Small neat store on First Street. Staff is friendly. You can find a lot of Filipino items like…read moresmall shortbread cookies that you didn't know you needed. There are Filipino brands of chips and sauces. There are also some things from other countries like South Korea.

You don't stumble into this place. You find it because someone you trust whispered about it, or…read morebecause you were looking for something no chain store could ever understand. From the outside, it's easy to miss. Tucked away in Gilroy like it's keeping a secret. Inside? Every square foot is doing overtime. The aisles are packed with Filipino staples, snacks that probably remind someone of home, frozen foods, sauces, canned goods, everything stacked with purpose instead of presentation. It's not trying to impress you. That's why it does. The fluorescent lights buzz overhead. Cardboard boxes wait patiently to be unpacked. The shelves aren't curated by a marketing department; they're curated by necessity. By experience. By knowing what your regulars will come back for next week. You won't find polished displays or self-checkout kiosks here. You'll find authenticity. The kind that can't be manufactured. Some places are built to attract everyone. This one was built for the people who already knew where to look. And somehow, that makes finding it feel like you've been let in on a secret. Five stars. I'd rather shop here than in a grocery store ten times its size.

Stopped in for lunch and had some of the best Chile Verde I've ever had. I asked what they were…read moreknown for and Chile Verde is what was mentioned. I opted for a Chile Verde quesadilla and was served enough food for three people. So, per meal, the price was right (about $6 per meal). Service was very friendly. The restaurant is partly store, partly restaurant, with a cute historical ambiance. There are a lot of articles and artifacts pertaining to local history on the walls for your perusal. Paicines (pronounced pie-SEE-nus) is named after the original residents of the area prior to the European invasion. Highly recommend a stop at the general store. Free parking in front.

I have moved away to Easy Coast but lived in Hollister and Santa Cruz for years. The food at sleepy…read morePaicines was one of my favorites things on trips down along Airline Highway into old San Benito or further to Coalings or Pinnacles National Monument. And Chili Colorado like no other. And increasingly harder to find. The building and the relics on the walls in the big hall in the rear speak of parties and weddings from long ago. And the name "Paicines" originates in the Spanish adaptation of the name of the Paksin tribe native to that wonderful valley lush with oaks and acorns and fame and the river that even had salmon runs long ago.

It's about time that I put some respect on Arteaga's! This place is pure heaven for a carb lover -…read morelike me. Need some baked goods? Arteaga"s has got you covered! The pan dulce , and tres leches cake always hits the spot. Looking for something else besides baked goods? Arteaga's offers plenty of fresh meat options , and a salsa display that will make your head spin. Do yourself a favor and try multiple salsa options- they are all good! I love this place! The store is well organized , well stocked , and offers a variety of fruits , vegetables, and pre made food options to enjoy! I have this store rated higher than Cardenas. Cardenas is always grimy , and fell off in my opinion.

The food never misses I always get their breakfast burritos when I'm on the go. They are delicious…read moreand a good size. Service is pretty fast I think the longest I have waited was close to 10 minutes. The place is clean a and very colorful

No me gusta la atención del Carnicero (Raul) como no es su tienda no le importa si vende o no es…read moredemaciado arrogante. Era de mis favoritas pero ya no la recomendaré más ojalá y el propietario le dé su advertencia y no terminé corriendo los clientes

My family always goes here when it comes to the meat. Super friendly and the whole staff/team are…read morevery down to earth and very helpful for any questions. My mom always goes here and swears by the butcher. He is very accommodating when it comes to cutting the meat for her. Support small businesses if you're in the hollister area!

Love their service lady that owns the place is very helpful and nice. She helped put gas in my car…read morebeing I'm disabled. Kudos for great customer service.

Wow I use to LOVE coming here. For the lazy type folks that hate to get outta there car for…read moreanything this joint takes the cake. Only place in California I have been to where you could get booze, cigarettes and zig zags without even leaving your car. You could just holler your order out and they would basically grab what you wanted but I use to come here to get cigarettes ALL the time because of this. Yes I was lazy but there's not another place in California that does this that I have heard of (please let me know if you have heard of one). Essentially a drive thru convenience store. NOTE: It's not like this anymore since the new ownership. Park and get out. BOO!

Great Meats! Great Salsas! Wonderful helpful, staff! Taco Tuesday Special is yummy: 3…read moremeats(carne cerdo, carne asada, pollo) (1 pound each) and salsa(rojo o verde).

I bought Ptime grade tritip and it was NOT prime!! No fats, zero marbling as if it was choice…read moregrade. Never coming back to this store.

BS Market (for vendors, not talking as customer) super unorganized, they don't care at all about…read morethe vendors, the only response you will get from them like 80% of farmers market is, seeing how they wash their hands saying "oh idk we te just volunteers" nobody takes responsibility for anything. They will make you loose your time. Thank me later.

Gotta give a shout out to my local farmers market. Thanks to all the vendors who participate. Minus…read moreone star for the prices though. I just got a beautiful heirloom cantalope for $9, Chicken sandwich $23, Cheese only $60/lb. You guys are making it very challenging to support small businesses.

Bought our Bloody Mary marinated tri tips, Gizditch pies and ice cream there. Great food, service…read moreand love the small country store ambiance. Been buying beef from Roccas for about 50 yrs!

I have been in here a few times before. It is a great little neighborhood market with a legendary…read moremeat counter. In the past I have purchased pre-marinated tri-tips, and they were okay. My marinated tri-tips are better, in my opinion. But I went in a few days looking for a nice Porterhouse steak, and they had them! I purchased a 1.8 pound porterhouse and grilled it. Truly one of the best steaks I have ever eaten. Thank you, Rocco's, for having excellent meat, excellent service, and not rude like a counterpart in Gilroy. I will be back over and over again.