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    How's It Going To End

    3.7 (182 reviews)
    PriceyCoffee & Tea
    Open 7:00 am - 4:00 pm

    How's It Going To End Photos

    HOW'S IT GOING TO END ATMOSPHERE

    What's the vibe?
    Moderate noise
    Dogs allowed

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    Vanilla cream top latte
    Bivianna V.

    The coffee here isn't bad. I got the vanilla latte with the cream top, and it tasted good. That said, I just can't justify paying $9 for a latte. There are plenty of other coffee shops serving drinks that are just as good for much less. To top it off, after paying nearly $10 for a single drink, being prompted to leave a tip felt excessive. Overall, the coffee was decent, but the price is just not it.

    Cinnamon morning roll, matcha latte (hot)
    Michelle B.

    This (presumably) based off the Truman Show coffee shop stands as a wink iykyk spot in Montrose disguised with its cleaners exterior. There is limited attached parking in their back lot but free street parking on the side street its attached to. My dad and I came by on a weekday morning and this was decently packed. There is both indoor and outdoor seating and the interior of How's It Going To End? though it isn't much. Service was polite and quick. Matcha latte (iced) 3.5/5, this wasn't bad for a matcha latte and while it did have a decent strength to it, I just felt like something was missing? I think I would order this with some sort of sweetener for me to enjoy it more in the future Cinnamon Morning Roll 3/5, this was just okay and mainly because there was an unexpected orange citrus flavor that overpowered the cinnamon throughout the pastry

    Outdoor seating
    Anush G.

    Tried the vanilla latte, PB cookie, and chocolate croissant. The pastries were sweet and fresh. They use large chunks of ice so the latte does water down quicker, but the cashier did note that the vanilla latte does not have a strong vanilla flavor. Overall, the ambiance is calming, the employees are chill, I was able to relax, get some work done, then sit outside where it got breezy.

    Interior
    Jasmine D.

    How's It Going to End is a fun coffee shop located in a former dry cleaning shop with an open and retro concept and desert landscaped patio! We stopped by on a Sunday morning and could tell it was a popular neighborhood spot. There was a short line but it moved quickly. There's some seating available but is limited. This is a nice spot to relax and chat but not really ideal for working. There is a very small parking lot on site but there's street parking available. Love the fun lighting in the bathroom too! I tried the iced matcha latte which I really enjoyed - just the perfect sweetness and not too sweet, and felt really refreshing on a warm day. Matcha quality was not bad too. Their iced vanilla latte was solid as well. Would also recommend the raspberry fairy pastry which is a crispy and fresh croissant with a sweet and tart raspberry filling - soo delicious! Downside is their drinks are a bit on the pricey and slightly smaller side.

    iced vanilla lattes
    Kristin M.

    this coffee shop is really unique and has an interesting environment. the store front is practically open door (more like open window) with a small botanical garden in the front. parking is very limited so park on the street, it's free. the drinks.... were okay? i originally wanted the chai but heard it's very ginger-heavy so i got the vanilla latte instead, for 8 dollars before tax. despite being able to see the vanilla beans at the bottom of my cup, it was very lightly vanilla flavored and only semi sweet. i didn't end up drinking it completely. ambiance wise, while the view is nice and the interior is very cohesive and MCM-inspired, it does get very loud during rush. i was sitting by the window stools with my friend and there were times where we could barely hear each other. the open-door concept also doesn't block out any loud noise from the street outside like fire trucks or anything. so i wouldn't come here during the busiest hours if you are looking for somewhere to work or read.

    Matcha and iced coffee w cream too
    Alique Y.

    Environment is so cutie reminds me of Palm Springs and I got the matcha w cream top wowwww so good just a bit pricy but isn't every place like that I would def recccomend

    Chai latte
    Isobel L.

    Beautiful re-use of a retro dry cleaning business, this coffee house is a nice addition to the Montrose coffee scene. Landscaped with native plants, it's a great place to have a coffee and relax. I also love that they saved the old signs! The coffee itself is just okay, tbh; the cinnamon roll I ordered was hard as a rock (but they said the day's pastries hadn't arrived yet.) On my second visit, the chai was actually delicous and highly recommended. The prices are not cheap, although inflationary pressures may be partly to blame. Free parking in the lot, as well as street parking.

    Humongous rock inside the shop
    Joyce G.

