Great prices and amazing service. Everyone there is so nice. Roger never pressures us, he can pick out a a wine based on price taste and geography instantly. His whiskey recommendations have always been perfect. I walk past another liquor store to get there. read more

Best liquor store! We were looking to buy a bottle of Macallan 18 and found it here for just $9 over cost!! You can't get it for that cheap in duty free! There overall selection is much more vast than most local liquor stores around here located on the avenues. The staff is really friendly, the guy always is so knowledgable and offers suggestions. The fact that they deliver is just icing on the cake. read more

This place is awesome, I don't even know what to write to sing it's praises b/c there are so many good things to say. The owner is a cool, super friendly guy who is super knowledgeable & always makes great recommendations. Even the inexpensive bottle he suggested for making Sangria (and you know you don't even need good wine for sangria) was delicious - his taste is SPOT ON. To boot, they have the fastest delivery time EVER & the guy also carries a CC machine which is awesome for a perpetually cashless person like me. What really stood out to me though was the time that we bought a bottle as a thank you gift for my bf's doctor & being that the doc lives near the owner, he offered to drop it off with the doorman! How nice is that!? If you haven't shopped here yet, you are missing out on a great store & amazing service. Go. read more

Fast free delivery - and they will pick out great wines in your price range based on your specification of certain qualities you want ... smooth vs bold, fruity vs dry ... what a great place to count on for a wine night in with friends! read more

Update: I went to the store for the first time yesterday. The place is awesome. Great open space with a fantastic selection and friendly knowledgeable service. Roger I think is the owners' name and he was great. Highly recommended! read more

The staff is very friendly and helpful. The wines are as reasonably priced as they get in New York at a relatively small wine shop. I'm glad this shop is nearby my apartment, always my go to for wine, Monday through Saturday, if I forgot to stock up at Trader Joes. read more

Found this place on Yelp and so glad I did. Prices are great for NYC and selection is pretty good. As mentioned in other reviews, the service is amazing and they offer free delivery. This is now my go-to place for wine and liquor. read more

Best wine store in NYC in my opinion lived here 15 years. Roger helps select a great wine at a great price. Delivery guy is fast and must be the nicest guy around. They see you and say hello. read more

Hands down, the BEST wine/liquor store in the area! The owner is always so helpful and nice + you just can't beat the prices. For example, I went in today to purchase a couple of bottles of wine. I grabbed a rosé and the owner helped me pick a red. At checkout he suggested I switch my rose for a cheaper, new rosé which they just got in stock. It's probably one of the best rosés I've ever had. So happy and thankful for the suggestion and I know the red will be just as good! read more

Great local wine shop. Prices are fair and the owner is helpful and knowledgeable. They have good suggestions at multiple price points.

I'd give 10 stars if I could. Roger is absolutely amazing and always has the best selections and suggestions for a replacement when my favorite wine is out of stock. Kenny the delivery guy is probably one of the nicest and friendliest guys around and is always fast and just so NICE! Love this place. read more

EXCELLENT! Customer service is always great and the variety of their stock is impressive. Go forth with confidence!

Clean and fine but everything was a couple bucks more than at park avenue liquors that I went to earlier in the day. Staff was fine but not enthusiastic. read more

I've been to all the liquor stores in HK and this is one of the best if not the best. Roger is laid back, friendly and very knowledgeable about what he sells and will guide you to the bottle which best suits your needs. Best of all, he does NOT try to upsell you to a more expensive bottle. Prices for my favorite wine and my favorite vodka are the lowest in the neighborhood. The wine prices even match those found on wine.com. A generous selection and varieties of wine and alcohol, you won't go wrong shopping here. read more

What an experience! My wife and I just walked out of 54 Wine and Spirits. We arrived from Monterey, CA three days ago and have been looking for a knowledgable and friendly wine store since we arrived. What a stroke of luck and just two blocks from our hotel. Roger was friendly and definitely knew his wines. A number of the wines he carries are from our home area. We noticed immediately that, unlike many of the wine stores we have encountered since our arrival, Roger's prices are very comparable to what we would pay back home. We were impressed that he asked our opinion on his pricing for California wines. Roger also took the time to give us a bit of history on the store. Family owned and operated for 17 years - as well as a tip on a great New York style pizza place! Drop in and see Roger and you will not be disappointed. He also mentioned he offers local delivery but I think we will be shopping in person during our stay for the knowledge and experience! read more

