Hermosa Surf

4.0 (102 reviews)

Surf Shop, Juice Bars & Smoothies, Acai Bowls

Open • 8:00 am - 6:30 pm

Updated 2 weeks ago

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Hermosa Surf - Atmosphere - Surf Shop Near Me - La Jolla, California

Hermosa Surf - Açaí bowl - Surf Shop Near Me - La Jolla, California

Hermosa Surf - "Best" matcha latte - Surf Shop Near Me - La Jolla, California

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Hermosa Surf - Inside surf boards - Surf Shop Near Me - La Jolla, California

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Vivien L.

Cute spot selling acai bowls alongside surf-shop merch! I ordered the Hermosa Bowl, which had great presentation and tasted fresh. One downside is that they only offer an acai. I would've loved more variety, such as pitaya or other fruit bases. It's also quite pricey, with my bowl coming out to almost $20. Still, the adorable atmosphere and overall vibe bump this place up to 4 stars for me.

April P.

Delicious Acai bowls in the bird rock area!! This bowl was sooo good, the fruits were so sweet and fresh, the granola tasted homemade. Everything was a 10/10. This place is super cute with all the surfy boards and beach clothes for sale and it's always super packed inside and out with people drinking coffee, smoothies, or eating Acai bowls. I definitely want to go back to try their coffee.

Avery M.

Honestly not that great matcha but such a cute, very sd cafe/ shop with lots of expensive clothing, shoes, etc. Surfer aesthetics. Maybe the smoothies are better cause the "best matcha" latte and hojicha latte were not my favorites in terms of great quality. Hojicha was better though

Bri F.

The cafe is a letdown. The staff was just sitting around on the countertops, and they seemed bothered when people came up to order. The barista who took my order was rude when I asked about his thoughts on the menu, and specifically the matcha. I should have just walked out, but I paid for the overpriced grass water. Took a couple sips and threw it out before I got back to my car. From a retail perspective, Hermosa Surf is solid. Nice selection of merch and surfboards. Great decor throughout the space that gives retro surf vibes.

Clarisse L.

My friend and I visited to grab some coffee before the beach, but we weren't very impressed with the iced vanilla lattes we ordered. The taste of the coffee was off and wasn't very enjoyable. However, the interior of the cafe was very cute and there's some seating to do work inside. We didn't try anything else on the menu but would definitely pass on their coffee.

Nika S.

Stopped by this surf shop while browsing for some casual gear and ended up walking out with a Ronan Polo I didn't know I needed. It was on sale, which was already a nice surprise, but the real reason I pulled the trigger was Jack W. He was easygoing, knowledgeable, and had that low-pressure style that makes shopping actually enjoyable. He pointed out the fit and fabric details I would've missed and made sure I got the right size. The store itself has a great beach vibe organized layout, solid mix of surfwear and casual pieces, and prices that don't feel inflated like some coastal shops. I'll definitely be back next time I'm looking for something comfortable and coastal-cool. Thanks again to Jack for the spot-on recommendation. @neeks93 on insta

Nicole K.

The matcha latte with oat milk was unfortunately overpowered by the oat milk flavor. Tasted like oat milk with a hint of matcha. Super cute interior and vibe though.

Xiomara F.

Place is super cute and it's also a boutique. Theirs bowls are well served and very fresh. Parking can be tricky so keep that in mind.

Alyssa N.

I so badly wanted to like this place! (This review is only for their matcha). We visited on a Thursday morning and the line was pretty short. Parking is tough on the main road but theres a bunch of residential side streets. Its a cute little shop with about 3 tables for people to sit at, the rest of the space is a surf shop with apparel and boards. We got an iced matcha and a hot matcha. We were happy to hear all drinks are already made with oat milk. The cashier was very friendly. Unfortunately the matcha fell short. The iced matcha only tasted like oat milk. The hot matcha was much better because I think they added cinnamon and you could taste the matcha a bit more, but nothing memorable.

Fumie W.

such a cute little shop! loved the acai bowls here. seating is limited here. dog friendly spot.

Jesús Manuel D.

Great service from the cashier, super friendly! Unfortunately, they were having a technical issue with the blenders today, so we couldn't try the smoothies. We ended up getting coffees and some really good sandwiches instead, highly recommend! I'll definitely be back to try the smoothies and enjoy the sandwiches again.

J L.

The best açaí bowls and even better staff. I have a severe nut allergy and the staff were super informative and careful about cross contamination. It's amazing to see the younger generation setting the standard!

Chimi M.

I got their citrus sea smoothie, which was very good and I enjoyed the interior and vibe of it all the smoothie had a nice citrus but still sweet flavor it wasn't grainy at all but had a nice smooth texture. The service was good too the person was nice enough to allow me adjust something in the smoothie, they also told me which one didn't contain the ingredient I didn't want which was so nice. The place was also very clean and didn't have any bad smells. Overall everything was enjoyable and I cannot wait to try more of their smoothies.

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Ashlee L.

