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    Ford Center

    2.3 (109 reviews)
    Open 10:00 am - 5:30 pm

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    Chris W.

    Great place! I got the VIP tour and enjoyed the hour and half! The two tour guides were great and informative. It is an amazing place and the tour guides were professional and informative. We walked all over and were there on a day when the team was practicing. We saw alot of the players in the hallways and on the practice field. Was a fun event and felt like a VIP!

    Andrew C.

    The Ford Center was quite outstanding looing from the first step onto the far end zone. Dallas Cowboy training center for breakfast. Ford Center at The Star is a twelve-thousand seat indoor stadium located in Frisco, Texas, and is home to the Dallas Rattlers of Major League Lacrosse along with a high school football team and many other events. We were actually meeting a business associate at the Dallas Cowboy training center for breakfast. So I can not review it for anything more than my visual tour of the area. The Ford Center was just a stop to our early morning appointment.

    Owners mantra...

    Great opportunity for a "behind the scenes" look at the sporting juggernaut that is the Dallas Cowboys. As a non Dallas fan still found it excellent, and our football mad boys thought it was great. Afterwards the boys had a run on the mini field in front with their footy... they loved it.

    Ray F.

    Yes a single star because there are no zero stars (hmmm, ironic, my score matches the name of The Star). To summarize, I am sure this is one heck of an outstanding PRACTICE field for an NFL team, but it needs a lot of work to be a concert venue. I also am taking into account this was the first concert played here. The ownership of this facility has access to people that could have eliminated all of these issues up front. With all of that said, strap in and tighten your helmet chin strap. Information to help the patron before the concert was absolutely missing and lacking. Issues on which direction to approach, where to park, what refreshments are available and what you need to get in (purse and bag size, tix on phone not working, etc...) were serious. Parking is an absolute failure at this point as Police and attendants are playing conflicting songs at the same time for this concert. I heard about people being turned away from the parking garage as it was full; it wasn't. There was little direction on where to park in a very large and confusing parking garage. I wandered to the left and found a whole row that none could see of empty spaces. There were many, many empty parking spaces up front. Of course getting to the garage was insane as you slowly meandered around the complex with officers not really sure of should you go left or right. Once out of your car, no signage to tell you where to go. It was my lucky day, I guessed which way to go and that was the shortest route. Getting INTO the facility was the next obstacle. They had well marked organized lanes to proceed down on the artificial turf mini football field. These lanes reminded me of a football obstacle course. Many people got roughed up and tackled before they made it through or so they felt. What really happened were they were turned back after standing in line as they had back packs, large designer purses or their tickets were on their phones and the service bandwidth couldn't keep up. The venue entry point is not the place to learn of these issues. We got lucky and made it in (despite having wrong purse size and cell phone tix took over 3 minutes to come up on screen). Once inside, I was greeted by a row of drink sellers selling lukewarm beer and hot water bottles recently plunged in ice that were being touted as COLD DRINKS. Glad we only waited in the sun for 20 minutes to get in and had time to let the water cool down to room temperature. I was flabbergasted by this act of concession management skills. The signage is good telling you where your sections are, if you have tickets off the floor. We were easily able to see our section. We opted to hit the concession before the concert. Keep in mind, we are seeing top rated performers who play in some of the finer venues all over the world. The food and drink offering at this venue is below what you will find at a college sporting event although they did have some mixed drinks. The prices were reasonable. No gourmet food offerings inside (I did see some outside the stadium, however). Once you get your food and drink, there are no tables or benches to enjoy it. There was a person assigned to hand out napkins and flatware (I guess they were rationing them and afraid I might grab an extra fork.) The seats. Well; not for hearty NFL linebacker built individuals like me. They work pretty good for thinner less taller people. They are stadium seats in a practice field. I think they may be some of the best football practice stadium seats anywhere. But four plus hours in one for a concert is a bit rough; at least for me. I was cheering for the standing ovations as much as for the performers. The video screens and sound system, for a concert, also needs some work. I bet they are fantastic for the football practice sessions. The concession areas act as echo chambers and distort the sound. The bare, hard stadium floor also distorts the sound. The sound technicians were able to do some magic, but the echoes were disappointing for an acoustic sound performer. The performers were amazing and almost made me forget these issues. I'll be at this venue again this fall for another concert and hoping all of these issues will be solved so they can rename it to The Stars.

    Kimberly J.