    Saw this REALLY nice Facebook post of places to check out in the La Canada/Montrose area. I love checking out neat looking places that serve coffee. I've driven by this place hundreds of times and I always thought it was an actual Regal dry cleaning place! Who would have known that all this time, it was an actual coffee joint. Free parking lot, but also plenty of free street parking. Once inside, I was surprised how small it was. Very neat and clean with a few products to buy besides a limited drink menu which was very pricy. I love a good matcha with foam which cost $8.00!! It was good, but not good enough to pay $8.00!! That was one expensive Mothers Day Matcha!! Service was fine. A few seats inside and outside to sit. Would I come back? Nah... been there done that...

    Nice aesthetic, mid coffee
    Sara P.

    How's it Going to End? Apparently with me wondering why I could barely taste coffee in my cream top. Discovered this spot through The Nudge and was charmed by the whole dry cleaners turned coffee shop vibe. How adorbs! Came by after my daughter's swim class with the husband. I got the cream top, he got the mocha with cream top, and neither of us could taste the coffee. For $8 a cup, I expected espresso, not glorified milk and chocolate. The pastries were solid. Our toddler loved the ham and cheese croissant, and the biscuit with jam was fine. Nothing mind blowing, just.. fine. Everything came in to-go cups and bags without asking, even though we planned to stay. There's plenty of seating, but it lowkey felt like they didn't want us to use it. Kind of a bummer to see other folks get their stuff in nice glasses and plates. Cute concept. Mid follow-through. Probably won't be back.

    Peppermint cream top (seasonal)
    Brittany B.

    The ambiance here is unmatched in the area. You get a laid back oasis with a view of the foothills that is particularly beautiful on a misty morning. Their matcha latte is delightful and their cream top is a treat I often stop for in the later morning. It's especially enjoyable when you are able to get it in a glass to stay. Great spot to meet up with friends or conduct a brief business meeting. And the staff is friendly and quick.

    Suzy B.

    Very unique setting outdoors excellent coffee great service love our local business to support. Many idles to choose from baked goods. Very modern cool setting inside and of course outside it's beautiful place old dry cleaner, regal dry cleaner, but they kept everything the same except the inside must try.

    Espresso

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    1 month ago

    Ambience/vibe is 5 stars, but it's too expensive. Coffee is good, but not mind blowing like i'd expect for an $8 latte (not including tip).

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    3 months ago

    Very cute store design but it's really small. And the $8 matcha tasted like water straight up.

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    Page 1 of 5

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    Soulsweets Coffee

    Soulsweets Coffee

    4.2
    (153 reviews)
    4.0 mi
    Women-owned & operated
    Free parking

    First new coffee shop of the year! We were in the area so I picked one that stood out to me per…read moreYelp recs and this was the one! We luckily found street parking up front, otherwise they have a small street nearby that you can probably park in as well. Only two people were ahead of us when we walked in but shortly after, the place filled up with the line almost out the door! There was only one worker but she made it work and she was fast! Cute decor and vibes inside. I wanted to try the pistachio bliss that everyone seemed to rave about but since their seasonal menu was out, I went for the toffee nut iced latte. The drinks are a bit on the pricier side, cute cups though! Something about the drink I got was a little off putting. Idk if it was whatever spice they used but I was not crazy about it. I definitely want to come back and try the pistachio at some point though! Getting out of my parking spot was rough. Busy street but also some annoying guy parked in the red zone behind me, basically bumper to bumper and then another girl in front had A LOT of room in front of her and just didn't give me enough room. I luckily made it out but very annoying! Anyway, still looking forward to coming back to try their pistachio bliss! IG: @ammysalamii

    Stopped by Soulsweets Coffee after running errands in the area and loved it. The space is super…read morecute and girly, with indoor seating only. I ordered the vanilla latte with marshmallow foam and it was very yummy. I love their super cute cups. Customer service was decent, and it's definitely a spot I'd return to when I'm back in the area. Limited street parking out front, but worth the stop.

    Photos
    Pistachio Bliss - excellent
    Pistachio Bliss - excellent
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    Regent Coffee

    Regent Coffee

    4.5
    (450 reviews)
    4.2 mi
    $$

    I was blown away by Regent Coffee and their commitment to their craft. I stopped in with a few…read morefriends the other day. The barista that helped us was so passionate when describing their barrel aged coffee. I ordered the Cantina Cream Top and loved it. The cream topping was delicious and rich, and the dried orange was bright and sweet. It's on the pricey side for coffee but I think it's worth it. There's metered parking out front.

