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    Pacific Beach Surf Shop

    4.8 (113 reviews)
    Open 9:00 am - 6:30 pm
    Updated 2 months ago

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    Emily V.

    BEST Private Surf Lesson Ever! My 12 year old learned to surf in literally an hour.. The staff was super inviting, photographer was awesome & our instructor is the best! Can't wait to visit again..

    Sascha S.

    Great availability of boards and wetsuits, a friendly team, and convenient access to water makes this the perfect place to rent surf gear. It's sort of a hangout spot, too. You're likely to see off-duty staff hanging out and surfing, contributing to a friendly neighborhood vibe. Pricing is really affordable and the people who work there are super knowledgeable and truly care. It's clear this business exists not to be just a business but to also make surfing accessible. Sometimes, rental items in tourist areas are priced so you'll only do it once. Not here. So we've gone more than once and will go again. They have kids camps and lessons and other wheeled items like bikes and skateboards. Bonus points for an indoor bathroom. If you have never surfed, definitely do a lesson. Otherwise, this is a great spot for quick access to beginner and advanced waves all in one location.

    Katie N.

    Seriously the kindest/nicest people and surf shop I've ever been to. So thankful I happened to rent from them. ‍ Tip: It can be hard to find the place. Park and walk there - it's facing the beach.

    Tiffany S.

    I put both of my kids (9 & 11) in the camp. Of course one of my kids got stung the first day, but the surf shop handled it and kept my kid safe until I got there. Life happens, it's how people react to it that counts. My daughter went back out that same day and had a great time. Both kids will be going back!! But the staff is amazing and is great at helping all the kids.

    A dude surfing
    Dan S.

    Headed to Pacific Beach to go surfing hoping there was a rental spot that wouldn't gauge me on price. I didn't need a lesson so I just rented a board and wetsuit. Super friendly and quick process, was out on the waves in minutes. Amy the manager was chill and fun. Would def go back next time. Thanks!

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    2 years ago

    This is a good place like it a lot and willing to keep coming back to hang with family.

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    3 years ago

    Tanner was the best!!! This was my first surfing lesson and I had a blast! A definite must is San Diego!

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    3 years ago

    Tanner was awesome! He took me out behind the the suds, and gave me great tips on how to pop up, cobra, turtle and balance!

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    3 years ago

    Tanner crushed it for us! Great instructor and got us on some good waves. Would highly recommend him!

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    6 years ago

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    2 years ago

    The guys were amazing. Great service, very chill atmosphere. Instructor was great and equipment is in top shape. Highly recommend it.

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    3 years ago

    Tanner was awesome! He made us feel very comfortable and made the experience so fun

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    3 years ago

    Tanner he was my surf coach. He was amazing thank you for the lesson! Will come back again

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    3 years ago

    Tanner took us out for our first time surfing and made it so fun and easy to learn. Thank you for a great time!

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    Review Highlights - Pacific Beach Surf Shop

    They showed us that one inexperienced employee is NOT indicative of the values and ethos of PB Surf Shop...

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    San Diego Surf School

    San Diego Surf School

    4.7
    (354 reviews)
    0.8 mi

    Courteous and great staff, amazing, smart instructors, fun and safe learning surf experience!read more

    I was really disappointed with our experience at San Diego Surf School. My husband and I booked a…read morebeginner surf lesson because we had never surfed before and wanted to learn the fundamentals from a professional instructor. Unfortunately, that isn't what we received. Our instructor told us he was just visiting from out of town, and it felt like he wasn't prepared or invested in teaching. To start he was late, when he did show up we received very little instruction before going into the water and were never taught many of the basic skills that beginners should learn, including proper paddling technique, how to pop up on the board, or even how to safely fall off the board. As beginners, that was especially concerning because safety should be the top priority. Once we were in the water, we were practically left on our own. Instead of receiving coaching, corrections, or guidance throughout the lesson, we were left trying to figure everything out ourselves. We paid for a surf lesson, not just a board rental. After the lesson, I reached out to the owner to explain our experience. To their credit, they responded promptly and admitted that our lesson was not taught according to their beginner curriculum. They explained that beginner lessons are supposed to include ocean safety, surf etiquette, how to safely fall, paddling technique, popping up, and active coaching throughout the lesson, all of the things we expected but didn't receive. However, the resolution they offered was only 50% off another lesson. While I appreciate the acknowledgment that our lesson fell below their standards, I don't think it's reasonable to ask customers to pay again even at a discount to receive the instruction they already paid for the first time. They also mentioned that they couldn't offer a complimentary lesson because they wanted to ensure their instructors were fairly compensated. As a customer, I believe it's just as important that clients receive the quality of service they paid for. We chose this school because of its great reputation, which made this experience even more disappointing. Hopefully this was an isolated incident, but I think future beginners should know that our experience was far from the comprehensive lesson that was advertised.

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    San Diego Surf School operates in two locations: Pacific Beach and Ocean Beach, to make surfing your favorite thing to do
    San Diego Surf School operates in two locations: Pacific Beach and Ocean Beach, to make surfing your favorite thing to do
    San Diego Surf School
    San Diego Surf School

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    Pacific Beach Surf Shop - summer_camps - Updated August 2026

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