Elite 26

3

253

492

10 days ago

Came on a Thursday morning, so it wasn't too busy. I loved the vibes of the store! It was very beach-y, surf-y, and san diego-y. They had a mini chess set, so my friend and I were able to play a game of chess while enjoying our acai bowl & smoothie. We got the hermosa acai bowl and the blvd smoothie and agreed that the acai bowl was better than the smoothie. I liked how the acai bowl had kiwis because I usually don't see that as an option at other spots. Smoothie was pretty standard imo read more

Hermosa Surf - hermosa acai bowl, blvd smoothie - Surf Shop Near Me - La Jolla, California

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Allison P.

Elite 26 All-Star

2213

616

1055

1 month ago

The embodiment of a beach town coffee shop! With an open concept, surfboards lining the wall, and a collection of beachy merch, Hermosa Surf is crossover of a surf shop and a coffee shop. It's superrr aesthetic and is reeling in all the chill coastal vibes. We opted for an Iced Frothy Coffee Latte. It was solid- decently strong and super creamy! A nice sip as we perused this adorable store and the surrounding neighborhood of Bird Rock. read more

Hermosa Surf - Iced Frothy Coffee Latte - Surf Shop Near Me - La Jolla, California

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Amelia L.

Elite 26

1

58

111

3 months ago

I really enjoy the overall atmosphere and aesthetic of this shop--it's clearly designed with intention, and the interior setup is super visually appealing. It's easy to see why it's become such a popular spot, especially for people in their 20s looking for that perfect, modern coastal vibe. The merchandise is great too--stylish, on-trend, and fits perfectly with the brand they're going for. It's definitely a place you want to take your time browsing. That said, the space is pretty small, and at times it can feel like the staff is watching you while you shop. I completely understand that it comes with the size of the store, but it can make the experience feel a little less relaxed. I do wish there were some outdoor seating or a bit more space to hang out, because the aesthetic really lends itself to that kind of environment. Overall, it's a really cool shop with a strong identity and great products--just a few small tweaks could make the experience even better. read more

Hermosa Surf - Entry way boards - Surf Shop Near Me - La Jolla, California

Hermosa Surf - Surf Shop Near Me - La Jolla, California

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Vivien L.

Elite 26 All-Star

23

282

362

25 days ago

Cute spot selling acai bowls alongside surf-shop merch! I ordered the Hermosa Bowl, which had great presentation and tasted fresh. One downside is that they only offer an acai. I would've loved more variety, such as pitaya or other fruit bases. It's also quite pricey, with my bowl coming out to almost $20. Still, the adorable atmosphere and overall vibe bump this place up to 4 stars for me. read more

Hermosa Surf - Hermosa bowl - Surf Shop Near Me - La Jolla, California

Business owner information

Benjamin W.

We have a coconut cream on offer as well ! We can also do a smoothie…

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April P.

Elite 26

235

37

95

1 month ago

Delicious Acai bowls in the bird rock area!! This bowl was sooo good, the fruits were so sweet and fresh, the granola tasted homemade. Everything was a 10/10. This place is super cute with all the surfy boards and beach clothes for sale and it's always super packed inside and out with people drinking coffee, smoothies, or eating Acai bowls. I definitely want to go back to try their coffee. read more

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Business owner information

Benjamin W.

Thanks for the kind words !

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Avery M.

Elite 26

17

412

1066

2 months ago

Honestly not that great matcha but such a cute, very sd cafe/ shop with lots of expensive clothing, shoes, etc. Surfer aesthetics. Maybe the smoothies are better cause the "best matcha" latte and hojicha latte were not my favorites in terms of great quality. Hojicha was better though read more

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Bri F.

Elite 26

344

556

529

7 months ago

The cafe is a letdown. The staff was just sitting around on the countertops, and they seemed bothered when people came up to order. The barista who took my order was rude when I asked about his thoughts on the menu, and specifically the matcha. I should have just walked out, but I paid for the overpriced grass water. Took a couple sips and threw it out before I got back to my car. From a retail perspective, Hermosa Surf is solid. Nice selection of merch and surfboards. Great decor throughout the space that gives retro surf vibes. read more

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Clarisse L.

Elite 26

9

123

225

10 months ago

My friend and I visited to grab some coffee before the beach, but we weren't very impressed with the iced vanilla lattes we ordered. The taste of the coffee was off and wasn't very enjoyable. However, the interior of the cafe was very cute and there's some seating to do work inside. We didn't try anything else on the menu but would definitely pass on their coffee. read more

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Morganne O.

287

25

7

2 days ago

The cutest surf shop and definitely one of my top coffee spots. The coffee was delicious and worth the money.

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Nika S.

