I was fortunate to have a group of staff who have made my bridal dress shopping an experience I…read morewouldn't forget. Rosa, the owner provided an excellent communication and continued to follow up with me in weeks leading to my appointment & after. She had gone above and beyond to look for and deliver what I had asked. Then I arrived at my appointment and Bethany made my experience such a delightful time. From the warm welcome to the creative thinking and presenting me with alternative beautiful dresses I would have picked out myself to being attentive to details and following through my queries. She also continued to help and communicate with any other extra and additional inquiries I had days after my appointment. I couldn't be more satisfied and well pleased with the experience. I can't wait for my dress to arrive. I'm so lucky I found this amazing place.

When I was searching for a wedding dress, I found Hera Bridal online and contacted April via email…read moreto set up an appointment. She was so sweet over email and worked with my schedule to set up an appointment timely as I was finding a dress just a few months out from the time of my event. Upon entering Hera Bridal the day of my appointment, I was instantly in wedding dress heaven! The studio itself is so cute and there were so many wedding dresses to choose from. April had soft music playing in the background, and everything you'd dream of having in a wedding dress shop from an adorable area to try on the dress, to a bouquet of flowers to give you to hold as you envision yourself in a dress walking down the aisle. April worked with me and my budget so graciously so that I could truly have my dream wedding dress for our wedding!! It was God's providence that I landed upon this boutique, the dress I chose was only the second dress I tried on. April is contentious, kind, and so sweet. Thank you again for everything!

Although I didn't end up purchasing my dress here. I wanted to thank the stylist for a pleasant…read moreexperience! They were so sweet and truly had many unique selections.

Had the best experience on Sunday, July 19th 2026. My bridal stylist was Tina and she was so…read morewelcoming and friendly the entire time. She was very knowledgable and gave great advice. She was so helpful and sweet to my MIL, mom, & grandma who I brought to my dress trying on session. Would recommend her 100x over again to anyone looking for their dream wedding dress! Tons of options, great pricing, incredible boutique, great location, etc.

Service was impeccable. Alyssa was so helpful and accommodating when it came to trying to pick out…read moremy dress. I actually picked a dress and within 24 hours. I had second thoughts. I called her right away and asked if I can come back and try on some additional dresses and return the dress. She scheduled me appointment for this Saturday and I am so grateful. They're willing to work with you and try to make your special day. Perfect. I will definitely be recommending this shop!

Niche shop for glitzy events... best gowns & staff, if bling is your thing. Find a different shop…read moreif you prefer understated & light fabrics since this type of dress is available via catalog only - no try on unless you purchase in advance.

Came from San Jose to purchase my daughter Quince dress. Not only do they have the best costumer…read moreservice, they care and listen to ever concerns and needs from my daughter. Once the dress arrived, tailoring was included and steamed. Let's not forget about the Ramos that they make- once again they listened to what my daughter wanted and nailed it! My daughter was in love with her Ramo, Dress and Corona!! Thank you for all your help and highly recommend your boutique to everyone

Welcoming and friendly service. Believe the woman I spoke with was the owner. Good sale prices…read more Store is small and to my eyes rather jam-packed with a mix of casual and formal wear. Only spotted one or two items that appealed. For the most part just not my style. But from the number of years in business and positive reviews the Nest does have a good following. Can't believe that in all my years of visiting PG, I have never been in this store. Only found it because of a sandwich board sign on Lighthouse. Yes, old fashioned advertising still works!

Excellent personal service, more so than I've experienced anywhere else. I had searched for a…read morespecial dress for hours online and in the Bay Area department stores and small shops. No luck, but with Phyllis's help, found two at The Nest. They have unique casual clothes too. They do have sales every so often, sometimes as much as 50% off. Good place for prom dresses as well as jeans

My experience with Holly Merritt was terrible - her communication was terrible, she was rude, her…read morepricing was unclear and constantly shifting, and her work was of poor quality. She permanently and irreparably damaged my wedding gown when she cut the skirt bye eye, without measuring, resulting in it being uneven and too short on one side. Do not bring your wedding dress here - she charged me more than my original estimate without ever communicating that an adjustment was needed, for a dress that was nowhere near complete. She will give you an estimate for the services, then actually charge you hourly, including her full rate for her numerous "fittings". To date I have never received an itemized invoice, despite asking multiple times. Who knows what surprise bill I would have received if all requested services had been completed... I really wanted to support local small business and gave her numerous chances to make things right, to no avail.

