CAUGHT EM! Red handed, open for business and with none other than DONUTS front, center, couldn't…read moremiss em by a country mile if you tried. This is an absolutely wonderful place and a mandatory stop if near Wilson/a place to put in regular rotation if within a 50 mile radius. It's clean, the staff pleasant and just take a look at those donuts. They speak for themselves. First up - Remove the previous review? Absolutely not. It will give fellow Yelpers something to read while munching on lil ol Wiltzen's Ace in its back pocket, and they may possibly thank me for being the nudge needed to give Wilson Doughnut Shop a chance, or two (or even three like we did) if merely closed for reasons that defy you-the-reader's logic: These donuts are worth the effort. Nothin worth having comes easy, right? Right. Besides, I'm not a Karen. If they're not open when you stop by, it's ok to be sad, just don't give up. Now that we've established the hours and days of operation may not make sense to some - donuts/doughnuts; tomatoes/maters. Interchangeable and of no relevancy. Right away you'll notice that is not Hershey's chocolate or some store bought crap chocolate-flavored, corn syrup industrial mess drizzled over the donuts. This is chocolate how chocolate should be done. Not too sweet and not too bitter that all you taste is cocoa. Of note: If you associate Hershey's, Godiva, Ghirardelli or any other main stream mass produced 'not chocolate but called chocolate' product with what chocolate is supposed to be like, the color is going to be a little off putting to you. Live a little. It's good. The actual dough? Dense and just the right amount of greasiness to drive home the fact these are made fresh on site every morning. The Long John's were good enough to fight over so get two if you have any respect for fellow man: These were built for sharing. Actual cream filling and not some low brow jello pudding mix - I was impressed. The enormous honey buns and cinnamon rolls are included in the price for a dozen so let your "I wanna try em all" run wild. Nuke em later in your microwave and slice like a pizza after supper with a cup of coffee. The most visually appealing were the strawberry filled which are the most difficult to pull off in the land of donut snobs. Great dough they have down which is half the battle. The filling? Well...Really good as is. I am far from convinced that was entirely made from scratch using even frozen berries and a basic gelatinous base for a proper jelly filling BUT I wouldn't turn one of em down. Working with nothing but what they already have, should they ever combine a Long John and a Strawberry Filled donut to make one Chocolate Strawberry something or another? Whew I'mma be one broad back havin... Nevermind. Y'all, go. Get a dozen, minimum. You will not be disappointed. God willing and the creek don't rise I will be back.

Our next stop on our foodie adventure in Wilson, North Carolina visiting family. We went to the…read moreWilson donut shop. My grandparents frequent this place every weekend so we had to check it out. I ordered a few donuts, the chocolate covered cream puff they call it. It had chocolate glaze and a sort of fluffy buttercream inside. It was a little too sweet for my taste, but it was tasty. My favorite was the strawberry jelly that only had powdered sugar on top because a doughnut is so nice and fluffy with the homemade strawberry jelly and not too much sugary glaze on top. But I highly recommend getting the little donut holes that have the blueberry mixture in it. That was the The Best doughnut they have in my opinion. For fall, they had cute little pumpkin shaped cinnamon sugar donuts. For breakfast, we ordered a bacon egg and cheese croissant because they were out of biscuits, but I hope to try those another time. My husband also ordered a biscuit with fried steak. And it was very fresh and made to order. But it definitely needed some sauce or ketchup or something to help with the flavor. Everything was such a quick service and got all of our food to go. The best part is the prices of this place is very good and you could feed your family of 4 for under $30.

Honestly, they are the best in the county, if not more. But every other time I go, there's a "SOLD…read moreOUT" sign in the window of the locked door and it's dead inside. You're no used to me at noon if you're not supplying demand.

The service is great, but the quality of the product has seen it better days. I ordered Glazed…read moreDonuts and Apple Fritters. I could have been more disappointed in the Apple Fritters not only have they lost their appeal. The new fritters are as thin a pancake very little apples, over cooked and let's just put a ton of glaze on them, and they have cut back on the size of their donuts. Their donuts leave a greasy film in your mouth, with the only thing you can actually taste is the sugar. This place used to have great products when they were first opened, but like most established they loose the quality. Good luck hope you fix your problems.

I took a bite of each one in the car before leaving the parking lot because they looked wayyy too…read moregood. Every single donut was delicious. Special shoutout to the blueberry, cinnamon roll and apple fritter. They clearly put love into the donuts themselves, the shop isn't fancy but they know donuts. Each one was soft and fluffy. The fritter was warm and crispy all around. I'll be back for sure.

