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    First Watch

    4.1 (211 reviews)
    Closed 7:00 am - 2:30 pm

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    FIRST WATCH ATMOSPHERE

    What's the vibe?
    Casual
    Trendy
    Moderate noise
    Outdoor seating

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    Recommended Reviews - First Watch

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    Market veggie sandwich and Cobb salad. Don't forget the kale drink
    Sherry B.

    Always excellent. FW never disappoints. Birthday brunch. Market veggie sandwich and a Cobb salad. Super yummy

    Classic Eggs Benedict (definitely wasn't expecting a mixed green salad on the side of breakfast and would swap next time)
    Lydia H.

    Went in for a brunch on a Sunday morning, and would definitely recommend getting there before about 10-1030. Service was wonderful, and it very quickly packed out but everyone still seemed to get their food quickly. Variety of choices on the menu and nothing was a disappointment at our table.

    Mixed Berries Acia
    John M.

    Absolutely a great find in Johnson City TN. Across from East Tennessee State University just up from the Carnegie Hotel. This is strictly a breakfast, lunch and brunch place. We were greeted on entry and shown to our table by our server. I had the Mixed Berries Acia and my wife had the Classic Eggs Benedict. We both really enjoyed our choices and the samples provided each other. Our server checked on us and sure the food was good and our drinks were refilled. We discovered that there are multiple locations and that one is only 20 minutes from us. We'll definitely be checking out that one soon.

    Veggie omelet with toast and grits
    Barry B.

    Fantastic omelettes, and a killer lemon ricotta pancake. The pancake is so light and fluffy they must use merengue. Great service and cute interior.

    Chikichanga, potatoes, and fresh fruit.
    Steve C.

    Came in for brunch on Saturday and like always, left with a big smile on my face. Joined the waitlist conveniently from my phone before leaving home, checked in upon arrival and was seated within 10-15 minutes. Exceptional customer service is the norm and the food never disappoints. Offering both indoor and outdoor dining, along with a variety of menu options for breakfast or lunch, this is a "must visit" location for really good food in Johnson City. Our absolute favorite is the chikichanga - it's simply AMAZING! Enjoy and Go BUCS!

    New breakfast sandwich!!!
    Nicholaus K.

    Love this place. Checkout new fall menu the choices are amazing. I love how everything tastes so fresh. 10 out of 10 if I could. Waitress's are very well mannered and prompt.

    Chickilanga
    Saiteja G.

    This place is a perfect spot for brunch. They have a wide variety of vegetarian options too. It is usually crowded Saturday morning so call ahead to find a place. The prices are decent and would definitely love to go back.

    Fresh squeezed juice, decent hot coffee
    Gayna R.

    Ate here on New Years Day while visiting Johnson City and it was busy! Waited 25 minutes for our table but was able to sit in the quiet and comfortable car until their text came through. MISTY! Our server was the best part of our experience and the reason we would go back. But first the food: Coffee: ehh. It wasn't bad, it was hot. They leave a small pot on the table. I love that. My husband ordered a farmhouse hash that had some roasted or sun dried tomatoes in it and he loved it. Also thank you for having gluten free toast and not upcharging for it. The eggs however....the cook on this day must've been celebrating 2022 coming to a close the night before because our eggs were horrible. 1. Scrambled: horrible. 2. scrambled do over: acceptable. 3. Poached for Benedict: hard. 4. Poached do over: totally raw. Misty couldn't serve all her tables AND cook the eggs or they probably would've been fine. She did everything possible to remedy what the kitchen failed at and in the end, did not charge for the Benedict. Come on folks. It's a breakfast spot....eggs should be a no brainer. Oh, we got a fresh orange juice that was bomb with ginger and beet. loved it. Misty took the time to answer my questions since we are considering buying a place in JC. It felt like we stepped into a friends place and they served us some breakfast even though they were so busy. We'll be going back to try some other menu items and catch up with our new favorite server MISTY! Good call for keeping this one on the team FW!

    Delicious breakfast!

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    4 years ago

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    Paige T.

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    5 years ago

    Always a great experience here the coffee is excellent and the food is always amazing!!!

