Stopped by this surf shop while browsing for some casual gear and ended up walking out with a Ronan…read morePolo I didn't know I needed. It was on sale, which was already a nice surprise, but the real reason I pulled the trigger was Jack W. He was easygoing, knowledgeable, and had that low-pressure style that makes shopping actually enjoyable. He pointed out the fit and fabric details I would've missed and made sure I got the right size. The store itself has a great beach vibe organized layout, solid mix of surfwear and casual pieces, and prices that don't feel inflated like some coastal shops. I'll definitely be back next time I'm looking for something comfortable and coastal-cool. Thanks again to Jack for the spot-on recommendation. @neeks93 on insta

The embodiment of a beach town coffee shop!…read more With an open concept, surfboards lining the wall, and a collection of beachy merch, Hermosa Surf is crossover of a surf shop and a coffee shop. It's superrr aesthetic and is reeling in all the chill coastal vibes. We opted for an Iced Frothy Coffee Latte. It was solid- decently strong and super creamy! A nice sip as we perused this adorable store and the surrounding neighborhood of Bird Rock.

Amazing stuff here. Best matcha latte around (and I'm a matcha snob)…read more Walked past on the way to the beach and had to try it out. Vibes are great. Owner is sweet. Handmade syrups! (Try the Earl Grey Date). Seriously one of the best coffee shops around.

Very cool little spot. Their chai concentrate is homemade which is hard to find. The barista was…read moresuper nice. They have a small retail shop inside with some neat merch. I love that everything is surf related.

I love this place. It's been here forever, it's authentic and nostalgic. A true local's favorite…read more PB wouldn't be the same without it :')

5 Stars for South Coast!…read more They've got everything you need. Nice selection of hats, shirts, & hoodies as well.

Rented a wetsuit here yesterday for my cousin who was visiting from out of town. They had free 30…read moreminute parking for customers (super convenient in PB) and the customer service was fantastic. Wetsuit was nice and would definitely rent from here again. Lots of wetsuits for girls/guys and they also sell Rainbow sandals. :)

Amy was super helpful. I started for just a board and a wetsuit and ended up getting some extra…read moregear as well to keep me warm when surfing home with colder water. I love the vibe of the place, too.

A wide selection on all things surf.,…read more Great service and excellent value on clothes and gear. Parking is difficult but doable. I'll be back again when in town.

5 Stars for Mitch's Surf Shop…read more I believe it"s been around since the 60's. Best Surf Shop in La Jolla.

My friend recommended this store for me to go to as I was in the area. This is a great store to…read morecater to any surfing/ocean clothing needs. This store is the outlet edition of their other stores so when we walked in, we saw tons of signs on the racks saying there are sales. Many were worth looking into. I wanted to get a wetstuit for the first time and was guided by the friendly and chill staff on what the differences were between a 4/3 (4mm torso/3mm limbs, better mobility for cool water) and a 5/3 (more core warmth for colder water, slightly stiffer) wetsuit. The prices here are definitely on the pricier side ($200-500), but I was able to get a good 5/3 wetsuit deal for about 120$. I'm excited to try it out. Fittings rooms are reasonable size. I felt like a seal when I was able to fully try one on. Lots of great selections to look at!!! My girlfriend wanted to get a bikini on the sale, but lots of the tops and bottoms were missing each other counterparts.

Best surf shop in Socal period end of story! Get your gear there my friends!!!…read moreHands down has everything you need to surf or gear up!!

If you're just giving surfing a try, Tourmaline is one of the spots you should put on your short…read morelist. It's good for longboarding, beginners, or just old guys who suck like me. People are usually pretty chill about not knowing all the rules of surfing at this park and the waves are some of the easiest to get up on in SD. I've really never had an issue with someone yelling at me, and people are generally pretty friendly about giving pointers when needed. Parking is really tight so be prepared to find something on the street, but overall you want to be out here if you're just getting wet for one of the first times.

The beach is clean, the views are stunning, and the sunsets are breathtaking. Great spot to catch a…read morewave, relax, and soak up the California vibes.

I have shopped at 1670 Garnet ave in Pacific Beach for many years. When Rite Aid was there I had…read morealways marveled at the size of their retail space. Now, Sun Diego Boardshop resides there and today I walked in for the first time and my mind is blown. This place is a massive clothing store! The staff was grooving to CSNY and Steely Dan. The beach vibe is at high tide. Service is outstanding, with Lance, Charlie, and their cool boss Ella. I bought a pair of black dungaree shorts and they are as nice an' comfy as Levi's, for about $45. They also sell surfboards and ukuleles too. I wish I'd known about Sun Diego Boardshop before Christmas. I would've done all my shopping there. Peace mc in pb

From the owner: Welcome to Sun Diego. We’ve had the pleasure of calling San Diego both "paradise" and our "home"…read moresince 1981. It has always been our goal to deliver the best selection of everything you need to make it your own personal paradise. Surfing, skateboarding and all things coastal are our passions and we have several unique locations throughout San Diego County to serve you. Whether it’s in the ocean, on the sand or over pavement, Sun Diego feels right at home. We live and breathe the Southern California lifestyle and invite you to join us for some good times and good vibes. We’re honored to have been voted “Best Surf Shop” nine times by the San Diego Union Tribune Readers Poll. We have also held the title of “Retailer of the Year” and “Women's Retailer of the Year”, which is nominated and voted on by SIMA (Surf Industry Manufacturers Association) and other industry retailers throughout the country.