Customer service wasn't great and the store doesn't look very well maintained. I got the apple…read morefritter, cinnamon roll and donut holes. The cinnamon roll was dry and had no flavor, the apple fritter was passable but I've had better. If I would come back it would only be for the donut holes, those were pretty good.

The owner is always so friendly and the donuts are delicious! We have gone there quite few times…read moreand it never disappoints

Stopped at this cute little donut shop while we were road tripping from Florida! These donuts are…read morereally good, especially the donut holes. So light and fluffy! I'm thankful I don't live close because I'd weigh 300 pounds if I had access to this place! Yummmmmmmmy

Excellent donuts - some of the best in eastern Carolina. Consistent quality and freshness.read more

Donuts, donuts, donuts- that is what you should get here! Don't get me wrong, the ice cream and…read morebeverages might be good, but your best bang for the buck is one (or a dozen!) of the most delicious donuts in New Bern. I found this place by accident and decided to splurge on an apple fritter. It, was, the, best, I've, ever, had!! So I got another for later. It didn't make it home lol! I have to avoid this place because I will have to sacrifice a meal to enjoy these tasty pastries!

Walked in to purchase a couple of items....whoever waited on me did not have good customer…read moreservice....just stared ..no smile. I see why they don't get much business. Everything I purchased did not taste good. A complete waste of money. The new generation of owners just don't have it. I guess they ditched grandma recipes and started using their own. Definitely don't purchase your baked goods here. The local grocery chains are so much better!

I went in to buy some donuts. The young man working was very efficient…read more The donuts were delicious

Stop wasting your time reading this and go get an absolutely delightful sweet treat. It'll make…read moreyour teeth ache! We have been going to the Burney's location in Southport for years when at the beach. Randomly while on a business trip I found this location and had to stop in to see if the quality was the same, no disappointment. Haven't tried all of their options, but I must say that a glazed croissant with sweet fillings is absolutely hard to beat. To those about the nosh, I salute you!

Went for sweets and it was great. I did not have coffee but the coffee had a good aroma!read more

Krispy Kreme is perfection on Earth! This solar system! The universe! If there are no Krispy Kremes…read morein heaven, then I don't want to go. This is THE place to stop for breakfast, to eat dessert first with your lunch and dinner, celebrate birthdays - anniversaries - births, propose to your girlfriend (who needs a diamond when you can offer her one of THESE sweet golden rings!!), reward your kids for a great report card, console yourself or a friend over a breakup, order a tower of Classic Glazed for your wedding instead of a dry old cake, celebrate a promotion, get to know your blind date - and, of course for no reason at all! You will never get bad doughnuts at a Krispy Kreme. Or bad coffee. Or bad service. It is not possible. Ever. This particular store is no exception, and I could not have moved to Goldsboro without knowing it was here. You guys are one of life's simplest but greatest pleasures. Thanks - and I'm already on my way back.

Love the small donuts! I never eat a whole regular donut and…read morethey dry out before I eat the second half, so happy to find the small ones! Staff was great!

We just stumbled upon this place grocery shopping and so glad we did! The store was super clean,…read morethe staff was incredible and our order was timely and delicious. I got an iced sea salt caramel toffee macchiato--so yummy! And I loved that the staff asked if I wanted it mixed up or layered. I love seeing the layers so of course I opted to mix myself! My son picked out a strawberry cream cheese donut + devoured it before I could snap a pic so you know it was good! Their breakfast items looked really yummy so I'll for sure be back to try one of those and some ice cream! Loved that they had indoor and outdoor seating for any time of year. Overall a great find.

The menu includes unique sandwiches and the shakes were amazing! Service and food prep were…read moreexcellent. I'd definitely recommend this place for you and your family.

So glad they reopened after moving just around the corner!…read more Very cute storefront, very friendly employees, and the donuts are amazing. Love to support local and these donuts are fantastic!

Finally a donut shop I have been driving to wake forest but now they opened this shop it used to be…read moreat a location across the street from what the locals tell me then it closed and it just opened right next to Moss foods . It's cute and inviting parking is limited but not a problem since there is no seating area at this location it's a pick up and go . The prices are fair and the cashier was friendly. There are a couple for selection but everything they have was simply delish I know this because after i bought the donuts pictured my husband called me and said to come home he bought donuts and I said no way I just got donuts lol great minds think alike I guess so we tried every donut .