Elite 25

1334

220

239

6 months ago

Stopped by this surf shop while browsing for some casual gear and ended up walking out with a Ronan Polo I didn't know I needed. It was on sale, which was already a nice surprise, but the real reason I pulled the trigger was Jack W. He was easygoing, knowledgeable, and had that low-pressure style that makes shopping actually enjoyable. He pointed out the fit and fabric details I would've missed and made sure I got the right size. The store itself has a great beach vibe organized layout, solid mix of surfwear and casual pieces, and prices that don't feel inflated like some coastal shops. I'll definitely be back next time I'm looking for something comfortable and coastal-cool. Thanks again to Jack for the spot-on recommendation. @neeks93 on insta read more

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Nasim G.

0

2

0

19 days ago

They took more than 25 minutes to give us one black coffee, one latte and an Acai bowl. coffee was cold and horrible. They even got the order wrong and gave us two coffees and when as asked for the correct items just poured cold milk over!!!!! Açaí bowl is tiny for a $18 price tag. If they were a little less high they would pay more attention to the customer. read more

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Nicole K.

Elite 26

29

191

654

11 months ago

The matcha latte with oat milk was unfortunately overpowered by the oat milk flavor. Tasted like oat milk with a hint of matcha. Super cute interior and vibe though. read more

Hermosa Surf - Chai tea latte - Surf Shop Near Me - La Jolla, California

Hermosa Surf - Acai bowl - Surf Shop Near Me - La Jolla, California

Hermosa Surf - Inside - Surf Shop Near Me - La Jolla, California

Hermosa Surf - Matcha latte - Surf Shop Near Me - La Jolla, California

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Vanessa P.

Elite 26

445

426

1262

10 months ago

Cute store and location but I just did not love my drink. I ordered a cold brew and I was not impressed. I feel like the store is cute with beachy clothes and surf boards. If you want cute photos this place is it but I would not recommend the coffee. read more

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Xiomara F.

107

21

11

1 year ago

Place is super cute and it's also a boutique. Theirs bowls are well served and very fresh. Parking can be tricky so keep that in mind. read more

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Alyssa N.

Elite 26

140

372

502

2 years ago

I so badly wanted to like this place! (This review is only for their matcha). We visited on a Thursday morning and the line was pretty short. Parking is tough on the main road but theres a bunch of residential side streets. Its a cute little shop with about 3 tables for people to sit at, the rest of the space is a surf shop with apparel and boards. We got an iced matcha and a hot matcha. We were happy to hear all drinks are already made with oat milk. The cashier was very friendly. Unfortunately the matcha fell short. The iced matcha only tasted like oat milk. The hot matcha was much better because I think they added cinnamon and you could taste the matcha a bit more, but nothing memorable. read more

Hermosa Surf - Iced matcha - Surf Shop Near Me - La Jolla, California

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Brooke D.

0

2

0

16 days ago

It took 30 minutes to get one açaí bowl. The açãi is not real açãi but sorbet. Better places in San Diego for an açãi. Plus it's $20.00.

Business owner information

Benjamin W.

Hey Brooke, We can get busy at times, while everything is made fresh…

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Fumie W.

Elite 26

30

362

902

6 months ago

such a cute little shop! loved the acai bowls here. seating is limited here. dog friendly spot. read more

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Jesús Manuel D.

0

8

112

5 months ago

Great service from the cashier, super friendly! Unfortunately, they were having a technical issue with the blenders today, so we couldn't try the smoothies. We ended up getting coffees and some really good sandwiches instead, highly recommend! I'll definitely be back to try the smoothies and enjoy the sandwiches again. read more

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Tiana N.

3

15

41

5 months ago

My goshhh, I REALLY wanted to like this place. I found it on tik tok and it had high reviews but the service sucked SOO so bad I waited 35 mins for a smoothie. The kids who work here talked to the person in front of me for at least 4 mins after they were already charged, I don't mind the laughter and connecting with customers, I just felt like it was inconsiderate to the line that was forming. I was running to a Pilates class afterwards and I missed the grace period for the class and got charged $14 for my class cancellation fee.. basically the price of the smoothie. The actual smoothie was pretty good, I just wish the service matched up to it. I wouldn't plan to make this a little stop here if you have things to do afterwards but I would come back if I had the time to spare. read more

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J L.

481

17

2

7 months ago

The best açaí bowls and even better staff. I have a severe nut allergy and the staff were super informative and careful about cross contamination. It's amazing to see the younger generation setting the standard! read more

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Nolan S.

0

37

23

7 months ago

Super cute "cafe"/surf shop. Their matcha was delicious and their coffee was honestly better than bird rock coffee roasters across the street. Definitely a nice spot to grab a drink near the beach. Would love a more welcoming staff, but what do I expect...it's a surf shop. read more

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Chimi M.

2

55

124

1 year ago

I got their citrus sea smoothie, which was very good and I enjoyed the interior and vibe of it all the smoothie had a nice citrus but still sweet flavor it wasn't grainy at all but had a nice smooth texture. The service was good too the person was nice enough to allow me adjust something in the smoothie, they also told me which one didn't contain the ingredient I didn't want which was so nice. The place was also very clean and didn't have any bad smells. Overall everything was enjoyable and I cannot wait to try more of their smoothies. read more

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Vania B.

