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    Hoff Optometry and Eyewear

    4.6 (88 reviews)
    Closed 10:00 am - 6:00 pm

    By appointment only

    Services - Hoff Optometry and Eyewear

    Eye exams

    Retinal imaging

    Hoff Optometry and Eyewear Photos

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    Recommended Reviews - Hoff Optometry and Eyewear

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    Reviews With Photos

    Miranda M.

    My sincere & heartfelt review of Dr. Hoff is below... I attached images of my draft as was not able to find how to copy & paste here. Please excuse this, as my ability to write a thoughtful review without error, can be difficult due to my type of vision loss & the related pain when trying to write & edit for too long~ thank you. Truly, M

    cutest staff member they have :)
    Christina E.

    WOW! Superb & enjoyable eye care, you will definitely find it here!! Dr. Hoff is a knowledgable, friendly, stylish, fantastic doctor with a fabulous sense of humor!! My husband & I made our appointments for a Wednesday early evening. The sign on the door to not let the dog out, spoke to my animal-lovin' heart, making this spot feel much less prestigious & more laid back! All his equipment was beyond the other machines that have been used in all previous visits with other eye doctors. No puff of air & the eye dilating solution wasn't yellow/didn't stain. It was purely enjoyable!! They have a great selection of high end frames $$$ and caring staff members! HIGHLY RECOMMEND!! Looking forward to stoping by again in a few days to play with the pup (& pick up our contacts)! WIN WIN .:.

    Doreen M.

    Came here for the first time and Dr. Hoff has very good customer service skills, is thorough, helpful, and nice. Appts start on time/even early and his two office managers are helpful and prompt with email. He was not sales-y at all.

    See those Moscots in the back ground? Just copped a pair. Jeah!

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    7 months ago

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    3 years ago

    The best team! Professional, caring, efficient, and knowledgeable. LOVE Dr. Hoff and Luis.

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    7 years ago

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    4 years ago

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    3 years ago

    Great selection/showcases the out of the ordinary, upscale frames. Doctor is friendly and easy to work with.

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    12 years ago

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    7 years ago

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    8 years ago

    Dr. Hoff is amazing - knowledgeable, up to date machines, great selection and service. Have been coming for years. Great spot.

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    Page 1 of 3

    Ask the Community - Hoff Optometry and Eyewear

    Review Highlights - Hoff Optometry and Eyewear

    The entire team, Luis and Marilyn have fantastic etiquette and a great memory for patient names and needs.

    Mentioned in 12 reviews

    Read more highlights

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    Somi Kim Optometry - Brand new office! 
We are now at Suite 101.

    Somi Kim Optometry

    4.6(282 reviews)
    3.3 miKoreatown
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    I've been coming here for decades. When it was located in the other unit, and I think even when it…read morewas called something else. There used to be an ajusshi back in the day & he retired recently, but he was always helping me & my mom. Then when I got married and dragged my husband to LA, I brought him here. ...now I have kids of my own and when my oldest daughter's summer camp mentioned that she said she couldn't see the board, without skipping a beat, I called Somi Optometry & made an appointment. Dr. Kim is a mom too so she was amazing with my oldest daughter. I was so scared my daughter would freak out, but Dr Somi did absolutely amazing with her and she was totally comfortable and super happy. Dr Kim didnt even say anything when my youngest was being loud in the exam room and running around (my husband took her outside with a promise of a lollipop) where most Dr's may have gotten upset and kicked us out, she spoke and paused between loud laughs and screams for her older sister lol. My was a little disappointed that she wasnt getting glasses bc she found ones she loves, but I am through the roof with happiness lol. Anyways, old or young, Dr. Somi is amazing and now I am proud to be bringing the third generation of my family to this family business.

    Amazing staff. The Dr. was very kind and explained in detail what she was doing. She was patient…read morewith my son. The gentleman who helped me pick out glasses was very patient and kind with me. Location was easy to find and parking was convenient. Will definitely be going back for the rest of family.

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    Somi Kim Optometry - Brand new office! 
We are now at Suite 101.

    Brand new office! We are now at Suite 101.

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    Gold Optometry - They carry high-end frames.

