This place sucks. I bought an item that had a sticker price of $90 but when I got home, I realized…read morethat my receipt said I'd been charged $100 + tax. I called the store, and the associate said they didn't have the ability to issue a refund (???) so they'd have a manager call me back. Fine. A manager called me back a week later and said they would not only issue a $10 refund to the card I used, but also that they'd have a $20 gift card waiting for me the next time I came in as an apology for the inconvenience. This was a really nice gesture! However, when I went into the store and asked the associate about the gift card, she just stared at me slack-jawed and said she "wouldn't know anything about that." End of discussion. Didn't say she'd check the back office, didn't offer to call her manager, nothing. Absolutely abysmal customer service. Going to these types of stores can already be uncomfortable, and Groove makes it worse. Go to Castle instead, where the associates genuinely care about ensuring you have a positive experience.

Excellent customer service. Many gifts and items ti choose From. Value is great, I am very happy…read morewith my purchase as it was a gag gift for my cousins wedding.

This place has it all, provides the best service, and has best prices. As a male customer with…read morefemale employees usually I'd be hesitant. Kassandra immediately made me felt welcomed as usual. After asking a few questions Leanna comes out ready to answer my questions with her expertise on men products. I mean, my girl answered all my concerns on various product options. I went in for a ring and left with a new pump and stroker. Can't leave without the cleaner and lube. I got hooked up, stop by and visit these girls including Margarita. Tell them Primo sent you!

Stopped in today with my husband and had a wonderful time. The two sales associates were both very…read morehelpful and friendly. The store was much larger than I anticipated and it was laid out really well. I love that almost all the different toys were able to be held and turned on. We found a couple new toys, outfit and panties. Prices were comparable to other adult stores but this one was my favorite that I have been to. As a woman I felt very comfortable inside to be able to shop and ask questions. Will be back again!

If you're struggling to find a bra that's comfortable for you, please give this place a try!! I've…read morehad 2 kids and my bras just don't fit the way they used to. I've been living in nursing bras and sports bras. My husband booked me a fitting here and it was life changing! There were 3 different employees helping me out and they were all amazing when I was feeling pretty awful about myself when I walked in. They reassured me that they would find something I would love, and it worked! They will measure your size and then bring you all different styles of bras to try on. They have everything from minimizing bras, push ups, sports bras, and lingerie. I know as a mom, it's hard for me to spend the time and money on myself. However, this was so so worth it! Thank you guys.

I had a great experience here today with Gemma as my fitter! I called ahead to see what size range…read morethey carry as some recent weight gain has me near the top end of their cup range and I wanted their knowledgeable assistance. (28-46 A-I is their range, I believe, but reach out to them for confirmation on band sizes if you're near either end.) We went through probably a dozen bras, with Gemma providing feedback on the fit of each. (Assistance is on demand and to your comfort level - if you want help into a bra, they're there to help. If you want to do it alone, you'll receive as much or as little feedback as you want.) Some were the right size but not for my shape, some were likes but not loves - she kept bringing back options until we had everything I came for. They even have the ability to notate in the system different styles that worked for you but that you didn't purchase that day. I was particularly impressed with their sports bra selection. It's often way more difficult to find good sports bras for larger breasts that aren't just compression, uniboob devices, and I was thrilled with her suggestions. Will absolutely be back! Thank you, Demi Cup team and Gemma for your assistance.

I am so grateful to have found Delightfully Vixen! I've always had a hard time finding a bra that…read morefits well. Never had a bra fitting done until recently at Delightfully Vixen! Amanda, the business owner, was awesome! She is extremely knowledgeable about how to find a bra that fits well and I learned so much about this. She is very professional yet fun to talk to as well. Lots of lingerie to choose from and the prices are reasonable. This will definitely be my "go to" store for lingerie! And I'm also happy that I am able to support a locally owned business!

Adorable store for such an underserved market in the Cave Creek area! Beautiful items, wide range…read moreof products, and best of all, the owners are AMAZING people. Looking forward to this business' success!

I LOVE THIS STORE! Hidden gem!! Tia is so accommodating and knows what you want right away! If…read moreyou're ever in Phoenix, check this place out!

Came here the other day looking to turn it up a lil for Father's day and Tia was so helpful, nice,…read moreand not pushy sales wise at all! I felt really comfortable shopping there! Wonderful prices and selection of lingerie, toys, lube, dance wear etc. I highly recommend this shop!!! Support this locally owned business next time you are in the market for some senual items and you will not be disappointed! Thank you so much Tia, I will be back!! Ps. Its a tad hard to find, look for the Dennys and its right next to it in that same shopping center!

LOVE LOVE LOE. Favorite place ever. Better than Disney land. Would recommend to all of my friends…read more Thank you groove for making my day better

Rude white ginger lady with messed up teeth needs a attitude check. Today I was trying to purchase…read morea pair of $70 pleasures and had asked if I can get a pair without marks on them/ a pair that people clearly haven't been trying on , she then asked me what marks and I showed her and she walked away to have her employee tell us they don't have any other pairs in the back just rude

This was my second time doing a photo shoot with Bella Jade...I HAD SO MUCH FUN!! Everything was…read moreawesome! The hair and makeup was done so beautifully! Heidi did a beautiful job Christina was amazing at coaching me to get the exact poses and to get beautiful photos. She showed me, in real time, the progress we were making. The 3 of us spent the whole morning laughing and having fun! I would absolutely do this again!! If you are questioning where or not you want to get boudoir photos...GET THEM!! It is an experience you will never forget. You will never regret. And you will have the photos forever!

I have nothing but good things to say about my experience with Christina at the Bella Jade…read moreCollection! She made me feel comfortable, the shoot was so fun, and the pictures were incredible. Highly highly recommend!!

Great selection and products . Very wonderful customer service would recommend it all the way to…read moreanyone passing through

Immediately upon entering, I was greeted and even asked if I was looking for something specific…read more Love that level of service as sometimes you are looking for something particular. Whether you are looking for something for yourself, a couples item, fun Halloween costume, a bachelorette gift, or anything in between, this location has such a large selection! Likely have what you have in mind! My friend had recommended to me previously as they have competitive prices and a large selection. I'll definitely return here and recommend them to friend/family!