Elite 26

273

230

1002

2 years ago

Do not believe the hype about their drinks! I ordered the butterfly pea matcha which tasted absolutely nothing like matcha or butterfly pea; if anything it just tasted like sugar. Some other people whom I met here also complained that their matcha and coffee drinks were also bad. Definitely not just me... The store is cute and service was fast, but those are the only good things I have to say. read more

Hermosa Surf - butterfly pea matcha - Surf Shop Near Me - La Jolla, California

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Lizeth F.

0

22

13

5 months ago

We tried three different smoothies and they all lacked in flavor. They are decorated nicely which is cool but the flavor is not there. The place is really cute though. read more

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Steffany C.

0

4

8

10 months ago

Matcha tasted like oat milk with sweetener. No matcha flavor, unfortunately. However, my friend ordered the Hermosa toast and said that was delicious. read more

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Cori G.

Elite 26 All-Star

0

81

14

1 year ago

Best smoothies ever!!! I absolutely love their early bird smoothie. They are so hearty and healthy. Whenever I am in bird rock, I make sure to come here!! read more

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Giena L.

Elite 26

438

893

1476

1 year ago

Have only come for the smoothies. First time I tried the Bird Rock Banana and it was ok, very heavy for me, but loved the peanut butter pretzel situation. The next time I tried the Early Bird, and it was tops, it hit. I don't know the going rate for smoothies these days, but I think they're getting kind of spendy. Appreciate that there's no added sugar though. read more

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Diane L.

0

40

0

2 months ago

What a cute place. The customer service was amazing!! The coffee was delicious. I don't remember what the drink we had was called something Frothy it was perfect just the right amount of sweet. The vibe was nice, nice place to just sip coffee and read and enjoy a sunday mid morning. Thank can't wait to come back. read more

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Diana V.

Elite 26

588

556

869

2 years ago

Aesthetics: exactly what you'd think of a cool California vibe. Everything is super aesthetically pleasing and perfect for a vibe picture. Matcha: it was very sweet and milky. I'm someone who likes that, but if you like yours more grassy you probably won't like this. Cons: All the things here are really expensive. Definitely has a certain clientele to shop. I felt poor and kind of intimidated. But the cafe has decent prices. I'll likely be back if I'm in the area bc I didn't get a cute enough pic lol and the aesthetic is very me. read more

Hermosa Surf - Matcha - Surf Shop Near Me - La Jolla, California

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Liz J.

Elite 19

212

1034

364

1 year ago

I was in the area grabbing pastries from Wayfarer Bread and stopped by here. It's a pretty small shop and more for taking out to go than for studying. They sell a lot of materials for surfing, which I thought was pretty cool. We got a matcha from here and another smoothie of sorts. The matcha fell a bit short for me and mostly tasted like milk, but I also prefer drinks that have a stronger tea base so I think it may have just been a personal preference. The other smoothie was alright, pretty creative flavors they have going on here. It took about 20 minutes for us to get our orders out but the staff was very friendly about it and honestly not the biggest deal. Overall, it's a cute little shop in La Jolla with surf-related items. read more

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Destiny J.

0

4

1

11 months ago

Got my matcha and cute pics!! Very friendly service and a very cute Instagram worthy Place! Must try when in SD. read more

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Samantha J.

0

33

2

11 months ago

For some reason this place is known for their matcha, but it's simply not good. Don't waste your money just because it's cute looking! I would consider myself a matcha connoisseur, and know what a good matcha consists of, despite what it tastes like, it should have certain aspects like texture, color, and consistency that make it good. They miss on all these levels! Don't get me wrong, it's a cute shop, but don't get the matcha because you saw it was "the best" on TikTok. read more

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Gia M.

0

6

8

1 year ago

Amazing açaí bowl!! Loved the vibes in here will definitely be recommending to my family and friends! read more

Hermosa Surf - Açaí bowl (kids) - Surf Shop Near Me - La Jolla, California

Hermosa Surf - Iced chai latte - Surf Shop Near Me - La Jolla, California

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Mia G.

0

2

1

8 months ago

Very well costumer service the girl that helped me out was so nice and went beyond her job to make my experience great! And great food for the price love it here read more

Hermosa Surf - Juniors Açaí bowl - Surf Shop Near Me - La Jolla, California

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Amy M.

172

26

7

10 months ago

This little surf cafe is a hidden gem in Bird Rock! Love their avocado toast and matcha!

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Bryce O.

0

7

1

4 months ago

Probably the worst açaí bowl and berry smoothie I've ever had. Was more of a granola bowl which is fine or whatever but granola was so stale. The acai was all icey which is like bare minimum to make it acai consistency. This place is shit read more

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Vanessa T.

Elite 26

44

95

159

2 years ago

This shop was a great experience! It was quiet but still offered some great drinks! I ordered the iced matcha latte which was perfectly sweetened and by default came with oat milk, making it worth the price. There was no wait in line and the drink came out only a few minutes after the cashier took our order. read more

Hermosa Surf - Interior - Surf Shop Near Me - La Jolla, California

Hermosa Surf - Best iced matcha - Surf Shop Near Me - La Jolla, California

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Rey N.