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    8 years ago

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    9 years ago

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    6 years ago

    Incredible food and atmosphere! We're repeat customers. It's our favorite breakfast in JC.

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    4 years ago

    This place is really great, food is delicious, service is great. As long as they keep up these high standards I'll keep coming back.

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    5 years ago

    I liked the coffee. Million dollar bacon was really good. Everything was really good.

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    Page 3 of 6

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    Southern Craft

    Southern Craft

    4.3
    (563 reviews)
    1.0 mi
    $$

    Fantastic. The space is large and nicely arranged with plenty of seating options. The staff were…read moreall extremely friendly. The beer, some from an attached brewery, was great, with a nice range of styles. Not everything on tap was another IPA. In terms of food, I'm not their target audience, but they do seem to have made at least some effort to have something without meat on the menu. In terms of food, I ordered the house salad with a smoked vegetable topping. It was great. The smoked vegetables were a really nice way to get a little bit of barbecue into a vegetarian dish. They also added lots of flavor to the salad. I was afraid the salad might not be very substantial, so I also ordered some pickle fries. Those were interesting, but substantially more food than I needed. The salad is already plenty for a meal. I've been traveling this week, and I think this place is the best restaurant I've checked out during my trip. Highly recommended.

    When arriving we were greeted by an absolutely lovely , happy and fun young lady with a big smile…read morewho suggested trying the tater tots . As we were seated we had the privilege of meeting our waitress Sophia . Undecided on what to get besides the tater tots I picked her brain . Settled on loaded tater tots , coleslaw sweet potato's , brisket , turkey and a meat of her choice (ended up with pork belly . The loaded tater tots had jalapeño queso and pulled pork absolutely amazing tots . Coleslaw was nice crisp and a good mild flavor . While the sweet potato's were full of flavor and had a granola type stuff on to . Brisket was the perfect amount fat and meat . Turkey was thin sliced , great full flavor and slightly moist . The pork belly had lots of meat , mixed with the jalapeño queso the pork belly had a mind blowing flavor . The pork belly and the added queso should be the number one selling item on the menu . Full 5* from the perfect service and for the food

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    Southern Craft
    2 meat BBQ Combo. Pork belly and turkey
    2 meat BBQ Combo. Pork belly and turkey
    Outside

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    Outside
    Label Restaurant

    Label Restaurant

    4.1
    (394 reviews)
    1.0 mi
    $$

    We had a couple of friends visiting us from RI so I decided to make reservations for dinner last…read morenight. Our company commented on how nice the restaurant is and the 4 of us were seated at a large booth which gave us plenty of room. We were promptly greeted by Bree, who brought us waters and took our drink order. We ordered the spinach dip which everyone devoured. On to dinner...I have been here several times and asked Bree to help me decide between the Chef's pasta or the buttermilk chicken. She recommended the pasta if I was hoping to have leftovers. I had it with the Cajun cream sauce and blackened salmon. Absolutely delicious!!!! The other dishes were blackend salmon with Pomodoro sauce and the sea bass. Ordered a side of brussel sprouts and garlic parm fries for the table to share. Bree was outstanding and our meals were all delicious. We prefer to eat at the bar but we're very happy with our table and the service.

    Recently visited Label for the first time in years and the experience didn't disappoint. Love that…read morethey have sushi options along with steaks, pastas, salads, and sandwiches. On this occasion I had a spicy tuna roll, which is my go to. We also ordered Firecracker Shrimp and Crab Rangoon for the table. The sushi and crab Rangoon were both great and I would definitely get again. The shrimp was ok but I've had better at different restaurants. For my entree I ordered the Chef's Pasta and opted for the Cajun cream sauce with blackened salmon. The pasta was cooked perfectly and the sauce and salmon made it the perfect combo. Would definitely get this entree again. The service was great and our drinks never ran dry. Our waitress made several suggestions for the table and was super attentive and kind. Overall we had a great experience at Label and will be back.

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    Bar Area
    Bar Area
    Label Restaurant
    Label Restaurant

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    First Watch - breakfast_brunch - Updated June 2026

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