    Gold Optometry

    4.3(279 reviews)
    3.0 miKoreatown
    $$

    I've trusted this optical shop for nearly 30 years, and even after their recent move to Korea Town…read morePlaza, the experience remains just as wonderful as ever. What keeps me coming back isn't just the quality of service--it's the genuine warmth and kindness you feel every time you walk through the door. Everyone is welcoming, attentive, and truly cares about their customers. During my recent visit, I was once again reminded why I've stayed loyal to this place for so many years. The staff took great care of us and made the entire experience comfortable and pleasant. It's rare to find a business that consistently combines professionalism with such heartfelt customer service. I'm happy to see them doing well in their new location and wish them continued success for many years to come.

    Disappointing change in customer service - Beware of the manager…read moreI have been a loyal customer of Keum Kang Optical since they were located in Rowland Heights. The owners and his wife were always incredibly kind, welcoming, and provided excellent service and fair pricing. Even after they moved to LA, I willingly made the long drive because of my trust in them. Their daughter became the optometrist a long time ago, and seeing her now made me realize how much time has passed and that the owners seem to be looking forward to retirement. Unfortunately, the customer service has severely deteriorated due to a middle-aged manager and a couple of senior staff members. This manager acts as if they own the place and has been consistently rude to both customers and new employees. I kept returning hoping it would improve, but every visit was uncomfortable. The breaking point was when a new employee correctly identified a lens mistake made by another staff member. Instead of being grateful, the manager publicly yelled at and took her anger out on that new employee right in front of customers. Seeing such unprofessional behavior made me decide never to return. I heard they recently moved locations again. If that same manager and those rude staff members are still working there, I strongly advise against going. The original owners built a wonderful business, but the current staff is completely ruining it.

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    Gold Optometry - The scratch they made

    The scratch they made

    Gold Optometry - The owner must like turtles.

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    The owner must like turtles.

    New Vision Optometry - My five year old son Jasper

    New Vision Optometry

    4.9(147 reviews)
    8.1 mi

    I've been coming here for 3 years now for Dr. Nguyen and the experience has always been great. He…read moreis kind and knowledgeable and cares for his patients. The tech (didn't get her name) was also very nice and friendly. I wanted to give a 5 star review to Jeanette who helped me pick out my new glasses this time! She is the best! From the moment I walked in to when I left she was amazing! Very informative and honest while being so cool and fun to talk to. She's patient and doesn't try to rush you just to make a sale which is refreshing and calming. I hope she's here every time I have to come back! :) thank you for making it a great experience!

    Full disclose, this review is regarding my experience only ordering glasses, no optometrist visit…read more TLDR: I got what I needed, but will keep looking for a different place for my family's needs. My toddler daughter needed glasses and we already had a prescription from her pediatric Ophthalmologist. I was searching for a place closer to home that carried toddler frames, because the recommendations from her pediatric Ophthalmologist at the Dohney eye institute in Pasadena were all in SGV. I called New Vision specifically asking about frames for my 20-month old and after being satisfied with their answers, made an appointment. However, their selection was disappointing and they didn't have the strap-on toddler frames, as I was told on the phone. I went with the only viable option reluctantly because I wanted to get the glasses and didn't want to waste more time. I gave them the prescription (in paper form) and they had trouble with their scanner so told me they'd give it back to me when we picked up the glasses. I asked if my daughter needed to be present, and they said yes. When glasses were ready, they texted me at 3:48 Friday asking me to make an appointment, and said they were closing at 4:15 and reopened on Monday. Had I been notified even a couple hours earlier, I could have rearranged my schedule instead of waiting until Monday. So that was disappointing. Finally when picking them up, my daughter tried them on but they didn't really do anything else so not sure why my daughter needed to be present or why I needed to make an appointment. And they also didn't have the paper prescription that I had been promised. The person giving me the glasses made zero effort and just told me how easy it is to request it again from the ophthalmologist office. I obviously know this. This just underscored to me that things aren't communicated properly about patient requests.

    Photos
    New Vision Optometry - Lucy, the frames expert!

    Lucy, the frames expert!

    New Vision Optometry - Front entryway off Myers St. We have our own 6 car parking lot and plenty of FREE street parking!

    Front entryway off Myers St. We have our own 6 car parking lot and plenty of FREE street parking!

    New Vision Optometry - Left to right: Lucy (optician), Dr. Choi, Dr. Nguyen, Dr. Wainwright, Bea

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    Left to right: Lucy (optician), Dr. Choi, Dr. Nguyen, Dr. Wainwright, Bea

    Hoff Optometry and Eyewear - optometrists - Updated September 2026

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