0

18

0

4 months ago

Came across this place on my tiktok and tried it out. Açaí bowl was a 10/10! Definitely worth it.

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Kathy T.

Elite 26

16

87

186

3 years ago

Came here after seeing many posts about how Hermosa Surf has the best matcha. I was highly disappointed. As someone who loves matcha and has tried matcha lattes at cafes all over San Diego, I would not call this matcha one of the best I've had. I could not taste the matcha at all and the latte tasted more like straight soy milk. The regular size was $6.99. The aesthetic and vibe of Hermosa Surf is very fitting for its location. Service was very friendly as well! read more

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Travis N.

0

1

0

10 months ago

The young kids working were super chill and helpful. This review is for the older guy. (Not the one with the long hair and beard) Bro made me log back into yelp. Dudes a dick. Zero social skills. Rudely asked if he could help me like it was an inconvenience to him that I wanted to order. Shoulda just left right then and there. He then had no engagement when I was ordering. Kid with the leopard hair is a chiller. That older guy tho. Oh boy. read more

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More info about Hermosa Surf

5636 La Jolla Blvd
La Jolla, CA 92037
La Jolla
Directions
(619) 505-0515
Call Now
Visit Website
http://www.hermosasurfshop.com

Hours

What time does Hermosa Surf open?

Hermosa Surf opens at 8:00 AM on Monday, Tuesday, Wednesday, Thursday, Friday, Sunday and Saturday.

What time does Hermosa Surf close?

Hermosa Surf closes at 6:30 PM on Monday, Tuesday, Wednesday, Thursday, Friday and Sunday.Hermosa Surf closes at 6:00 PM on Saturday.

Mon-Fri, Sun 8:00 AM - 6:30 PMSat 8:00 AM - 6:00 PM

Outdoor Amenities

Does Hermosa Surf have parking?

Yes, Hermosa Surf has parking options.

Other Amenities

Does Hermosa Surf have free WiFi?

Yes, Hermosa Surf has free WiFi.

From the Business

Specialties

We specialize in high quality hand crafted surfboards. Designer smoothies & Acai bowls. Surf art & film photography.

History

Established in 2021.

2 brothers combing their passions in the surf & art world. We were raised in a family restaurant so were bringing you the finest smoothies in all of San Diego too!

More Info

Health Score

Review Highlights - Hermosa Surf

“If I'm in the mood for something more refreshing, the Citrus Sea is my go-to.”

Mentioned in 5 reviews

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Mitch's Surf Shop

Great store, very helpful staff! We rented body boards for the day. Super easy and fun.read more

A wide selection on all things surf.,…read more Great service and excellent value on clothes and gear. Parking is difficult but doable. I'll be back again when in town.

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-Cruiser with the plastic trucks that they fixed up for me.

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Rip Curl Pacific Beach

My friend recommended this store for me to go to as I was in the area. This is a great store to…read morecater to any surfing/ocean clothing needs. This store is the outlet edition of their other stores so when we walked in, we saw tons of signs on the racks saying there are sales. Many were worth looking into. I wanted to get a wetstuit for the first time and was guided by the friendly and chill staff on what the differences were between a 4/3 (4mm torso/3mm limbs, better mobility for cool water) and a 5/3 (more core warmth for colder water, slightly stiffer) wetsuit. The prices here are definitely on the pricier side ($200-500), but I was able to get a good 5/3 wetsuit deal for about 120$. I'm excited to try it out. Fittings rooms are reasonable size. I felt like a seal when I was able to fully try one on. Lots of great selections to look at!!! My girlfriend wanted to get a bikini on the sale, but lots of the tops and bottoms were missing each other counterparts.

Best surf shop in Socal period end of story! Get your gear there my friends!!!…read moreHands down has everything you need to surf or gear up!!

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Wetsuit guidee

Pretty sick store

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Love the stuff ripcurl

Tourmaline Surfing Park

4.5

(75 reviews)

0.8 mi

If you're just giving surfing a try, Tourmaline is one of the spots you should put on your short…read morelist. It's good for longboarding, beginners, or just old guys who suck like me. People are usually pretty chill about not knowing all the rules of surfing at this park and the waves are some of the easiest to get up on in SD. I've really never had an issue with someone yelling at me, and people are generally pretty friendly about giving pointers when needed. Parking is really tight so be prepared to find something on the street, but overall you want to be out here if you're just getting wet for one of the first times.

Tourmaline is a cool little nitch along the California Coast, just north of Pacific Beach and south…read moreof La Jolla. The surf park sports restrooms and outdoor showers, and its own small parking lot for about several dozen vehicles. There's also a dedicated life guard station at this beach. The beach is beautiful. It is dedicated to surfers and wind surfing only, not swimmers, and I have heard my friends refer to it as "old man's" where older or beginner surfers surf. This beach gets pretty crowded on the weekend, especially during the summer months.

