This place is great! We've had a house a block from this shop my whole life and I never stoped in…read more However we strolled on in the other day to get some last minute fishing supplies. The woman working was so helpful and stayed open later for us. She was able to give us some info on the fishing around and about the supplies needed. The things were well priced and they had all we needed. They have bait, rods, hooks, all the goods. They also have general things/beach supplies as well. This was a one stop shop and I'd totally stop in if you're missing something for your beach day.!!

From the owner: We are a family owned and operated Bait & Tackle and Beach Supply store located in the South End of…read moreOCNJ.  In business since 1968, we have everything to outfit you for fishing off the surf or bay. Frozen bait and live bloodworms, crabbing supplies as well. Personalized service from real fishermen!  Beach supplies include chairs, umbrellas, boogie boards, sand toys, kites, all types of balls, Surfer Dudes and more. We also carry sundries, sunglasses, flip flops and apparel.  Best priced Ice on the island.

Great little bait shop. I'm always going in on the weekends for something. Ice, tackle, and…read moreminnows.

From the owner: Hook-up Bait & Tackle Provides Bait, Tackle, Rods and Supplies for in and Off Shore Fishing to the…read moreSouth Eastern New Jersey Area, also ice and fuel dock, Military Discounts.

Wow, what a class act! My wife and I came to town in the off-season, and my wife loves to fish. We…read morecalled mighty heron, but they weren't available the next day, Kim offered a recommendation of someone who might be able to. On that factor alone, we decided to move our date to the next day when they were available. Captain Mike watched the weather forecast closely and said he would make the call the afternoon before our trip. Based on all the data and his experience, he felt it would be a good trip. We met Captain Mike and his 1st mate, Andrew at 7 AM and we headed out for Seabass. They treated my wife and I with a great deal of respect and great friendly conversations. The waves were a little closer together than forecasted. Which made for a very rough ride. We arrived at our fishing spot and drop the lines for a short bit. Mike closely monitored the radio and made the wise decision to pull the lines up and head in as the reports were that the winds and waves were coming in much sooner than predicted. We were able to see some humpback whales blowing, and even a US Coast Guard helicopter training Mission. We really enjoyed ourselves in spite of the waves and me "feeding the fish" a couple of times. When we returned to dock, Captain Mike was clearly disappointed and graciously offered to adjust our rate since we weren't out there the full time. Absolutely no doubt that we would book with them again in the future.

Captain Mike is unbelievable. Cold called him in November 2021 for a striper trip and in December…read moreboated near 100 stripers as large as 42". Got to the point the passengers were tapped out and we got to see him and the mate compete for biggest fish amongst self. Amazing experience and my 9yo just loved it. Gave Mike another shot in May 2022 for seabass and did not disappoint. Over 160 boated for the four of us and maxed out our keepers. Just a genuinely great guy and phenomenal with kids. Not sure I could go out with anyone else in the area.

This place is awesome. I can't speak on it having everything you need but it seems like it does…read more Went in with very little fishing knowledge (we have only ever fresh water fished) and just a rod for my son and Eric got us set up with everything we needed. We brought in a rod and he set my son up with bait, the right hooks, sinker and some kind of set up in the line and told us where to go for fishing and crabbing. It turned out the line my son had on his rod was dry rotted and we lost the line. We then went back a second time got it relined and new hook and set up on it and back we went.

The best advice on fishing, tackle, bait, dining etc. Eric strives to help everyone whether it is…read moresomething he can provide or not. Red Dog will restore your interest in small business. It is always a favorite stop for my grandchildren and myself for ice cream and other beach necessities.

I placed an online order with them almost a month ago. I've chatted with their customer service a…read morefew times to get tracking, nobody has given me an answer. Their customer service team does NOT have a working phone number OR email address. So you have to wait (each time I've waited 1+ HOURS) to get a response via their chat. I'm working on getting a refund. I'm trying to get better at shopping small, I forgot to look at reviews before making this purchase.