    Came here for the VIP Guided Tour and it was excellent. B is a huge Cowboys fan and so while visiting Texas, this was on the top of our list of places to visit. We accidentally went to the AT&T Stadium, thinking the tour would be there. When we realized the tour was at the Ford Center at The Star we were late for our tour time but spoke to one of the employees. He was so friendly and kind. He said that it happens quite often and happily gave us another time slot. The security guard was also so sweet and had a great sense of humor. Our tour guide Tim was wonderful. He was knowledgeable, kind, and so patient with our little one running around. B loved every minute of the tour and it was so nice to see where the Dallas Cowboys train and work 355 days of the year. All the employees we came across were so friendly and helpful.

    So many wonderful things about this stadium. If it's a hot summer day that you're visiting, I think it's safe to say the best thing about this stadium is how chilly they keep it inside. The seating inside is pretty comfortable and the snacks are classic sports stadium foods such as pretzels, popcorn, hot dogs, etc. there is plenty of free parking within a parking garage nearby and the restaurants located nearby are perfect for grabbing a quick bite before, during halftime, or after whatever event you're coming to see.

    Alan C.

    First time Herr at the Ford Center Stadium. Nice for football as well as other events. I attended for a high school graduation ceremony for my nephew, Michael Freeman. Clean restrooms and easy to find. Available free and paid parking in lots and garage. Concession stands on basically every level. Great for sound and effects. Good for conventions and major events. I enjoyed it.

    James M.

    Sooooo putting aside I was in enemy territory lol (I'm a Chiefs fan) this place is massive, clean, in a great area and friendly staff! Only bad thing was the gift shop was closed when we left after our gymnastics meet. Can't wait to return

    Plano HS graduation 2019
    Elizabeth P.

    This is the Dallas Cowboys practice field. I have been here twice, once for my nephew's graduation and once for my niece's graduation. This was the best place to have the graduations with over 1400 kids involved. The arena accommodated the large number of people easily. There were a lot of parking options and because the ceremonies were lengthy, the snack bars were open which is perfect if you have young kids attending. The events were nice and run efficiently with jumbo screens for those of us a little further back.

    PSHS Graduation @ The Ford Center
    Melinda S.

    We were there for the Plano Senior High School graduation ceremony, June 2017. Beautiful, clean, state-of-the-art sound system & the video screens make it easier to see. Strict rules about what you can carry in. Highly recommend you read about it before going. Parking space is generous & easy to figure out which way to walk to the facility. We plan to return for a tour of the facility. You can play football out on the Tostitos Plaza, or play Xbox connect on the screens alongside the field. Events always blooming which can be found on the Star in Frisco website. Love this place and so will you!

    Stefanie L.

    This is a very beautiful facility. Employees can park in the underground parking garage. Its very well lit and there are escalators and elevators available so you dont have to use the stairs. General parking has a private lot and a parking garage available. If you are here to work an event you have to get checked in with security on the main floor. They will give you a green band that allows you access to all areas of the facility. I did find it a little strange that for a new facility they didn't have automatic toilet flushers and automatic faucets. For sanitary reasons I thought all new facilities were moving to automatic everything. The staff here was very friendly. From the security guards to the "hall monitors" (dont know their job title). They were all very helpful and very kind. There isnt an ATM located anywhere in the facility. If you need cash you have to run down to the 7-11. They really should consider putting in ATM's. Especially when they host events that are cash only admission.

    Bobby H.

    Meet see attraction for Cowboys fans! This whole area is nice with many resturants and open field for relaxation. Wasn't able to go inside the center which I was disappointed in but the area is definitely nice and big attraction to many people.

    Inside
    Stephen W.

    We went here for a Sesame Street performance with Elmo (my first time in Frisco ever!). It was a well run event but the extra fees were ridiculous. Tickets were $69 per person plus $21 fee per ticket. The only way to avoid the rip off fees is to drive all the way to Frisco which for us is minimum 45 minutes each way. That's all Jerry. The website says the fees are to keep the facility running and clean. Excuse me, Jerry is a billionaire. Then meet and greet with Elmo was another $25 per person. Then the concessions and souvenirs were not cheap. At least parking was free. I am not sure how much of this is the Ford Center's fault but it really makes for an expensive event. There were also an awful lot of security guards everywhere to check you up and down for an event for kids aged 2-4. One of them apologized to me and said she understands that this situation is weird. Plus, tons of event staff who seem to do little except stand around. Probably in their contract with Jerry to keep them employed and busy. I don't like giving money to Jerry Jones but the event itself was entertaining and fun. The kiddo liked it and that's all that matters at the end of the day.

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    Great building easy parking! The facility is very clean and well maintained. Hope we have another event here.

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    A little confusing on the no picture policy, even our tour guide was a little confused.

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