Holly Merritt is one of a kind. Not only is she an incredible seamstress/alterations person, she's…read morealso a clothing designer! I mention that because she took two dresses--which I needed to wear to my son's wedding, which I am officiating--and completely transformed them. I'm really short, and she raised up the waistbands to hit my natural waist, which made both dresses look so much more flattering! Because the wedding will be outside in the summer in Santa Rosa (about 5 pm), I am not sure what the weather will be like. So I bought a dress and a suit. The dress had long sleeves and I was worried it would be too hot. Holly suggested making them bell sleeves, which was a great idea (I was asking for short sleeves, but her idea preserved the look of the dress, while making it cooler). When I went to pick it up, she had not just sewed the sleeves straight across, she added a lettuce edge to it! She also scalloped the bottom hem. Incredible. She turned my dress for the rehearsal dinner into another dress entirely. Not only did she raise up the waist, but she also turned it into a v-neck with a more open back. This made it look SO much better on me. Also, raising the waist made it look much more flattering, because there's a bunch of tulle and it's super puffy. With the empire waist, it no longer looked frumpy or emphasized my wider bits. She also added this gorgeous lace beaded trim--to the waistband, the hem, and to the sleeves. She took a "just ok" dress and made it fabulous! Lastly, Holly shortened the sleeves of a suede jacket. That might sound trivial, but NO ONE who I asked previously could do it. Now I'm happy to wear it. So those are the "mechanical" parts of the transaction. But there was so much more. Going to Holly's studio was like going to an artist's studio. Yes, it was kind of cluttered. But it's the kind of cluttered where everywhere you look is some piece of art or beautiful thing to look at. I could have stayed in there for hours. Just the coolest little space. Lastly, Holly herself is amazing. Because I brought her so much stuff to alter, we spoke a lot and I got to know her a bit. Not only is she an incredible designer, but she's also fascinating. We talked for so long every time I went that I felt guilty for missing work! But I also didn't care, because I was so entranced by the conversation. Every time I went to Holly's studio, I saw new and amazing wedding dresses. I watched her transform ancient wedding dresses into new, modern creations that preserved the look and feel of the originals. Her talent is remarkable. All of this is to say--please ignore the ridiculous 1-star reviews. There will always be haters in this world. But Holly epitomizes Santa Cruz--one of a kind, artistic, organic...I adore her. I hope we will stay friends because she's the kind of person I want to know...completely unique and a class act. Thank you, Holly. I am someone who is very self-conscious about wearing "fancy clothes." And these were important outfits. For the very first time in my life, I'm going to attend an event where I KNOW I look good because my dresses were made just for me. You won't find anyone like her. I guarantee it. Huge kudos. XO

For $750 just to be seen for an appointment, I expected a level of professionalism that reflected…read morethe luxury experience this business advertises. Instead, the woman hosting my baby sister's appointment looked like she was headed to a Pilates class rather than representing a high-end boutique. My mother spent over $5,000 here, and the entire experience left a terrible impression. The other employee working that day was dressed professionally and looked appropriate for her role, which only made the contrast more noticeable. When clients are paying premium prices, presentation matters. Whoever approved this dress code completely missed the mark. It's disappointing to see a business charging luxury prices while failing to uphold even basic professional standards. My baby sister ended up finding a dress she loved... that I myself ended up picking out because this girl not only missed the mark with my sister, but her own choices that day. Go ahead and find somewhere else to spend money on an important day because these folks sure don't care about your experience.

Took my daughter here recently. Making the appointment was easy on-line. No $50 deposit or fees of…read moreany kind. You pick out dresses you like and take them in a fitting room where they help you put it one. You've got an hour and you can try one as many within that time. Nice dresses and staff was great, my daughter asked to try on a couple of dress off a mannequin and she was super nice about it. Brought my daughter in law and her baby and 1 of my daughters friend. Carmel by the sea parking is horrendous. Just might have to park a block or so. Recommend this place!

Ericka was absolutely phenomenal. I came across her business through Yelp and sent her a message…read more She responded immediately and we scheduled an appointment. I needed a slip added to my dress as well as alterations to the length of my dress. Ericka matched the perfect color of slip. She was able to have the dress completed within 2 weeks after meeting her. Incredible! She is extremely talented. I loved how my dress turned out. I had zero complaints on the day of the event.. the slip didn't rise. I definitely plan on seeing Ericka for all future alterations and projects.

Ericka was incredibly friendly and helpful. I was late to get my bridesmaid dress fitted for my…read morecousins wedding. Ericka got me on her schedule and helped shorten and alter the v neck of the dress. It was extremely low cut and she worked her magic and made the neckline stunning. My cousin was thrilled and loved the way it came out as well. Thank you again Ericka! Will definitely call you for any future event attire needs.

I had a last minute Air Force Ball invitation and needed a formal dress within 32 hours! I walked…read morein an hour before close, so nervous because it was almost closing time. The amazing woman working was SO helpful. She was working with another family, and still greeted me, explained she was working with this family, but ensured if I needed any help, to ask her. I looked through so many beautiful dresses, tried many on, and could not find "the one". I asked her for help, told her my vision, and within fifteen minutes, I had tried on the dress she found me, checked out, and was leaving!!! I HIGHLY recommend coming here for any dress occasion! They have so many dresses! My dress was less than $175! Please support this beautiful small business!

Stunning Dresses! Variety of different styles , absolutely love her collections. & she has a lot…read moreof accessories shoes & crowns & plenty more .

Carole came highly recommended for wedding dress alterations. I decided to go with her, as she has…read morea reputation for being the best..and she did not disappoint. She did an EXCELLENT job, in a very short amount of time. Not only is she incredibly talented, she is wonderful to work with! I enjoyed the experience and I LOVE my dress! The high quality work and attention to detail is truly remarkable. During our initial phone call, she took the time to answer all of my questions and didn't rush me. She didn't pressure me to go with her, made me feel comfortable and said she would be able to fit me in just in time for my wedding. My first fitting was such a positive experience! She is incredibly bright and insanely talented. She is friendly and personable. When I went to the second fitting to pick up my dress, I was truly stunned. I have never used the word "snatched" before, but she made me look "snatched". I never wanted to take my gown off. She transformed it into a work of art. My mom needed help when steaming my dress on the day of my wedding, and I didn't know what to do. I gave her my phone and had her call Carole. Carole was so kind and helpful and went above and beyond. I am so grateful for Carole! TLDR: Carole is absolutely AMAZING and will make you look and feel BEAUTIFUL on your wedding day. You will not be disappointed

Carole did an amazing job at putting a lot of love and care into fitting my mother's dress to my…read morewedding day. She worked with my budget and listened to what I wanted and made something I didn't even know what was possible happen. Her studio is very clean and gorgeous. She guided me on how to travel to Mexico with my dress and gave me the confidence to do so. I am so over the moon that I was able to wear my mom's dress for my mom and the rest of my family in Mexico. My mother could not be in the states for my civil ceremony, but with her dress she was as close to my heart as possible. Thank you again Carole.