    Ok, this is a particularly sad one -- one that may even make it to become the #1 poster boy in my…read moreupcoming business lecture tour and book. Coffee. So many people define themselves as experts. Sadly, many of those same people will walk in and say things like, "Gosh, I'm tired, could you make me a double espresso?", clearly assuming that stronger taste automatically means more caffeine. My wife and I simply like a good coffee in the morning. Which leads to the obvious question: what do we define as "good coffee"? For us, it helps us get into the day, tastes pleasant, and does not leave a bitter note. We are absolutely not coffee experts and can discuss coffee, at best, at what we Germans would call "Thekenniveau" -- bar-counter level. I do understand, however, that it may make a difference whether beans were roasted weeks or even months ago somewhere remote, then shipped and stored, or whether they were roasted locally and recently. So we asked ChatGPT, and one of the recommendations was REGENT Coffee in our neighborhood. We went. Our directive was very clear: we explained that we knew little to nothing about coffee, which was precisely why we had come in and were looking for advice. The lady helping us started with: "Well, it all comes down to the settings of your coffee machine when you pour your espresso." I responded that we are not really espresso drinkers -- we drink Americano. She gave us "the look" and explained that an Americano is espresso with more water. The information: fair enough. The way it was communicated: not ideal if your goal is to win me as a customer. From there, the conversation did not really lead anywhere. We were asked questions such as whether we preferred nutty or fruity coffee. That may be a perfectly reasonable question for someone who already knows what those terms mean in practical taste terms. But we had just told her that we did not. That was the entire reason we were there. We were not looking to prove our coffee knowledge. We were looking for someone who had the expertise to guide us. In the end, we bought an Americano. It was served so hot that my wife burned her mouth in the car, and it took almost the entire 45-minute drive to Santa Monica before it had reached what we considered a comfortable drinking temperature. It cost $5. And we did not even particularly like it. Would I go again? No. Would I recommend REGENT based on this experience? No. What makes this particularly disappointing is that this was a tremendous lost opportunity to turn us into long-term customers. We like expert advice. We drive to Farmers Markets to buy fresh produce knowing full well that we may pay 200% more for something that is perhaps only 15% better. But we can taste the difference, and that makes it worthwhile to us. Coffee could have been exactly the same. If I specialized in coffee, I would make it incredibly easy for people like us to enter that world. I would offer tastings. I would explain, in simple language, what "nutty", "fruity", "chocolatey", "bright", "smooth" or "low acidity" actually mean in the cup. I might offer a short class on how to set up a home coffee machine properly. Maybe even machine-specific sessions. Maybe in the shop. Maybe at the customer's home. Because there are customers walking through the door saying, quite literally: "We know very little. We want advice. We are willing to spend money." And even better from a business perspective: Not just money once. Continuous money. Imagine if the conversation had instead started with: "I totally understand where you are coming from. Coffee can become unnecessarily complicated very quickly. Since you mostly drink Americano and want something smooth rather than bitter, let me give you two small tastes so you can understand the difference. Then I'll recommend one bean to start with." We would almost certainly have bought a bag. Possibly two. And if we had liked them, we might have bought beans there for years. Instead, they sold us one tiny cup for $5 over the counter, while the payment screen suggested an 18-25% tip. And two potentially very loyal customers walked out frustrated. That, to me, is the real business lesson here. It is not about whether REGENT makes good or bad coffee. Taste is subjective. It is about recognizing the customer who is standing right in front of you. Especially when that customer is effectively saying: "Please teach me how to spend more money with you." And then making sure you do not send them home without doing exactly that. Small caffeine footnote: espresso is more concentrated in caffeine per ounce, but a normal serving of drip coffee usually contains more total caffeine than a single espresso because the serving is much larger. Stronger taste does not automatically mean more caffeine.

    Photos
    BOURBON TIRAMISU DREAM Barrel-aged espresso, house-made vanilla syrup, cream top - perfect!
    BOURBON TIRAMISU DREAM Barrel-aged espresso, house-made vanilla syrup, cream top - perfect!
    Cold brew.. whiskey barreled
    Cold brew.. whiskey barreled
    Tiny space.

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    Tiny space.

    How's It Going To End - coffee - Updated August 2026

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