Was so excited to buy my boat new speakers. Picked up a set advertised and priced at $129.99. Alomg…read morewith the other four in stock on shelve. I go to check out and they were coming up as 179.99. I ask the lady to look and she said they were put out and priced wrong. They were all priced and false advertised wrong. I am now out $50 bc they priced all the items wrong and did nothing about it. speakers and other items i got were also priced wrong as well. It isnt that difficult to stock the shelves with the right price.

Recommend going on Duke O'Fluke, however, want to share my experience. First mate, Michael? I think…read morewas his name, is someone not to turn your back on. He kept giggling while jiggling my son's rod. But before we get there, it's reasonably priced, the crew is knowledgeable, and the bait is plentiful. I still swear Michael was calling it Cuckbait and not Cutbait but we will get back to him. Whether you are new to fishing or an old salt this boat has what you need. On my fishing expedition we were landing flounder left and right. All who participated in the biggest fish pool were going back and forth. Michael, who I promised to get back to, was grinning from ear to ear cause we all know the pool is a ploy to drum up some money for the leadhead deckhand. Captain called "last drift" and I joke you not, a lord of the fins landed the biggest flounder I have ever seen. Michael fist pumped along with the gentlemen till he realized he wasn't in the pool and Mike got serious. He pretended like he hadn't been jiggling my son's rod all day. Long story short he wasn't happy when the dude who landed the doormat only gave him an Andrew Jackson. To clarify, nothing fresh happened, he likes to mess with the little kids. Meaning likes to pretend like they have the big one by playing with their pole from behind. This isn't coming out right. Just watch yourself around that Trout Slapper Michael.

Took the 8 am trip, $25 for the "Older Adults". $5 rod rental, includes bait. Captain and Mate…read morewere very good. Captain kept moving to new spots if the fish were not biting. Snacks and drinks for sale on board. Reasonably priced. Good mix of new fisherman, seasoned fisherman and family's. The Mate helped everyone. Great time.

Picked up some tackle and some other gear…read more Lots to choose from and good pricing and the staff answered all of our questions

Great service, wide selection and the staff is very knowledgeable and helpful. From the novice to…read morethe experience fisherman, this is a great place to go!

After being very underwhelmed with the rest of AC, we went to the Bass pro shop and it was our…read morefavorite thing of the trip. My son loves and hunting and fishing so he was like a kid in a candy store. He now has a wish list of many things he wants when we go back. Before that store he bowed we weren't going back to AC.

This is a great Bass pro shop location. I came primarily for the winter sales and they didn't…read moredisappoint! Great service and selection! I'll be back!!

Update After contacting Tackle Direct I received a full…read morerefund and compensation for the damage to my credit rating/report, thank you for your speedy response to my complaint.

Ordered two Star Rod Extra Heavy Paraflex conventional rods with limited lifetiem warranties. Both…read moreblanks have snapped in half fighting big fish. When I contacted Star Rods/Calcutta there is no response at all. I have filed 3 claims using their online form with not a single response. The customere service numbers for both Star Rods and Calcutta give busy signals. Do yourself a favor and avoid Star Rods. Terrible product that the manufacturer does not stand behind.

I love the shop and the selection. Great prices as compared to other shoppes in the boardwalk. The…read moreman who works there -Maybe he's the owner-needs to take a course in customer service. I find him very rude and very cranky. I don't want to go in there anymore. It makes me wonder if maybe they are going to shut down.

I bought a shot glass (they had better, less touristy selections) and an impulse-buy "Cupcake…read moreBites" container. The Cupcake Bites are interesting. I'm not sure if I like them or not. They have a certain taste that makes me suspicious of them while still wanting to keep eating them. But it's a sportswear shop... what else could you expect? I take stars off because of the cashier experience. I asked if there was anything that the shot glass could be wrapped in, and he said yes and handed me the paper, rather than wrapping it for me. There's nothing particularly wrong with this, it just is bad form that kind of bothered me. The cashier also seemed disinterested and unhappy. I did really appreciate the vibe and music of the place though. Good selections!