Photos

Bathrooms Jan 31, 2025 sunset

Jan 31, 2025 sun almost below horizon

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Tourmaline Surfing Park

Sun Diego Boardshop

5.0

(1 review)

2.0 mi

I have shopped at 1670 Garnet ave in Pacific Beach for many years. When Rite Aid was there I had…read morealways marveled at the size of their retail space. Now, Sun Diego Boardshop resides there and today I walked in for the first time and my mind is blown. This place is a massive clothing store! The staff was grooving to CSNY and Steely Dan. The beach vibe is at high tide. Service is outstanding, with Lance, Charlie, and their cool boss Ella. I bought a pair of black dungaree shorts and they are as nice an' comfy as Levi's, for about $45. They also sell surfboards and ukuleles too. I wish I'd known about Sun Diego Boardshop before Christmas. I would've done all my shopping there. Peace mc in pb

From the owner: Welcome to Sun Diego. We’ve had the pleasure of calling San Diego both "paradise" and our "home"…read moresince 1981. It has always been our goal to deliver the best selection of everything you need to make it your own personal paradise. Surfing, skateboarding and all things coastal are our passions and we have several unique locations throughout San Diego County to serve you. Whether it’s in the ocean, on the sand or over pavement, Sun Diego feels right at home. We live and breathe the Southern California lifestyle and invite you to join us for some good times and good vibes. We’re honored to have been voted “Best Surf Shop” nine times by the San Diego Union Tribune Readers Poll. We have also held the title of “Retailer of the Year” and “Women's Retailer of the Year”, which is nominated and voted on by SIMA (Surf Industry Manufacturers Association) and other industry retailers throughout the country.

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When you walk in, the women's clothes are on the right and men's clothes are on the left

Opening in November 2024 Inside as of Oct 16

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Posted as opening in November 2024

Pacific Beach Surf Shop

4.8

(113 reviews)

1.8 mi

Number One Surf Camp in San Diego! They provide eveerything. All you bring is yourself, and a towel…read moreand sunscreen. It was a Banner 3 Days at The PB Surf Shop Surf Camp for my son. He did half day surf camp for three days. 9-12. I took the days off work to be with him and watch. They provide wetsuits, so helpful. The Surf teachers were all so attentive and I felt safe having him there. It was 4 teachers for 11 kids. I loved hearing the teachers surf lingo. And just hanging out for the mornings with the kids and surf friends. Teachers did a morning stretch and then got them out on the water. My son was catching waves right away. Mid-day they had snack break and made sure to reapply sunscreen. Last day they had a pizza party at the surf shack for all the girls and boys. Highly recommend this neat San Diego Gem! @PB Surf Shop Thank you!

Felt like family! Awesome surf experience!…read more Everyone was so welcoming and seemed genuinely excited to share the day with us. The instructors were fantastic! All 3 of my kiddos were smiling, and laughing, even though they were getting wiped out by some of the waves lol! Watching your kids light up with excitement makes everything right in the world... This experience definitely gave them a love for surfing and a lifetime memory. Highly recommend PB Surf!! to the moment we surf lessons to

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We have some of the best surf instructors in San Diego! Check the bios on our website to request one of your choosing.

In addition to being a fully stocked surf shop. We also have rentals for all your beach and boardwalk needs.

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Come grab your new Tim Patterson shortboard

Bessell Surfboards

Long time surfboard shaper Tim Bessell is a local celebrity thanks to his unparalleled skill in…read morecreating amazing boards with his unique artistic style and finely tuned craftsmanship. Be prepared to be battered by locals with smiling whispers of "I know Tim!" whether you're on one of his boards or just wearing one of his logo T-shirts around La Jolla

"Real" surfboards are very personal, which is why I love this "shop". Each and every board that…read morecomes from Bessell Surfboards is custom shaped shaped by Tim Bessell. You get EXACTLY the board you want, designed specifically for your style and level of surfing. If you ask nicely, Tim will even let you watch while he makes your board. I've watched him make several of my boards, and it was a really cool experience. Tim has been shaping for a very long long time, and is on of San Diego's most expereinced shapers. Many famous surfers have ridden his boards over the years, as well as just about every local who knows a quality board when they see it. He has made me many great shortboards over the years, as well as the occasional "funboard" and "fish". His boards are definitely not the cheapest in town, but quality doesn't come cheap. If you want a unique board, Tim is the man to see!

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Shore Rider

Great place chill relax ! Friendly staff ! Nick great guy at the bar he makes you feel welcome…read moreand guides you through the menu and recommends great beer ! Definitely thumbs up !

Stopped by hungry after kayaking the caves and was greeted at the front by a cardboard cutout of…read morethe rock lol. After we sat ourselves, a nice waitress came and gave us menus and some water. Music was blasting and the atmosphere was great! We decided on the yellowfin ahi poke bowl (seared ginger scallion style) and paid a bit extra for the load it up! option, which added seaweed salad, avo, edamame, cucumber, and cabbage salad. It was yummy! The ginger flavor was not too overwhelming, and it really came through in the ahi. We also got the carne asada beach bowl, which unfortunately didn't have as much flavor as we had hoped. The portion size was pretty generous and overall the ingredients seemed fairly fresh. Thanks for filling our bellies!

