MC Shock/suspension business and back their awesome…read moreproduct 100%. Highly recommended.

We were on our annual 2-week bike trip and needed a back tire. They got us in right away and our…read moretire was mounted in the time it took us to do laundry! Very nice and professional. Highly recommended! Way better service than Rapid City, Harley Davidson, and better price!

Heading to Stonehouse Saloon and had oil spraying out of right fork!! Called Backlash Motorcycle…read moreand told them our emergency and they said they could take us right away and they found issue and fixed everything within 2 hours and very reasonable prices too... on the road again enjoying the sights

I was charged 125+ dollars for a starter relay and a bolt. The same parts are less than twenty…read moredollars online. Feel like they ripped me off.

I had just been released from military orders after a long summer at Fort Meade. I was looking for…read morea toy to play with until I went back to school. I was able to find a nice Yamaha dirt-bike and a trailer for a low price. The financing was easy and the friendly service meant for a painless experience. They also three in a complimentary helmet and some free straps. It was a very friendly place.

Great customer service. Tons of Sturgis Rally Merch which is more what I was looking for. Staff…read morewas super friendly and helpful.

How can you not be happy and excited to be at "Sturgis" Harley Davidson? This H-D store is located…read moreat the center of the Harley Davidson world! The store is older and located right downtown in Sturgis. Inside the store is immaculate, well organized and has more H-D paraphernalia to offer than you can purchase in a year. Although extremely busy during Sturgis Bike week, The staff was super friendly to everyone who showed up from around the country. I look forward to stopping here once a year during my annual Sturgis bike week visit!

Great store with the kindest employees ever! Deadwood…read moreHarley-Davidson has a large selection of clothing for women, men, and children, all at very good prices. The staff was incredibly friendly and helpful, which made the experience even better. They even have a sale rack, which I absolutely loved. Highly recommend stopping in!

We had to ride through Deadwood to get to Sturgis 2021 and then again to return to our cabin. We…read moredecided to park the bikes, walk Main Street, and explore this historic city. Lo and behold, a HD store was discovered! The store is located downtown on Main Street. It's not a big store, and it deals only in HD apparel and accessories type merchandise. Figuring this would probably be my first, and last visit here, I looked for a HD T-Shirt that symbolized the Deadwood spirit to take home as a souvenir / reminder of my trip. They had a lot of choices to pick from and it came down to two choices. I finally chose the one based on the Wild West theme (because Deadwood, right?, ha!). The employee who waited on me was friendly, efficient, and courteous. She stated she was exhausted from all the hours and nonstop sales. Nonetheless she laughed and had a good attitude about it. Check this place out if you're looking for HD apparel.