I LOVE this place. absolutely outstanding. Cheapest store in the area. When I call, I've never given an exact of what I want, but Roger is always willing to help out and gives me the best recommendations within my not vey high price point (without judgement)! The delivery guy is ridiculous and amazing, always quality, always fast, and he's so dang nice. I want to give them all of my business forever. the end. read more

They really treat you great. If you're a regular, they remember your name and address and even your typical order. They're more like friends who just happen to sell booze. read more

We live out of state but wanted to do something unique for our son's 31st birthday. Instead of flowers or edible fruit, thought a basket of spirits would be just the thing! After reading reviews of all the liquor stores on west side, I am thrilled I chose this one. Judy made my telephone shopping spree a delight. She made great suggestions and was very professional in both her knowledge and advice. Her customer service was outstanding. After her help with this gift, I hung up feeling like I had hit out of the park! She's a gem! I wish I could give her ten stars... and the moon! read more

I've loved this store for three years, and the wonderful people who run it. Great prices, vast selection, the nicest (and fastest) delivery person in America, and really just a great down to earth joint. This neighborhood has wine/liquor stores that are overpriced, or generic, or rude, or arrogant, and then there is 54 Wine & Spirits. I'm not terribly sad to leave the neighborhood, but I am sad to not be able to shop at this store anymore. Thanks a lot, guys. read more

A great find in the area! The owner is friendly and knowledgeable. They have a nice selection and great prices for this part of the city. I was excited to see that they carry the Livio Felluga pinot, and for the best price I've seen so far in NYC. Just remember - it's on 55th, and they are closed on Sundays. read more

Really nice, knowledgable staff. Recommended and provided the wine and liquor for my wedding, which was delivered quickly and on time. The owner knows his wines and is always ready with a recommendation and/or recipe. read more

This store is awesome! I went in today with a list of what I needed for a party I'm throwing tomorrow. I was loaded down with shopping bags and a baby carriage and they made what could have been a difficult shopping trip, so easy. They gathered up what I needed and had it delivered to my apartment. The prices are awesome. The selection is awesome. The store is bright and open unlike most liquor stores. Nothing negative to say at all! read more

One of the best liquor stores I've ever been to. Owner will remember you and remember your taste. His other employee is very sweet too. Great selection. It's always a great experience stopping in here. read more

This place is the best! I have actually only been in person once because their delivery is so good. The owners are friendly and always happy to make recommendations, regardless of price point. The delivery guy is always friendly and they take cash or cards. Great prices for midtown. We have a liquor/wine store across the street that I could easily pop in to, but I prefer to give these guys our business and delivery never takes more than 30 minutes tops (and I am 4-5 avenues away). read more

Decent selection of wines. good neighborhood place. fast delivery and very nice people who run the shop. they have what you want a reasonable pricing. better than other similar shops (columbus circle or 57th) and hands down the best place in the hell's kitchen/columbus circle area. not until 67 wines uptown a little or down in the lower 40's (i forget the name of the place on 9th) can you find good comparisons. read more

visited NYC for a weekend. Saw the reviews. Walked the long blocks to get to the store. Great selection of regular wines and high end. (Other stores had bottles starting at $45). The owner was great. Told us about cold bottles of our selection. Our 'house ' wine was cheaper there than in DC. I love the idea that we were just one-time customers and treated like regulars. Please visit them. They are what small business is all about. read more

Best winery in Hell's Kitchen. Friendly staff. Great selection. Best prices in the area. Delivery is quick and Easy.

A wonderful, family-run business. I've consistently gotten great recommendations for both gifts and budget-conscious buys. Proprietor really knows his stuff. read more

Called from out of state for a champagne delivery within the hour. They delivered. Fabulous. Thank you so much! Great knowledgable service.

we love 54 wine & spirits! the lovely dude who runs the place, roger, is extraordinarily knowledgeable. the prices rock. very friendly, attentive service. dogs welcome! kim & john read more

One word, "exceptional." I usually walk down to 54 Wine & Spirits since I very much enjoy receiving recommendations on what to buy from their very knowledgable staff. However, today I decided to place a phone order and was shocked when the delivery carrier arrived in literally 10 minutes. As of this past experience --- I am a loyal customer. read more