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Shore Rider Interior from West Wing, featuring wrap around bar seating.

Salmon Tacos. Seasonal.

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Shore Rider Burger with Tots.

Cheese Shop

Family owned since the 1970s. I met Dave the owner today and got to chatting with him. :) Learned…read morealot! The food is delicious... known for their sandwiches! They also have smoothies, their "world famous cookies", candies, chips, etc. It's one of the oldest sandwich shops around. Quality ingredients with friendly staff. I used to come here a lot more in my 20s... I'm 35 now. It's always been consistent. I've never had a bad experience. There is seating outside you can eat your food at. Inside the shop, it has an old beachy sandwich shop vibe which I hope never changes. Great memories coming here. Will continue to come. Expect to spend around an average of $20 here.

Cheese Shop and Sandwiches in La Jolla Shores is super popular with locals and tourists mainly for…read moretheir sandwiches and oatmeal cookies. This shop on Avenida De La Playa, which is the Main Street closed off from cars, so people can walk freely, but parking is a challenge. The cheese shop can't be missed, with the green ivy covered store front. It's standing round only, no seating inside but limited outside seating. You order from the counter and they bring your order to you if you decide to sit outside. I selected the popular sandwich: Turkey, Jack Cheese and Avocado on sourdough bread with every veggie: lettuce, tomato, red onion was all it had. Just baked from the oven were the famous oatmeal cookies in caramel and chocolate, looked so yummy I didn't order any but the guy behind the counter complementary gifted a pair to me, so nice, friendly and cool!! Inside the shop didn't appear clean, I would describe the ambiance as divey. Sat outside and shortly my order was presented nicely wrapped sandwich and warm cookies. Took pics and took a bite and my consensus is that I was not a fan of this sandwich because I really prefer smoked turkey and not plain turkey. The sandwich looked subpar, the layering of ingredients weren't assembled as aesthetically layered as it can be and tasted just ok. My pup usually doesn't like smoked turkey or unfresh meats but she liked this plain roast turkey, which means it's more likely fresh and pass her approval. She also ate the contents of the sandwich sans the bread and onions of course. The oatmeal cookies were a real treat and lived up to the hype, kind of gooey, yummy and good for you...hence oats is fiber! As a cheese aficionado, this shop is not really a cheese shop with no abundant cheese selections. The shop should just be named sandwich shop, since sandwiches and candies seem to be their cash cows. If you're looking for a cheese shop, this isn't the place, but it might the place for a sandwich. Recommend

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Deli

The signature and most popular ordered sandwich Turkey, Jack Cheese and Avocado on sourdough topped with a pickle spear

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Entrance

Bacio Di Latte

4.8

(71 reviews)

4.3 mi

Service 5 Gelato 5…read moreStore 5 10 out 10 best gelato in San Diego Glad I have this amazing gelato in los angeles

Kids love the ice cream, I love the affogato. Everyone wins. :)…read more Thanks to everyone there for bearing with 3 sugar-addled kids...

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Comfy. chair

Entrance to Gelato Heaven

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Bar area

PopUp Bagels

Update: A few…read morepeople have asked me if I thought these were similar to New York bagels. Honestly? I don't know because the last time I had a New York bagel, I was just a little girl. I just know I really enjoyed the flavor and texture here, which, in MY opinion, are the best I've had in San Diego so far. I loved the flavor and the soft, crispy, chewy texture. The salted bagel was so good with their chive cream cheese. I didn't realize they also had truffle butter, so I can't wait to try that next time!

Fresh, "hot bagels!" you will have, the iconic "pop" of the fresh bagels getting dumped quite…read moreceremoniously into baskets with wax paper creating the sound effect. It's pretty much straight up bagels and schmear here; no sandwiches with the exception of adding smoked salmon to a bagel. Your main options are a 3- ($15), 6- ($24), or 12-pack ($48) of bagels, the 2 aforementioned coming with 1 tub of schmear, the 12-pack with 2. There are plain, everything, poppy, salt, and sesame bagels with a number of schmears, some flavors which appear to rotate. I chose the 3 bagel pack though there was a wait for the poppy so they gifted me with a 4th bagel which was nice. The poppy bagel, while incredibly messy, was uh-mazing with the scallion cream cheese. Definitely save said tub of cream cheese for later. I ate it outside at the tables, grabbing a paper plate and utensils from the front counter. The bagels were quite dense and chewy though the outer layer not as crusty until it cooled. This did make it a little annoying to cut the bagel in half to schmear the inside. My strategy to eat another bagel the next day and freeze the others after they cooled proved to be the best. I just defrosted the next bagel in the fridge the night before. This prevented them from getting rock hard, a constant complaint, as I've been told. While the amount of carbs every day would cause many to pause in this toxic carb-fearing world, to me carbs are fuel. Never ever fear the carbs and eat your bagel enamored heart out!

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Assortment of pure deliciousness!

Jalapeño cream cheese

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Everything bagel made into a breakfast sandwich.

Shorehouse Kitchen

This is a great brunch / lunch spot w great food and drink options. Been a few times never…read moredisappointed

Food was amazing. Nice robust flavor from the béarnaise…read moresauce on the Salmon Benedict. Waiter was very pleasant. He asked what kind of side of toast did I want with my Benedict, I responded with "oh? There's toast included? Maybe Rye?" And he said "oh no, my apologies, it doesn't come with toast". I must have had a really sad look on my face when I said "oh ok". because he said "you know what, I'll throw in a side of complimentary toast". Anyways, great little niche close to the ocean. Nice light cool breeze. Street Parking was easy to find

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Pork carnitas poblano cornbread benny

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Banana walnut bread Mocha with oat milk

BJ's Restaurant & Brewhouse

Nate was 10/10. Very hospitable, super nice. His recommendation hit the spot. Will come back.read more

06.14.2026 Sunday…read more Went here to celebrate my daughter's post college graduation ceremony. Party of 20+. We made reservations a month in advance for 430-5pm time frame. BJ's kept my reservation. As we arrived we were greeted by the host and immediately sat us down. My party ordered drinks and appetizers. All were being delivered as other people were arriving and ordering. I was happy about our waiter/waitress taking the initiative to handle orders. I wish I knew their names, they were doing a fantastic job! Appetizers, main entrees, pizza, and beverages were all arriving promptly. The quality of food was fantastic. All was delicious. The ambiance was great. We sat at the outdoor patio area. It was a hot day, by 5pm we were feeling the ocean breeze. It was not packed as I expected which came to a big surprise. That made the vibe even better. Clean restrooms is a plus. Plenty of parking, but all is pending on the day of time. We happen to get lucky with available parking. Since it is close to UCSD, this is definitely a spot to host any event. Staff is friendly and professional! Kudos to them. Delicious food and awesome service, exceeded my expectations. I will definitely will be back if I am in the area. Great experience. Thank you!

Photos

The bar area!

Hot Fudge Brownie Pizookie

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Prime Rib

Why does Yelp recommend reviews?

Hundreds of millions of reviews are posted on Yelp, and our automated recommendation software works in the background to showcase the reviews that it …

2 reviews that are not currently recommended

The reviews below are not factored into the business's overall star rating.

Local M.

0

50

31

2 years ago

Stepping into Hermosa Surf is like finding a slice of paradise nestled within the hustle and bustle of everyday life. Whether you're a seasoned surfer or someone just dipping your toes into the world of waves, the welcoming energy here is palpable. This isn't just a surf shop; it's a vibrant community hub where every visitor feels like they belong. From the moment you walk in, you're greeted with warm smiles and friendly faces that make you feel right at home. The staff here go above and beyond to ensure that every customer, whether a first-time visitor or a regular, feels valued and appreciated. Their passion for surfing and the ocean lifestyle is infectious, creating an inviting atmosphere that draws you in and makes you want to stay. Hermosa Surf offers more than just surf gear and advice. Inside, you'll find a charming cafe that serves up an excellent variety of acai bowls and matcha drinks, perfect for refueling after a surf session or simply enjoying a delicious and healthy treat. The food and drinks here are not only top-notch in quality but also beautifully presented, making each visit a delight for both the taste buds and the eyes. Speaking of aesthetics, Hermosa Surf is a feast for the senses. The decor is thoughtfully designed to reflect the laid-back, coastal vibe that surfers love. It's a fun and photogenic space where you'll want to snap a few pictures to capture the good vibes and stunning surroundings. The drinks and food items are worth the value. The selection surf wear and surf boards can be more on the higher end, but it will last you for a longer period of time. In summary, Hermosa Surf isn't just a place to buy surf gear or grab a bite to eat--it's a welcoming haven for anyone who walks through its doors. With its friendly staff, delicious offerings, and visually pleasing environment, it's a spot you'll want to return to again and again. read more

Chris S.

18

1

4 years ago

Hermosa Surf is the next evolution of surf shops. The footprint is so open and inviting. Each surfboard is custom and one of a kind. I grabbed a acai bowl, sat down to watch surf videos on a retro TV and took in the ambiance. I spoke with Tilla about the shop inspiration and design. You can tell he was methodical and passionate with all of his choices. I then spoke to Benny the shaper. He was super friendly and precise about every one of his boards. Overall it was a great experience and I'll be saving up to buy one of Benny's asymmetrical boards. I don't make it through Bird Rock a ton, but when I do, I'll be sure to stop into Hermosa Surf every time! read more

Hermosa Surf - surfshop - Updated July 2026

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Hermosa Surf - surfshop - Updated July 2026

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2 Hermosa Surf reviews that are not currently recommended

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2 reviews that are not currently recommended

Hermosa Surf - surfshop - Updated July 2026

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